Crazy About Packaging: Conversations with the C.A.P. Pack

📦 In this episode of Crazy About Packaging, the CAP Pack — Natalie, Mike, and Jonathan — kick off 2026 by reflecting on the year that just wrapped. What actually changed in packaging and sustainability in 2025? What still needs work? And what should brands be preparing for right now?
From PCR availability to shifting regulations to consumer trust in recycling, this episode breaks down where we saw real momentum and where confusion is still holding the industry back.
🔍 Tune in to explore:
Why consumer doubt is one of the biggest threats to recycling success

How 2025 moved the conversation around PCR from theory to reality — especially for PP

What different regions are doing when it comes to policy, and why fragmentation is slowing progress

Why mono-material packaging is gaining ground and what it means for design and manufacturing

The risks of waiting too long — and the importance of building for long-term impact

🎯 If you’re trying to make sense of what 2025 meant for packaging — and what 2026 is likely to bring — this episode lays it out clearly. Less guesswork, more action.
🎧 Listen now on Spotify, Apple Podcasts, or our website. Follow us on LinkedIn and Instagram, and send us your questions at [email protected]. Subscribe so you don’t miss what’s coming next — we’ll see you in the next episode!

Crazy About Packaging: Season 3, Episode 4 – The C.A.P. Pack on the Move 🌍 In this episode of Crazy About Packaging, the C.A.P. Pack — Natalie, Mike, and Jonathan — reflect on what they’ve learned from working with packaging teams around the world.
From Europe to South America, the team has spent so much time traveling, talking with manufacturers, and presenting at global packaging summits. One thing is clear: no matter the region, everyone is facing the same challenges: shifting regulations, polystyrene replacement, and pressure to move toward more sustainable solutions without slowing down production.
🔍 Tune in to explore:
Why polystyrene phase-out is a global trend (and how XPP is helping teams make the switch)

How regulatory uncertainty is pushing companies to create different packaging strategies by region

Why recyclability depends on infrastructure — and why it varies so much from place to place

Surprising non-food FFS applications for XPP, from pest control trays to snap-cap dosing systems

What global brands are doing now to prepare for what's next

🎯 Whether you're based in Berlin or Boston, this episode brings a global perspective to packaging strategy and highlights what it takes to move fast without falling behind.
🎧 Listen now on Spotify, Apple Podcasts, or our website. Follow us on LinkedIn and Instagram, and reach out at [email protected] with your packaging questions. Subscribe so you don’t miss what’s next — we’ll see you in the next episode!

🧃 In this episode of Crazy About Packaging, the CAP Pack, Natalie, Mike, and Jonathan, finally answer the questions they get asked most about ICPG’s flagship material: XPP.
You’ve heard us talk about XPP before — but this time, we’re getting specific. What is it? Can it run on your current form fill seal line? How does it compare to PET? Why does it matter if it “snaps”? And what’s the deal with sustainability?
We cover it all.
🔍 Tune in to explore:
What makes XPP different from other polypropylene materials (hint: a lot)

Why it works on polystyrene-designed FFS lines with minimal disruption

How it compares to PET in weight, recyclability, tooling wear, and barrier needs

What applications it’s best suited for — from dairy multipacks to hot fill and aseptic

How major brands like General Mills are already using it today

🎯 If you’re still using polystyrene, evaluating options for recyclable packaging, or just trying to understand what sets XPP apart, this is the episode you’ve been waiting for.
🎧 Listen now on Spotify, Apple Podcasts, or our website. Connect with us on LinkedIn and Instagram, or send us your questions at [email protected]. Subscribe so you don’t miss what’s next — we’ll see you in the next episode!

🌱 In this episode of Crazy About Packaging, the CAP Pack — Natalie, Mike, and Jonathan — are joined by Paige Greenberg, Sustainable Packaging Engineer at Plastic Ingenuity, to break down one of the most overused (and misunderstood) parts of packaging today: sustainability buzzwords.
We’re talking about those words we see everywhere — recyclable, biodegradable, compostable, circular, reusable — and digging into what they actually mean, how they’re misused, and why it matters.
🔍 Tune in to explore:
The differences between biodegradable, compostable, and oxo-degradable (yes, there’s a big one)

What “circularity” really looks like

How reuse systems can fall short without infrastructure and consumer buy-in

Why terms like “sustainable” are values-driven, and how that shapes strategy

What manufacturers and brands can do to bring clarity instead of confusion

🎯 If your team is trying to make smart, sustainable packaging choices — or just trying to understand what all these labels mean — this episode is for you.
🎧 Listen now on Spotify, Apple Podcasts, or our website. Connect with us on LinkedIn and Instagram, and drop us a note at [email protected] with any packaging buzzwords you want us to tackle next. Subscribe so you don’t miss what’s coming. We’ll see you in the next episode!

Crazy About Packaging: Season 3, Episode 1 – The Blunder Years💥
Welcome back to a new season of Crazy About Packaging! In our Season 3 premiere, the CAP Pack — Natalie, Mike, and Jonathan — take a look back at some of the biggest packaging fails we’ve seen (and a few we’ve personally been part of).
From melted PLA containers to packaging you need scissors to open, this episode is full of real-world examples of what happens when good ideas miss the mark. And more importantly, what we can learn from them.
🔍 Tune in to explore:
What went wrong with some of the most infamous packaging fails in recent years

Why well-intentioned “sustainability” moves can create new problems for consumers

Real stories from the CAP Pack’s past projects, from nacho cheese disasters to melted prototypes

The small details that make or break a package once it hits the real world

🎯 If you’ve ever had a packaging concept fall apart in testing (or worse, in-market), you’re not alone. This episode is packed with cautionary tales and a few laughs, and it just might help you avoid your own blunder.
🎧 Listen now on Spotify, Apple Podcasts, or our website. Join the conversation on LinkedIn and Instagram, and email us your packaging fail stories at [email protected]. Subscribe so you don’t miss what’s next — we’ll see you in the next episode!