Unlocking Creative Effectiveness: The Most Effective Creative Levers From a Pathbreaking New Study
On this episode, Jane Ostler, EVP of Global Solutions Marketing and Thought Leadership at Kantar, joins Shekhar Deshpande, Head of Strategy, Global Clients, at Meta. They discuss how brands can create high-impact advertising by integrating creative effectiveness with data-driven insights. Key Takeaways: (04:28) Data removes guesswork and reveals useful insights. (07:08) Creative quality strongly affects advertising profitability. (11:38) Experts and AI must work together for insights. (13:59) Human connection boosts ad impact by 81%. (15:50) Marketers often undervalue humans in advertising. (17:59) Blending brand and product improves ad results. (21:01) Phones are today’s most personal ad platform. (23:57) Quick cuts are now used in traditional media. (26:41) Consistent visuals make brands more memorable. (31:52) Data helps accurately predict ad performance. (35:02) AI speeds production but doesn’t ensure strong ads. Resources Mentioned: Jane Ostler https://www.linkedin.com/in/janeostler/ Kantar | LinkedIn https://www.linkedin.com/company/kantar/ Kantar | Website https://www.kantar.com/ Shekhar Deshpande https://www.linkedin.com/in/shekhardeshpande/ Ad Age Report on Creative Effectiveness https://adage.com/article/special-report-cannes-lions/research-meta-kantar-and-creativex-announces-new-era-storytelling/2568276 Meta https://www.linkedin.com/company/meta/ #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
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39:21
Simplifying Creative Workflows for Modern Teams with DEPT®
We’re joined by Dimi Albers, Global CEO of DEPT®, to explore how brands can scale creative ideas and deliver true personalization. Dimi shares insights on aligning technology with customer motivations, creating seamless experiences across the journey, and understanding both opportunities and limitations of data. Key Takeaways: (02:29) AI practice that goes deeper than traditional digital agencies. (04:10) Growth and competitive success are the real AI opportunities. (06:58) Automation and machine learning transform content creation at scale. (09:35) Creativity must align with available data and platform limits. (13:27) Scaling digital campaigns requires smarter content optimization. (17:36) Deeper customer journeys drive effective personalization. (21:40) Understanding and applying technology to drive transformation. (24:03) Personalization requires strong data stacks and AI tools. (26:10) Technology moves fast, but organizational change takes time. (28:07) Marketing teams will grow, not shrink, with technology. Resources Mentioned: Dimi Albers - https://www.linkedin.com/in/dimialbers/ DEPT® - https://www.linkedin.com/company/deptagency/ DEPT® - https://www.deptagency.com/ Meta Advantage Suite - https://www.meta.com/ #innovation #technology #metaverse #socialmedia #socialmediamarketing #AI #productivity #evolution #creative #differentiation
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32:22
Achieve Performance Across Multiple Objectives: Insights From the Meta Agency Summit
In this live recording from the Meta Agency Summit 2024, we’re joined by Amanda Mollet, EVP, Performance of Spark Foundry, Joe Yakuel, Founder and CEO of WITHIN, and Ralph Burns, Founder and CEO of Tier 11. We dive into the challenges of balancing brand-building with performance marketing, the evolving consumer journey and the power of AI in campaign optimization. Key Takeaways: (03:27) Multi-objective buying aligns with real-world consumer behavior. (05:45) AI helps brands personalize campaigns at scale. (07:15) Performance requires investment in testing and learning. (10:32) Short-form video, like Reels, boosts engagement. (12:48) Consistency across campaigns builds better relationships. (15:22) Balancing brand and direct response is crucial for growth. (17:36) Data-driven insights drive better campaign decisions. (19:58) Long-term success requires aligning CMOs and CFOs. (22:14) Understanding consumer journeys leads to better targeting. Resources Mentioned: Amanda Mollet - https://www.linkedin.com/in/amanda-mollet-b3bb623/ Spark Foundry - https://www.linkedin.com/company/sparkfoundry/ Joe Yakuel - https://www.linkedin.com/in/josephyakuel/ Ralph Burns - https://www.linkedin.com/in/ralphburns/ WITHIN - https://www.linkedin.com/company/withinco/ Tier 11 - https://www.linkedin.com/company/tiereleven/ Meta Advantage+ https://www.facebook.com/business/advantage-plus Meta Blueprint: Digital Marketing Skills - https://www.facebook.com/business/learn Wicked Reports - https://www.wickedreports.com #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
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29:16
Unlocking the Future of AI: How LLMs Are Redefining What's Possible
On today’s episode, we’re joined by Andrew Ng, Founder of DeepLearning.AI, Managing General Partner of AI Fund and Executive Chairman of LandingAI. We explore the immense opportunities within AI, focusing on large language and multi-modal models. We also discuss managing the risks associated with AI models and the potential for future innovation in the field. Key Takeaways: (02:03) The impact of AI education. (03:51) Large models drive industry-wide opportunities. (04:42) Deep learning possibilities are far from exhausted. (06:06) Openness reduces AI risks. (07:12) Easier switching between AI model providers. (09:17) Openness fosters innovation in AI. (11:24) Guardrails help manage AI risks. (14:37) Hybrid models balance edge and cloud processing. (17:37) The potential of smaller model applications. (20:01) Design patterns emerge for agentic workflows. Resources Mentioned: Andrew Ng - https://www.linkedin.com/in/andrewyng/ DeepLearning.AI - https://www.linkedin.com/company/deeplearningai/ AI Fund - https://www.linkedin.com/company/aifund/ LandingAI - https://www.linkedin.com/company/landing-ai/ PyTorch - https://pytorch.org React - https://reactjs.org TensorFlow - https://www.tensorflow.org Introducing Multimodal Llama 3.2 - https://www.deeplearning.ai/short-courses/introducing-multimodal-llama-3-2/ Prompt Engineering with Llama 2 & 3 - https://www.deeplearning.ai/short-courses/prompt-engineering-with-llama-2/ #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
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23:54
Marketing in the Age of Disruption: Insights from Sephora and Meta
On this episode, Megan Black, Vice President of Digital Marketing and Media at Sephora, shares insights on how Sephora is navigating the fast-paced marketing cycle. She also discusses the impact of Gen Z on creative strategies, the shift toward an omni-channel approach and the challenges of letting go of past successes to innovate for the future. Key Takeaways: (06:24) Balancing strategic bets with the need for continuous innovation. (12:26) Letting go of past successes to embrace new strategies for future growth. (15:05) How Gen Z is influencing Sephora’s creative direction (16:34) The role of creators in Sephora’s marketing strategy. 22:51) The importance of an omni-channel approach and breaking down silos. (26:51) The seamless integration of digital and in-store experiences. (29:22) Predictions for the future of marketing, including the blending of brand and performance. Resources Mentioned: Megan Black - https://www.linkedin.com/in/megan-black-958848/ Sephora - https://www.linkedin.com/company/sephora/ Sephora - https://www.sephora.com #innovation #technology #genz #metaverse #socialmedia #socialmediamarketing
About Meta Business, Innovation and Technology Podcast
Meta technologies, which include Facebook, Messenger, Instagram and WhatsApp have become an increasingly important growth channel for businesses today.
Yet with constant changes in technology, how do you stay up to date on the latest trends and opportunities?
The Meta Business, Innovation and Technology Podcast brings you conversations and insights from industry leaders in which we discuss emerging trends and business strategies.
On the show we cover 3 primary content tracks:
Growth - Learn how businesses can leverage Meta technologies to grow.
Leadership - Gain insight from leaders at Meta and other Fortune 500 companies on how to make informative and strategic business decisions.
Diversity - Engage in conversations on how businesses are cultivating diversity, equity and inclusion to increase impact.
Created by Meta's business engineering team, this podcast gives you a behind-the-scenes view into how businesses are driving growth through Meta technologies today.
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