James Pryor is Co-founder and Managing Partner of Touch, a leading agency in structural packaging innovation.At Touch, James and his team harness strategic insights to create sustainable, future-ready growth for some of the world’s most renowned brands.In this episode, James shares his perspective on why packaging is more than just a wrapper—it's a crucial part of the sensory product experience. We also explore the industry's biggest challenges, from shifting consumer behavior to the push for sustainability, and take a look at the future of packaging design.Resources:James Pryor LinkedInTouch DesignVaultTouch Design InstagramFollow us:BRANDERMAN websiteBRANDERMAN InstagramHernán Braberman LinkedInMy packaging design agency TRIDIMAGEPACKNEWS BlogSubscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.SpotifyApple PodcastsYouTubeOvercastIvoox
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38:31
Joana-Maria Bauchwitz | The Art of Packaging Design | E59
Joana-Maria Bauchwitz is the visionary founder and CEO of Baries Design in Düsseldorf.Since 2009, Joana has been at the helm of a dynamic team of creative strategists, specializing in brand development focusing on beauty and FMCG products.In this episode, Joana takes us on her journey from aspiring world-famous artist to successful packaging design entrepreneur. She delves into the delicate art of balancing creative vision with practical business demands. As we wrap up, Joana shares invaluable insights on leadership, sustainability initiatives, and her exciting plans for Baries Design's future. Aspiring designers take note – Joana offers gems of wisdom you won't want to miss.Resources:Joana-Maria Bauchwitz LinkedInBaries DesignBaries Design InstagramFollow us:BRANDERMAN websiteBRANDERMAN InstagramHernán Braberman LinkedInMy packaging design agency TRIDIMAGEPACKNEWS BlogSubscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.SpotifyApple PodcastsYouTubeOvercastIvoox
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21:03
Andrés Marantá | De la agencia al cliente | E58
Andrés Marantá es gerente de Diseño de Alpina, la empresa láctea líder en Colombia.Andrés lidera la estrategia de diseño y los aspectos visuales del packaging, la comunicación de marcas y nuevos lanzamientos en Alpina.Con más de 15 años de experiencia en agencias de publicidad como Leo Burnett, Lowe SSP3, Sancho BBDO, JWT y Ogilvy, él ha sido reconocido en los festivales de creatividad más importantes del mundo. Ha trabajado para marcas como Pfizer, Grupo Ferrero, Postobón, Grupo Aval, Chevrolet, Ecopetrol, Alpina, y P&G, entre otras.En este episodio, Andrés comparte su visión sobre la importancia de la belleza en el diseño de packaging. Relata su experiencia en agencias de publicidad y su transición a trabajar del lado del cliente. Nos sumergimos en el arte y la estrategia del diseño de envases, y cómo trabajar en estrecha colaboración con los clientes puede dar lugar a un trabajo creativo innovador.Links Relevantes:Andrés Marantá LinkedInAlpinaGuto StudioSeguinos:BRANDERMAN websiteBRANDERMAN InstagramHernán Braberman LinkedInMy packaging design agency TRIDIMAGEPACKNEWS BlogSuscribite:Suscribite a BRANDERMAN en tu App de Podcast favorita para no perderte ninguno denuestros próximos episodios.SpotifyApple PodcastsYouTubeOvercastIvoox
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27:26
Roland Gurney | Crafting Agency Narratives | E57
Roland Gurney runs Treacle, a team specializing in agency positioning, differentiation, and messaging.Treacle has worked with various agencies worldwide, from independent boutiques to major network names, and is on a mission to help agencies stand out and attract clients.In this episode, Roland explores the intricacies of crafting distinctive and compelling narratives for design agencies. He discusses common pitfalls agencies face, the importance of a well-defined target client, and introduces the 3D positioning model—desirable, distinctive, and defensible. Roland also touches on the impact of AI in the industry and the evolving landscape of design agencies.Treacle also recently won a Drum Award for their spoof agency called Beige; The World’s Most Average Agency which is a great example of what agencies get wrong when it comes to their overall proposition.Resources:Roland Gurney LinkedInTreacleBeigeFollow us:BRANDERMAN websiteBRANDERMAN InstagramHernán Braberman LinkedInMy packaging design agency TRIDIMAGEPACKNEWS BlogSubscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.SpotifyApple PodcastsYouTubeOvercastIvoox
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32:26
Alex Bane | Creating Unforgettable | E56
Alex Bane is the Founder & Chief Business Officer at Taxi Studio, an independent design firm with locations in Bristol and London.Alex is at the helm of Taxi's growth and international reputation, with a keen understanding of the intricate challenges brands face across various countries and sectors.In this episode, Alex delves into how Taxi Studio adapts to the dynamic landscape of design and technology, emphasizing the importance of blending creativity with strategic foresight. He also shares valuable insights into managing cultural differences in global projects and offers intriguing perspectives on the future of packaging design, including the potential impact of AI.From Qatar to the USA to China – from Corporate to FMCG to Health & Wellness, Alex’s views and provocations are respected by CEOs and CMOs alike.Resources:Alex Bane LinkedInTaxi StudioTaxi Studio InstagramTaxi Studio LinkedInFollow us:BRANDERMAN websiteBRANDERMAN InstagramHernán Braberman LinkedInMy packaging design agency TRIDIMAGEPACKNEWS BlogSubscribe:Follow BRANDERMAN on your favourite Podcast App so you don't miss any of our upcoming episodes.SpotifyApple PodcastsYouTubeOvercastIvoox
El diseño de packaging debería ser mucho más que vestir un producto. Bienvenido a BRANDERMAN, donde creemos que hay una mejor forma de diseñar packaging. Acompáñame en este viaje mientras intentamos descubrir lo que realmente se necesita para diseñar mejores envases. El buen diseño informa, seduce, crea una experiencia inmersiva, e incluso salva el planeta. Soy Hernán Braberman, director de diseño de la agencia tridimage, y te invito a conversar con expertos sobre el presente y futuro de las marcas y el diseño de packaging, y así entender cómo podemos lograr un impacto positivo en los consumidores, el mercado y la sociedad.
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Packaging design should be more than clothing for a product. Welcome to BRANDERMAN, where we believe there is a better way to design packaging. Join me on this journey as we try to uncover what it actually takes to design better packaging. Good design informs, seduces, creates an immersive experience, and even saves the planet. I'm Hernán Braberman, design director at tridimage agency, and I invite you to talk with experts about the present and future of brands and packaging design and understand how we can make a positive impact on consumers, the market, and society.
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https://www.branderman.design
South Africa