ARENI Global: In Conversation

What does successful distribution mean for fine wine? And what does it take to be -and remain- successful in fine wine distribution? Are the keys and measure of success different whether you are releasing your wine en primeur, or en livrables (as deliverables), through exclusive importers, or direct to consumers? And what are the main advantages and limitations of each system?  Listen in as host Pauline Vicard discusses distribution -in conjunction with her deep dive into La Place de Bordeaux- with Mathieu Jullien Marketing and Sales Director at LVMH Vins d’Exception (comprising Yquem, Château Cheval Blanc, Domaine des Lambrays and Colgin Cellars). In this conversation they touch on why LVMH was created and what their objective is. Moreover, Pauline asks about the extra protection, curation and transmission of the wines afforded by the estates within LVMH. Jullien also touches on the global definition for a successful distribution system, and the metrics for a good commercial release, plus how estates are distributed and what can go wrong with a wine during a release.  Mathieu is certainly an authority on Marketing and distribution, he brings experience from previous roles at Wine Source Group, and Enotria Winecellars Ltd (T/A Enotria). He also holds a 1999 - 2002 Master in Business School from the NEOMA Business School. With a robust skill set that includes Wine Tasting, Sales Management, Marketing Strategy, and more. Tune in to learn more and of course do not forget to head over to the Inside La Place de Bordeaux series, where Pauline initially sought out Mathieu to delve into the fascinating world of La Place de Bordeaux, a wine system shrouded in mystery, even to many people who work in fine wine. Learn more about LVMH - Vins d’Exception unites the exceptional wine estates owned by the LVMH Group: Clos des Lambrays, Château d’Yquem, Château Cheval Blanc and Colgin Cellars. Vins d’Exception is not a distribution firm - it is a showcase for wines of exceptional character, a tireless champion of these unique estates. Within their organization, winemaking is not subject to commercial constraints; their business is only to promote the reputation of their estates. In Conversation is a podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities? Be sure to visit our website Areni Global, to learn more about becoming a member and access all our reports, events and analysis. Follow Areni on Twitter, Instagram and Linkedin: @areniglobal Thank you for joining us today!

How is the secondary market organized in Norway? And why are Fine Wines so much cheaper there? And how long do people have to queue to buy a bottle of Domaine de la Romanee-Conti?   In this episode, host Pauline Vicard sits down with Arnt Egil Nordlien, Product Manager of Fine Wine & Auctions at Vinmonopolet in Norway. Together they discuss the in’s and out’s of a very unique distribution system. How does Arnt choose what to buy at En Primeur week each year, and how are the wines imported? How does the Vinmonopolet system work? How are Fine Wines sold and what is the margin system?   Tune in to learn more and of course do not forget to head over to the Inside La Place de Bordeaux series, where Pauline initially sought out Arnt to delve into the fascinating world of La Place de Bordeaux, a wine system shrouded in mystery, even to many people who work in fine wine.   Vinmonopolet is Norway’s state control alcohol distribution platform, and Arnt Egil Nordlien personally selects Fine Wines to be distributed to 12 locations throughout Norway. If you want to learn more about Vinmonopolet in Norway, just head to their site. There you will be able to learn about what wines they sell, their mission and sustainability report and more.    In Conversation is a podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities?   Be sure to visit our website Areni Global, to learn more about becoming a member and access all our reports, events and analysis.   Follow Areni on Twitter, Instagram and Linkedin: @areniglobal   Thank you for joining us today!

It started in Bordeaux but has since become a major force in global fine wine. What’s next for La Place de Bordeaux? In this final episode of Inside La Place de Bordeaux, hosts Felicity Carter and Pauline Vicard consider where La Place came from — and where it’s going. They talk to some of the world’s most insightful experts, and look into their own crystal balls, to predict what’s likely to happen next. ·       Can En Primeur stay in its current form, or will it transform into something else? ·       Will the market polarise further between the producers at the top and everybody else? ·       As climate change and better viticulture drive ever more excellent vintages, how will that transform the fine wine economy? ·       How will La Place upend the world of wine investment? For everyone involved in the fine wine trade, this is an episode not to be missed. With: Mathieu Chadronnier, Max Lalondrelle, Elin McCoy, Jane Anson.   Inside la Place de Bordeaux is a seven-episode podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities?    Visit us at Areni Global to learn more about becoming a member.   We are already working on our next series of podcasts, exploring how specific regions or wines changed the game for fine wine, and the lessons we can learn from it. To be the first to know about our next adventures, subscribe to our newsletter.   Additional resources are available for this episode. You can find an edited transcript of Elin McCoy’s interview.   Elin’s interview:   Elin’s book: The Emperor of Wine: The Rise of Robert M. Parker, Jr., and the Reign of American Taste, Ecco Press, 2006 Follow Areni on Twitter, Instagram and Linkedin: @areniglobal This podcast episode was edited by Polly Hammond and the 5forests team: https://5forests.com/  Inside la Place de Bordeaux was made possible thanks to the support of the CVBG, one of Bordeaux’s leading négociant house. To learn more about the CVBG: Visit their website: https://www.cvbg.com/?lang=en Follow them on Instagram: @cvbg_bordeaux  Thank you for joining us today!

How old is La Place? How did the Bordelais create the most influential fine wine system in the world? Where did the 1855 Classification come from- and who decided? Did 1982 really change the fate of the Bordelais? In this sixth episode, hosts Felicity Carter and Pauline Vicard dive into the archives and talk to historians, to help them better understand the origins of La Place de Bordeaux. And what they find is unexpected. Whether it’s the hard-nosed commercial decisions, or the quest for tax deductions, or even the world of smuggling, they uncover the key moments that helped create the world of Bordeaux as we know it today. For everyone who loves wine and history, this is an episode not to be missed. With: Prof. Rod Phillips, Charles Leary PhD and Simon Tam. Inside la Place de Bordeaux is a seven-episode podcast series produced by Areni Global, a think tank dedicated to the future of fine wine. Areni Global helps wineries, distributors and retailers to understand how the world is changing, and how that creates risks to be managed and opportunities to be seized. What risks? What opportunities?    Visit us at Areni Global to learn more about becoming a member.   Additional resources are available for this episode. You can find an edited transcript of Rod Phillips’ interview.   Rod Philipps’ interview: https://areni.global/inside-la-place-de-bordeaux-episode-six/   Rod Phillips’ book: French Wine: A History, University of California Press, 2016. Additional recommended reading: 1855 Bordeaux: A History of the Bordeaux Classification, by Dewey Markham, John Wiley & Sons, December 1997 Follow Areni on Twitter, Instagram and Linkedin: @areniglobal This podcast episode was edited by Polly Hammond and the 5 forests team: https://5forests.com/  Inside la Place de Bordeaux was made possible thanks to the support of the CVBG, one of Bordeaux’s leading négociant house. To learn more about the CVBG: Visit their website: https://www.cvbg.com/?lang=en Follow them on Instagram: @cvbg_bordeaux  Thank you for joining us today!