What Is a Go-To-Market Strategy & Why It Can Make or Break Your Business
In this episode of Access Genie, we break down one of the most powerful tools in your business toolkit: the Go-To-Market (GTM) strategy. Whether you're launching a new product, pivoting, or scaling up—your GTM plan can determine if you thrive or flop.We cover:Intro 00:00Go-to-Market Strategy 01:50Understanding Your Assignment 03:48Product Market Channel Fit 05:33Market Readiness 06:58Tech & Infrastructure 08:59Positioning Message 11:13Segmentation 13:46Market Planning 15:32Launch Sequence 16:07Post Launch 17:11Resource Check 17:44Distribution and Launch 18:40Measure Your Success 20:22Real Life Example (Canva) 23:54 Don’t forget to like, comment, and subscribe if you’re serious about building a business people LOVE.FREE RESOURCE:Grab your free pricing guide + costing spreadsheet to help you start pricing strategically!Sign up for the complete FREE 8-Week Business Growth Course here: https://ancillar.systeme.io/db05ee20🔗 Click on this OSUM link to fast-track your market research and competitor analysis!https://osum.com?fp_ref=5xzatJoin the Access Genie community: Subscribe to our channel so you never miss an episode.Follow: Ancillar Instagram: https://www.instagram.com/ancillarnombewu/ Access Genie Instagram: https://www.instagram.com/accessgenieza/ LinkedIn: https://www.linkedin.com/in/ancillar-nombewu-5030706a/recent-activity/all/ Twitter: https://twitter.com/AccessGenieZA Facebook: https://www.facebook.com/ancillarmangena#marketing #CX #businesstips #entrepreneurship #marketingstrategy ##businessgrowth #accessgenie
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25:21
Customer Experience | The Key To Business Success
Today, we’re diving into one of the most vital elements in any business: Customer ExperienceGreat Customer Experience the difference between a thriving business and a closed-down shop. In this episode, I’m sharing personal stories—from the magic of Chris Brown’s concert at FNB Stadium to a nightmare moment with FastJet and a now-closed restaurant—that prove just how powerful (or damaging) customer experience can be.You'll learn: Intro: 00:00What customer experience really means 01:01:00Customer vision 09:36Understand your customer 10:41How to design a customer journey 11:37Interactive exercises 25:01📣 Don’t forget to like, comment, and subscribe if you’re serious about building a business people LOVE.FREE RESOURCE:Grab your free pricing guide + costing spreadsheet to help you start pricing strategically!Sign up for the complete FREE 8-Week Business Growth Course here: https://ancillar.systeme.io/db05ee20🔗 Click on this OSUM link to fast-track your market research and competitor analysis!https://osum.com?fp_ref=5xzatJoin the Access Genie community: Subscribe to our channel so you never miss an episode.Follow: Ancillar Instagram: https://www.instagram.com/ancillarnombewu/ Access Genie Instagram: https://www.instagram.com/accessgenieza/ LinkedIn: https://www.linkedin.com/in/ancillar-nombewu-5030706a/recent-activity/all/ Twitter: https://twitter.com/AccessGenieZA Facebook: https://www.facebook.com/ancillarmangena#CustomerExperience #CX #BusinessTips #Entrepreneurship #BrandLoyalty #ChrisBrownConcert #BusinessGrowth #AccessGenie
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31:47
Pricing Strategy | How to set the right price for your business
We're now in Week 5 of our 8-week course, and this episode is all about one of the most make-or-break decisions entrepreneurs face: PRICING. We’ve covered: ✔ Finding a business you’re passionate about ✔ Competitor analysis ✔ Market research ✔ Choosing the right business model In this episode, we’re diving deep into: Intro 00:00 Why pricing matters more than you think 01:49 Cost-Plus Pricing 03:33 Value-Based Pricing 04:29 Competitive Pricing 05:53 Penetration Pricing 07:25 Premium Pricing 08:49 Dynamic Pricing 10:10 Freemium Pricing 11:31 Subscription Pricing 12:55 Psychological Pricing 14:05 Steps to start with 15:51 Real-life example 20:12 Sign up for the complete FREE 8-Week Business Growth Course here: https://ancillar.systeme.io/db05ee20 🔗 Click on this OSUM link to fast-track your market research and competitor analysis! https://osum.com?fp_ref=5xzat Join the Access Genie community: Subscribe to our channel so you never miss an episode. Follow: Ancillar Instagram: https://www.instagram.com/ancillarnombewu/ Access Genie Instagram: https://www.instagram.com/accessgenieza/ LinkedIn: https://www.linkedin.com/in/ancillar-nombewu-5030706a/recent-activity/all/ Twitter: https://twitter.com/AccessGenieZA Facebook: https://www.facebook.com/ancillarmangena #entrepreneurship2025 #businessgrowth #accessgenie #startupsuccess #businessmodel #startupsuccess #smallbusiness #makemoney #ecommercebusiness #sidehustle #businessgrowth
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25:46
The BEST Business Models for Success! | Real Examples and Proven Strategies
Choosing the right business model is CRUCIAL for success! Your business model determines how you make money, serve customers, and scale effectively. Get it wrong, and even a great product can fail. But the right model can set you up for long-term growth! In this episode of Access Genie, we’ll break down:✅ What a business model is & why it matters✅ 9 proven business models used by top startups✅ Real examples: Netflix vs. Blockbuster, WeWork’s downfall, and more!✅ How to choose the best model for YOUR businessIntro 00:00What is a business model 01:40Business-to-Business (B2B) 04:35Subscription (SaaS) 05:54Transaction-Based 07:35Marketplace 08:28E-Commerce 09:39Advertising 10:27Usage-Based 11:30Hard Tech 12:27Biotech 13:08Real Example: A Pet Dental Care Business14:20 Best choice 15:25Sign up for the complete FREE 8-Week Business Growth Course here: https://ancillar.systeme.io/db05ee20🔗 Click on this OSUM link to fast-track your market research and competitor analysis! https://osum.com?fp_ref=5xzat Join the Access Genie community: Subscribe to our channel so you never miss an episode.Follow: Ancillar Instagram: https://www.instagram.com/ancillarnombewu/Access Genie Instagram: https://www.instagram.com/accessgenieza/LinkedIn: https://www.linkedin.com/in/ancillar-nombewu-5030706a/recent-activity/all/Twitter: https://twitter.com/AccessGenieZAFacebook: https://www.facebook.com/ancillarmangena#entrepreneurship2025 #competitoranalysis #businessgrowth #accessgenie #startupsuccess #businessmodel #startupsuccess #smallbusiness #makemoney #ecommercebusiness #sidehustle #businessgrowth
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15:33
How to Do Market Research for a Profitable Business
Want to start or grow a successful business? Market research is the key! In this episode, I’ll show you how to research your market the right way to avoid failure and maximize success. Studies show 35% of businesses fail because there’s no market research is done. Don’t let that be you! In this episode you will learn how to: ✅ Identify your ideal customer (age, interests, buying habits) ✅ Find trending keywords with Google Autocomplete & People Also Ask ✅ Analyze competitors on Amazon, Takealot, and social media ✅ Use Google Ads Keyword Planner for top-ranking search terms ✅ Check competitor ads using Facebook Ad Library ✅ Track industry trends through events, webinars, and financial reports Whether you’re launching a new business, product, or marketing campaign, these strategies will help you make data-driven decisions and stay ahead of the competition. 🔗 Get deeper insights with Osum link below – https://osum.com/ Join the Access Genie community: Subscribe to our channel so you never miss an episode. Follow: Ancillar Instagram: https://www.instagram.com/ancillarnombewu/ Access Genie Instagram: https://www.instagram.com/accessgenieza/ LinkedIn: https://www.linkedin.com/in/ancillar-nombewu-5030706a/recent-activity/all/ Twitter: https://twitter.com/AccessGenieZA Facebook: https://www.facebook.com/ancillarmangena #entrepreneurship2025 #competitoranalysis #businessgrowth #accessgenie #startupsuccess
Welcome to Access Genie, the podcast that opens doors to success in the world of entrepreneurship. I'm your host Ancillar Nombewu, a multi-award winning journalist and entrepreneur. Entrepreneurship is hard and lonely. So I've started this podcast for all entrepreneurs, leaders and genies looking to learn from those who have walked the path to success. This podcast gives you access to the minds of Africa's most exceptional individuals, from visionary entrepreneurs to awe-inspiring athletes, captivating entertainers to thought leaders. Each episode is like a masterclass in winning in business and in life. I believe that knowledge is the key to unlocking your inner genie. If you enjoy this content please Subscribe, follow and share this podcast with your friends.
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