Access Genie

In this episode of Access Genie, we break down one of the most powerful tools in your business toolkit: the Go-To-Market (GTM) strategy. Whether you're launching a new product, pivoting, or scaling up—your GTM plan can determine if you thrive or flop.We cover:Intro 00:00Go-to-Market Strategy 01:50Understanding Your Assignment 03:48Product Market Channel Fit 05:33Market Readiness 06:58Tech & Infrastructure 08:59Positioning Message 11:13Segmentation 13:46Market Planning 15:32Launch Sequence 16:07Post Launch 17:11Resource Check 17:44Distribution and Launch 18:40Measure Your Success 20:22Real Life Example (Canva) 23:54 Don’t forget to like, comment, and subscribe if you’re serious about building a business people LOVE.FREE RESOURCE:Grab your free pricing guide + costing spreadsheet to help you start pricing strategically!Sign up for the complete FREE 8-Week Business Growth Course here: https://ancillar.systeme.io/db05ee20🔗 Click on this OSUM link to fast-track your market research and competitor analysis!https://osum.com?fp_ref=5xzatJoin the Access Genie community: Subscribe to our channel so you never miss an episode.Follow: Ancillar Instagram: https://www.instagram.com/ancillarnombewu/ Access Genie Instagram: https://www.instagram.com/accessgenieza/ LinkedIn: https://www.linkedin.com/in/ancillar-nombewu-5030706a/recent-activity/all/ Twitter: https://twitter.com/AccessGenieZA Facebook: https://www.facebook.com/ancillarmangena#marketing #CX #businesstips #entrepreneurship #marketingstrategy ##businessgrowth #accessgenie

Today, we’re diving into one of the most vital elements in any business: Customer ExperienceGreat Customer Experience the difference between a thriving business and a closed-down shop. In this episode, I’m sharing personal stories—from the magic of Chris Brown’s concert at FNB Stadium to a nightmare moment with FastJet and a now-closed restaurant—that prove just how powerful (or damaging) customer experience can be.You'll learn: Intro: 00:00What customer experience really means 01:01:00Customer vision 09:36Understand your customer 10:41How to design a customer journey 11:37Interactive exercises 25:01📣 Don’t forget to like, comment, and subscribe if you’re serious about building a business people LOVE.FREE RESOURCE:Grab your free pricing guide + costing spreadsheet to help you start pricing strategically!Sign up for the complete FREE 8-Week Business Growth Course here: https://ancillar.systeme.io/db05ee20🔗 Click on this OSUM link to fast-track your market research and competitor analysis!https://osum.com?fp_ref=5xzatJoin the Access Genie community: Subscribe to our channel so you never miss an episode.Follow: Ancillar Instagram: https://www.instagram.com/ancillarnombewu/ Access Genie Instagram: https://www.instagram.com/accessgenieza/ LinkedIn: https://www.linkedin.com/in/ancillar-nombewu-5030706a/recent-activity/all/ Twitter: https://twitter.com/AccessGenieZA Facebook: https://www.facebook.com/ancillarmangena#CustomerExperience #CX #BusinessTips #Entrepreneurship #BrandLoyalty #ChrisBrownConcert #BusinessGrowth #AccessGenie

We're now in Week 5 of our 8-week course, and this episode is all about one of the most make-or-break decisions entrepreneurs face: PRICING. We’ve covered: ✔ Finding a business you’re passionate about ✔ Competitor analysis ✔ Market research ✔ Choosing the right business model In this episode, we’re diving deep into: Intro 00:00 Why pricing matters more than you think 01:49 Cost-Plus Pricing 03:33 Value-Based Pricing 04:29 Competitive Pricing 05:53 Penetration Pricing 07:25 Premium Pricing 08:49 Dynamic Pricing 10:10 Freemium Pricing 11:31 Subscription Pricing 12:55 Psychological Pricing 14:05 Steps to start with 15:51 Real-life example 20:12 Sign up for the complete FREE 8-Week Business Growth Course here: https://ancillar.systeme.io/db05ee20 🔗 Click on this OSUM link to fast-track your market research and competitor analysis! https://osum.com?fp_ref=5xzat Join the Access Genie community: Subscribe to our channel so you never miss an episode. Follow: Ancillar Instagram: https://www.instagram.com/ancillarnombewu/ Access Genie Instagram: https://www.instagram.com/accessgenieza/ LinkedIn: https://www.linkedin.com/in/ancillar-nombewu-5030706a/recent-activity/all/ Twitter: https://twitter.com/AccessGenieZA Facebook: https://www.facebook.com/ancillarmangena #entrepreneurship2025 #businessgrowth #accessgenie #startupsuccess #businessmodel #startupsuccess #smallbusiness #makemoney #ecommercebusiness #sidehustle #businessgrowth

Choosing the right business model is CRUCIAL for success! Your business model determines how you make money, serve customers, and scale effectively. Get it wrong, and even a great product can fail. But the right model can set you up for long-term growth! In this episode of Access Genie, we’ll break down:✅ What a business model is & why it matters✅ 9 proven business models used by top startups✅ Real examples: Netflix vs. Blockbuster, WeWork’s downfall, and more!✅ How to choose the best model for YOUR businessIntro 00:00What is a business model 01:40Business-to-Business (B2B) 04:35Subscription (SaaS) 05:54Transaction-Based 07:35Marketplace 08:28E-Commerce 09:39Advertising 10:27Usage-Based 11:30Hard Tech 12:27Biotech 13:08Real Example: A Pet Dental Care Business14:20 Best choice 15:25Sign up for the complete FREE 8-Week Business Growth Course here: https://ancillar.systeme.io/db05ee20🔗 Click on this OSUM link to fast-track your market research and competitor analysis! https://osum.com?fp_ref=5xzat Join the Access Genie community: Subscribe to our channel so you never miss an episode.Follow: Ancillar Instagram: https://www.instagram.com/ancillarnombewu/Access Genie Instagram: https://www.instagram.com/accessgenieza/LinkedIn: https://www.linkedin.com/in/ancillar-nombewu-5030706a/recent-activity/all/Twitter: https://twitter.com/AccessGenieZAFacebook: https://www.facebook.com/ancillarmangena#entrepreneurship2025 #competitoranalysis #businessgrowth #accessgenie #startupsuccess #businessmodel #startupsuccess #smallbusiness #makemoney #ecommercebusiness #sidehustle #businessgrowth

Want to start or grow a successful business? Market research is the key! In this episode, I’ll show you how to research your market the right way to avoid failure and maximize success. Studies show 35% of businesses fail because there’s no market research is done. Don’t let that be you! In this episode you will learn how to: ✅ Identify your ideal customer (age, interests, buying habits) ✅ Find trending keywords with Google Autocomplete & People Also Ask ✅ Analyze competitors on Amazon, Takealot, and social media ✅ Use Google Ads Keyword Planner for top-ranking search terms ✅ Check competitor ads using Facebook Ad Library ✅ Track industry trends through events, webinars, and financial reports Whether you’re launching a new business, product, or marketing campaign, these strategies will help you make data-driven decisions and stay ahead of the competition. 🔗 Get deeper insights with Osum link below – https://osum.com/ Join the Access Genie community: Subscribe to our channel so you never miss an episode. Follow: Ancillar Instagram: https://www.instagram.com/ancillarnombewu/ Access Genie Instagram: https://www.instagram.com/accessgenieza/ LinkedIn: https://www.linkedin.com/in/ancillar-nombewu-5030706a/recent-activity/all/ Twitter: https://twitter.com/AccessGenieZA Facebook: https://www.facebook.com/ancillarmangena #entrepreneurship2025 #competitoranalysis #businessgrowth #accessgenie #startupsuccess