Under the Influence with Terry O'Reilly

We're dropping an interview I recently did with Dr. Brian Goldman, host of White Coat, Black Art, an excellent CBC radio show and podcast into our feed. We're chatting about hospital advertising. And because they rely on fundraising, we discuss how effective hospital advertising is.

We thought you might find this topic interesting.

Enjoy.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.

It’s part two of our episode that revisits the very first commercials ever produced for famous products.
From the very first commercial for something called the Big Mac, to the first TV ad for a new doll called Barbie, we take a trip back in time.
Including the very first commercials starring a couple of struggling actors who would go on to win Academy Awards.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.

This week, we take a look at marketing firsts.
Specifically, the very first commercials ever produced for famous products and companies.
From the debut of the Jolly Green Giant, to the first AIDS PSAs, to the very first pharmaceutical ad, all the way to the first iPhone commercial, we say hello to these products and issues for the very first time.
We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.

This week, we talk about spectacular landmarks built by visionary entrepreneurs.
These magnificent buildings stand in Toronto, New York and Chicago.
They are all very different in design, built in different eras, but they share one thing in common.
They are all named after famous brands.
And it’s easy to forget that.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.

This week, it’s our annual Brand Envy episode, where I tip my hat to great ideas that have lasted for years.
We’ll talk about a very funny character who has made the world laugh without uttering a single word.
An idea that was born on the side of highways.
And we’ll talk about a movie that has had the longest run in cinema history.

We know you want to listen to all the ads in this show. On the off-chance you don’t, subscribe ad-free here.
Hosted on Acast. See acast.com/privacy for more information.