Insight Drop: Digital Engagement Is Broken - Here’s How Medical Affairs Can Fix It
Digital engagement in Medical Affairs is broken, and you know it. You’ve got channels that don’t connect, metrics that don’t matter, and “innovations” that die in MLR review. It’s not your fault. But it is fixable. In this episode of Transforming Medical Communications, Wesley Portegies is joined by digital strategist Alessandra Richardson to unpack the broken realities of digital engagement and how to build tools that actually work. This isn’t about adding more platforms. It’s about connecting the right ones, co-creating with the people you serve, and aligning teams from field to MLR to create measurable, meaningful impact. If you’re tired of spinning in digital circles, this is your reset.
Most Medical Affairs leaders know the truth: Counting MSL<>HCP interactions is easy, but it’s meaningless. Vanity metrics are holding Field Medical back. In this episode of Transforming Medical Communications, Wesley Portegies is joined by Denise Clark, Regional Medical Director of the Rare Disease team at Amgen, to show you what to measure instead and how to finally prove your team's real impact. Denise brings a bold, disruptive perspective: activity is not impact. This conversation gives you the modern Field Medical playbook. It's not about doing more. It's about doing what moves the needle.
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Modernizing Your MedComms Approach
Welcome to the Transforming Medical Communications podcast brought to you by MedComms Experts. I am your host, Wesley Portegies. This podcast explores the dynamic landscape of Medical Communication strategies, innovations, and challenges. We aim to facilitate insightful conversations that contribute to advancing effective Medical Communication practices.
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From Research to Reach: How Sermo, Kudos, and Figshare Expand Your Audience
In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Charlie Rapple, Dave Shoup, and Dan Valen. Together, they discuss how Kudos, Sermo, and Figshare contribute to the digital communications ecosystem of Medical Affairs and how you can integrate these platforms into your Medical Communications strategy.
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The Human Side of Medical Communications: Building Trust
In this episode of the Transforming Medical Communications podcast, host Wesley Portegies is joined by Nazan Artun to dive into the role of creativity and adaptability in Medical Communications. Nazan shares insights on how diverse experiences can spark innovation and enhance team dynamics, practical strategies for fostering creativity and building trust in client relationships, and effective approaches to how Medical Communications can evolve to meet future challenges.
Medical Affairs and Communications need to catch-up. The field is being left in the dust by the cutting edge methods and practices in other industries. We’re going to change that. On Transforming Medical Communications we talk to the biggest and brightest names in medical affairs to find out what they’re doing to push our industry forwards and build for the future. If you’re looking for actionable insights into cutting edge developments in the world of medical communications, hit subscribe and watch out for future episodes.
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South Africa