The WARC Podcast

How did the world's best brands get so big? Richard Shotton, behavioural scientist and author of Hacking The Human Mind, joins David Tiltman to discuss real life examples of behavioural science growing brands and why the discipline is due a resurgence.

Media futures expert Dan Calladine is back to examine 2026 trends and advise on how brands can thrive in times of guaranteed uncertainty. Hosted by Alex Brownsell.

Premium alcohol brands are navigating changing drinking habits, AI disruption and new consumer expectations. Matt Foley, former VP Marketing for American Whiskey and Agave Brands, joins WARC's Ann Marie Kerwin to discuss marketing effectiveness in the alcohol category.

What does it mean for a brand to be ‘in culture’? And in an age of fragmentation, micro-influencers and the creator economy - are the rules changing? Leila Fataar, author of Culture Led Brands, talks to WARC's David Tiltman about what cultural relevance means for brands in 2026.

New ad spend forecasts show that the ad market has become detached from the broader economy. WPP Media's Kate Scott-Dawkins and WARC's James McDonald join Alex Brownsell to discuss trends in the 2026 ad economy, including the growing influence of AI and a bumper year in North America with elections and the FIFA World Cup.