Liquid Death's Andy Pearson shares secrets of the brand's 2026 Super Bowl campaign: developing the idea, the creative process, and the highlights and hurdles of advertising in the biggest TV moment of the year. Hosted by WARC's Ann Marie Kerwin.
Super Bowl 2026: the ads that won
2026/2/10 | 33 mins.
Our team of experts from WARC, System 1 and LIONS review this year's Super Bowl ads, and what they tell us about advertising in 2026.
Established models for media planning and buying are breaking. ‘Systems planning’ describes a new approach. Omnicom Media's Global CSO, Jonathan Rigby, joins WARC's Paul Stringer to discuss trends in media planning, advertising investments and the media ecosystem.
Winning the mid-funnel in China
2026/2/03 | 36 mins.
Most brands in China show weakness in the mid-funnel, resulting in decreased brand differentiation. WARC’s Jenny Chan explores practical guides for brands to win efficiently in this stage with WPP China's Dennis Potgraven and Lauren Cadman.
What's actually working in creator marketing
2026/1/29 | 17 mins.
How do you know if creator marketing is really building brands or just delivering a sugar rush of short-term views? WARC's Anna Hamill and Catherine Driscoll discuss the creator campaigns achieving real life impact, based on the recent 'What's Working in Creator Marketing' report.
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.