With Labubus and K-Pop Demon Hunters offering escapism from the headlines, WARC's Rica Facundo explores the role of pop culture in soft power with Michael Patent (Culture Group) and Shilpa Sinha (McCann APAC).
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34:36
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34:36
The Effective CMO: Telstra's Brent Smart
Aussie telco Telstra has successfully implemented core effectiveness principles across its brand. CMO Brent Smart joins WARC's Anna Hamill to discuss Telstra's brand evolution.
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36:03
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36:03
The Effective CMO: Telstra's Brent Smart
Aussie telco Telstra has successfully implemented core effectiveness principles across its brand. CMO Brent Smart joins WARC's Anna Hamill to discuss Telstra's brand evolution.
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36:03
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36:03
Global Ad Trends: The changing shape of TV
A fierce debate has broken out about the definition of television in 2025. Should TV advertising be defined by format, device or media owner? WARC's David Tiltman and Alex Brownsell are joined by guest editor Omar Oakes to examine the evidence.
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35:32
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35:32
Marketing is in a golden age of effectiveness.. or is it?
Les Binet and Sarah Carter - two of marketing's most influential thinkers - join the pod to discuss where effectiveness is now, and where it's going next. Hosted by WARC's David Tiltman.
Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.
South Africa