As a real estate agent, there are a few ways you can begin the year, but there’s only one that you really want. The difference between a beautiful and a horrible start comes down to the work you do right now. Watch this Mindset Monday now, and watch it again any time you feel yourself slipping between now and the end of the year. Commit to a strong start!
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How to Market Today’s Headlines & Data into Listings
Rates and headlines are freezing your clients—but they don’t have to. In this Tom Ferry Podcast Experience, Tom sits down with Jimmy Mackin and David Childers to turn year-end fear into listings and appointments.
You’ll get:
“The Problem with Waiting” campaign to reframe rate hesitancy
An IG polls that start conversations
Expert follow-up strategies for setting appointments
The expired listing postcard that wins re-lists
Market context and why affordability is set to improve into 2026
This is the marketing update that every agent needs right now, combined with the marketing that will help you steer your clients in the right direction.
Whether you’re solo or leading a team, if you’re looking to turn headlines into leads, appointments, and trust, this episode is a must-watch!
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Redefining Success: Building a Business Without Breaking Your Marriage
THE TRUTH ABOUT
“HAVING IT ALL”
Episode Description:
Can you build a thriving real estate business and a fulfilling personal life? Matt Farnham says yes — if you design it intentionally.
In this powerful episode, @TeamFarnhamLV top-producing team leader and founder of One Life Retreat, shares his journey from burnout to balance. After years of being “always on,” Matt realized success meant nothing if it cost him his family. Today, he helps other high-performing agents and their spouses create alignment, set boundaries, and thrive together — in business and at home.
What You’ll Learn:
Why success doesn’t have to be “either/or” — you can win at work and at home
How intentionality and boundaries create freedom, not limits
The real cost of success — and how to avoid paying it in regret
This conversation is for every agent chasing growth but craving balance.
💡 Learn more about how Tom Ferry Coaching helps agents build scalable success — without sacrificing what matters most: https://www.tomferry.com/free-coaching-consultation/
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How to Use AI Search to Sell 10X More Real Estate
AI search is the future of real estate. It’s the future of SEO in general. More buyers and sellers are asking ChatGPT who the best agent in their area is, and when they do, you want to make sure it sings your praises.
In this episode of the Tom Ferry Podcast Experience, I’m talking with Coach Paul Sanford, who is not only a powerful leader with over 22 years of experience but a pioneer in the world of AI search. He’s showing you exactly how to use AI search to sell more homes and position yourself as the leader of your market.
The future is here. Those who adapt first will sell millions of dollars of real estate. The ones who don’t will regret not acting sooner. Listen to Paul’s advice, follow the steps, and dominate AI search in your market!
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How to Quit Walking in Circles | Mindset Monday
Have you ever heard of the study where kids were lost in the woods? It gives us some pretty startling insights into the way all people actually work. 95% will stay lost. But 5% have a simple secret to get themselves out of the endless loop of confusion. That’s what I’m talking about in this Mindset Monday.
Greatness lives within us all. But have you tapped into yours – or is it stuck inside you? Top-ranked real estate and business coach Tom Ferry’s life’s work is all about helping people fulfill their vast untapped potential. The Tom Ferry Podcast Experience will give you the knowledge, support, motivation and tools to succeed in business and achieve your true potential. This show is designed to help you grow, achieve more, earn more and ultimately, fulfill the greatness within you.
South Africa