The Tom Ferry Podcast Experience

Tom Ferry’s Outliers series continues with a masterclass in high-volume scaling.

 

Doug Edrington doesn't just run a team; he runs a "team-ridge"—a brokerage that operates with the tight-knit culture and lead-generation power of a team. After 21 years in the business, Doug has cracked the code on per-person productivity, with his agents averaging an incredible 28 units per year.

 

This week, Tom and Doug dive into the tech, the shifts in mindset, and the "meritocracy" required to grow a business from 500 to over 800 transactions.

 

You’ll learn:

The AI bots that Doug’s team uses to roleplay, book appointments, and more

The controversial website move that lets buyers "swipe" to choose their agent before they ever see a house

The 18-month rule of leadership that Doug lives by

Breaking the "Family" Habit: Why treating your business like a family might be the one thing stopping your growth.

The brilliant billboard strategy that won their marketplace

 

Want to see how your team can become an industry outlier like Doug’s? 

 

Right now, Tom Ferry is running a special offer designed for team leaders looking to use this market to scale rapidly.

 

It starts with a short consultation to learn more and see if we’re a good fit. Schedule here: https://www.tomferry.com/free-coaching-consultation/

Real estate is not a business for doomers. 

 

Your mindset is the foundation of everything – your income, your quality of life, and the opportunities you attract. 

 

Need help? That’s what we do at Tom Ferry Coaching. 

 

Check out this free video that shows you the real systems that agents are using to master their own minds, manage their schedules, and boost their income. 

🔗https://www.tomferry.com/ewebinar/

Tom Ferry's Outliers series is back — this time with a deep dive into the world of luxury real estate.

 

Lourdes Maestres runs a $100 million luxury team out of Fort Lauderdale with a team of just 15 people. And she travels four months out of the year.

 

Where most agents hustle harder to earn more, Lourdes rebuilt her business to do both — produce at the highest level and actually enjoy her life.

 

This week, Tom talks with Lourdes about exactly how she did it and how you can too.

 

If you think scaling means sacrificing your freedom… this episode will prove you wrong.

 

You'll learn:

The team restructure that unlocked her freedom (and why she cut her roster nearly in half)

The mailer campaigns quietly driving her luxury pipeline

Why she ditched lead buying — and what she replaced it with

The "cheesy" marketing move that landed a $13.5 million listing

Why even a $100M producer won't make a major decision without a coach

 

And as you'll learn from Lourdes, having a sounding board at every level of success isn't optional — it's the strategy.

 

Ready to build a business that gives you more of everything?

 

Schedule a free call with a Tom Ferry consultant to learn more about coaching and see if it's right for you.

📞 https://www.tomferry.com/free-coaching-consultation/

What’s the material your business is made out of? That’s the question of the week. 

 

Because if a market shift can blow your house down, it’s time to start laying some real bricks. 

 

If your business feels unstable, inconsistent, and fragile in any way, Tom Ferry has the free trainings, podcasts, and playbooks to help. 


🔗TomFerry.com

Tom Ferry’s Outliers series is back, with a special focus on building and leading extraordinary real estate teams!

 

Kyle Zene was just 27 years old when he opened his own brokerage in February of 2020—a few weeks before the world shut down. 

 

Where most leaders would’ve panicked, Kyle pivoted his strategy and implemented systems that allowed him to step out of production and double his business every year since then.

 

This week, Tom talks with Kyle about exactly how he did it and how you can too. 

 

If you're still the hardest-working person on your team… this episode will show you what's actually holding you back.

 

You’ll learn:

The single hire that lets you step out of production

How to use AI to spot missing opportunities & lost deals

The decision-making habit of today’s best leaders

How to guarantee your agents keep getting better (hint: it’s not training)

 

And as you'll learn from Kyle, the structure behind his growth was built inside Tom Ferry Team Coaching.

 

Ready to stop being the engine and start building the machine? 


Visit https://www.tomferry.com/coaching-team/ to learn more.