TheStockroom

• Jae Tips: From Collector To Collaborator Live From PFW | TheStockroom Podcast Episode 106

  In a special episode, we’re joined on the streets of Paris Fashion Week by Jae Tips, our brother from the Bronx, founder of Savior Worldwide and someone who’s becoming a household name as a Saucony collaborator!Eman, Bolu & Michael talk to him about the inspirations behind his Saucony Triumph 4 “Flowers Grow Uptown” collaboration, how he balances the hats of being a brand owner and collaborator and also how his personal journey being a sneaker collector has impacted where he currently is now in his capacity at Saucony! It isn't easy going from collector to collaborator but its been beautiful to see Jae Tips do it and do it right!CHAPTERS00:00 - Introducing our brother Jae Tips01:26 - What’s On Foot?02:25 - What’s In Hand? - The Jae Tips x Saucony “Flowers Grow Uptown”07:35 - How Does Jae Come Up With New Ideas13:15 - How Did Jae Tips Handle Being “The New Kid On The Block”15:01 - How Does Being A Sneaker Collector First Designer Second Impact Your Approach20:30 - Aging Gracefully In Between Projects#podcast #saucony #jaetips

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• How Saucony Are Changing Retail Ft. Cameron Black VP of Saucony EMEA | TheStockroom Podcast

  In a special episode we got the opportunity to speak to Cameron Black, VP GM of Saucony EMEA at the official opening of their flagship store in London, Covent Garden!He gave us a much valued insight into the importance of the retail experience to Saucony and also how they believe this specific store will help grow the brands familiarity with people on a global scale! For all this and more, make sure to tap in with TheStockroom podcast!CHAPTERS00:00 - Introducing Cameron Black - Saucony’s VP of EMEA 00:25 - Where Did The Idea Of A London Store Start?04:48 - The Importance of A Physical Retail Space11:50 - What does “Catering To All” mean to Saucony15:37 - How Important Has Content Been To Saucony’s Resurgence?20:26 - What Does A Day In The Life of A Vice President Look Like?#saucony #flagship #fashion

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• Was New Balance’s Grey Day Boring Or Are People Missing The Point?| TheStockroom Podcast Episode 103

  New Balance have dominated the space recently and used their 2025 Grey Day to remind us about just how far they’ve come since the day’s inception in 2018. In a visual campaign executive produced by ex-New Balance Joe Grondin and free agency, they flexed their muscles, giving us a glimpse of some of the talent on their roster including Amine, Storm Reid, Sainte and more! But could they be acting too grey in their approach or are customers and critics just looking for unnecessary theatrics in what is simply a celebration of what the brand has always been about?Bolu and Eman also catch up with Michael about his first trip to New York, and talk about the food, the people, the culture and the Corteiz x Nike Honey Black Takeover! It’s good to be back!! 00:00 - It’s good to be back!03:25 - Michael’s trip to New York15:36 - Bolu met up with Brendan Dunne18:35 - 100 men vs 1 Gorilla? Who you got your money on?25:58 - Our thoughts on Ryan Coogler’s SINNERS27:47 - What’s On Foot? - Corteiz’s New York Takeover36:55 - What’s On The Table? - Inside Tag x Puma Mostro UR41:00 - If You Had To Describe Your Week With A Song, What Song Would It Be?50:37 - Our thoughts on New Balance’s Grey Day1:03:45 - KITH’s Reopening Of The Manhattan Store Sees The Release Of The New Balance 2010!1:14:09 - Coco Gauff x New Balance x Miu Miu Came At The Perfect Time1:18:39 - Aime Leon Dore Launched The RC56#fashion #newbalance #podcast #amine #sainte

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• How Beverley Started Tobe Footwear With Just £800 ft. Beverley Tofour| TheStockroom Episode 102

  In Episode 102 of TheStockroom Podcast, we’re joined by Beverley Tofour — founder of Tobe Footwear — who takes us through her journey from retail to building her own sneaker brand. Beverley breaks down how she launched her first shoe with just £800, the realities of wear testing, pricing strategies, predicting trends, and why Tobe has never made apparel. We also get into the importance of storytelling through campaigns, running pop-ups, and the future of footwear design.Bolu, Eman and Michael also talk about Tobe Footwear's 7th silhouette, the recently launched Tobe Comet Sneaker and how Beverley went about coming out with the silhouette and the process of wear testing and sampling the shoe!#footwear #fashion #design Follow Beverley & Tobe Footwear: https://www.instagram.com/tobefootwearhttps://www.instagram.com/beverlleyFollow TheStockroom: https://www.instagram.com/thestockroompodFollow our personal platforms too from left to right:Eman: https://www.instagram.com/emansgram_Michael: https://www.instagram.com/them1showBolu: https://www.instagram.com/boluthebearCHAPTERS00:00 - Introducing Beverley Tofour Founder of Tobe Footwear03:40 - What Song Describes Your Week?07:34 - How Did Tobe Footwear Start & How Much Money Did She Start With?14:30 - Why Has Tobe Never Made Apparel?16:33 - How Does Tobe Predict Trends?18:30 - What’s On Foot?22:16 - What’s On The Table? - Tobe Comet Sneaker in ‘Chrome’25:05 - How Do You Go About Creating Silhouettes & The Production Process?29:02 - What Do You Enjoy About In Person Pop Ups?31:46 - Beverley’s Upbringing and Background In Retail & Management 45:50 - When Was The Last Time You Got Real Rest?48:33 - Blind Ranking Sneaker Features55:20 - What Materials Would Beverley Like To Try On Her Shoes In The Future?59:40 - What’s The Process Of Wear Testing For Tobe?1:01:22 - What’s The Most Random Cost’s You’ve Come Across As A Business Owner? & The Tariffs Issues1:04:53 - How Does Beverley Go About Pricing Across Tobe?1:08:05 - How Important Are Campaigns & Rollouts?1:13:19 - What’s The End Goal For Tobe Footwear? & Beverley Signs TheStockroom Force 1

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• Skate, Africa, & The Jordan 4 SB’s Legacy | TheStockroom Podcast Episode 101

  Welcome to TheStockroom! This week we’re speaking about innovation & globalisation as we talk about the evolving relationship between Jordan & SB! We touch on Jordan’s evolving relationship with Africa, whether brands can do more to show up within the continent and if the Jordan 4 SB will stand the test of time?Follow TheStockroom: https://www.instagram.com/thestockroompodFollow our personal platforms too from left to right:Eman: https://www.instagram.com/emansgram_Michael: https://www.instagram.com/them1showBolu: https://www.instagram.com/boluthebear#skateboarding #jordan #africa CHAPTERS00:00 - Welcome to Episode 101 of TheStockroom02:53 - What’s On Foot Today?05:15 - What‘s On The Table? - Air Jordan 4 SB 4 Navy08:30 - Kaws X Nike Launching A New Shoe?10:15 - Jordan Pushed The Boundaries By Highlighting Skate Culture With Their Waffles & Cream Campaign14:10 - Can Jordan & Other Brands Do More To Show Up In Nigeria & The Wider African Market?27:16 - Could Jordan Brand & SB’s Relationship Lead To Innovation Across More Silhouettes Or Would They Be Overdoing It?42:18 - Will The Jordan 4 SB Stand The Test Of Time?

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