TheStockroom

The founder and the partnerships lead behind one of the most trusted names in sneaker raffles reveal how EQL is trying to level the playing field for consumers and brands alike.
Andrew Lipp is the Founder & CEO of EQL, and Scott Carter is EQL's Head of Partnerships for Sneakers & Streetwear. Together they've built EQL into a platform designed to bring fairness and transparency to sneaker raffles, partnering directly with major brands to give consumers a genuine shot at the pairs they want. TheStockroom met Andrew and Scott in Paris for this conversation — covering everything from EQL's origins to where the raffle industry is heading next.
They explain:
◼ Why building genuine relationships mattered more than anything else in EQL's early days
◼ How EQL earned the credibility to partner directly with major brands
◼ What it felt like launching their very first product through EQL
◼ Why consumer experience sits at the centre of everything EQL does
◼ How EQL actually measures success, and what the EQLizer score means
◼ Their favourite raffles to date, and how the industry has changed from EQL's point of view
◼ How EQL decides which brands and partners to align with
◼ Where AI already shows up in EQL's day-to-day workflows
◼ What the future holds for EQL … and for TheStockroom

Timestamps:
00:00 – Intro
01:07 – EQL x TheStockroom Live in Paris
01:36 – Introducing Andrew Lipp, Founder & CEO of EQL, and Scott Carter, Head of Partnerships for Sneakers & Streetwear
02:43 – What's on foot, pairs brought to Paris & favourite sneakers
15:19 – How EQL started and the importance of connecting to people
20:43 – Building credibility and partnering with brands
23:53 – Launching their first product via EQL
30:00 – Why consumer experience is so important to EQL
39:10 – How EQL measures success
49:50 – What is the EQLizer score?
52:54 – Andrew & Scott's favourite raffles
1:00:28 – How the industry has changed, and how EQL chooses who to align with
1:08:01 – What the future of EQL looks like
1:13:13 – How AI shows up in EQL's workflows
1:17:23 – Where TheStockroom wants to be in 5 years
1:23:00 – Andrew's why
1:25:13 – Andrew and Scott's words of wisdom

The man behind men's fashion at one of the fastest-growing live shopping platforms in the world reveals how Whatnot is quietly changing the way brick & mortar stores make money — and why livestream selling might be retail's next big shift.
Pierre Tettart is Head of Men's Fashion at Whatnot, the live shopping platform reshaping how brands, sellers, and collectors buy and sell in real time. Before fashion, Pierre built his career in tech, and brings a multicultural upbringing and a lifelong love of sneakers and style into everything he does at Whatnot.
He explains:
◼ Why brick & mortar stores are turning to live selling to unlock new revenue
◼ What it actually takes to succeed as a consistent live seller on Whatnot
◼ The strategy behind Whatnot's expansion into Europe, and what markets are next
◼ Why nostalgia and collectibles create such powerful buying behaviour
◼ Whatnot's stance on safety and overconsumption in a fast-moving marketplace
◼ How to actually get started selling on Whatnot

CHAPTERS
00:27 – Introducing Pierre Tettart, Head of Men's Fashion at Whatnot
01:40 – Pierre's background in tech and his multicultural upbringing
06:05 – What is Whatnot?
08:49 – Pierre's early fashion memories
11:06 – What's on feet?
12:33 – What's on the table? UNDEFEATED: Nike Air Zoom Spiridon 15:03 – New revenue opportunities for brick & mortars
16:55 – The power of consistency for Whatnot live sellers
19:05 – The strategy for entering Europe
23:00 – Emerging categories and markets on Whatnot
24:30 – Whatnot's stance on safety and overconsumption
28:37 – Why collectibles and nostalgia create such strong buy-in
30:34 – Hearing testimonials from live sellers
32:29 – The Swatch x AP marketing moment
36:21 – How to get started on Whatnot
42:19 – Pierre's closing thoughts

Wales Bonner took over the headlines in October as it was announced that she was being made the Creative Director of Hermes Menswear, a role held by her predecessor for 37 years! What does this mean for Hermes? What can we expect from Wales Bonner as she brings her point of view to this legacy brand.

Bolu, Eman and Michael also speak about the newly announced partnership between Nike and Palace, as brands are gearing up for the World Cup, could this acquisition set Nike up in the best way possible or could Adidas have something up their sleeve? And what does Manor Place, the new hub created by Nike and Palace, in South London, mean for the community? For all this and more, make sure to tap in to today’s episode!
#walesbonner #fashion #podcast
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Follow our personal platforms too from left to right:

Eman: https://www.instagram.com/emansgram_

Michael: https://www.instagram.com/them1show

Bolu: https://www.instagram.com/boluthebear

CHAPTERS
00:00 - Intro & Bolu’s Live From DXB
05:29 - What’s on Foot?
06:39 - Wales Bonner Becomes Creative Director of Hermes Menswear
14:20 - Wales Bonner Designed The Gold Rings For Instagram
17:52 - Palace x Nike Has Launched With A New Home ‘Manor Place’
23:40 - Will Adidas Regret Losing Palace?
26:08 - Was The ACW x Arsenal Collection Too Expensive?
31:21 - JFG Released His 21st Shoe, The New Balance 2010’s “Hand Me Down’s” & “Bag Lady”
37:40 - Salomon x Margeila MM6 Collection Is Super Clean
40:37 - The ACG Goadome’s Go Crazy!
46:06 - Shoutout Offspring and This Way Up For The Air Max Sunder’s Total Red
51:10 - Surplus Sydney Brought the World to Australia

In today’s episode of TheStockroom, we’re joined by the talented household name, Louis Culture hailing from South London. Kicking off his career as a producer and developing into the talented artist we’ve seen today, Louis joins Eman and Michael on the pod as they speak about his journey so far as an artist, his love for fashion and footwear, and the new project he has on the way!
Make sure to like & comment, and subscribe so you don’t miss anything!
#louisculture #ukmusic #podcast
Follow Louis Culture here: https://www.instagram.com/louisculture
Follow TheStockroom: https://www.instagram.com/thestockroompod
Follow our personal platforms too from left to right:
Eman: https://www.instagram.com/emansgram_
Michael: https://www.instagram.com/them1show

00:00 - Intro
00:35 - What has annoyed you today?
03:15 - Why did you choose Louis Culture as your artist name?
06:17 - What was it like for Louis growing up in Battersea? And what were his influences?
13:49 - Louis on his production process & dealing with creative blocks
19:20 - Who inspired Louis’ personal style
21:20 - Louis shows us his first Jordan’s
23:38 - Early fashion memories
33:23 - What’s On Foot?
36:30 - Top 5 Kicks In Louis’ Collection & Top 5 of All Time
47:24 - When did Louis realise music was no longer just a hobby
48:25 - Louis on his new music and his upcoming project
51:15 - Advice to people wanting to enter the music scene

It’s good to be back and we have a jam packed episode for you today as we discuss the new Nike Air Works Programme, the SWATCH x AP moment, our favourite World Cup kits and a major shift coming to the Dubai retail space!

Lock in with Bolu, Eman and Michael as we discuss all this and more!

Follow TheStockroom:
https://www.instagram.com/thestockroompod

Follow our personal platforms too from left to right:

Bolu: https://www.instagram.com/boluthebear

Eman: https://www.instagram.com/emansgram_

Michael: https://www.instagram.com/them1show

CHAPTERS
00:00 - We’re backkkk, where have we been?
03:19 - What’s on foot?
06:20 - What’s on the table?
08:50 - Nike Air Works Programme & investing in the next era of creators
21:22 - Is Aime Leon Dore opening up a new temporary retail space in Dubai, the right move?
31:34 - What brands could shift over to Dubai to recreate the SoHo effect there?
35:22 - SWATCH X AP took over the timeline!
46:02 - This might be the most underwhelming World Cup EVER!
51:35 - Adidas have been on a roll this World Cup campaign
59:00 - What can we expect from Nike’s World Cup Campaign & the Nike Cryoshot’s
1:09:44 - Mercurial Superfly 11’s