TheStockroom

The man behind men's fashion at one of the fastest-growing live shopping platforms in the world reveals how Whatnot is quietly changing the way brick & mortar stores make money — and why livestream selling might be retail's next big shift.Pierre Tettart is Head of Men's Fashion at Whatnot, the live shopping platform reshaping how brands, sellers, and collectors buy and sell in real time. Before fashion, Pierre built his career in tech, and brings a multicultural upbringing and a lifelong love of sneakers and style into everything he does at Whatnot.He explains:◼ Why brick & mortar stores are turning to live selling to unlock new revenue◼ What it actually takes to succeed as a consistent live seller on Whatnot◼ The strategy behind Whatnot's expansion into Europe, and what markets are next◼ Why nostalgia and collectibles create such powerful buying behaviour◼ Whatnot's stance on safety and overconsumption in a fast-moving marketplace◼ How to actually get started selling on Whatnot00:27 – Introducing Pierre Tettart, Head of Men's Fashion at Whatnot01:40 – Pierre's background in tech and his multicultural upbringing06:05 – What is Whatnot?08:49 – Pierre's early fashion memories11:06 – What's on feet?12:33 – What's on the table? UNDEFEATED: Nike Air Zoom Spiridon 1615:03 – New revenue opportunities for brick & mortars16:55 – The power of consistency for Whatnot live sellers19:05 – The strategy for entering Europe23:00 – Emerging categories and markets on Whatnot24:30 – Whatnot's stance on safety and overconsumption28:37 – Why collectibles and nostalgia create such strong buy-in30:34 – Hearing testimonials from live sellers32:29 – The Swatch x AP marketing moment36:21 – How to get started on Whatnot42:19 – Pierre's closing thoughts

Wales Bonner took over the headlines in October as it was announced that she was being made the Creative Director of Hermes Menswear, a role held by her predecessor for 37 years! What does this mean for Hermes? What can we expect from Wales Bonner as she brings her point of view to this legacy brand.

Bolu, Eman and Michael also speak about the newly announced partnership between Nike and Palace, as brands are gearing up for the World Cup, could this acquisition set Nike up in the best way possible or could Adidas have something up their sleeve? And what does Manor Place, the new hub created by Nike and Palace, in South London, mean for the community? For all this and more, make sure to tap in to today’s episode!
#walesbonner #fashion #podcast
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Eman: https://www.instagram.com/emansgram_

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Bolu: https://www.instagram.com/boluthebear

CHAPTERS
00:00 - Intro & Bolu’s Live From DXB
05:29 - What’s on Foot?
06:39 - Wales Bonner Becomes Creative Director of Hermes Menswear
14:20 - Wales Bonner Designed The Gold Rings For Instagram
17:52 - Palace x Nike Has Launched With A New Home ‘Manor Place’
23:40 - Will Adidas Regret Losing Palace?
26:08 - Was The ACW x Arsenal Collection Too Expensive?
31:21 - JFG Released His 21st Shoe, The New Balance 2010’s “Hand Me Down’s” & “Bag Lady”
37:40 - Salomon x Margeila MM6 Collection Is Super Clean
40:37 - The ACG Goadome’s Go Crazy!
46:06 - Shoutout Offspring and This Way Up For The Air Max Sunder’s Total Red
51:10 - Surplus Sydney Brought the World to Australia

In today’s episode of TheStockroom, we’re joined by the talented household name, Louis Culture hailing from South London. Kicking off his career as a producer and developing into the talented artist we’ve seen today, Louis joins Eman and Michael on the pod as they speak about his journey so far as an artist, his love for fashion and footwear, and the new project he has on the way!
Make sure to like & comment, and subscribe so you don’t miss anything!
#louisculture #ukmusic #podcast
Follow Louis Culture here: https://www.instagram.com/louisculture
Follow TheStockroom: https://www.instagram.com/thestockroompod
Follow our personal platforms too from left to right:
Eman: https://www.instagram.com/emansgram_
Michael: https://www.instagram.com/them1show

00:00 - Intro
00:35 - What has annoyed you today?
03:15 - Why did you choose Louis Culture as your artist name?
06:17 - What was it like for Louis growing up in Battersea? And what were his influences?
13:49 - Louis on his production process & dealing with creative blocks
19:20 - Who inspired Louis’ personal style
21:20 - Louis shows us his first Jordan’s
23:38 - Early fashion memories
33:23 - What’s On Foot?
36:30 - Top 5 Kicks In Louis’ Collection & Top 5 of All Time
47:24 - When did Louis realise music was no longer just a hobby
48:25 - Louis on his new music and his upcoming project
51:15 - Advice to people wanting to enter the music scene

It’s good to be back and we have a jam packed episode for you today as we discuss the new Nike Air Works Programme, the SWATCH x AP moment, our favourite World Cup kits and a major shift coming to the Dubai retail space!

Lock in with Bolu, Eman and Michael as we discuss all this and more!

Follow TheStockroom:
https://www.instagram.com/thestockroompod

Follow our personal platforms too from left to right:

Bolu: https://www.instagram.com/boluthebear

Eman: https://www.instagram.com/emansgram_

Michael: https://www.instagram.com/them1show

CHAPTERS
00:00 - We’re backkkk, where have we been?
03:19 - What’s on foot?
06:20 - What’s on the table?
08:50 - Nike Air Works Programme & investing in the next era of creators
21:22 - Is Aime Leon Dore opening up a new temporary retail space in Dubai, the right move?
31:34 - What brands could shift over to Dubai to recreate the SoHo effect there?
35:22 - SWATCH X AP took over the timeline!
46:02 - This might be the most underwhelming World Cup EVER!
51:35 - Adidas have been on a roll this World Cup campaign
59:00 - What can we expect from Nike’s World Cup Campaign & the Nike Cryoshot’s
1:09:44 - Mercurial Superfly 11’s

On TheStockroom today, we’re joined by our good friend Qasim, the Founder of Trading Desk, a curated streetwear store who recently partnered with AI tech firm Responsible. Eman & Michael got into the details of the partnership as well as a look into Qasim’s back story and how they uniquely benefited from the rise of the brand, Corteiz, as they took the initiative to buy into the brand early and subsequently reaped the dividends. 

Follow Qasim & Trading Desk: 
https://www.instagram.com/qasimshariff_
https://www.instagram.com/tradingdeskstore 

Follow TheStockroom: 
https://www.instagram.com/thestockroompod

Follow our personal platforms too from left to right:

Eman: https://www.instagram.com/emansgram_

Michael: https://www.instagram.com/them1show

Bolu: https://www.instagram.com/boluthebear

00:00 - Introducing Qasim, Founder of Trading Desk!
03:46 - What’s On Foot?
09:41 - Qasim on studying Economics At LSE, & how it’s impacted his view vn sales
10:55 - Growing ip in Manchester & his Mum’s influence on his taste
18:55 - How did Trading Desk start, and how did they go about acquiring product?
30:22 - When did Trading Desk realise selling the business could be the next move?
32:18 - The process of being acquired by AI Tech Firm, Responsible
41:31 - How important is tourism to stores in Soho?
44:39 - How much did Corteiz’ brand growth impact Trading Desk? & The importance of Corteiz having a physical store
51:51 - What are the pro’s and cons of having a physical store?
57:49 - How do you decide what to buy?
1:03:20 - What’s been the biggest day of sales?
1:12:07 - Qasim’s Prada Cups and building confidence while exploring fashion
1:18:00 - Personal style and the merging of streetwear and luxury
1:33:06 - Qasim signs TheStockroom Force 1
1:40:00 - What does the future look like for Trading Desk & Klekt joining the party
1:47:07 - Should Corteiz take over the Supreme store?

#fashion #ai #branding