In this episode, we be speak with Leanne McCauley, Director of the Advertising and Compliance, Education and Policy Section at TGA about:
what you can and can’t do when advertising therapeutic goods
what constitutes an advertisement
what responsibilities a sponsor has when advertising product
how the world of social media, including hash tags and testimonials ties into advertising
some tips and pointers for those working in this space
advertising compliance, including what constitutes a breach, potential penalties and how to make a report
This podcast series is presented by the SME Assist team at the TGA. SME Assist is a dedicated service that TGA offers to help small to medium enterprises (SMEs), researchers, start-ups and those unfamiliar with regulation to understand their regulatory and legislative obligations.
You can find more information about TGA and SME Assist at www.tga.gov.au/sme-assist and through our social media channels or contacting us directly.
Phone: 1800 020 653
Email:
[email protected]
Social Media: https://www.tga.gov.au/social-media
TGA BLOG: https://www.tga.gov.au/blogs/tga-topics
Links and useful information
TGA website tga.gov.au
The advertising hub https://www.tga.gov.au/hubs/advertising-therapeutic-goods
The Australian regulatory guidelines for advertising therapeutic goods https://www.tga.gov.au/publication/australian-regulatory-guidelines-advertising-therapeutic-goods-argatg
Therapeutic goods advertising code https://www.tga.gov.au/publication/therapeutic-goods-advertising-code
Compliance management https://compliance.tga.gov.au/
Advertising enforcement and outcomes https://www.tga.gov.au/advertising-enforcement-and-outcomes
Learning resources for advertisers https://www.tga.gov.au/learning-resources-advertisers
Can I advertise this therapeutic good to the public? https://www.tga.gov.au/can-i-advertise-therapeutic-good-public
Mandatory information required in advertising for therapeutic goods https://www.tga.gov.au/mandatory-information-required-advertising-therapeutic-goods
Host: Dr Jayne Foster
Guest: Leanne McCauley