She Means Business Show

In this episode of She Means Business, Carrie sits down with long-time friend and AI strategist Rick Mulready to talk about what it really looks like to build an AI-first business in 2025 and beyond.
If you've been dabbling with ChatGPT, still doing everything manually, or feeling slightly terrified you're "already behind" with AI… this conversation will feel like a deep exhale and a wake-up call all at once.
Rick shares how burnout and one simple experiment with ChatGPT led him to completely reinvent his business around AI – and why he believes the biggest shift for online entrepreneurs now is moving from people manager to AI manager.
Together, we explore practical, non-techy ways you can start using AI today to save hours every week, make smarter decisions, and free yourself up to do the work (and live the life) you actually want.
In this episode, we talk about:
How burnout and ChatGPT pushed Rick to pause his "successful" business and pivot fully into the AI space

Why traditional "record once, sell forever" courses are getting outdated fast – and why Rick chose a membership model in the age of AI

What it means to build an AI-first business instead of trying to bolt AI onto an old way of working

The dreaded time audit and how AI can help you see where your time is really going (without a huge spreadsheet)

Simple ways to use ChatGPT beyond content: time analysis, decision support, planning trips, troubleshooting real-life problems (like a broken motorhome!)

How to use AI to:

Draft newsletters and weekly emails in a fraction of the time

Turn your FAQ doc into a "world-class" customer support assistant

Analyse your P&L, ad stats, or sales pages and get clear, actionable recommendations

The difference between "using ChatGPT for a task" and building AI agents that can research, ideate, draft and send things for you

What it practically looks like to go from solo operator to having an AI "org chart" across marketing, operations and delivery

Why aggregating your business knowledge (courses, FAQs, SOPs, offers, etc.) in one place now will make your future AI setups 10x more powerful

How AI is opening up wild creative possibilities – from building apps without being a coder to helping Carrie's 6-year-old turn his stories into books and 3D characters

The mindset shift we all need: choosing curiosity over fear, and committing to 20 minutes a day of "AI practice" so we don't get left behind

Resources & tools mentioned
Connect with Rick Mulready
Website & newsletter: rickmulready.com rickmulready.com


The AI Playbook® community: The AI Playbook on Skool Skool


AI & automation tools we mention
ChatGPT – Carrie's go-to for time analysis, meal planning, content, motorhome troubleshooting and more

Claude – Rick's favourite for long-form copy like email sequences and sales pages

Relay.app – no-code AI workflow + automation tool for building simple agents and workflows Relay

Gamma – AI tool for creating slide decks and presentations quickly Gamma

Dia – an AI-powered browser from The Browser Company that lets you "chat with your tabs" and analyse what's on your screen in real time Dia Browser

(Always check current pricing and plans for these tools, as they change often.)
Loved this episode?
Tag me on Instagram and tell me your biggest takeaway or how you're using AI in your business – I love hearing your stories. 💛
And if this episode sparked ideas for you, it would mean the world if you left a review on Apple Podcasts so we can reach and support even more women building their dream businesses.

Ever wonder how some people go from total unknown to a big deal in their industry?
In this mini-episode of the She Means Business Show, I'm sharing the four powerful shifts that helped me go from feeling invisible to building a multi–seven-figure business and how you can use them too.
Full show notes: 👉 https://femaleentrepreneurassociation.com/2025/08/4-powerful-shifts-to-help-you-become-a-big-deal-no-matter-where-youre-starting/

What if one tiny shift in mindset could change the whole direction of your life?
In this short but powerful episode, I share the unforgettable lesson I learned mid-air (yep, in a tiny plane!) that completely reframed how I approach life and business.
🎧 Inside this episode:
✨ The surprising phrase I still repeat to myself today
✨ Why micro-decisions shape your big results
✨ How to stop letting life "mess you around" and take back control
Full show notes: 👉 https://femaleentrepreneurassociation.com/2025/08/dont-let-life-mess-you-around-the-mindset-shift-ill-never-forget/

What if the beliefs holding you back aren't even conscious?
In this honest episode, I'm sharing the hidden mindset blocks I uncovered and how they've been secretly sabotaging my success.
🎧 Inside this episode:
✨ The limiting belief that shocked me
✨ How I started shifting it
✨ My go-to mindset tools that actually work
Read the full show notes & links 👉 https://femaleentrepreneurassociation.com/2025/08/these-hidden-beliefs-were-holding-me-back/

Ever wondered if visualisation really works?
In this episode, I'm sharing the story of how something I visualised for years (down to the smallest details) finally came true in the most magical way.
✨ The power of holding a vision for your life
✨ How I use visualisation to create my dream reality
✨ What I've learned about trusting the process (even when it's hard)
Whether you're just starting out, or dreaming of your next level, this is your reminder to dream big and believe it's possible.
Read the full show notes here: https://femaleentrepreneurassociation.com/2025/07/i-visualised-my-dream-life-then-it-actually-happened/