PodcastsEducationIt's Not About the Alcohol

It's Not About the Alcohol

Colleen Freeland
It's Not About the Alcohol
Latest episode

328 episodes

  • It's Not About the Alcohol

    EP327: Why Getting Sober Didn't Fix My Drinking Problem (And What Actually Did)

    2026/03/10 | 58 mins.
    You've been told your drinking is the problem. That if you could just control the behavior — stay sober long enough, count your days, follow the rules — the shame would go away.
    But what if it's the other way around?
    In this episode, Colleen gets personal about her three years of sobriety and what she discovered underneath all that "perfect behavior" — a lifetime of shame that started long before she ever picked up a bottle of wine. She breaks down why shameful behaviors come FROM shame (not the other way around), why sobriety can become just another form of performing your way around the real problem, and what actually works to break the cycle.
    In this episode, you'll learn:
    The critical difference between guilt and shame — and why most women are living in shame and calling it guilt

    Why the shame driving your drinking didn't start with your drinking — it started in childhood

    How perfectionism, people-pleasing, over-functioning, and control are all shame management strategies that require more coping mechanisms like drinking

    Why sobriety motivated by shame is built on a fault line — and what happens when it cracks

    Colleen's personal story of trading one escape hatch (alcohol) for another (perfectionism and productivity addiction) — and what finally broke the pattern

    Key takeaway: Your drinking isn't driving the shame cycle. Shame is driving the drinking cycle. And until you address the shame underneath, no amount of willpower, sobriety challenges, or rule-following will create lasting change.
    Watch The FREE Masterclass: The science behind take it or leave it–why some women can and how you can too. 
    If you are ready to get support from a community of women who are co-creating this change with intention and clarity... Click here to schedule a discovery call
  • It's Not About the Alcohol

    EP326 Minisode: Three Mindset Shifts That Changed My Relationship With Alcohol

    2026/03/06 | 21 mins.
    In this episode, Colleen shares a coaching moment that started with a simple scheduling mistake and turned into a powerful lesson about belief systems.
    When a client didn't get her breakthrough session as planned, she chose to see the delay differently: not as something happening to her, but something happening for her. That mindset opened the door to a deeper coaching conversation about leadership, standards, and the discomfort that comes with owning your power.
    Colleen uses that moment to explore something bigger...
    The beliefs we carry shape how we interpret everything that happens in our lives.
    Instead of assuming that delays, setbacks, or mistakes mean something has gone wrong, what if they're actually creating the exact conditions you need for the next step?
    She shares three Colleen-isms that have fundamentally changed the way she moves through life:
    I am always exactly where I'm supposed to be.



    This is happening for me, not to me.



    If I didn't get what I wanted, I got what I needed.



    These beliefs don't eliminate pain or difficulty. But they do transform how you experience them — shifting you out of victimhood and back into agency.


    If you are ready to get support from a community of women who are co-creating this change with intention and clarity ---> Click here to BOOK A DISCOVERY CALL
     
    Find me on:
    YouTube: @HangoverWhisperer
    TikTok: @hangoverwhisperer
    Instagram: @thehangoverwhisperer 
    X (Twitter) : @NotAboutTheAlc
  • It's Not About the Alcohol

    EP325: Why women who pursue financial abundance can take or leave alcohol with Mystic Millionaire Danielle Amos

    2026/03/03 | 1h 5 mins.
    What do your drinking and your bank account have in common? More than you think.
    In this episode, I sit down with mindset coach and Mystic Millionaire Danielle Amos to explore the hidden connection between your money beliefs, your scarcity mindset, and why you reach for the wine at the end of the day. Danielle went from $100K in credit card debt to a million-dollar business — without a website — using the same identity and nervous system work that transforms your relationship with alcohol.
    If you've ever felt stuck financially and also stuck in a drinking pattern you can't seem to break, this episode connects the dots.
    In this episode, you'll learn:
    Why the beliefs about money that were programmed into you before age seven are running your drinking today

    How shame blocks both financial abundance and your ability to take or leave alcohol

    The difference between spending money and investing money — and how that reframe changes everything

    Why the law of opposites means setbacks are actually confirmation you're on the right track

    What happens when you stop telling yourself "I don't have enough" and start appreciating what you do have

    How identity work and nervous system regulation are the common denominator between financial freedom and freedom from alcohol

    Connect with Danielle Amos: Instagram: @thedanielleamos Podcast: The Mystic Millionaire
    🎥 Watch The FREE Masterclass— The Science Behind Take It or Leave It:
    Why Some Women Can and How You Can Too

    Where To Find Me:
    BOOK A DISCOVERY CALL.

    YouTube: @HangoverWhisperer

    TikTok: @hangoverwhisperer

    Instagram: @thehangoverwhisperer

    X (Twitter) : @NotAboutTheAlc
  • It's Not About the Alcohol

    EP324: Stop trying to reduce your drinking. Do THIS instead.

    2026/02/27 | 33 mins.
    For two years, "reduce your drinking by 80%" was my signature phrase. It's on my website, my ads, my podcast — everywhere. In this episode, I tell you why I retired it, what I replaced it with, and what this shift means for you — whether you're in my program or hearing my voice for the first time.
    This is a behind-the-scenes episode pulled from Coffee with Colleen, my daily internal podcast for clients inside The Next Chapter. You'll hear me talk about how my own messaging accidentally did the thing I teach women not to do — and how catching that blind spot led to a complete rebrand, a new masterclass, and a brand new way into this work.
    In this episode:
    Why "drink less" is a negative goal — and what your brain actually does with it
    The real reason it gets harder to stay on track once you feel better
    What "take it or leave it" means and why those four words change everything
    The counterintuitive first step that sets my approach apart from every other program
    New ways to work with me at every level 
    Links mentioned in this episode:
    📞 BOOK A DISCOVERY CALL — $2,000 tuition discount on The Next Chapter expires Feb 28. As long as you book the call before the 28th, we'll honor the discount. [LINK]
    🎥 Watch The FREE Masterclass— The Science Behind Take It or Leave It: Why Some Women Can and How You Can Too  [LINK]
    🎧 Get the Starter Bundle ($444) — RISE + Skills for Mindful Drinking. The complete Take It or Leave It methodology. Nothing held back. [LINK]
    Know someone who needs to hear this? Send her this episode. You don't have to say anything — just send the link.
  • It's Not About the Alcohol

    EP323: How to reverse the shift from "fun" drinking to "coping with stress" drinking

    2026/02/24 | 27 mins.
    Most women measure alcohol consumption by how much and how often they drink. But the research says the most important predictor of whether your drinking becomes a real problem isn't about the amount you drink — it's why you drink.
    In this episode, I tell the story of the exact day I became a daily drinker — and why I didn't even know it happened. I break down the neuroscience of why drinking to reduce stress is the fast pass to addiction, even if you're not drinking more than anyone else.
    In this episode, you'll learn:
    Why your reason for drinking matters more than how much you drink

    The neurological shift that turns a social drinker into a dependent one — and why it's invisible from the outside

    How your brain works like an algorithm that quietly narrows your options one drink at a time

    The science of why alcohol actually creates stress instead of relieving it (and the cortisol cycle that explains your 3am wake-up)

    Why "tolerance" isn't a flex — it's a symptom of something you need to understand

    The litmus test that reveals whether you can actually take it or leave it

    What the largest study of its kind (43,000+ people) says about how fast stress drinkers develop dependence

    If this episode resonated with you:
    Watch The FREE Masterclass → The science of take it or leave it–why some women can and how you can too.
    Book A FREE Discovery Call→ It's not a sales pitch. It's a coaching conversation to help you figure out where you are, where you want to be, and how to get there. Right now through February 28th, I'm offering $2,000 off of my year-long program, The Next Chapter.
    I've never done a discount like this and I won't be doing one again.
     
    Connect with me:
    Watch The FREE Masterclass

    BOOK A DISCOVERY CALL.

    YouTube: @HangoverWhisperer

    TikTok: @hangoverwhisperer

    Instagram: @thehangoverwhisperer

    X (Twitter) : @NotAboutTheAlc

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About It's Not About the Alcohol

Would you like to reduce your alcohol consumption by 80 percent so you can enjoy drinking socially without relying on alcohol to manage your stress, anxiety, loneliness and boredom when you're by yourself? Most high achieving women assume over-drinking is caused by a lack of willpower--or worse, the incurable disease of "alcoholism." So they beat themselves up and avoid asking for help because they feel ashamed and out of control. Whether you're a daily drinker who can't break the habit, or you're still going to sobriety meetings even though you don't drink anymore, the real problem is that you don't trust yourself. Which means it's not about the alcohol. It's about your relationship with yourself. I'm an intuitive drinking coach helping professional women learn how drinking less (or not at all) is actually a superpower, even when the idea of giving up the only thing that helps them quiet their mind feels impossible. The solution to alcohol use disorder is a FEELING. If you felt comfortable in your own skin and at ease in your life, you would drink like someone who is comfortable and at ease! Join me each week for holistic, evidence-based strategies to fix your dopamine deficit, regulate your nervous system, cure imposter syndrome, manage sugar cravings, improve your sleep and reclaim your mental health so you no longer have the urge to escape your own body. Get happy, not sober. Because happy people don't drink themselves into a stupor.
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