Channels with Peter Kafka

Lots of publishers are freaked out about “Google Zero” — the notion that one day, Google will stop sending them any traffic at all.

That’s more or less already happened at People Inc., says CEO Neil Vogel. Vogel says Google used to account for 70% of his properties’ traffic, but dropped off quickly in the last couple years. Now Google represents about 25% of his mix.

That decline is supposed to be an existential problem for people like Vogel, who built a series of sites designed to harvest search traffic. Instead, he’s growing at a double-digit clip.

One reason People Inc. is doing well is that Vogel, backed by Barry Diller’s IAC, bought People, along with all the other titles owned by magazine publisher Meredith back in 2021. Turns out many of those brands still mean something to lots of people.

Meanwhile, Vogel has been happy to sign deals with AI companies like OpenAI. Isn’t there a chance those companies will end up being unreliable partners, just like platforms of the past? Sure, Vogel says. But he’s willing to take the chance — and the money those AI companies are providing — and figure it out as he goes.

“There is a chance we are a hundred percent wrong on all of this,” he tells me. “There's a chance that we're a hundred percent right. The truth is probably somewhere in between.”
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Oscar season is supposed to be Hollywood’s lap. It is also, increasingly, a reminder of how shaky things are in Hollywood right now. And this one comes as one of the town’s most prominent players is about to be swallowed by a new mogul, backed by tech money.

Here to unpack all of it is Puck’s Matt Belloni, who explains why we may never see an Oscars like this again; how the show will — or won’t — change when it migrates to YouTube in a couple years; how the movie business thinks about the upcoming Paramount/WBD deal; and some 100% not guaranteed betting advice for Sunday night’s show.
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The World Cup is coming to the U.S (and Canada, and Mexico) in less than 100 days.

Perhaps you’re an American who doesn’t care about soccer, and has given this news zero thought. That won’t be an option when the games arrive, says Roger Bennett. The CEO of the Men in Blazers podcast network — and author of “We Are the World (Cup)”, a personal history of the tournament — tells me this won’t be like anything we’ve seen here; even for old timers like me, who can remember the 1994 edition, which the U.S. also hosted.

This time around, Roger predicts, we are going to feel the “global eclipse” of attention the games generate, and will be astonished when places like Kansas City and Seattle turn into temporary versions of Argentina and the Netherlands. Even if you don’t watch a single second of a single game, you won’t be able to ignore it.

The other thing you won’t be able to ignore: The fact that America is hosting the world at the same time it is telling much of the world to pound sand. What happens if/when  “America First” politics, visas, and Homeland Security become part of the tournament’s story?
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Netflix shocked the world last year by winning a deal to buy Warner Bros. Discovery. This week it shocked us by walking away.In this emergency bonus episode, CNBC’s Alex Sherman walks us through the whiplash: Why Netflix chose not to counter Paramount, what the market blowback signaled, and how much of this was about price versus the very real prospect of a long, ugly regulatory and political slog.Then we spin it forward: what a Paramount/WBD mash-up means in practice (translation: overlap, “synergies,” and a lot of job anxiety)? What happens to crown-jewel assets like HBO and CNN? And why this isn’t just another media merger, but a power shift. We don’t really know what David and Larry Ellison have planned for their newly acquired media empire — but we do know that they are now very big players.
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Brian Stelter puts its clearly: "All M&A runs through the Oval Office right now.” So how much does Trump matter in the Netflix/Paramount battle for Warner Bros. Discovery — and what does he want out of it?

Stelter, CNN’s chief media analyst and author of the newsletter Reliable Sources, walks us through the information vacuum around the deal, Trump’s habit of inserting himself as a would-be kingmaker, and the harder-to-prove question haunting every newsroom: not just what Trump says out loud, but what companies do (or don’t do) because they’re afraid to become his next target.

Then we broaden out: Brendan Carr’s FCC and broadcast pressure, the Nexstar/TEGNA fight, and what’s going on in Murdochland when Trump can sue the Wall Street Journal and still break bread with Rupert Murdoch. Plus: the state of CNN — and what it’s like to work at a network that may have a new owner sooner than later. 
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