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Podcast Insider

Todd Cochrane, Mike Dell & MacKenzie Bennett
Podcast Insider
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  • Keeping Podcasting Independent: What It Really Means for Creators – PCI 448
    At Blubrry, we love independent podcasting. The heart of what makes podcasting so unique — independence. As corporate platforms grow louder in the space, it's more important than ever for creators to understand how to retain control of their voice, content, and audience. From choosing the right tools and hosting partners to marketing yourself as a creator-owned brand, we explore what podcasting independence really means and how it benefits both your creativity and your business. Whether you're just getting started or rethinking your podcasting path, this episode is packed with insights to help you stay true to your vision. Today's hosts: Mike Dell, Todd Cochrane, MacKenzie Bennett 1️⃣ Why Podcasting Independence Matters More Than Ever Podcasting has always been a space where creators could own their voice and their audience. But as big media continues to move in, it’s important to understand what independence really looks like — and why it’s worth protecting. Why it matters: You control your content and message. You own your brand and audience — no platform can lock you in or dictate your direction. You decide how you monetize, whether that’s ads, premium content, listener support, or all of the above. Independence builds trust — listeners value authenticity and transparency. 💡 Tip: If a service or platform limits where your podcast appears, who can access it, or how you can monetize, it may be undermining your independence. 2️⃣ Marketing Yourself as an Independent Voice Being independent isn’t just about technical decisions — it’s also something you can use to stand out in a crowded podcast landscape. How to do it: Embrace transparency — tell your audience you’re an independent creator. Use language like “creator-owned,” “listener-supported,” or “independent podcast” in your show notes, social media, and marketing materials. Build a direct relationship with your listeners — through email newsletters, community groups, and your own website. Share your story — why did you choose independence, and what does that mean for your content? 💡 Tip: Independent creators often have the strongest listener loyalty — lean into that and invite your audience to be part of your journey. 3️⃣ The Business Case for Independence Choosing independence isn’t just about creative freedom — it’s also a smart business decision. Why it makes sense: You control your revenue streams — no forced ads or revenue splits unless you choose them. You maintain flexibility — you can adapt as your podcast grows, without being locked into a platform’s terms. You protect your brand — your podcast name, logo, and audience remain yours, not the property of a host or app. 💡 Tip: Diversify your income — host-read ads, dynamic ads, premium content, and direct support can all fit within an independent strategy. 4️⃣ Technical Choices That Support Independence The technology behind your podcast plays a huge role in maintaining your independence. Make intentional choices about where and how you host your show. How to do it: Own your RSS feed — don’t let a platform control it. Blubrry ensures you can always take your feed with you. Own your website — use a domain you control, ideally with a full site (Blubrry offers WordPress integrations to make this easy). Host your media independently — not on a free platform that inserts ads or locks your content. Own your analytics — use IAB-certified stats (like Blubrry provides) so you have a true picture of your audience, not a platform-filtered view. 💡 Tip: Be cautious of "free" hosting solutions — if you’re not paying with money, you may be paying with your content or audience access. Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls.
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  • 🎯 Best Use of Your Time as a New Podcaster (and How Blubrry Helps) – PCI 445
    Feeling overwhelmed? You’re not alone. When you're just getting started, the goal isn’t to do everything—it’s to do the right things well. Here’s what to focus on and how Blubrry supports you every step of the way. Today's Hosts: Mike Dell and MacKenzie Bennett We think these strategies are the best use of your time as a new podcaster and of course how Blubrry helps you. 🥇 1. Create Consistently Good Episodes 🎧 Why it matters: No one sticks around for poor-quality content, no matter how well it’s promoted. Prioritize clear audio, relevant topics, and authentic delivery. ✅ How Blubrry helps: Reliable podcast hosting with no limits on episodes or downloads—just focus on creating. AI-generated transcripts to help improve accessibility and repurpose content. Professional stats to learn what content resonates best with your audience. 🔹 Your job: record regularly and stay real. Blubrry takes care of reliable publishing and delivery. 🥈 2. Guest on Other Podcasts 🎤 Why it matters: This is one of the easiest, most cost-effective ways to grow your audience. You’re speaking directly to people already engaged in podcast content. ✅ How Blubrry helps: Use your free podcast website to create a press kit or “About the Host” page you can send to show hosts. Share individual episode pages with embedded players when networking or applying to be a guest. 🔹 Build authority while expanding your reach—Blubrry helps you look professional and prepared. 🥉 3. Market One Episode Really Well 📣 Why it matters: Don’t spread yourself too thin trying to promote every episode. Choose one standout episode and make it your flagship content. ✅ How Blubrry helps: Easily publish to all major platforms (Spotify, Apple, Amazon, etc.) from one dashboard. Use Blubrry's built-in website to feature your top episode front and center. Track what’s working with IAB-certified stats—know what to promote again. 🔹 Blubrry makes your best content easy to find, easy to track, and easy to share. 🧠 4. Document, Don’t Overthink ✍️ Why it matters: Trying to be perfect slows you down. Listeners appreciate consistency and honesty more than perfection. ✅ How Blubrry helps: The PowerPress plugin (for WordPress users) makes it easy to publish without jumping between platforms. Custom episode templates in your Blubrry dashboard save time and reduce repetitive tasks. 🔹 Blubrry removes the friction so you can just hit record and stay on schedule. 🔧 5. Set Up Systems Early 🛠️ Why it matters: Early habits save time later. Build simple systems for publishing, promoting, and tracking success. ✅ How Blubrry helps: One login for hosting, distribution, stats, and website. Built-in episode scheduling so you can batch and release content on your terms. Optional private podcasting and monetization tools when you’re ready to grow further. 🔹 From hobby to pro, Blubrry grows with you—and helps simplify the back-end from day one. ✅ Final Tip: If you’re overwhelmed, start small: Focus on making a handful of solid, engaging episodes. Promote your best one. Be a guest on a few relevant shows. Blubrry gives you the infrastructure—you bring the voice. Thanks for listening to Podcast Insider, you can subscribe to new episodes out every Monday. The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group. Fill out our listener survey at surveys.blubrry.com/podcastinsider Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected] Stay tuned for more episodes and visit our website for the latest updates and resources.
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  • Using Your Podcast as a Jumping-Off Point for a Book – PCI 444
    Use your podcast content to your advantage -- and turn it into a book! If you’ve ever felt like your podcast could be more than just a weekly episode—maybe even the start of a book—you’re not alone. This week, we’re explaining how podcasters can transform their content into a published work. From identifying core themes and organizing episodes into chapters to leveraging transcripts and using your show to promote the final product, we’ll walk you through how your podcast can lay the groundwork for your next big creative endeavor. Whether you’re thinking print, eBook, or audio companion, we’ll show you how Blubrry’s tools make the transition from podcaster to author smoother than you think. Today's Hosts: MacKenzie Bennett and Todd Cochrane 1. Identify the Core Theme in Your Podcast If your podcast centers around a consistent topic, story arc, or mission, it may already have the foundation of a compelling book. How to do it: Review your last 20–30 episodes to find common threads. Identify high-performing episodes using Blubrry’s IAB-certified podcast statistics. Use audience feedback and questions to help refine your message. 💡 Blubrry Advantage: Stats help you find your most popular, share-worthy content to shape into chapters. 2. Use Transcripts to Jumpstart Your Writing Transcripts save time by turning spoken content into editable text—the perfect starting point for a manuscript. How to do it: Transcribe your solo episodes or structured interviews. Highlight and organize segments into written form. Edit transcripts for clarity, flow, and structure. 💡 Blubrry Advantage: All Blubrry hosting plans offer optional AI-powered transcripts—easy to enable and perfect for repurposing episodes. 3. Organize Episodes Into Chapters or Sections Turning a group of episodes into a book means outlining and arranging content in a reader-friendly structure. How to do it: Group episodes by topic or theme. Remove repeated content and tighten messages. Create a clear beginning, middle, and end. 💡 Blubrry Advantage: Use your Blubrry-hosted podcast website to browse episode archives, search by topic, and spot thematic groupings. 4. Choose a Publishing Path There are many ways to publish your book: digital, print, or audiobook—and multiple tools to help you launch. How to do it: Decide on self-publishing (e.g., Amazon KDP), traditional, or hybrid publishing. Consider starting with an eBook or downloadable guide. Explore using your podcast as an audiobook companion. 💡 Blubrry Advantage: With full ownership of your RSS feed and content, you can repurpose episodes without platform restrictions or licensing hurdles. 5. Promote the Book Using Your Podcast Your listeners are your most loyal potential readers—use your show to build anticipation and drive sales. How to do it: Tease the book in intros and outros. Run a short “book launch series” or bonus content episodes. Offer giveaways or early access to email subscribers. 💡 Blubrry Advantage: Promote your book on your free podcast website, and link it directly in episode show notes using Blubrry’s publishing interface. 6. Use the Book to Grow Your Audience Books can introduce your podcast to new people, especially in professional, nonprofit, or educational spaces. How to do it: Use the book as a lead magnet in speaking engagements or webinars. Include links to your podcast in the book’s intro and chapters. Encourage readers to subscribe to your podcast for deeper insights. 💡 Blubrry Advantage: Your podcast site can serve as a central hub for cross-promotion, with direct links to episodes, email capture tools, and stats to track engagement. 7. Stay Consistent With Your Brand and Voice Ensure your book feels like a natural extension of your podcast so fans stay connected across both mediums. How to do it: Keep the same tone and point of view you use in your podcast.
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Blubrry’s Official Podcast where we talk about the Podcasting industry, Blubrry news and interview podcasters on why they started their podcast.
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