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MAP IT FORWARD Middle East

MAP IT FORWARD
MAP IT FORWARD Middle East
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  • EP 882 Ian Fretheim - How Do We Define Quality? - Map It Forward Middle East Podcast Lee Safar
    If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 2nd of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU182. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18UIn this episode of the podcast series, Lee and Ian deep into the concept of quality in the coffee industry. They explore how quality is defined, the subjective versus objective nature of sensory science, and the implications for the coffee industry. They also discuss the role of industry norms, quality standards, and the influence of human biases in sensory evaluation. Join the conversation and discover why defining quality in coffee is more complex than it seems.Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoachingLooking for a business advisor for your established coffee business or startup? Email us here📧 email: [email protected]
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  • EP 881 Ian Fretheim - Tools for Assessing Coffee Quality - Map It Forward Middle East Podcast Lee Safar
    This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at [email protected]••••••••••••••••••••••••••••••••This is the first of a five-part series featuring Ian Fretheim, Director of Sensory Analysis at US-based coffee importer, Cafe Imports, on The Map It Forward Middle East Podcast, hosted by Map It Forward Founder Lee Safar.This series originally aired on the global podcast and is a companion series to our discussion with Reza Kosar on this Middle East Podcast that aired last month. Both series follow the same discussion flow.In this series, Lee and Ian will explore the question, "What is Quality in the Coffee Industry?".The titles of the 5 episodes of this series are:1. Tools for Assessing Coffee Quality - https://youtu.be/5iEIRX6pU182. How Do We Define Quality? - https://youtu.be/PxpoXDy2YNk3. Quality, Hype, and Coffee Competitions - https://youtu.be/6ll7-9yy8-Q4. The CVA Won't Fix Anything In Coffee - https://youtu.be/yA0s1aGZ2Yw5. Q Graders, Cuppers, and Technology - https://youtu.be/w57Wv5DY18UIn this episode of the series, Lee and Ian discuss the tools used to assess coffee quality, including cupping forms, gadgets, and the essential role of people. Ian shares insights from his extensive experience at Cafe Imports and highlights the industry's broader issues of defining and measuring coffee quality.This episode also covers a discussion about the current state and effectiveness of the Coffee Value Assessment (CVA) in the specialty coffee industry. Ian critiques the CVA for being inadequate in its claims and emphasizes the distinction between specialty coffee professionals and food technologists. Connect with Ian Fretheim and Cafe Imports here:https://www.linkedin.com/in/ian-fretheim-31628323/https://www.cafeimports.com/north-america/sensory-analysis/coffeerose••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoachingLooking for a business advisor for your established coffee business or startup? Email us here📧 email: [email protected]
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  • EP 880 Purity Wangare, Sai On, and Ran Gurung - Paving a Career Path in Coffee - Map It Forward Middle East Podcast Lee Safar
    If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 5th of a 5-part series on the Map It Forward Middle East Podcast, with Purity Wangare (Customer Experience Manager), Sai On (Visual Storyteller), and Ran Gurung (Roaster) from RAW Coffee Company in Dubai, UAE. In this series, Purity, Ran, and On, together with Map It Forward Founder and podcast host Lee Safar, explore how a coffee career in the Middle East changed the lives of these coffee professionals and what that journey was like for them.The five episodes of this series are:1. Why Have a Career in Coffee? - https://youtu.be/VS9X7vXK2w02. A Coffee Career in the Middle East - https://youtu.be/9qY5PGXVlqQ3. A Multicultural Coffee Community - https://youtu.be/3OvgIdGplNM4. The Complex World of Coffee Competitions - https://youtu.be/R9dzXGemWOg5. Paving a Career Path in Coffee - https://youtu.be/1WPbKktRF4EIn this final episode of our five-part series, Purity, On, and Ran discuss how to be intentional about building a career in the coffee industry.The episode emphasizes the importance of not just chasing any job but finding a place where you can grow and be nurtured.The guests share their personal journeys and offer advice for young baristas and coffee professionals.They also touch on the value of people skills and the significance of being part of a supportive team.The episode wraps up with a reflection on what they hope their future selves will gain from listening to this conversation. Don't miss the insights and practical advice shared in this heartfelt finale.Connect with Purity Wangare, Sai On, Ran Gurung, and RAW Coffee Company here:Purity: https://www.instagram.com/just.purityRan: https://www.instagram.com/dpoogurunqOn: https://www.instagram.com/0nvision/https://www.linkedin.com/in/saion/RAW Coffee Company: https://www.instagram.com/rawcoffeecompany/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoachingLooking for a business advisor for your established coffee business or startup? Email us here📧 email: [email protected]
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  • EP 879 Purity Wangare, Sai On, and Ran Gurung - The Complex World of Coffee Competitions - Map It Forward Middle East Podcast Lee Safar
    If you love what we do, become a premium YouTube Subscriber or join our Patreon: • https://www.patreon.com/mapitforward• https://www.youtube.com/mapitforwardCheck out our on-demand workshops here: • https://mapitforward.coffee/workshopsConsider joining one of our Mastermind Groups here:• https://mapitforward.coffee/groupcoachingJoin our mailing list:• https://mapitforward.coffee/mailinglist••••••••••••••••••••••••••••••••This is the 4th of a 5-part series on the Map It Forward Middle East Podcast, with Purity Wangare (Customer Experience Manager), Sai On (Visual Storyteller), and Ran Gurung (Roaster) from RAW Coffee Company in Dubai, UAE. In this series, Purity, Ran, and On, together with Map It Forward Founder and podcast host Lee Safar, explore how a coffee career in the Middle East changed the lives of these coffee professionals and what that journey was like for them.The five episodes of this series are:1. Why Have a Career in Coffee? - https://youtu.be/VS9X7vXK2w02. A Coffee Career in the Middle East - https://youtu.be/9qY5PGXVlqQ3. A Multicultural Coffee Community - https://youtu.be/3OvgIdGplNM4. The Complex World of Coffee Competitions - https://youtu.be/R9dzXGemWOg5. Paving a Career Path in Coffee - https://youtu.be/1WPbKktRF4EIn this episode of the podcast, we dive into the complexities and impacts of coffee competitions with Purity, On, and Ran, and discuss the personal and financial challenges involved, the emotional toll on competitors, and the quest for validation. The discussion also highlights the lack of fairness in international competitions, especially for those from regions with visa restrictions.Join us as we explore whether these competitions are worth the effort and how they influence careers in the coffee industry.Connect with Purity Wangare, Sai On, Ran Gurung, and RAW Coffee Company here:Purity: https://www.instagram.com/just.purityRan: https://www.instagram.com/dpoogurunqOn: https://www.instagram.com/0nvision/https://www.linkedin.com/in/saion/RAW Coffee Company: https://www.instagram.com/rawcoffeecompany/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoachingLooking for a business advisor for your established coffee business or startup? Email us here📧 email: [email protected]
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  • EP 878 Purity Wangare, Sai On, and Ran Gurung - A Multicultural Coffee Community - Map It Forward Middle East Podcast Lee Safar
    This episode is brought to you by Raw Beverage Trading - Your hospitality supply chain partner. Connect at [email protected]••••••••••••••••••••••••••••••••This is the 3rd of a 5-part series on the Map It Forward Middle East Podcast, with Purity Wangare (Customer Experience Manager), Sai On (Visual Storyteller), and Ran Gurung (Roaster) from RAW Coffee Company in Dubai, UAE. In this series, Purity, Ran, and On, together with Map It Forward Founder and podcast host Lee Safar, explore how a coffee career in the Middle East changed the lives of these coffee professionals and what that journey was like for them.The five episodes of this series are:1. Why Have a Career in Coffee? - https://youtu.be/VS9X7vXK2w02. A Coffee Career in the Middle East - https://youtu.be/9qY5PGXVlqQ3. A Multicultural Coffee Community - https://youtu.be/3OvgIdGplNM4. The Complex World of Coffee Competitions - https://youtu.be/R9dzXGemWOg5. Paving a Career Path in Coffee - https://youtu.be/1WPbKktRF4EIn this episode of the podcast series, Purity, Ran, and On, professionals from different cultural backgrounds who have found a career in Dubai's dynamic coffee industry, discuss the challenges and benefits of working in a multicultural environment, including communication barriers and the importance of empathy and emotional intelligence.The conversation also touches on how diversity enriches the workplace and the unique experience of adapting to different cultural norms and hospitality standards in the Middle East. Tune in to understand the complexities and beauties of the coffee community in Dubai.Connect with Purity Wangare, Sai On, Ran Gurung, and RAW Coffee Company here:Purity: https://www.instagram.com/just.purityRan: https://www.instagram.com/dpoogurunqOn: https://www.instagram.com/0nvision/https://www.linkedin.com/in/saion/RAW Coffee Company: https://www.instagram.com/rawcoffeecompany/••••••••••••••••••••••••••••••••Connect with Map It Forward here: Website | Instagram | Mailing list💡Support this podcast on Patreon here: https://www.patreon.com/mapitforward📽 Watch the podcast on Youtube: https://bit.ly/3ouyFYW🎙 Check out the audio version of our podcast here: Apple Podcasts | Spotify🧐 Find out more about Map It Forward Mastermind Groups here: https://mapitforward.coffee/groupcoachingLooking for a business advisor for your established coffee business or startup? Email us here📧 email: [email protected]
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About MAP IT FORWARD Middle East

The Map It Forward Middle East Podcast explores the business of coffee across the Middle East, featuring conversations with entrepreneurs, producers, and professionals building the future of the region’s coffee industry. Hosted by Dubai-based Map It Forward founder Lee Safar, each five-episode series highlights one guest's journey, offering practical insights, regional context, and candid discussions that reflect the evolving global coffee landscape. Episodes are released daily at 6 am local UAE time. The video version of the podcast can be found on our YouTube Channel https://www.youtube.com/mapitforward Our website https://www.mapitforward.coffee/middleeastpodcast
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