
How organisations understand what customers value
2026/1/08 | 39 mins.
In this guest episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, is joined by Kate Sargent, Chief Data Officer at the Financial Times, to discuss how customer understanding drives strategy, growth and trust in a digital-first organisation. Kate explains how the FT has evolved from a traditional publisher into a subscription-led business serving audiences from classroom to boardroom. She shares how customer insight underpins everything from acquisition and retention to product design and experience, guided by a clear set of "metrics that matter". The conversation explores how the FT segments its audiences, turns insight into action across the organisation and balances short-term performance with long-term value. Kate also reflects on the practical role of AI, from personalisation to governance, explaining why clarity of purpose and strong principles matter when adopting new technology. Listen here for a thoughtful discussion focused on data, customers and sustainable growth. Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.

How culture drives behaviour, performance and change
2025/12/18 | 42 mins.
In this episode of Hub & Spoken, Jason Foster, CEO and Founder of Cynozure, is joined by Blaire Palmer, author, keynote speaker and expert on leadership and the future of work. This episode is a candid conversation about what organisations must rethink if they want people and performance to thrive in an era shaped by rapid technological change. Drawing on her background as a BBC journalist, one of Europe's first accredited coaches and the author of 'Punks in Suits', Blaire unpacks the long-held assumptions that quietly limit how people show up at work. She and Jason discuss why culture and trust remain the real competitive edge and why short-termism undermines long-term value. Their conversation also explores how leadership must evolve as AI takes on more of the routine and emotionally neutral tasks inside organisations. Together, they make the case that AI shouldn't be treated as an efficiency play, but as a catalyst for unlocking human potential, creativity and contribution. They discuss the organisations already redefining what "good" looks like, from value led decision-making to designing environments where people can genuinely do their best work. An interesting, people-centred conversation about rewriting the rules of work for what comes next. Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.

Why organisations struggle with change and what to do about It
2025/12/04 | 41 mins.
Most organisations don't struggle with change because of strategy or technology, they struggle because change is fundamentally human. In this episode of Hub & Spoken, Jason Foster, CEO & Founder of Cynozure, speaks with Sunil Kumar, Chief Transformation Officer, to explore why transformation so often stalls and what leaders can do to make it stick. Drawing on more than 26 years working across airlines, telecoms, finance and FMCG, Sunil explains why context, such as geopolitics, customer behaviour, industry shifts and internal culture, is the deciding factor in how change lands. When leaders ignore that context, resistance and fatigue follow. Jason and Sunil discuss the human realities behind change, including: Why people naturally resist it How values and beliefs influence adoption Why narrative and excitement matter more than familiar project metrics Sunil also shares his practical "push, pull, connect" model for building momentum and why adoption, not go-live, should be the true measure of success. 🎧 Listen to the full episode now Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.

Why companies fail with data and what to do about it
2025/11/13 | 39 mins.
In this episode of Hub & Spoken, Jason Foster, CEO and Founder of Cynozure, speaks with Shachar Meir, a data advisor who has worked with organisations from startups to the likes of Meta and Paypal. Together, they explore why so many companies, even those with skilled data teams, solid platforms and plenty of data, still struggle to deliver real business value. Shachar's take is clear: the problem isn't technology - it's people, process, and culture. Too often, data teams focus on building sophisticated platforms instead of understanding the business problems they're meant to solve. His summary: why guess when you can know? This episode is a practical conversation for anyone looking to move their organisation from data chaos to data clarity. 🎧 Listen now to discover how clarity beats complexity in data strategy. Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.

Building data excellence: culture, value and the human side of AI
2025/10/30 | 43 mins.
In this episode of Hub & Spoken, Jason Foster, CEO and Founder of Cynozure, speaks with Roberto Maranca, data & digital transformation expert and author of Data Excellence. They explore what it really means to build a 'data fit' organisation, one that treats data capability like physical fitness by understanding where you are, training for where you want to be and making improvement a daily routine. Drawing from ancient philosophy and modern business, Roberto explains how concepts from Socrates and Aristotle can help leaders rethink culture, value and human responsibility in an AI-driven world. Together, they discuss how organisations can: Shift from seeing data as a tech issue to a leadership mindset Build collective intelligence and cultural readiness Stay human in the age of intelligent machines Cynozure is a leading data, analytics and AI company that helps organisations to reach their data potential. It works with clients on data and AI strategy, data management, data architecture and engineering, analytics and AI, data culture and literacy, and data leadership. The company was named one of The Sunday Times' fastest-growing private companies in both 2022 and 2023 and recognised as The Best Place to Work in Data by DataIQ in 2023 and 2024. Cynozure is a certified B Corporation.



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