Honest Art Podcast with Jodie King

Art pricing isn't just math. It's mindset. Listen to a real coaching session that will help you charge more without spiraling.
In this episode, I'm doing something new. I'm sharing a first of many one-on-one coaching sessions with artists from the Honest Art® Society.
Our first guest is Jennifer Cupp, an artist who started painting at 40 and built a daily studio practice. For years, sales were slow. Then she started doing fairs and everything shifted.
We break down the mindset shift that changes pricing forever: pricing is an internal decision, now an external circumstance. The quality of your work is the quality of your work, no matter the city.
Here's what else we covered in this coaching session: 
Why selling out or not keeping up with demand is a signal to raise prices

The typical pricing increase range

How to use fear as information, not a decision-maker

Why art fairs create legitimacy that boosts online sales too

Why the feast-or-famine fear lessens with multiple revenue streams

The long game reality: seeds planted for years can suddenly become momentum

Make sure to subscribe to this podcast so you don't miss a thing! And don't forget to come hang with me on Instagram @jodie_king_.
Interested in being a guest on a future episode of Honest Art®? Email me at [email protected]!
Resources Mentioned: 
Join me for an in-person workshop: https://jodieking.com/workshop 

Looking for an artist community? Join us in the Honest Art® Society: https://www.jodiekingart.com/has 

Follow Jennifer on Instagram

Check out Jennifer's Website

Support Jennifer at the One of a Kind (OOAK) Show in Chicago this April

Learn more about Licensing with Episode 134: The Art Licensing Playbook with Cat Couillette

Art Fair Application Secrets Every Artist Should Know

Want more on pricing? Listen to Episode 69: How to Price Your Art (So It Sells!)

Elevate Your Art, Business, and Community inside the Studio Elite Mastermind

Have a question for Jodie? Ask it here: https://forms.gle/hxrVu4oL4PVCKwZm6

How are you liking the Honest Art® Podcast? Leave us a review on your favorite podcast platform and let us know!   

Watch this full episode on my YouTube channel: https://www.youtube.com/playlist?list=PLMquJfuMsSg0fr46BRdia1cWd-81GThzF

If you want to sell more art, stop tracking likes and start tracking the leading indicators that actually create consistent sales.
In this episode, I'm breaking down the most important concept artists miss when it comes to growing income: sales are a lagging indicator. 
Sales are the harvest. The smoke. The result.
So if you want consistent sales, you have to track the leading indicators, the seeds you're planting that create those results later.
We'll cover metrics across five areas:
Creativity metrics

Visibility metrics

Email metrics

Relationship metrics

Mindset metrics

And then we'll land on the one metric that matters most: consistency.

Because better art, better marketing, and better sales won't happen without it. 
If you've been feeling powerless when sales slow down, this episode will give you your agency back, plus a simple tracking framework that helps you adjust without spiraling.
Make sure to subscribe to this podcast so you don't miss a thing! And don't forget to come hang with me on Instagram @jodie_king_.
Interested in being a guest on a future episode of Honest Art®? Email me at [email protected]!
Resources mentioned:
Join me for an in-person workshop: https://jodieking.com/workshop 

Looking for an artist community? Join us in the Honest Art® Society: https://www.jodiekingart.com/has 

Jodie's FAVORITE business tool.

Does Instagram feel overwhelming? Learn how to attract collectors on IG

Need to learn how to use email marketing? This episode is for you!

Active Campaign: www.activecampaign.com 

Flo Desk: www.flodesk.com  

Mailchimp: www.mailchimp.com

Stop playing small and start creating with courage with the Honest Art® Society

Elevate Your Art, Business, and Community inside the Studio Elite Mastermind

Join Jodie for one of her upcoming workshops

Worthy by Jamie Kern Lima: https://amzn.to/47x68bA 

Have a question for Jodie? Ask it here: https://forms.gle/hxrVu4oL4PVCKwZm6 

How are you liking the Honest Art® Podcast? Leave us a review on your favorite podcast platform and let us know!    

Watch this full episode on my YouTube channel: https://www.youtube.com/playlist?list=PLMquJfuMsSg0fr46BRdia1cWd-81GThzF

For a full list of show notes and links, check out my blog: www.jodieking.com/podcast  

DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission at no additional charge on your end. Thank you for supporting my channel!

Finished your painting and wondering, "now what?" These next steps protect it, professionalize it, and help you actually sell it.
So many artists stop at the last brushstroke and miss the steps that turn a finished painting into a sellable asset. In this episode, I break down the exact workflow I use after the painting is dry.
We cover the studio basics, and then move into the part most artists forget about: letting people know the painting exists! Because collectors do not buy from "here's a pretty picture." They buy from a connection. They buy a story. And if you hide your prices or make it confusing to purchase, people will assume they can't afford it and keep scrolling.
Your painting is finished, but your process isn't. Let's do the next right steps so your art can live in the world, not die in a studio corner.
Make sure to subscribe to this podcast so you don't miss a thing! And don't forget to come hang with me on Instagram @jodie_king_.
Interested in being a guest on a future episode of Honest Art®? Email me at [email protected]!
Resources mentioned:
Join me for an in-person workshop: https://jodieking.com/workshop 

Looking for an artist community? Join us in the Honest Art® Society: https://www.jodiekingart.com/has 

Grab the PDF That Covers How to Wire and Hang Paintings: https://www.jodiekingart.com/how-to-hang-a-painting 

Fixative Spray: https://amzn.to/4dcEvZ1 

The satin varnish Jodie loves most: https://amzn.to/47zFPBs 

Jodie's Favorite Posca Markers: https://amzn.to/4dcEXqb 

The D-Rings Jodie Uses from Ook: https://amzn.to/4bhpS4f 

Artwork Archive artworkarchive.com/jk for 20% off the first year 

Learn more about Artwork Archive in Episode 32: Artwork Archive: The Business Tool I Can't Live Without

Join Jodie's e-mail list here: https://www.jodiekingart.com/jointhelist 

Have a question for Jodie? Ask it here: https://forms.gle/hxrVu4oL4PVCKwZm6 

How are you liking the Honest Art® Podcast? Leave us a review on your favorite podcast platform and let us know!    

Watch this full episode on my YouTube channel: https://www.youtube.com/playlist?list=PLMquJfuMsSg0fr46BRdia1cWd-81GThzF

For a full list of show notes and links, check out my blog: www.jodieking.com/podcast  

DISCLAIMER: Links included in this description might be affiliate links. If you purchase a product or service with the links that I provide I may receive a small commission at no additional charge on your end. Thank you for supporting my channel!

If you are afraid to change your art style because you might lose collectors, this episode will set you free.
After 22 years as a professional artist, I have evolved through more styles than I can count. From sassy word paintings to farm animals to mixed media to abstract expressionism, every shift came with fear.
What if they leave?
What if I lose momentum?
What if I ruin my brand?
Here is the truth. Changing your style is not betrayal. Staying stuck is.
When artists cling to a style just because it sells, they start to resent their work. Curiosity fades. Experimentation stops. The creative fire dims. And eventually, the business plateaus, too.
In this episode, I share how to evolve your art style without losing your audience and why your voice matters more than your visual language.
You will learn:
Why your style is not your identity.
How to bring collectors along in the process
The one mindset shift that keeps your brand from going stagnant
Collectors are not just buying your art. They are buying your courage, your voice, and your evolution.
If you're feeling the itch to experiment, this is your permission slip.
Make sure to subscribe to this podcast so you don't miss a thing! And don't forget to come hang with me on Instagram @jodie_king_.
Interested in being a guest on a future episode of Honest Art®? Email me at [email protected]!
Resources mentioned:
Join me for an in-person workshop: https://jodieking.com/workshop 

Learn more about my mentorship program, Studio Elite: https://www.jodiekingart.com/studioelite 

Looking for an artist community? Join us in the Honest Art Society: https://www.jodiekingart.com/has 

View some of Jodie's Past Work and How It's Evolved: https://shop.jodieking.com/collections/sold-works?page=1 

Not sure about your artistic voice? Listen to Episode 95: Unleashing Your Inner Rebel: 10 Tips to Owning Your Voice

Discover Your Why with Episode 109: How to Turn Your Why Into Revenue

Have a question for Jodie? Ask it here: https://forms.gle/hxrVu4oL4PVCKwZm6 

How are you liking the Honest Art® Podcast? Leave us a review on your favorite podcast platform and let us know!    

Watch this full episode on my YouTube channel: https://www.youtube.com/playlist?list=PLMquJfuMsSg0fr46BRdia1cWd-81GThzF

For a full list of show notes and links, check out my blog: www.jodieking.com/podcast

If you love making art, but worry that building an art career will burn you out, this episode is for you.
Hustle culture is built on productivity and output, but artists don't thrive that way. Creativity needs openness, joy, and space. When you're depleted, you start avoiding the studio, your work feels flat, and you begin doubting yourself.
In Episode 141, Jodie breaks down how to design your art career around your real energy levels, not hustle culture. You'll learn how to find your creative rhythms, how to match tasks to high, medium, and low energy, and how time blocking can protect your creativity and help you sustain the long game.
Jodie also talks about why scarcity drains artists fast, and how multiple streams can create peace, reduce desperation, and make your work braver. And she calls out the boundary issues that deplete artists the most, including people pleasing, undercharging, and discounting from insecurity.
Make sure to subscribe to this podcast so you don't miss a thing! And don't forget to come hang with me on Instagram @jodie_king_.
Interested in being a guest on a future episode of Honest Art®? Email me at [email protected]!
Resources mentioned:
Curious about Studio Elite? Our next cohort starts late February 2026: https://www.jodiekingart.com/studioelite 

Learn more about Upcoming Workshops: https://jodieking.com/workshop 

Looking for an art community? Join us in the Honest Art® Society: https://www.jodiekingart.com/has 

You might also like Episode 137: Art Fair Application Secrets Every Artist Should Know: https://jodieking.com/episode-137-art-fair-application-secrets-every-artist-should-know/

Jodie also talks about time management in Episode 111: The Hidden Studio Habits That Sabotage Your Creativity: https://jodieking.com/episode-137-art-fair-application-secrets-every-artist-should-know/

Learn More about Commissions in Episode 41: How to Have Fun and Make Money with Commissions: https://jodieking.com/episode-41-how-to-have-fun-and-make-money-with-commissions/

Interested in Licensing Your Art? Listen to Episode 134: The Art Licensing Playbook with Cat Coquillette: https://jodieking.com/episode-134-the-art-licensing-playbook-with-cat-coquillette/

Learn How to Price Your Art So It Sells with Episode 69: https://jodieking.com/episode-69-best-of-how-to-price-your-art-so-it-sells/ 

Have a question for Jodie? Ask it here: https://forms.gle/hxrVu4oL4PVCKwZm6 

How are you liking the Honest Art® Podcast? Leave us a review on your favorite podcast platform and let us know!    

Watch this full episode on my YouTube channel: https://www.youtube.com/playlist?list=PLMquJfuMsSg0fr46BRdia1cWd-81GThzF

For a full list of show notes and links, check out my blog: www.jodieking.com/podcast