Good Content with Shannon McKinstrie

Did you know you’re more likely to hit post on your content when it feels easier and it actually works with your life? I don’t know if you’ve ever noticed, but I tend to avoid posting heavy content on Friday, leaning into content that is low lift and a little more fun. I actually plan out all my content in a way that fits into my busy schedule and I have some advice to share when it comes to posting routines and squeezing content into your busy workdays. I have some ideas for low lift, low energy content days and why you don’t need to be posting three times a day, every day (I don’t) because I want you to walk away feeling inspired to create content that feels easy and truly works with your life. 

In this episode we’ll be covering:
Posting your content at optimum times that make sense for you and your audience, think 7am coffee run.
Embracing the idea of low-effort reels and relatable content, sometimes we just need something simple and that's okay!
How I keep ideas ready when I’m out of energy and need quick and easy Instagram content inspiration.
Building content creation into my week in a way that works with my schedule, not against it.

Featured content in this episode:
Mosseri: Ranking on Instagram

Recommended episodes:
Episode 104: How to Create Viral Reels From Everyday Video Clips
Episode 121: Discover What’s Valuable Once You Start Posting
Episode 130: Feeling Excited About Content Creation Changes Everything
Episode 132: Creating Content For An Interest Based Algorithm

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Join me in the Reels Lab!
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Rumor has it that social media as we know it, is dead. In a sense, yes, social media is dead as we once knew it, but social media is still a place to be social and it’s still a place to build community, it just looks a lot different from what it was six to ten years ago. Now, instead of seeing all your friends and their new dog or their vacation, our feeds are interest based, which means we are seeing content around what we are showing interest in. If I send my husband a golf video, I’m going to be seeing a lot of golf related videos on my feed. So, what does that mean for you as a content creator? I’m breaking it all down for you in this episode.

In this episode we’ll be covering:
How the algorithm adjusts to your interests to keep you engaged and on the app longer.
Don’t stress out about losing followers, let’s change the perspective on what it means when someone chooses not to follow you anymore.
Start sharing your interests on social media, I’m giving you permission, because there is more to you than just business.
Get to know your people and know them really well. Post in stories, ask questions, pay attention, and listen to what people are talking about.
What conversations are happening in your industry? Take the time to listen to what people are frustrated with or what they are excited about. 

Recommended episodes:
Episode 84: Train the Instagram Algorithm to Hype Up Your Content
Episode 95: Building Real Community with Stories and Shared Moments
Episode 103: Hot Take: We’re Following Accounts Where We See a Reflection of Ourselves
Episode 106: Spark Conversations with Reels Your Audience Will Want To Respond To
Episode 109: The Human Side of Content That Sells
Episode 124: Have More Conversations and Let Your Audience Shape Your Content

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Join me in the Reels Lab!
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If you’ve ever had a reel go viral with thousands of views, but you didn’t really gain any new followers from it, this happens more often than you think. Just because a reel goes viral, doesn’t mean all those views suddenly convert into new followers. I have found two types of reels that consistently bring in new followers, a signature series and what I like to call a “that’s me!” reel. We’ll talk about why I love these two types of reels so much and I’ll share how my new signature series is doing. If you’ve been on the fence about creating either of these types of reels, or if you’re looking for more followers on Instagram or TikTok, take this as your sign to turn those views into follows!

In this episode we’ll be covering:
What to do when your reel goes viral, but those views don’t turn into new followers.
Recap of what a “That’s Me!” reel looks like and my favorite hooks that tend to attract and convert really well for this type of reel.
Creating a signature series that works for your account and we’ll chat about what my new signature series looks like right now!
Continue posting regularly, testing and using trial reels to reach your ideal audience, sometimes all it takes is a little tweak to find the right people. 
How to discover what series your audience wants to see from you so your new viewers want to stay for more. 

Featured content in this episode:
Content Playdate: Episode 1
Fall Signature Series Ideas

Recommended episodes:
Episode 19: Convert Viewers to Followers with the “That’s Me” Reel
Episode 26: Start a Signature Series That People Keep Coming Back For
Episode 118: Identity Maxxing Will Help You Find Your Ideal Audience
Episode 120: Three Things To Set Up Before Your Content Goes Viral
Episode 127: Create Trial Reels that Turn Viewers into Followers with Personalized Content
Episode 130: Feeling Excited About Content Creation Changes Everything

Send a message!
If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!
Love this conversation? Make sure to follow and subscribe so you never miss an episode.
Connect with me on Instagram!

If you’ve ever wondered about going viral on Instagram and what it really takes to grow your business through content creation, I’m sharing stories about how I recently helped two different accounts skyrocket over 30,000 followers using a simple, strategic reel with a powerful hook and how you can prepare if something similar happens to you. We’ll talk about the importance of having systems in place to capture and communicate with your new audience, and how I use tools like ManyChat to build my email list. I’m also taking a moment to reflect on my own business journey, including the recent explosion of my new content series that earned me thousands of new followers in just days, and why slow, steady growth can be just as valuable as an overnight viral moment. Remember, every growth journey looks a little different, so experiment a little and have fun creating! 

In this episode we’ll be covering:
How finding success always looks a little different for everyone and a quick look at two different accounts that gained 30K followers from one reel. 
Preparation for going viral by having systems and tools in place to manage the influx of followers and messages, especially important for new creators!
Having fun with content creation will help you create better content, and most often the simplest content performs the best!
Overnight growth vs. slow and steady, a reflection of my own business journey (spoiler: I wouldn’t change a thing!)

Featured content in this episode:
Chelsea Explains
Bitter Builds

Recommended episodes:
Episode 120: Three Things To Set Up Before Your Content Goes Viral
Episode 126: Make More Sales by Building Trust with Your Audience
Episode 127: Create Trial Reels that Turn Viewers into Followers with Personalized Content
Episode 128: The Rise of the Conversational Expert
Episode 129: Start Thinking Outside Your Niche

Send a message!
If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!
Love this conversation? Make sure to follow and subscribe so you never miss an episode.
Connect with me on Instagram!

If you feel stuck in the cycle of strictly business content, consider this your permission to start thinking beyond your niche. For your next post I want you to experiment and have some fun, show us who you are and what you’re up to. We’ll discuss why posting about your random interests can spark engagement and attract new followers and how curiosity and connection will always be the heart of social media success. Make sure to tune into the next episode for part two!

In this episode we’ll be covering:
Try this “Ask me about” exercise to start thinking beyond your niche to connect with your audience on a personal level.
There’s value in posting seemingly “random” content that ventures outside your niche.
Embrace your interests! You aren’t confusing the algorithm by posting beyond your niche, the algorithm favors interest and curiosity, and you can still reach aligned followers.
Skip product only posts, share your stories and humanize your brand, there is growth and sales potential for any brand with heart. 

Featured content in this episode:
Stop only posting within your niche
7 Out-of-the-box things to post this week

Recommended episodes:
Episode 109: The Human Side of Content That Sells
Episode 119: Your Boring Life Moments are the Shortcut to Success
Episode 121: Discover What’s Valuable Once You Start Posting
Episode 127: Create Trial Reels that Turn Viewers into Followers with Personalized Content

Send a message!
If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)

Join me in the Reels Lab!
Love this conversation? Make sure to follow and subscribe so you never miss an episode.
Connect with me on Instagram!