Everything SEO - Making SEO and Blogging More Accessible, Adaptable, and Achievable for Small Businesses

Want to keep showing up in search this summer without spending every waking hour creating content? Good news: you don't need a complicated SEO strategy to see results.
In this episode of Everything SEO, Mckayla pulls back the curtain on her own summer SEO plan and shares exactly what she's doing to maintain visibility while spending most of her summer out of office. From blogging and content repurposing to email marketing and brand-building across platforms, she's breaking down the simple, sustainable strategy she's using to continue growing traffic, building authority, and setting herself up for a strong fall season.
Questions answered in this episode:
What should your SEO strategy look like during a slower season of business?
How can blogging support long-term SEO growth even when you're out of office?
Why is content repurposing one of the most effective SEO strategies available?
How often should you be publishing content to maintain visibility in search?
What are content clusters and why do they matter for SEO?
How do internal links help improve rankings and authority?
What role do platforms like Instagram, YouTube, Pinterest, and LinkedIn play in SEO?
How does email marketing support your SEO strategy and website traffic?
What is referral traffic and why is it important for search visibility?
What types of keywords should you target if you want more conversions from SEO?

Download the SEO Checklist (FREE!! because ily) and get six simple things you can do to improve your SEO in 15-minutes or less! → Click here to get your checklist!
Download Your Free Checklist to Plan, Write, & Publish SEO Blog Posts→ Grab yours here!
Check out the Back Pocket SEO Membership → Check it out here

More Ways to Learn & Connect with Me:
Blog: www.thecommamamaco.com/blog
Instagram: @‌commamama.co

Don’t forget to follow and subscribe to the show to be notified when new episodes are available!

Google isn't dead. Search is evolving, AI is becoming more visible, and the internet seems to be having a collective meltdown about what it all means for SEO.
In this episode of Everything SEO, Mckayla breaks down Google's latest search update and why the panic surrounding AI-powered search may be a little premature. She explains what actually changed, why the "death of the 10 blue links" isn't quite what people think it is, and why making drastic changes to your SEO strategy right now could do more harm than good. Most importantly, she shares the one thing she's standing firmly behind as search continues to evolve: strategy still matters.
Questions answered in this episode:
What is Google's new AI-powered search experience and how is it different from AI summaries?
Will AI search replace SEO and organic traffic?
What should you focus on right now to maintain visibility in search?
How do you know when it's time to change your SEO strategy and when it's time to wait for more data?

Join Back Pocket SEO → Learn more here!

More Ways to Learn & Connect with Me:
Blog: www.thecommamamaco.com/blog
Instagram: @‌commamama.co

Don’t forget to follow and subscribe to the show to be notified when new episodes are available!

A new Google Core update is rolling out, which means now is the perfect time to talk about what to do (and what NOT to do) when Google makes changes—whether they're big, small, or just plain annoying.
In this episode of Everything SEO, Mckayla breaks down what a core update actually is, why your search console might look a little wild right now, and how to navigate the volatility without spiraling. She's sharing her own experience of losing 90% of traffic on one of her sites (and waiting over a year for it to recover), plus what steps to take once the dust settles. Spoiler: panicking is not on the list.
Questions answered in this episode:
What is a Google Core update and how is it different from other updates?
Why do rankings fluctuate so much during a core update rollout?
What should you NOT do while a core update is happening?
How long should you wait before making changes to your site?
What steps should you take after the update finishes rolling out?

Connect with Mckayla:
Blog: www.thecommamamaco.com/blog
Instagram: @‌commamama.co

Don’t forget to follow and subscribe to the show to be notified when new episodes are available!

SEO didn't come with a warning label, but maybe it should have. Because in the past month alone, McKayla has worked with multiple websites that have almost completely broken their SEO...losing their ranks, making it harder to rank, and potentially backfiring on them in the future.
In this episode of Everything SEO, McKayla breaks down just how easy it is to accidentally break your SEO and why it happens so often. From platform migrations (looking at you, Squarespace to Shopify) to simple things like multiple H1 tags or broken internal links, she's sharing the most common ways business owners unknowingly hurt their rankings. Plus, she's reminding you to give yourself some grace—because you don't know what you don't know, and sometimes we all just fuck up. It's okay.
Questions answered in this episode:
What are the most common ways people accidentally break their SEO?
Why do platform migrations (like Squarespace to Shopify) cause SEO issues?
What small technical mistakes can hurt your rankings without you realizing it?
How do broken backlinks and internal linking affect your SEO?
What should you do if you think you've accidentally broken your SEO?

Download the SEO Checklist (FREE!! because ily) and get six simple things you can do to improve your SEO in 15-minutes or less! → Click here to get your checklist!
Book an SEO Mini & Build Your SEO Foundation → Learn more here!
Watch me audit a website LIVE → https://luma.com/okuy0gny

More Ways to Learn & Connect with Me:
Blog: www.thecommamamaco.com/blog
Instagram: @‌commamama.co

Don’t forget to follow and subscribe to the show to be notified when new episodes are available!

SEO didn’t just change in 2025. It completely rewired how visibility works online, and 2026 is about to make that even more obvious.
In this episode of Everything SEO, McKayla breaks down what’s actually happening in the SEO world right now and why ranking is becoming more accessible than ever for business owners who understand how context, connection, and consistency work together. This episode is less about checklists and hacks and more about how search engines are evolving, why shortcuts are failing, and how to build real authority that compounds across platforms in 2026.
Questions answered in this episode:
How is SEO changing in 2026 and why traditional agency models are failing
Why SEO now extends beyond Google into social platforms podcasts and AI search
What role context connection and consistency play in ranking across platforms
How backlinks brand concepts and naming consistency impact search visibility
Why it will be easier to rank but harder to fake authority in 2026

Download the SEO Checklist (FREE!! because ily) and get six simple things you can do to improve your SEO in 15-minutes or less! → Click here to get your checklist!
Book an SEO Mini & Build Your SEO Foundation → Learn more here!
Watch me audit a website LIVE → https://luma.com/okuy0gny

More Ways to Learn & Connect with Me:
Blog: www.thecommamamaco.com/blog
Instagram: @‌commamama.co

Don’t forget to follow and subscribe to the show to be notified when new episodes are available!