Design of AI: Lessons for Product, Entrepreneurs, Innovators, Creatives
Design of AI
Interviews with AI product & industry leaders that deliver lessons for teams building tomorrow's AI products. Learn how GenAI products are designed and the choi...
22. Author of AI Value Playbook: Strategies & Lessons from Corporate Leaders [Lisa Weaver-Lambert]
After our recent episodes about how AI will change design, we thought it was time to hear about how AI is changing business. Our guest is Lisa Weaver-Lambert, the author of The AI Value Playbook: How to make AI work in the real world. She interviewed the leaders of 35 businesses who were early adopters of AI to define where it delivers the most value and how they’ve had to shift their strategies.
This is episode 22 and the author of The AI Value Playbook will be sharing:
➤ First-hand lessons from executives about how AI delivers value
➤ The characteristics of a successful or poor AI strategy
➤ Why some businesses and structures are better set up for success
➤ Challenges legacy orgs face incorporating AI and getting value
➤ The future of jobs in a world that will be changed by AI
How much value are you getting from using GenAI?
Please take five minutes to complete our survey. We want to understand how & why you use AI. And we’re also starting to build a knowledge base of how professionals are getting the most value from AI so we can publish it in a report.
Complete the survey here: https://tally.so/r/3EBdOr
It will also help inform what topics the podcast will cover in 2025.
Thank you for listening to the Design of AI podcast. We interview AI leaders and discuss the latest innovations. We help teams learn how to leverage AI to reshape their industries.
If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews.
To get more AI and career resources, subscribe on Substack: https://designofai.substack.com/
Lisa is a published author on AI, specialising in advising private equity firms on due diligence and value creation. She serves on the Advisory Board of Lumenalta, a custom software development company. With experience in capital markets, working at Microsoft, and Accenture, she has a proven track record of partnering with businesses to develop operational improvement with data and AI strategies and drive value across various sectors. In addition, she has held executive line management positions working with some of the world’s best-known brands and served on various boards, earning her recognition as a leading woman in technology. Recognising the transformative potential of AI, Lisa’s mission is to equip non-technical leaders with the knowledge and confidence to leverage AI for their organisations. Her recent book, "The AI Value Playbook," provides an essential handbook for non-technical business leaders to quickly formulate a perspective on how to leverage AI.
Follow her on LinkedIn https://www.linkedin.com/in/lisa-weaver-lambert-9568912/
Book overview:
The AI Value Playbook draws on conversations and case studies with leading practitioners who share their first-hand experiences successfully driving AI value and pathways for progress. The result is an essential handbook for non-technical business leaders to quickly formulate a perspective on how to leverage AI.
➤ Understand machine learning and generative AI terminology, concepts, and the AI technology stack.
➤ Learn from diverse real-world case studies narrated by business leaders in their own voice.
➤ Apply a value-driven approach to AI applications across multiple business sectors.
Find the book on Amazon and other retailers: https://www.amazon.com/-/es/Lisa-Weaver-Lambert/dp/1835461751
This episode was hosted by:
Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research)
https://www.linkedin.com/in/adragffy/
Brittany Hobbs (VP Insights, Huge)
https://www.linkedin.com/in/brittanyhobbs/
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21. Redefining Design: Peter Merholz on AI and Organizational Change for Product Teams
After our last episode where Phillip Maggs outlined a vision for automating design production work, we asked ourselves,How might design organizations need to change as a result of AI? To answer this we spoke to the best in the industry, Peter Merholz who co-authored the book “Org Design for Design Orgs.” While our focus is on design, what we discuss will help anyone working on product teams.
01:49 Meet Peter Merholtz: Design Expert
05:44 Scaling Design Teams: Challenges and Solutions
14:07 AI in Design: Opportunities and Concerns
24:16 Ethics and Future of AI in Design
34:59 Gen AI in Design: Non-Linear Experiences
38:58 Personalization and Regulation in AI
42:27 Challenges and Opportunities in AI-Driven Personalization
44:15 AI's Role in Organizational Design
47:51 The Future of Design Teams with AI
58:04 Collaboration and Identity in Design
This is episode 21 and we’re having our most important conversation about design’s struggles:
➤ Scaling design teams & scaling their problems
➤ Designers and design leaders are overwhelmed➤ Importance of working in a culture that values learning
➤ AI's potential impact on design
➤ Doubts about personalization & adaptive experiences
➤ What designers need to do to succeed
Peter Merholz has worked at the intersection of design, technology, and humans for over 25 years. Currently, he’s an independent consultant focused on improving the effectiveness of design organizations. His clients include JP Morgan Chase, Ceridian, The New York Times, Roblox, and Starbucks.
He co-founded Adaptive Path, the premier user experience consultancy, acquired by Capital One in 2014. After leaving Adaptive Path, served as a design executive, leading teams at Groupon, OpenTable, Capital One, Snagajob (now Snag), and Kaiser Permanente.
He co-wrote Org Design for Design Orgs, still the premier book on building in-house design teams, and co-hosts Finding Our Way, a podcast exploring design leadership.
Oh, and, yeah, he coined the word “blog.”
Follow him on LinkedIn https://www.linkedin.com/in/petermerholz/ And contact him via his website https://www.petermerholz.com/
Thank you for listening to the Design of AI podcast. We interview AI leaders and discuss the latest innovations. We help teams learn how to leverage AI to reshape their industries.
If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews.
To get more AI and career resources, subscribe on Substack: https://designofai.substack.com/
This episode was hosted by:
Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research)
https://www.linkedin.com/in/adragffy/
Brittany Hobbs (VP Insights, Huge)
https://www.linkedin.com/in/brittanyhobbs/
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1:02:38
20. Future of Design: Leveraging Design Systems & Brand to Automate Workflows [Phillip Maggs, Superside]
What’s the future of design? After seeing creative technologist, Phillip Maggs, present at Figma’s Config conference, we had to interview him. We’ll discuss industry-disrupting design automations & how they will empower human decision making.
In episode 20 we answer the questions that have been worrying designers and products teams:
➤ Which types of design will be automated
➤ Design systems & brand guidelines as LLMs
➤ How brands will use GenAI to augment specific workflows
➤ Which skills, mindsets, expertise will protect your job
➤ The best way to leverage GenAI as a force of good
➤ The importance of becoming a creative technologist
Phillip Maggs leads generative AI excellence—empowering Superside and its customers in harnessing potential of AI. Built, tested and developed Superside's AI service offerings with 500+ projects and counting, many of which are to augment the creative teams at the biggest brands in the world. He’s worked with Netflix, Google, IBM and Rolls Royce, plus is an award-winning strategic consultant and special effects company co-founder.
Follow him on LinkedIn https://www.linkedin.com/in/philmaggs/
Watch his Figma presentation https://www.youtube.com/watch?v=C06uyfRzAYk
Thank you for listening to the Design of AI podcast. We interview AI leaders and discuss the latest innovations. We help teams learn how to leverage AI to reshape their industries.
If you like learning about AI and how to grow your career, make sure to follow us on your fave podcasting app. It really helps us if you leave reviews.
To get more AI and career resources, subscribe on Substack: https://designofai.substack.com/
This episode was hosted by:
Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research)
https://www.linkedin.com/in/adragffy/
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1:01:58
19. Authors of Sentient design: AI-powered self-aware experiences [Josh Clark & Veronika Kindred]
Sentient Design is the already-happening future of intelligent interfaces. Josh Clark & Veronika Kindred are here to discuss their upcoming book & vision of AI-powered experiences.
In episode 19 the authors of the upcoming book, Sentient Design, tackle the biggest topics impacting product teams:
➤ The types of intelligent experiences that generative AI enables
➤ Moving beyond the chatbot: Where AI products go next
➤ Role of designers in shaping the next generation of digital products
➤ Type of relationship GenZ & Gen Alpha will have with AI
➤ Whether this is a period of optimism or skepticism
Josh Clark is the principal of Big Medium, a digital agency that helps complex organizations design for what’s next.
Josh coined the term 'Sentient Design' to describe the already-here future of intelligent interfaces—AI-mediated experiences that seem almost self-aware in their response to user needs. Sentient Design describes the form of this new experience, as well as a framework and philosophy for applying it. Josh co-authored the book with Veronika Kindred, forthcoming book from Rosenfeld Media.
Josh is also author of several other books, including Designing for Touch (A Book Apart) and Tapworthy: Designing Great iPhone Apps (O’Reilly).
Veronika is the co-author of Sentient Design with Josh Clark
Veronika Kindred is a designer and researcher at digital agency Big Medium, where she defines and solves design problems alongside some of the world’s biggest companies.
Veronika graduated with high honors from New York University with a major in Politics and a minor in Data Science—a useful combination for navigating both organizational and technical design challenges.
Subscribe and follow the Design of AI podcast for interviews with AI product & industry leaders that deliver lessons for teams building tomorrow's AI products. Learn how GenAI products are designed and the choices that make them successful. We hear from designers, researchers, futurists, founders, and more.
And remember to subscribe to our newsletter for additional resources https://designofai.substack.com/
This episode was hosted by:
Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/
Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/
Feel free to contact us on LinkedIn with any questions
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1:08:28
18. Immersive GenAI experiences: Video games' KPIs & path to joy (PlayStation's Kristie J. Fisher)
We’re exploring the intersection of video games, emerging technologies, and product team KPIs with Kristie J. Fisher, PhD, the Sr. Director of Global User Research, PlayStation Studios.
In episode 18 we explore Kristie’s experience at Playstation, Google, and Xbox and dive into how teams can build more engaging AI product experiences:
➮ Similarities, differences, and key learnings of working in games and big tech
➮ How insights teams should be structured to ensure they’re delivering impact
➮ How to create immersive experiences by creating KPIs for joy and delight
➮ The benefits of AI to researchers and how AI is transforming games
03:11 Diving into Video Games and AI Research
04:35 The Overlooked Potential of Video Games in Tech
05:00 Challenges and Joys of Gaming Research
08:18 Pride in Leading PlayStation's Research Team
08:41 The Evolution of User Research in Gaming
17:22 The Importance of Live Testing in Gaming
25:12 Balancing Fun and Functionality in Tech Products
35:10 The Value of Integrated Insights in Organizations
36:36 The Future of AI in User Research
48:22 Conclusion: The Importance of Joy in Tech Products
Kristie J. Fisher, PhD, has spent the last 15 years conducting user experience research and building and leading research teams across a variety of product domains, primarily in gaming. She currently leads the global PlayStation Studios User Research team. The mission of her team is to empower PlayStation's Studios to get to great faster by being vision-led and data informed. At Google she worked on Stadia, Gmail, and Ads and was a co-author of Google's People + AI Research Guidebook. Prior to Google she was at Xbox Research, collaborating with game producers and development teams to improve player experience on Xbox, Xbox Kinect, and Windows.
A cognitive psychologist by training, her research interests center on gaming, human-computer interaction in the context of AI, and human learning and problem solving more broadly. As a leader she focuses on creating a culture of psychological safety and building systems to maximize the impact of research.
Follow her on LinkedIn https://www.linkedin.com/in/kristie-j-fisher-phd-2216a764
The episode is hosted by:
Arpy Dragffy Guerrero (Founder & Head of product strategy, PH1 Research) https://www.linkedin.com/in/adragffy/
Brittany Hobbs (VP Insights, Huge) https://www.linkedin.com/in/brittanyhobbs/
Thank you for listening to the Design of AI podcast. We interview leaders and practitioners at the forefront of AI. If you like this episode please remember to leave a rating and to follow us on your favorite podcast app.
Take part in the conversations about AI https://www.linkedin.com/company/designofai/
And subscribe to our newsletter for additional resources https://designofai.substack.com/
About Design of AI: Lessons for Product, Entrepreneurs, Innovators, Creatives
Interviews with AI product & industry leaders that deliver lessons for teams building tomorrow's AI products. Learn how GenAI products are designed and the choices that make them successful. We hear from designers, researchers, futurists, founders, and more. Hosted by Arpy Dragffy Guerrero (Founder, PH1 Research) & Brittany Hobbs (VP Insights, Huge)
To get show notes, resources, and additional strategy content subscribe to https://designofai.substack.com
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