Build a Brand That Speaks (So You Don’t Have To): The Energetic Cost of Always Explaining Yourself
What if your brand could speak for you—before you ever said a word?If you've ever felt like you're constantly explaining your process, defending or justifying your pricing, or answering the same questions about your services over and over again...this episode is a must-listen.In this episode of the Designed to Lead series, Sarah explores one of the most overlooked sources of burnout for florists: constantly having to explain your value, pricing, or process.She shares how a well-crafted brand isn’t just about aesthetics—it’s a boundary, a filter, and a quiet advocate that does the heavy lifting before the inquiry call.You’ll walk away with practical insights on how to create a brand that communicates clearly, attracts aligned clients, and frees up your energy for the work you actually love: designing, connecting, and leading with vision.If you're tired of repeating yourself, this episode will show you how to design a brand that clears a whole lot off your plate...by doing all the talking.Takeaways:Constantly explaining drains your energy.Your brand should attract and filter clients.A strong website communicates your values and pricing.Service guides can pre-qualify clients effectively.Inquiry forms should help clients self-qualify.Social media is more than pretty photos; it's your proof of concept.Your voice should enhance your brand's message, not carry it.Automate repetitive explanations to save energy.Identify where your brand can do the heavy lifting.Let your brand lead with clarity and confidence.Chapters: 00:00The Hidden Cost of Constant Explaining03:40Empowering Your Brand to Do the Work06:08Building a Brand That Speaks for You08:53Strategies for Effective Brand Communication11:47Letting Your Brand Lead12:21New ChapterQuick Audit: Is Your Brand Pulling its Weight?Your Website - Clear positioning, strong messaging, elevated design. Does it still reflect a version of your business when you started? Or does it reflect where your business is going?Your Services & Investment Guide - This should say what you say a hundred times a year — beautifully, clearly, and in your voice. Include starting pricing, your process, and who you’re a fit for.Your Inquiry Form - Ask intentional questions that help the client self-qualify. This is a small thing that can make a huge difference in lead quality and the number of leads you’re having to respond to.Your Social Media Presence - Are you just posting pretty pictures? Or Are you showing your creative process? Explaining your values? Calling in your people?Shop my Resources:Grab my Services + Pricing Guide Canva Template!Grab my Ultimate Instagram Handbook!Keywords:floristry, brand strategy, client communication, business growth, energy management, marketing, pricing, customer experience, branding, entrepreneurshipFloral Business Tools & Resources:www.mulberryandmoss.com/shopPodcast Home Page: www.mulberryandmoss.com/podcastFollow on Instagram: @mulberryandmoss
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Come Home to Your Power: A Gentle Reminder That You're Allowed to Choose How This Goes
In this episode, we’re kicking off the Designed to Lead series—an invitation to step into your role as a grounded, intentional leader.If you’ve ever felt like your business is running you, this conversation is your cue to pause, breathe, and come back to center.Sarah explores what it really means to reclaim your power, and reveals a list of sneaky ways you might be handing it over without even realizing it. You’ll hear personal reflections, quiet mindset shifts, and practical strategies for moving from reaction mode to intentional growth—on your terms.Because true leadership doesn’t mean doing more. It means leading from alignment. You were designed to lead. takeawaysThis series is for florists ready to shift into intentional leadership.Taking back your power can transform your business and life.You have more power than you think you do.Don't let external factors dictate your internal state.Controlled pivoting is essential for business growth.Your path is unique; focus on your journey.Rework your systems instead of resenting your schedule.Being a CEO means owning your energy and choices.Mindful shifts are necessary for serious growth.Stacking power moves can redefine your experience.keywords: leadership, floristry, business strategy, personal growth, empowerment, mindset, intentional living, emotional intelligence, business coaching, self-awarenessFloral Business Tools & Resources:www.mulberryandmoss.com/shopPodcast Home Page: www.mulberryandmoss.com/podcastFollow on Instagram: @mulberryandmoss
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A New Chapter (and a New Name): Why This Podcast Needed a Pause—and What’s Coming Next
Welcome to The Aligned Florist — formerly Coffee Wine & Flowers. In this kickoff episode, Sarah Wahhab shares why she pressed pause, what’s changed behind the scenes, and how this new season of the podcast is rooted in deeper alignment, purpose, and clarity.If you’re a wedding florist, floral designer, or creative entrepreneur craving more freedom, strategy, and soul in your business… this episode is your official invitation to lead differently.Tune in for a behind-the-scenes look at Sarah’s business evolution, what’s coming next for The Aligned Florist, and why this podcast is still your favorite coffee-sipping corner of the internet—just with a new name, a clearer mission, and on certain days… a living room floor recording studio. :)Keywords: Floral designer business, florist podcast, wedding florist education, creative entrepreneur mindset, florist strategy, business alignment, florist growth, personal growth, wedding industry podcast, florist marketing podcastFloral Business Tools & Resources:www.mulberryandmoss.com/shopPodcast Home Page: www.mulberryandmoss.com/podcastFollow on Instagram: @mulberryandmoss
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5 Tips for Executing a Flawless Luxury Event
Planning a luxury event can be overwhelming, but what if you could make it easy - and fun? My first $10k wedding had me shaking in my boots, and stressing for months on end. I lost sleep, and basically turned my world upside down making sure everything went off without a hitch for my first big high-end gig. But since then, I've learned a ton, and our team has tackled events exceeding $50k budgets with a sense of ease and flow, and today I'd like to share with you how we do it! In this episode, we dive into the secrets behind executing high-end weddings and events without an ounce of undue stress. Discover the importance of a strong team, strategic planning, and mastering the art of delegation. Plus, learn how to keep your cool and maintain energy levels on the big day. Whether you’re a seasoned floral designer or breaking into the luxury market, these tips will help you deliver an unforgettable experience. Ready to elevate your event game? Tune in to find out how!CLICK HERE FOR CANVA PRO DIGITAL MOCKUPS COURSE Floral Business Tools & Resources:www.mulberryandmoss.com/shopPodcast Home Page: www.mulberryandmoss.com/podcastFollow on Instagram: @mulberryandmoss
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Your Complete Guide to Pricing With Confidence
Unlock the secrets to mastering floral pricing in this essential episode! Join me as I dive into the nitty-gritty of pricing, transforming this often daunting task into a powerful tool for your business success. Ever wondered if you're using the right markup? Or how you should charge for delivery, transportation, and setup fees? This episode will provide answers to all of that and more, giving you an empowered sense of direction for creating your own strategic pricing model.Hang in there! There's a lot of meaty information in this episode, but i've created a free guide for you to download which will help you implement these new tips and strategies!Tune in to gain invaluable knowledge, take control of your business growth, and set yourself on a path to financial success. Whether you’re a seasoned florist or just starting out, this episode is packed with actionable tips and empowering advice. Get ready to transform your approach to pricing and elevate your floral business to new heights!CLICK HERE TO DOWNLOAD THE FREE PRICING GUIDE!CLICK HERE FOR CANVA PRO DIGITAL MOCKUPS COURSE WAITLIST!Floral Business Tools & Resources:www.mulberryandmoss.com/shopPodcast Home Page: www.mulberryandmoss.com/podcastFollow on Instagram: @mulberryandmoss
The Aligned Florist (formerly Coffee Wine & Flowers) is the go-to podcast for wedding florists, floral designers, and creative entrepreneurs ready to grow a profitable floral business with more clarity, ease, and intention.Hosted by Sarah Wahhab — floral designer, business strategist, and founder of Mulberry & Moss — this show delivers weekly mindset shifts, marketing strategies, and systems thinking for the modern floral entrepreneur.Whether you're navigating floral pricing, attracting high-end clients, refining your brand voice, or looking for a more sustainable approach to business — you'll find guidance, encouragement, and no-fluff strategy to support your next level.With episodes covering floral business education, intentional marketing, CEO mindset, client experience, and building systems that actually support your life, The Aligned Florist will help you quiet the noise and lead with confidence.If you’ve been a listener since the Coffee Wine & Flowers days — welcome back. The vibe is the same, but the vision is even clearer.New episodes every week from Sarah’s hybrid-minivan studio (yes, really).Tune in and build a business that breathes.
South Africa