Beyond The Technique Podcast

In this episode, Kati sits down with Terra Harvell to talk about what it really means to build a salon you can actually walk away from—and why most salons are never truly sellable. Terra shares her journey from behind-the-chair to building scalable systems, including the hard lessons that led her to rethink commission models, leadership, and profitability. They unpack the concept of salon "roll-ups," exit strategies, and how to increase enterprise value instead of creating another job for yourself. You'll learn why only 2 out of 10 salons ever sell, and what needs to change if you want your business to be one of them. If you're a salon owner who wants freedom, options, and a business that works without you, this conversation will challenge and inspire you to think bigger.
WATCH ON YOUTUBE: https://youtu.be/We3y_jtcAI0
 
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FOLLOW TERRA HARVELL
Website: All the Things
Instagram: https://www.instagram.com/theterraharvell/ 
 
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In this episode, your host Kati Whitledge explores the powerful and often misunderstood difference between self-confidence and pride—and why both can quietly shape the way you lead, grow, and relate to others. She explains how real confidence is built on competence, truth, and humility, while pride is usually rooted in insecurity, image, and the need to protect ego. You'll learn the subtle behaviors that reveal when pride is creeping in, especially for high performers and fast-growing leaders, and how defensiveness can be an early warning sign. Kati shares practical, honest strategies for staying grounded, receiving feedback, and approaching others with both truth and respect. This conversation will challenge you to build "humble confidence" so your results, character, and relationships can all grow together.
WATCH ON YOUTUBE: https://youtu.be/p6owNN6Rzzk
 
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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
 
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BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/ 
 
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Instagram: https://www.instagram.com/katiwhitledge/
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In today's episode, Kati sits down with Blake Reed Evans to explore what modern leadership really looks like in today's salon environment. Blake shares his journey from associate stylist to shareholder and salon owner, and how mentorship, education, and a clear growth path shaped his success. Blake breaks down a new model of salon ownership, team development, and why flexible schedules and evolving benefits are essential to attract and retain top talent. You'll hear how Blake's salon balances high standards with a supportive culture, adapts to generational shifts, and creates long-term stability for both owners and team members. This conversation is a must-listen for salon owners and leaders who want to build a sustainable business, grow future leaders, and elevate the team experience.
WATCH ON YOUTUBE: https://youtu.be/6BOqa2ncsQY
 
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Instagram: https://www.instagram.com/blakereedevans/ 
TikTok: https://www.tiktok.com/@blakereedevans 
 
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BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/ 
 
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
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SPONSORS
Join the PBA: https://www.probeauty.org/

Resilience isn't about avoiding stress, it's about learning how to adapt, endure, and grow stronger through every season of business. In this episode, Kati breaks down the four inevitable seasons salon and spa owners face—growth, steadiness, decline, and drought—and explains why waiting for a "stress-free" season is a trap. You'll learn how resilient leaders stay disciplined, protect their identity, and make clear decisions without letting fear or emotion drive permanent choices. This conversation will challenge you to see pressure as preparation and lead yourself and your team forward with clarity, ownership, and hope—no matter the season you're in.
 
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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
 
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LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/ 
 
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: CLICK HERE
 
SPONSORS
Join the PBA: https://www.probeauty.org/

In today's episode behavior strategist, Jay Williams introduces his powerful "fast leadership" framework, breaking leadership down into three deceptively simple pillars: agreements, accountability, and alignment. He reveals why most leaders fail at holding people accountable, the critical difference between expectations and agreements, and how emotional intelligence elevates every conversation. Tune in to learn how to simplify your leadership approach, strengthen your team, and access the tools Jay recommends to accelerate your growth.
WATCH ON YOUTUBE: https://youtu.be/sk5RtRgvWoA
 
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From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
 
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FOLLOW JAY WILLIAMS
Website: https://thejwco.com/ 
Previous Podcasts We've Done: https://joinmya.com/hs-search-results?searchType=podcasts&groupId=88608771168&term=jay+williams 
 
LET'S CONNECT!
BTT Instagram: https://www.instagram.com/beyondthetechnique
MYA Instagram: https://www.instagram.com/join_mya/ 
 
FOLLOW KATI WHITLEDGE
Instagram: https://www.instagram.com/katiwhitledge/
Get my favorite bio-hacking products: CLICK HERE
 
SPONSORS
Join the PBA: https://www.probeauty.org/