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Beyond The Technique Podcast

Kati Whitledge
Beyond The Technique Podcast
Latest episode

340 episodes

  • Beyond The Technique Podcast

    665: The 2026 Hybrid Salon, with Michelle Senour

    2026/02/23 | 39 mins.
    Salon and spa leaders, this episode explores what the 2026 Hybrid Salon really looks like and why so many owners are rethinking traditional commission-only models. Michelle shares her real journey of evolving from a large employee-based salon to a thriving hybrid space that blends commission stylists with renters — while protecting culture, standards, and education. You'll hear practical strategies for hiring, onboarding, pricing rent, and managing shared logistics so hybrid models feel collaborative instead of chaotic. The conversation breaks down how transparency, mentorship, and structured systems create opportunity for stylists without sacrificing leadership or brand identity. If you're wondering how to future-proof your salon, attract high performers, and design a model that gives both owners and providers more freedom, this episode gives you a clear blueprint.
    WATCH ON YOUTUBE: https://youtu.be/2lnJwJXLNJs
     
    GET MY BOOK!
    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
     
    POWERED BY: 
    JOIN mya! joinmya.com
     
    FOLLOW MICHELLE SENOUR
    Instagram: https://www.instagram.com/beautyby_michellesenour/ 
     
    LET'S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/ 
     
    FOLLOW KATI WHITLEDGE
    Instagram: https://www.instagram.com/katiwhitledge/
    Get my favorite bio-hacking products: CLICK HERE
     
    SPONSORS
    Join the PBA: https://www.probeauty.org/
  • Beyond The Technique Podcast

    664: Why You Don't Have What You Want and How to Change That, with Kati Whitledge

    2026/02/19 | 28 mins.
    In this powerful episode, Kati challenges leaders to get radically clear about what they actually want, and why clarity is the first step to creating the life they've always imagined. She explains how your brain's reticular activating system works, why your environment and media consumption matter, and how visualization and identity shifts accelerate real change. Kati shares her personal story of transformation, revealing why lasting results don't come from quick fixes, but from deciding who you are and showing up as that person daily. If you're ready to stop starting over, set better boundaries, and finally follow through long enough to see real results, this episode will reset how you think about goals, growth, and perseverance.
    WATCH ON YOUTUBE: https://youtu.be/rDJf0xIummQ
     
    GET MY BOOK!
    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
     
    POWERED BY: 
    JOIN mya! joinmya.com
     
    LET'S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/ 
     
    FOLLOW KATI WHITLEDGE
    Instagram: https://www.instagram.com/katiwhitledge/
    Get my favorite bio-hacking products: CLICK HERE
     
    SPONSORS
    Join the PBA: https://www.probeauty.org/
  • Beyond The Technique Podcast

    663: Meet The Unorthodox Stylist!

    2026/02/16 | 28 mins.
    Today we sit down with Allison Moncheck—award-winning hairstylist, educator, and owner of Unorthodox Salon—to unpack what it really means to build a career by doing things differently. Allison shares her unconventional journey from teenage cosmetologist to school counselor and back into the salon world, ultimately building a thriving business that prioritizes people over polish. You'll hear how she grew from a two-chair "baby salon" into a multi-chair concept, launched a suite rental model, and created a viral Head Spa experience—all while staying true to her values. As a self-described introvert, Allison opens up about stepping outside her comfort zone, building a strong team culture, and defining success without comparing herself to others on social media. This episode is a must-listen for salon owners and stylists who want permission—and practical inspiration—to build a business that's truly their own.
    WATCH ON YOUTUBE: https://youtu.be/SYbj8Xww4DI
     
    GET MY BOOK!
    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
     
    POWERED BY: 
    JOIN mya! joinmya.com
     
    FOLLOW ALLISON MONCHECK
    Instagram: https://www.instagram.com/theunorthodoxstylist/ 
     
    LET'S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/ 
     
    FOLLOW KATI WHITLEDGE
    Instagram: https://www.instagram.com/katiwhitledge/
    Get my favorite bio-hacking products: CLICK HERE
     
    SPONSORS
    Join the PBA: https://www.probeauty.org/
  • Beyond The Technique Podcast

    662: Retention is King--but where does it start, with Kati Whitledge

    2026/02/12 | 19 mins.
    In this episode, your host Kati Whitledge breaks down why client retention is the real growth engine for salon owners—and how increasing retention by just 5% can boost profitability by up to 95%. She explains why repeat guests spend more, stay longer, and why the second visit is the true tipping point for loyalty. Kati shares practical strategies to improve rebooking, follow-up, and client engagement using smarter systems and more personal communication. She also reveals how better client-provider matching (instead of "swipe-style" booking) dramatically improves long-term results, including real-world success stories. If you want fuller books, stronger relationships, and more predictable revenue, this episode gives you a clear, simple game plan.
    WATCH ON YOUTUBE: https://youtu.be/oRNOcyJ2xC4
     
    GET MY BOOK!
    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
     
    POWERED BY: 
    JOIN mya! joinmya.com
     
    LET'S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/ 
     
    FOLLOW KATI WHITLEDGE
    Instagram: https://www.instagram.com/katiwhitledge/
    Get my favorite bio-hacking products: CLICK HERE
     
    SPONSORS
    Join the PBA: https://www.probeauty.org/
  • Beyond The Technique Podcast

    661: Breaking Bad & Changing A Broken Model

    2026/02/09 | 34 mins.
    Celebrity Hairstylist and Salon Owner, Traci Barrett joins Beyond the Technique to share her powerful journey from answering phones in a corporate salon to becoming a renowned hair artist in LA—and ultimately building a purpose-driven salon in Phoenix. In this episode, Traci and Kati dive into rethinking the traditional salon model, from commission structures and team-based environments to eliminating fear-based leadership and non-compete culture. Traci reveals how her personal life challenges reshaped her vision and led her to build a salon rooted in mentorship, education, sustainability, and service. You'll learn how she's creating a new standard through a structured education pathway, inclusive hair design, and a hospitality-inspired client experience, including her innovative focus on scalp care and Head Spa services. If you're a salon owner or leader who wants to build a modern, values-driven, and team-centered business that actually works, this episode will expand how you think about the future of our industry.
    WATCH ON YOUTUBE: https://youtu.be/xRVcir54p_0
     
    GET MY BOOK!
    From First Date to Forever; How to Market Like A Matchmaker: https://joinmya.com/from-first-date-to-forever-book 
     
    POWERED BY: 
    JOIN mya! joinmya.com
     
    FOLLOW TRACI BARRETT
    Instagram: https://www.instagram.com/tracibarrett/ 
     
    LET'S CONNECT!
    BTT Instagram: https://www.instagram.com/beyondthetechnique
    MYA Instagram: https://www.instagram.com/join_mya/ 
     
    FOLLOW KATI WHITLEDGE
    Instagram: https://www.instagram.com/katiwhitledge/
    Get my favorite bio-hacking products: CLICK HERE
     
    SPONSORS
    Join the PBA: https://www.probeauty.org/

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About Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it's what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.
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