A Well-Designed Business® | Interior Design Business Podcast

• 1100: Best Of Show: Erika Ward: Identifying Your Transferrable Skills with Erika Ward

  Today With Erika Ward: In this insightful replay, Erika Ward, a powerhouse designer and former accountant, joins LuAnn to share how her career in finance laid the perfect foundation for a thriving design business. You’ll hear how Erika approached her pivot with strategic clarity, how she grew her audience by serving them consistently, and why understanding your transferrable skills is crucial to long-term success. More About Erika Ward Erika Hollinshead Ward is an acclaimed and published interior and furniture designer, distinguished as the visionary behind Erika Ward Interiors—a design firm and showroom celebrated for seamlessly blending contemporary and classic aesthetics. With a passion for crafting timeless interiors and fostering lifestyle and wellness, Erika has become a sought-after figure among both discerning consumers and reputable brands. Equipped with a robust background in business and finance, coupled with over a decade of experience in the interior design realm, Erika has emerged as a trailblazer in East Coast design, extending her influence to clients nationwide. Since the establishment of Erika Ward Interiors in 2006, the firm has experienced remarkable growth, leaving a trail of satisfied clients who attest to the team's meticulous attention to detail and client-centric approach. Impressively, more than eighty percent of Erika's business stems from repeat clients and referrals, a testament to the enduring quality of her work. Beyond her successful design ventures, Erika collaborates closely with renowned brands such as Home Depot, High Point Market, ADAC Atlanta, S.C. Johnson and Company, and Rowe Furniture, lending her voice as a spokesperson and brand ambassador in targeted marketing campaigns. Yet, amidst her professional accomplishments, Erika finds her most fulfilling roles in her personal life—as a devoted wife to her husband, Chris, and a nurturing mother to their five children. Connect with Erika Ward Website Instagram Facebook Pinterest A Big THANK YOU to Today’s Podcast Sponsor: ⁠⁠⁠⁠⁠⁠Design Trade Service⁠⁠⁠⁠⁠⁠ What’s new with LuAnn Nigara ⁠⁠⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠⁠⁠ Book 3: ⁠⁠⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Inside Voice - Sign Up!⁠⁠⁠⁠⁠ ⁠⁠Watch the full 3-part Docuseries here. See behind the scenes of what it took to build A Well-Designed Business® podcast.⁠⁠ ⁠⁠Kravet⁠⁠ - Don’t forget to use our AWDB10 code for 10% off any Kravet fabric, wallpaper or trim order Other Shows:⁠⁠⁠⁠ AWDB #958: Overheard: What I Wish I Knew Then: With Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso AWDB #278: Erika Ward – Master Business Skills 1st, Interior Design Skills 2nd.

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• 1099: NEW SHOW: Shea McGee: From Dream to Empire: How Shea Built Studio McGee 3.0

  Today With Shea McGee: Today on A Well-Designed Business, I’m welcoming back Shea McGee—celebrity designer, co-founder of Studio McGee and McGee & Co., and star of Netflix’s Dream Home Makeover. In this episode, Shea opens up about: The original vision she held—and how it evolved What it takes to manage multiple branches of a growing brand How she balances creative leadership with strategic growth Why she’s still dreaming bigger, even after a decade in business LuAnn Nigara and Shea McGee’s Ah-Ha Moments: “If the goal is to make e-commerce be an arm of the design business, you can. It's just, if you're trying to reach a scale, it requires a lot of money to build something that is sustainable and helpful to consumers.” -Shea More About Shea McGee Shea McGee is the Chief Creative Officer and Co-Founder of Studio McGee, leading the creative direction for all facets within the Studio McGee Inc. portfolio of brands— Studio McGee, the interior design arm, and McGee & Co., the product side. Shea’s path to launching Studio McGee in 2014 began years before when she left her position at an ad agency in order to manage the remodel of her and her husband Syd’s first California home. Documenting the process on social media, Shea became an early online influencer, quickly attracting a loyal following with her approachable style and ethos. The online success led to the launch of her own interior design firm, Studio McGee. The design business experienced rapid growth, paving the way for the launch of their e-commerce brand, McGee & Co., along with a lineup of licensing partnerships and marketing opportunities that amplified their design voice—an autobiography, Make Life Beau+ful, a coffee table book, The Art of Home, a long-running show on Netflix, Dream Home Makeover, and product collaborations with brands like Target, Kohler, Ann Sacks, and Pura. Connect with Shea McGee Studio McGee McGee And Co Studio McGee Instagram McGee And Co Instagram YouTube The Art Of Home Book ⁠ A Big THANK YOU to Today’s Podcast Sponsor: Duke Renders⁠⁠⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Inside Voice - Sign Up!⁠⁠⁠⁠⁠⁠⁠ Duke Renders Other Shows: AWDB #236: Shea McGee of Studio McGee Joins Me Today!!!! AWDB #270: Shea & Syd McGee: Building a Design Empire Involves a Lot of Hustle AWDB #935: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders Academy: Marketing Lessons From Taylor Swift’s Playbook AWDB #869: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders – How Interior Designers Can Price Themselves Right AWDB #841: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders For Interior Designers Group Coaching + Mastermind AWDB #783: Power Talk Friday: Nancy Ganzekaufer: Profit Insiders for Interior Designers AWDB #389: Power Talk Friday: Nancy Ganzekaufer: The Interior Design Profit Formula AWDB #256: Nancy Ganzekaufer- A Powerful Strategy to Attract More Clients AWDB #159: Power Talk Friday – Nancy Ganzekaufer – How To Get Confident & Clear on What You Offer AWDB #15: Nancy Ganzekaufer- Niche is Rich

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• 1098: LuAnn Featured: Speaking Your Brand: Creating and Preparing for a Keynote Presentation with LuAnn Nigara [Coaching]

  Today With Carol Cox (Speaking Your Brand): So… you’ve been asked to give a keynote. Cue the excitement—then the panic. I get it. Keynotes aren’t your average “share some tips” kind of talk. They’re about stepping up, owning your message, and taking your audience on a journey. And trust me, it takes work. In this episode of the Speaking Your Brand podcast, I joined Carol Cox for a deep-dive debrief of the keynote I recently delivered at a major industry conference. We talk through: Why I was invited—and why I said yes The three-month process I used to prepare The one thing I underestimated (and wouldn’t next time!) How I approached memorization and transitions The real message I wanted to leave the audience with If you’re thinking about stepping into the keynote spotlight, or just curious about what it actually takes to deliver one that hits home, this episode is for you. It’s honest. It’s actionable. And yes—it’s all the behind-the-scenes I wish someone had told me before I got started. Check the Speaking Your Brand Podcast with Carol Cox LuAnn University - Join Now! If you’ve been asked to do a keynote talk at a conference – or one of your goals is to do a keynote – this episode is going to give you a behind-the-scenes look at what it’s really like to prepare and deliver a keynote. Keynotes are meant to be inspirational and aspirational, which is different from a standard business presentation or breakout session where you’re sharing tactical, step-by-step things that people can do. Instead, in a keynote, you want to take the audience on a journey, weaving in your own stories and experiences, and sharing with them your big idea. In this episode, I talk with one of my clients, LuAnn Nigara, and we do a debrief of the keynote she recently gave at a large industry conference. You’ll hear about the process we went through to create the speech, how LuAnn felt on stage, and LuAnn shares with us some things she would do differently. I knew she would nail her keynote – and she did! You’ll love LuAnn’s energy – she was a lot of fun to work with and to have on the show. Let me tell you about LuAnn’s background: She is an award-winning window treatment authority, host of one of the most popular podcasts for the design industry, A Well-Designed Business, and overall business dynamo. She has a multi-million-dollar window treatment business in New Jersey, which has serviced over 24,000 customers over the past 35 years. Be sure to subscribe to the show if you haven’t already. I have more training and coaching calls coming up, including on TEDx talks and pitching the media, so this way you’ll automatically get the new episodes. And share this episode with a friend, especially if you know someone who will be doing a keynote or wants to in the future. Highlights: Why LuAnn was invited to do a keynote How LuAnn prepared for the keynote, starting 3 months ahead of time until a few days before What LuAnn felt like she needed the most help How LuAnn and I worked together to create her message and keynote speech How LuAnn decided to start her keynote Lessons she learned and what she would do differently next time LuAnn’s decision to memorize her talk and how she went about doing that The importance of really knowing your transitions between sections The feedback she received after her keynote The core message from LuAnn’s keynote Links: Connect with LuAnn on her website at http://windowworks-nj.com LuAnn’s podcast A Well-Designed Business = http://windowworks-nj.com/podcasts/ I was on LuAnn’s podcast, A Well-Designed Business, in episode 140, to celebrate her 1 year podcast anniversary. Learn about working with us to create your signature talk or keynote = https://www.speakingyourbrand.com/work-with-us/coaching/

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• 1094: NEW SHOW: Alison Melnick: Systems, Support & Strategy: A Designer’s First Year

  Today With Alison Melnick: Today with Alison Melnick, we're diving into a story of bold pivots, transferable skills, and the power of building your business with intention. Alison is the founder of Catherine Rose Design & CO., a New Jersey-based interior design firm known for creating beautiful, functional homes for modern families. But before launching her business, Alison was living a very different dream — working in PR and marketing at Madison Square Garden. In this episode, Alison shares how she transitioned from the corporate world to entrepreneurship, how she used her background to her advantage, and why she treated her design firm like a real business from day one. You’ll hear how she built her portfolio with strategy, invested in branding and systems, and developed trade relationships that now support her growth. LuAnn Nigara and Alison Melnick’s Ah-Ha Moments: “If I'm going to start this business, I'm going to do it the right way. I'm going to get a brand. I'm going to get a logo. I'm going to get a website. I'm going to build a social media platform. I'm going to make content.” - Alison “If you're going to do something, do it like a grown-up business. Because a grown-up business starts faster if you do it faster.” - LuAnn More About Alison Melnick A mother of two with a passion for designing beautiful and inviting spaces, Alison Melnick founded Catherine Rose Design & CO. to help others turn their houses into homes. An expert in construction consulting and design, Alison is trusted by her clients as someone who can ease the remodeling process and curate a beautiful and functional family home. With years of experience working with local contractors, Alison earned her design certificate at Berkeley College in 2020 and has since worked on dozens of interior projects. Previously a publicist and marketing professional at Madison Square Garden, Alison's background in project management, event logistics, and creative solutions translate perfectly into her day to day at CRD&CO. Connect with Alison Melnick Website Blog Instagram A Big THANK YOU to Today’s Podcast Sponsor: ⁠⁠⁠⁠Design Trade Service⁠⁠⁠⁠ What’s new with LuAnn Nigara ⁠⁠⁠⁠⁠⁠The Power Talk Friday Tour⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Watch the Docuseries!⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠http://www.luannnigara.com/cob⁠⁠⁠⁠⁠⁠ Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Audiobook: ⁠⁠⁠⁠⁠⁠The Making of A Well – Designed Business: Turn Inspiration into Action⁠⁠⁠⁠⁠⁠ Book 2: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts⁠⁠⁠⁠⁠⁠ Book 3: ⁠⁠⁠⁠⁠⁠A Well-Designed Business – The Power Talk Friday Experts Volume 2⁠⁠⁠⁠⁠⁠ Connect with LuAnn Nigara LuAnn’s ⁠⁠⁠⁠⁠⁠Website⁠⁠⁠⁠⁠⁠ LuAnn’s ⁠⁠⁠⁠⁠⁠Blog⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠Power Talk Friday⁠⁠⁠⁠⁠⁠ Like Us: ⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠ | Tweet Us: ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠ | Follow Us: ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠ | Listen Here: ⁠⁠⁠⁠⁠⁠Podcast⁠⁠⁠⁠⁠⁠ Other Resources: This podcast supports the ⁠⁠⁠⁠⁠⁠Savvy Giving Design Coalition⁠⁠⁠⁠⁠⁠. Learn more about it ⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠! ⁠⁠⁠⁠⁠⁠AWDB #717 Susan Wintersteen: Interior design firm standards in a nonprofit passion project⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠AWDB #164: Susan Wintersteen- Savvy Giving by Design⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Inside Voice - Sign Up!⁠⁠⁠ AHD and Co. Trade Demystifying Interior Design Fees: Clarity, Confidence, and Client Conversations - Recording of our Window Works Launch & Learn with Anastasia Harrison Recording of our Window Works Launch & Learn with Nicole Heymer Nicole Heymer’s Website Design Trade Service Other Shows: AWDB #06: Identifying Your Transferrable Skills with Erika Ward AWDB #950: Overheard: Insights on Hiring Exceptional People AWDB #958: Overheard: What I Wish I Knew Then: With Kate O’Hara, Erika Ward, Jennifer Stoner, and Alex Alonso

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• 1093: LuAnn Featured: Profit Is A Choice: Excellence is the Key to Repeatable Profitability

  Today With Profit Is A Choice Podcast: Welcome to A Well-Designed Business. Today’s episode is a little different—in the best way. I’m not behind the mic as the host… I’m in the guest seat. Over the years, I’ve had the privilege of being invited onto some truly outstanding podcasts—conversations that dive deep into business, leadership, mindset, and the real-life lessons I’ve learned through decades in this industry. In this special crossover series, I’m excited to bring a few of those guest appearances to you. When the roles are reversed, the conversation shifts—you’ll hear fresh perspectives, behind-the-scenes stories, and insights that don’t always surface when I’m the one asking the questions. If you enjoy what you hear today, I encourage you to explore the host’s show as well. You’ll find links to their podcast and the original show notes below. Visit Profit Is A Choice Check Their Show Notes! Joining us today is LuAnn Nigara. LuAnn is the co-owner of Window Works NJ, a window treatment and awning retailer, a best-selling author and the engaging host of the design industry’s number 1 podcast, A Well-Designed Business®. LuAnn brings her energetic and straightforward style to all that she does. Topics Mentioned: Excellence Ownership Systems Thoughts from LuAnn: If you make the decision to start a firm, make the further decision to be accountable to make it great. LuAnn’s tagline is Excellence is a decision. It is understanding the power of deciding it is my choice and it is up to me. Barriers and/or Challenges to excellence can be confidence, accountability and owning it. If you aren’t taking credit for what is broken, how can you be a part of the solution? Systems to be successful are everything. If you don’t have a system, you have a ‘you’ not a business. A system makes your business sellable. The systems are the things that keep you going when the going gets tough. Excellence can mean repeatability. Working in alignment with who you are and what you believe is critical. It is difficult to work out of alignment. Links and Resources: LuAnn’s website- www.luannigara.com Understanding your Financials course by Michele Williams Books: Rocket Fuel by Gino Wickman and Mark C. Winters E-Myth Revisited by Michael Gerber Profit First by Mike Michalowicz Clockwork by Mike Michalowicz 212 The Extra Degree by Sam Parker and Mac Anderson The Making of - A Well Designed Business by LuAnn Nigara Socials: Instagram: @LuannNigara Facebook: @awelldesignedbusiness YouTube:- https://www.youtube.com/awelldesignedbusiness

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