The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

In this episode, I give an update on what's going on in the Dream Programs world.And then I get into the major shift I think we need to CHANGE the coaching industry:That business ambition, charging your worth, marketing and profitability is what allows you to serve athletes at the highest level for the long term.So you have time to get really good to fully serve out your purpose of growing the sport and becoming a great coach.Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlistAnd lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/Dream to 7 is the exclusive mastermind designed for 6-figure entrepreneurs ready to scale to 7 figures with strategy, systems, and support. You’ve built a 6-figure business—now it’s time to scale it to 7. Dream to 7 is for unapologetically ambitious entrepreneurs! Join the waitlist here (we open in January!): https://coachmichellelake.lpages.co/dt7/Website | Follow Michelle on IG

More about that new offer in my world!And what is a mastermind? I get that question a lot. Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlistAnd lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/Dream to 7 is the exclusive mastermind designed for 6-figure entrepreneurs ready to scale to 7 figures with strategy, systems, and support. You’ve built a 6-figure business—now it’s time to scale it to 7. Dream to 7 is for unapologetically ambitious entrepreneurs! Join the waitlist here (we open in January!): https://coachmichellelake.lpages.co/dt7/Website | Follow Michelle on IG

Hey all - in this episode, I get into the power of having multiple offers, and the stories and behind the scenes about how the Dream Programs have gotten where we are today in December of 2025, almost 4 years after we started. For the newest of coaches we have Dream Launcher: Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlistDream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/ Dream to 6 is our program for coaches with at least 5 athletes that are looking to go full time and/or make 6 figures. And the NEW program, here is the waitlist for the DREAM TO 7 OPENING IN JANUARY for the most advanced coaches and experts in the endurance space! Join the waitlist here, this will be the only way to learn more about the offer: https://coachmichellelake.lpages.co/dt7/Website | Follow Michelle on IG

In this episode, we go in depth on the one skill you need to practice to get your engagement up on IG - STORYTELLING. Why?It connects to your ideal athlete! They will know you better.Athletes are on IG to be entertained, and storytelling is so much more interesting.Storytelling helps to build trust to convert followers into inquiries.I hinted that we are going to have a new program coming soon to the Dream Programs. Can you guess? Send me a DM on IG if you have any ideas?!?And in the meantime: Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlistAnd lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/Website | Follow Michelle on IG

In this episode, we go back to the basics: the things that I see that hold coaches back SO much from growing and serving and helping even more athletes:1. Caring what other people think2. Perfection3. That it's all been said before 4. Fear of getting startedThis episode will help you to feel more comfortable taking action because your future athletes deserve to hear from you so that you can help them!Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlistAnd lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/Questions on either of our programs? Send me a DM at @coachmichellelake on IG.Website | Follow Michelle on IG