The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

We say we don’t have enough time… but where is it actually going?
In this episode, I’m sharing a few efficiency hacks helping me get time back in my day, from staying off my phone (including a new toy I’m loving) to setting boundaries that actually stick so you can improve your sleep, mental health and focus, all while being more present at home and work.
Dream Launcher is NOW open until Friday, February 27th at Noon Eastern Time!! When we close, we won't be open again for at least a few months... If you have less than 5 athletes and are EXCITED to get your new endurance coaching business started, check out this link to learn more: https://coachmichellelake.lpages.co/dl_oct25/
Website | Follow Michelle on IG

Here’s the thing I keep seeing: Coaches with a lack of boundaries, aka people pleasing. Being available to everyone all the time. In this episode, we talk about why this is actually NOT going to work and we focus on how to coach your athletes with boundaries to even better results.
And I am not just preaching here - I had the same misconceptions early in my career.
Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist
And lastly, Dream to 6 is opening to just a handful of coaches in the spring of 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/
Website | Follow Michelle on IG

This episode tackles something I keep hearing about - this need to RUSH to success. And when success doesn't happen overnight, in the most perfect way, the coach deems themselves a failure. 
But, we need to settle in for the long haul. This is not a path to overnight success! And actually, you don't even want overnight success, because the fulfillment on coaching all those people without building into it will be a nightmare. 
Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist
And lastly, Dream to 6 is opening to just a handful of coaches in the spring of 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/
Website | Follow Michelle on IG

In this episode, I go into how you should look at your business like it has two periods (intervals) where you are pushing hard, maybe in season, selling, getting more athletes, doing calls..
And then also a rest season. Where there is more time to reflect, have quiet, create content, fulfill on your offers, create new offers and fix your backend of your business.
Both are important. Plus, you get a behind the scenes of our last 5-6 months in the Dream Programs and how it has been a lot of zone 3/4 and 5 work. And now we are heading into a recovery interval.
Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist
And lastly, Dream to 6 is opening to just a handful of coaches in early 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/
Website | Follow Michelle on IG

Call this one my Endurance Manifesto - what are the 5 things that we should stop doing to help fix this endurance coaching industry - and what we should be doing instead. Just watch the ripple effect of these changes and how the whole industry can rise up. 
What do you think? I would love to hear. Send me a DM @CoachMichelleLake on IG
Website | Follow Michelle on IG