The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

85 coaches. Five days. Inquiries by day two.
In this episode, we discuss what we did in the Sales Sprint last week and what it proved.
The Sales Sprint ran May 18th–22nd and the results spoke for themselves. This episode breaks down the five-day framework so you can put it to work, whether you were in the challenge or not.
The biggest takeaway? SELLING IS RELATIONSHIPS. Nothing more, nothing less. And you probably have more warm leads sitting in your world than you think.
We also dig into the pipeline construct: the mindset shift that takes the pressure off every single conversation you have. Some athletes hire you in 24 hours. Some take years. The move is to stop obsessing over the timeline and start thinking about abundance.
Never delete a name. The fortune is in the follow-up.

Free Training: The Full Roster Fix
Growing is great. But growing while you're leaking athletes? That's a treadmill.
This free three-part training is for endurance coaches who are ready to stop the leak and start keeping their athletes a whole lot longer.
Three videos. About 31 minutes. No catch.
Grab the Full Roster Fix below. 👇
https://coachmichellelake.lpages.co/fullrosterfix/
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Website | Follow Michelle on IG

You wanted a full roster. Now you have it. So why does it feel like you're stuck?
A full roster doesn't mean you've made it. It means the rules just changed. And if you don't know what's coming, you'll hit a wall you never saw coming.
In this episode, I walk through the 4 risks every coach faces when they start to up-level.
What you'll learn:
Why scaling means shifting your identity from coach to CEO and why that's so hard to accept
How expenses multiply non-linearly as you grow (and why fearing that will cost you more than the expense itself)
The "it's my baby" trap that keeps you doing $10 tasks instead of the work that actually grows your business
Why having everything in your brain is a liability and what to do about it
Your homework: Pick one task you've been holding onto that someone else could do. Write it down. That's your first SOP. Start there.
The Dream to 7 waitlist is open. We're launching in July for coaches who are already over six figures and ready to scale their impact. Join the waitlist here: https://coachmichellelake.lpages.co/dt7/
If you enjoy the podcast, a star rating or written review means the world. Thanks for listening!
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Website | Follow Michelle on IG

You're not bad at content. You're bad at deciding. There's a difference, and that difference is costing you hours every week.
In this episode, I break down the exact 5-step system I use to get a post out fast without sacrificing quality or authenticity.
What you'll learn:
Why decision fatigue is the real reason content takes so long
How to use your idea list so you're never starting from a blank page
Why the hook deserves 80% of your focused energy
The "intuitive creativity" approach that gets words out of your head and onto the page
How to batch when the creative wave hits and repurpose when it doesn't
Your homework: Start your idea list today. On your next post, set a 15-minute timer and practice this system. Done is better than perfect. Practice beats perfection every single time.
If you haven't registered yet, join us for the Sales Sprint, a free five-day challenge running until the 22nd inside a private coaching community. One small action per day. Five to 20 minutes. The goal: you walk away with a new athlete inquiry by Friday. DM me "Sales Sprint" or grab the link here: https://coachmichellelake.lpages.co/sales-sprint/
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Website | Follow Michelle on IG

You created the thing. You posted the certificate. You updated your bio. 
And now you're waiting.
Here's what nobody tells you: changing your identity to "coach" doesn't automatically move athletes into your inbox. That's not a talent problem. That's an outreach problem.
In this episode, I'm breaking down why coaches at every level get stuck waiting for inquiries instead of going to get them and what to do about it. Whether you have zero athletes or a full roster you're trying to grow, the skill set is the same. And it's a skill set, just like swim drills or cadence work. You don't stop doing the fundamentals just because you've been racing for years.
Coming up: The Sales Sprint is a free five-day challenge running May 18th-22nd inside a private Telegram community. One small action per day. Five to 20 minutes. The goal: you walk away with a new athlete inquiry by Friday.
Ready to stop waiting and start getting? Join us.
DM me "Sales Sprint" or grab the link here: https://coachmichellelake.lpages.co/sales-sprint/
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Website | Follow Michelle on IG

Should you be using AI for your content? The answer isn't what you think. 
I break down where AI is a hard no, where it's a strong yes, and why the real opportunity might not be content at all.
What you'll hear:
Why one-line prompts producing generic content is a HARD NO (and yes, people can tell)
How training AI on your voice, frameworks, and messaging changes everything
The 10-80-10 rule
Why systems and automations might be the bigger AI opportunity for your business
The truth about who's going to win as AI content floods the market
The coaches telling real stories and training AI on strong messaging are going to crush it. The ones pumping out generic content? Already getting tuned out.
Coming Soon! The Sales Sprint is a free 5-day challenge running May 18th-22nd. One small action a day. By Friday you've had real conversations with real athletes and created a genuine shot at an inquiry. I'll be coaching you live every day inside a private Telegram group. Grab your spot HERE: https://coachmichellelake.lpages.co/sales-sprint/
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Website | Follow Michelle on IG