The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

It just happened to a coach I work with. Her athlete didn't finish, and the conversations we had after got me thinking about something we never talk about: how the coach handles a DNF, not just the athlete.
In this episode, I get into the grief of it (yes, even my own DNS-turned-finish story at Ironman Lake Placid), what you can and can't control as a coach, and a simple debrief process to help your athlete (and yourself) move through it and find the next start line. Plus, why this isn't just a race day problem. It shows up in your business too.
Also in this episode: Selling Season is back! Fall is the next start line for coaches: it's when most athletes go looking for a new one for the year ahead. Selling Season opens Monday, August 24th. Get on my email list below or follow me @CoachMichelleLake to hear first. 
Join the list here: https://coachmichellelake.lpages.co/joinlist/
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Follow me on IG @CoachMichelleLake

I write my training plan every week before I ever step foot in the pool or on the track. So why would my business be any different?
In this episode, I'm breaking down the framework I teach inside Dream to 6 for building an actual system around your sales, not just random posts and hoping something sticks. I call it the Six C's, and I walk through all six levels of the "triangle," from the daily habits at the base to the bigger quarterly plays at the top.
I talk about:
Why athletes hire the coach they connect with, not just the one they know exists
The one simple ask after every conversation that builds your following without ever feeling salesy
Why one post a week isn't enough to build the content muscle (and what actually works)
The step almost every coach skips, and why it's costing them inquiries
How to use longer-form content to let potential athletes really get to know you
Where bigger group events fit into the picture, and how often to run them
This is the same intention I bring to every training plan I write. No throwing spaghetti at the wall. Just a system you run every single week.
Let's talk about your sales machine. If you're ready to stop guessing and build real intention into how you grow, book a call with me and let's map it out together.
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Follow me on IG @CoachMichelleLake

How many athletes did you lose last year that you could have kept? Not the ones who got hurt or pregnant or had to step away for good reasons. The ones who just quietly drifted off.
We spend so much energy on the front door, getting new athletes in, and almost none on the back door, where people are leaving and we're not even noticing.
In this episode, I'm breaking down:
Why that leak is probably the most expensive thing happening in your business
Why it's rarely about your coaching and almost always about your systems
The exact places I want you auditing this week
If your retention is sitting under two to three years per athlete, this one's for you. Book a call with me ​HERE​: https://app.acuityscheduling.com/schedule.php?owner=23890670&appointmentType=31380211
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Follow me on IG @CoachMichelleLake

Two weeks ago, we talked about the worth wound. Today, I'm taking it further, and we're doing some actual math.
I want you to break down exactly how many hours a month you spend per athlete. Plan writing, calls, texts, feedback, all of it. Then divide that into what you charge.
Most of you are going to be shocked at your real hourly rate. And I mean shocked.
We'll get into why this happens (hint: you're pricing off what YOU would pay, not what the transformation is worth), the mistakes that keep coaches stuck at the same rate for years, and what actually justifies charging more.
If you've been avoiding this conversation with yourself, this episode is your nudge.
Ready to look at your own numbers? Book a call with me here: https://app.acuityscheduling.com/schedule.php?owner=23890670&appointmentType=31380211
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Follow me on IG @CoachMichelleLake

I'm heading into vacation and this idea hit me mid-teaching Content That Recruits Module 2. I had to share it now!
One of my mentors just gave our group a stat that stopped me cold: 82% of people don't have any systems around how they do their work. I'm a little obsessive about systems these days, and it's the exact thing that's saved me the most time and made me more fulfilled with my athletes and coaches.
In this episode, I'm breaking down the one system I want every coach listening to build right now: the one that protects your content, your captions, your podcasts, everything you've ever written, from disappearing into the void. I'll walk you through exactly how I've done it for years, what it's unlocked for me now that AI is in the picture, and why where you are in your content journey changes how you should be using it.
Bottom line: your words are the most valuable thing you own right now. Tune in to find out how to actually treat them that way.
My call calendar is open again starting around August 12th. If you've coached at least five athletes (doesn't need to be one-on-one or all at once), grab time with me. 
Book a call with me here: https://app.acuityscheduling.com/schedule.php?owner=23890670&appointmentType=31380211
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Follow me on IG @CoachMichelleLake