The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

Many coaches, whether you’re brand new or years into your business, still carry the fear: If I stop overdelivering, will people stop valuing me?
When doubt creeps in, it’s easy to overfunction: giving more than promised, overexplaining, stretching past boundaries or extending calls. But the real issue isn’t just boundaries—it’s the belief that our value must be proven through effort.
In this episode, we explore:
The overfunctioning trap coaches fall into
Why early-business insecurities can still drive your behavior
How trying to make everyone happy impacts your coaching and leadership
Mindset shifts and journaling prompts to help you own your value
You can’t be everything to everyone...and you don’t need to be!
If you have more than 5 athlete experience and want to grow to fill your roster potentially to full time and 6 figures, Dream to 6 is for you! Click here to learn more: https://form.jotform.com/coachmichellelake/infoform
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Website | Follow Michelle on IG

Let's talk about SALES. It's not that bad word that you were told it should be, it's how you help more athletes!
Business coaching is really marketing and sales coaching. But, most of us feel nervous about the risk of putting ourselves out there. It truly is a skill with a learning curve that requires practice, time and strategy. In this episode, we dive into some common mindset blocks, objections and misconceptions around sales to move past so more athletes can get to know you and hire you.
Dream Launcher is at capacity! If you're interested and you missed the registration, send me a DM @CoachMichelleLake. We are also down to less than 5 spots in the Dream to 6 program. If you have 5+ athletes and are looking to get to 6 figures, here is the info form link if you're interested in learning more: https://form.jotform.com/coachmichellelake/infoform or send me a message on IG. 
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Website | Follow Michelle on IG

We say we don’t have enough time… but where is it actually going?
In this episode, I’m sharing a few efficiency hacks helping me get time back in my day, from staying off my phone (including a new toy I’m loving) to setting boundaries that actually stick so you can improve your sleep, mental health and focus, all while being more present at home and work.
Dream Launcher is NOW open until Friday, February 27th at Noon Eastern Time!! When we close, we won't be open again for at least a few months... If you have less than 5 athletes and are EXCITED to get your new endurance coaching business started, check out this link to learn more: https://coachmichellelake.lpages.co/dl_oct25/
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Website | Follow Michelle on IG

Here’s the thing I keep seeing: Coaches with a lack of boundaries, aka people pleasing. Being available to everyone all the time. In this episode, we talk about why this is actually NOT going to work and we focus on how to coach your athletes with boundaries to even better results.
And I am not just preaching here - I had the same misconceptions early in my career.
Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist
And lastly, Dream to 6 is opening to just a handful of coaches in the spring of 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Website | Follow Michelle on IG

This episode tackles something I keep hearing about - this need to RUSH to success. And when success doesn't happen overnight, in the most perfect way, the coach deems themselves a failure. 
But, we need to settle in for the long haul. This is not a path to overnight success! And actually, you don't even want overnight success, because the fulfillment on coaching all those people without building into it will be a nightmare. 
Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlist
And lastly, Dream to 6 is opening to just a handful of coaches in the spring of 2026: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Website | Follow Michelle on IG