Last week, I hit my 100th episode! Not only did I "never miss a Wednesday", I am so excited for the growth we have seen in The Endurance Coachpreneur in the last 22 months or so. In this episode, I reflect on what it takes to start, and sustain, a podcast and how even if you aren't going to start a podcast, what you can learn from this. Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlistAnd lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/Website | Follow Michelle on IG
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Episode 96 - Marketing and PR at Big Events/Races
In this episode, I do a review of all the big things at races/events and what I wish I did different at Ironman WC last week. 1. Marketing: Photos/B Roll to take2. Conversation goals3. How to social media the raceAnd then when a big result happens, my experience as one of my athlete's "publicists" and some of the wild things that have happened since Natalie's historic race. Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlistAnd lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/Website | Follow Michelle on IG
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Episode 95 - The Juggle is Real: Coaching, Parenting and Marriage
In this episode, I dive deep into something we haven't talked much about. How to coach in part time hours that also conflict with your marriage and parenting time! How do you balance (or juggle) it all?? Let's just say it isn't easy!Interested in getting your coaching business started? Join the Dream Launcher waitlist HERE: https://coachmichellelake.kit.com/dlwaitlistAnd lastly, Dream to 6 is opening to just a handful of coaches in November: Learn more here: https://coachmichellelake.lpages.co/dt6waitlist/Website | Follow Michelle on IG
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Bonus Episode - All about Kona and Natalie's Historic Achievement
On October 11, 2025, Natalie Grabow made history: at 80 years old, she became the oldest woman ever to finish the IRONMAN World Championship in Kona — crossing the line in 16:45:26.In this episode, I get real about our journey together — how we built this result, what it takes to stay competitive with age, and how her mindset, training, and perseverance make her a standout. We unpack:🏁 Our history — how I came to coach Natalie, the evolution of our relationship, and how trust grew over time📆 2025 race season & lead-up to Kona — what we prioritized, lessons from each build, and how we peaked at the right moment✨ The 3 distinguishing qualities that set Natalie apart from other age-group athletes⏳ Training volume & structure — how many hours she trains, how we distribute sessions across swim / bike / run🔄 Age-adjusted tweaks — recovery strategies, load management, and other shifts we’ve made to honor her longevity🧠 Mindset & resilience - all about her GRIT.Whether you’re aiming for Kona yourself — or coaching masters athletes — this episode gives you a blueprint for longevity, performance at any age, and how to build toward what looks impossible.Did you like this episode? I suggest you rate and give me a review on Apple Podcasts and Spotify. Did you hit the follow button? I would love you to stick around.Note: Coach Michelle is only taking 1-2 additional athletes for 2026 and it's on application only basis. Send her a DM @CoachMichelleLake to learn more.Website | Follow Michelle on IG
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Episode 94 - Why Fun Is Your Business Secret Weapon
Who says business growth has to feel like a grind? In this episode, we’re flipping the script on the hustle narrative and diving into why fun is your ultimate growth strategy. I'll share how joy, creativity, and play aren’t just “nice-to-haves” but essential ingredients for innovation, connection, and long-term success. You’ll hear real-life examples of how embracing fun has transformed businesses (including my own!) and learn practical ways to bring more lightness into your daily operations. If you’ve been feeling stuck, uninspired, or like your business is running you, this episode will remind you that growth can be exciting, energizing, and—yes—fun. Let’s build a business you actually love showing up for!Dream to 6, our program for intermediate to advanced coaches looking to scale to 6 figures will be reopening in November, with the priority going to our waitlist members. Join here now to get the lowest investment but also first word when we are re-opening: https://coachmichellelake.lpages.co/dt6waitlist/Website | Follow Michelle on IG
About The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
The show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business:- time management - marketing- mindset- growing your community of engaged athletes Listen here to grow your athlete roster of ideal, perfect-for-you athletes while bringing home more income for you and your family. Endurance coaching is already your dream job - let’s make it a full time reality!
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