The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches

How many athletes did you lose last year that you could have kept? Not the ones who got hurt or pregnant or had to step away for good reasons. The ones who just quietly drifted off.
We spend so much energy on the front door, getting new athletes in, and almost none on the back door, where people are leaving and we're not even noticing.
In this episode, I'm breaking down:
Why that leak is probably the most expensive thing happening in your business
Why it's rarely about your coaching and almost always about your systems
The exact places I want you auditing this week
If your retention is sitting under two to three years per athlete, this one's for you. Book a call with me ​HERE​: https://app.acuityscheduling.com/schedule.php?owner=23890670&appointmentType=31380211
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Follow me on IG @CoachMichelleLake

Two weeks ago, we talked about the worth wound. Today, I'm taking it further, and we're doing some actual math.
I want you to break down exactly how many hours a month you spend per athlete. Plan writing, calls, texts, feedback, all of it. Then divide that into what you charge.
Most of you are going to be shocked at your real hourly rate. And I mean shocked.
We'll get into why this happens (hint: you're pricing off what YOU would pay, not what the transformation is worth), the mistakes that keep coaches stuck at the same rate for years, and what actually justifies charging more.
If you've been avoiding this conversation with yourself, this episode is your nudge.
Ready to look at your own numbers? Book a call with me here: https://app.acuityscheduling.com/schedule.php?owner=23890670&appointmentType=31380211
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Follow me on IG @CoachMichelleLake

I'm heading into vacation and this idea hit me mid-teaching Content That Recruits Module 2. I had to share it now!
One of my mentors just gave our group a stat that stopped me cold: 82% of people don't have any systems around how they do their work. I'm a little obsessive about systems these days, and it's the exact thing that's saved me the most time and made me more fulfilled with my athletes and coaches.
In this episode, I'm breaking down the one system I want every coach listening to build right now: the one that protects your content, your captions, your podcasts, everything you've ever written, from disappearing into the void. I'll walk you through exactly how I've done it for years, what it's unlocked for me now that AI is in the picture, and why where you are in your content journey changes how you should be using it.
Bottom line: your words are the most valuable thing you own right now. Tune in to find out how to actually treat them that way.
My call calendar is open again starting around August 12th. If you've coached at least five athletes (doesn't need to be one-on-one or all at once), grab time with me. 
Book a call with me here: https://app.acuityscheduling.com/schedule.php?owner=23890670&appointmentType=31380211
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Follow me on IG @CoachMichelleLake

If you've ever been at the kitchen table on a Sunday night still writing training plans, second-guessing every decision, that's not a time management problem. That's the worth wound.
In this episode:
What the worth wound is, and why so many coaches carry it
The lie it tells you: that you need to be "more" before you can charge more or believe in yourself
Martyr to the marketplace, and why struggling isn't proof you care
Why confidence comes after the action, not before it
Worth is a decision, not a milestone
Got five athlete experience and know your worth wound is showing up somewhere? Let's talk it through.
Book a call with me here → https://app.acuityscheduling.com/schedule/afee674e/appointment/31380211/calendar/5950491?appointmentTypeIds[]=31380211
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Follow me on IG @CoachMichelleLake

Selling season is coming. Most of you will spend it chasing new athletes. I want you thinking about retention instead.
I recently did the math on my own roster and found my average athlete sticks with me for years, not months, including some who've stayed through major life detours and come right back when they were ready.
In this episode, I break down what actually keeps athletes around for years instead of one race cycle:
Why longevity planning (not jumping straight to a marathon or an Ironman) protects athletes from burnout and protects your retention
My "symbiotic relationship" mindset: becoming as essential to an athlete as their shoes or their bike
Why even my longest-running athletes need the basics repeated back to them
How I actually ask "what's next" without fearing the answer
Why a like on your post from an existing athlete matters more to me than a like from a stranger
My challenge for you this week: do the math. Look at your roster, find your average retention, and ask what's actually driving people to stay or go.
If this episode helped, drop me a review! Apple reviews and the star rating both go a long way!
Let me know what you think! If you enjoy the podcast, I’d be so grateful if you left a star rating or written review on your podcast platform of choice. Thanks for listening!
Follow me on IG @CoachMichelleLake