In this episode, I talk about how to use a sometimes slower time in your business to slow down and create all the things in the back end that your business needs to scale. Sometimes September/October can feel a little slow because you may have less athletes as some are starting to take a seasonal break. THIS IS THE TIME to create those systems and take those actions that will pay off 3, 6, 9 or even 12 months from now. In this episode, I review the 6 areas you can focus on NOW to be prepared to scale that business in the mid to long term from now!Dream Launcher, our program for beginner coaches, is opening again in early October. Get on the waitlist here: https://coachmichellelake.kit.com/dlwaitlistAnd Dream to 6, our program for intermediate to advanced coaches looking to scale to 6 figures, will be reopening in November, with the priority going to our waitlist members. Join here now to get the lowest investment but also first word when we are re-opening: https://coachmichellelake.lpages.co/dt6waitlist/Website | Follow Michelle on IG
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Episode 90 - How to Keep Going: The 3 Pillars of Toughness for Racing + Business
What separates those who quit from those who cross the finish line whether in racing or business? Mental toughness. In this episode, we’re breaking down the 3 pillars of mental toughness: resilience, emotional regulation, and grit. You’ll learn how to bounce back from setbacks, stay calm under pressure, and keep showing up, even when it feels impossible.If this episode resonated, share it on Instagram and tag me @coachmichellelake. Let’s inspire more coaches to build businesses that thrive on resilience and grit!Website | Follow Michelle on IG
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Episode 89 - The 3 Biggest Mistakes Coaches Make That Keep Them Stuck at 5 Figures
If you’re still stuck at 5 figures, chances are you’re making at least one of these three mistakes—and they’re holding you back from the freedom, income, and impact you’ve been working so hard for.In this episode, I’m breaking down the biggest traps coaches fall into and how to avoid them, so you can finally step into the next level of your business.You’ll learn:Why trying to do it all yourself is keeping you stuck.The mindset shift you need to confidently sell without feeling pushy.How skipping foundational work is costing you dream clients.This is exactly what we teach in the Dream to 6. This is your LAST CALL to join the Dream to 6 waitlist! If you’re ready to stop spinning your wheels and build a business that attracts the right clients and grows with ease, get on the Dream to 6 waitlist now: https://coachmichellelake.lpages.co/dt6waitlist/Dream to 6 opens again the week of September 8th 2025. Any questions? DM me at @coachmichellelake!Website | Follow Michelle on IG
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Episode 88 - Why No One Can Market Your Coaching Business Better Than You
Think you can just hand over your marketing to an agency and watch the clients roll in? Think again. In this episode, we’re diving into why YOU are the best marketer for your coaching business and how skipping this foundational work is costing you dream clients.You’ll learn:Why outsourcing marketing too soon never works.A quick exercise to craft messaging that connects.The process of how we nail your marketing and messaging in the Dream to 6If you’re ready to stop spinning your wheels and start attracting the right clients, this episode is for you.Get on the Dream to 6 waitlist now: https://coachmichellelake.lpages.co/dt6waitlist/Website | Follow Michelle on IG
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Episode 87 - Make Space For It
In this episode, I go over my creative process for podcasting, but also the 4 things that have been coming up in my life and coaching that are the success codes to growing your business. My program SELLING SEASON is now open for registration. This two week program will give you all the details and frameworks for optimize this time of the year - it's essentially the playbook to get more athletes. Invest in this business-changing program here: https://buy.stripe.com/28o6qa73i1pbfcccN5Website | Follow Michelle on IG
About The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches
The show that helps Endurance Coaches bridge the gap from hobby to creating a dream, impact filled, profitable coaching business. We will discuss all things Endurance business:- time management - marketing- mindset- growing your community of engaged athletes Listen here to grow your athlete roster of ideal, perfect-for-you athletes while bringing home more income for you and your family. Endurance coaching is already your dream job - let’s make it a full time reality!
Listen to The Endurance Coachpreneur: Business Tips for Triathlon, Running and Cycling Coaches, Investec Focus Radio SA and many other podcasts from around the world with the radio.net app
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