PodcastsArtsSuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas

SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas

James Taylor - Keynote Speaker on Creativity, Innovation and Artificial Intelligence
SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas
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  • SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas

    Curiosity: The Ultimate Competitive Advantage in the Age of AI #374

    2026/03/18 | 5 mins.
    Curiosity: The Ultimate Competitive Advantage in the Age of AI
    #374

















    If there is one trait that will define who thrives in the age of artificial intelligence, it is not intelligence or technical skill.
    It is curiosity.
    In this solo episode, James Taylor explores why curiosity is becoming the most important human advantage in a world where machines can generate answers instantly. Drawing from research behind his book SuperCreativity, as well as insights from global leaders and AI pioneers, James explains why the future belongs to those who ask better questions, not those who simply produce better answers.
    He examines the widening “creativity confidence gap,” challenges leaders to rethink how they run meetings, and shares practical ways to develop disciplined, persistent curiosity inside teams and organisations.
    In the SuperCreative age, curiosity is not a personality trait. It is a strategic capability.
    Notable Quotes
    “If creativity is the engine of innovation, then curiosity is the fuel.”
    “Your advantage is no longer what you know. It’s the questions you choose to ask.”
    “Machines don’t wake up wondering.”
    “In three years’ time, when everyone has the same AI tools, what will be your advantage?”
    “That gap isn’t a capability problem. It’s a curiosity problem.”
    “It’s not about being the smartest person in the room. It’s about building a more curious room.”
    Resources and Links
    Order your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ today at https://geni.us/QiDBu



































    Apple Podcast















    Spotify Podcast
















































    Takeaways










    In the age of AI, questions matter more than answers





    Curiosity is the fuel that drives creativity and innovation





    Machines generate solutions, but humans choose which problems are worth solving





    The real creativity crisis is often a curiosity crisis





    Competitive advantage comes from asking what will not change, not just what will





    Most professionals have stopped asking bold questions





    Leaders should reward question-asking, not just answer-giving





    A more curious room is a smarter room




















    In his upcoming book, James Taylor delves into the transformative concept of SuperCreativity™—the art of amplifying your creative potential through collaboration with both humans and machines. Drawing from his experiences speaking in over 30 countries, James combines compelling stories, case studies, and practical strategies to help readers unlock innovation and harness the power of AI-driven tools. This book is a must-read for anyone looking to elevate their creativity and thrive in the modern age of human-machine collaboration.































    James Taylor is a highly sought-after keynote speaker, often booked months or even years in advance due to his exceptional expertise. Given his limited availability, it’s crucial to contact him early if you’re interested in securing a date or learning how he can enhance your event. Reach out to James Taylor now for an opportunity to bring his unique insights to your conference or team.










    Enquire Now



































    The Creativity Blueprint







    Free 3-Part Video Training Series On How To Unlock Your Creative Potential, Break Down Creative Blocks, and Unleash Your Creative Genius
    FREE training video shows you how to unlock your creative potential in 5 simple steps. The world’s top creative individuals and organizations use these exact strategies.

     
     
































    The 7-Figure Speaker Blueprint







    FREE training video shows you the ten ways to make $1,000,000 from your speaking. The world’s top professional speakers use these exact strategies.

    In this first FREE video series, award-winning keynote speaker James Taylor reveals how to become a 7-figure speaker.






















    CHAPTERS


    00:08 – The one trait that defines success in the AI age
    01:15 – Why curiosity separates super creatives
    02:30 – “Curiosity is the fuel of creativity”
    03:30 – Asking what won’t change in a changing world
    04:40 – Why questions beat answers in the age of AI
    05:40 – Insights from global leaders on hiring for curiosity
    06:50 – The creativity confidence gap explained
    08:10 – Why most people stop asking bold questions
    09:10 – A simple challenge to transform your next meeting
    10:20 – Turning curiosity into competitive advantage
    11:30 – Building a smarter, more curious room
    12:20 – Invitation to explore SuperCreativity
    Order your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ today at https://geni.us/QiDBu









    TRANSCRIPT


    James Taylor (00:08)
    When people hear the word creativity, they often think like inspiration, a flash of insight, a moment of brilliance. But if creativity was just inspiration, you couldn't build it really. You know, couldn't scale it. You couldn't teach it. And yet over the last eight years, I've been teaching it to leaders and teams from all over the world, which must mean that creativity has a structure. There's a way of teaching it and developing it in ourselves.

    And that structure is what I call the eight P's of super creativity. And in my new book, Super Creativity, Accelerating Innovation in the Age of Artificial Intelligence, I argue that we're living in a new era. And I'm going to teach you these eight P's of super creativity in this book. See, this is an era where creativity is no longer optional, but creativity today operates across three distinct dimensions. Human creativity, human plus human creativity,

    and human plus machine creativity. The APs sit across these three layers. So think of them as the architecture of modern creative ways of working. So the first three P's that I focus on in the book is purpose, personality, and practice. Purpose is simply asking, why are you creating? What problem actually matters for you and your team and your organization?

    because research consistently shows that creativity is strongest when it's connected to our meaning, our why. Next is personality. Personality asks, what kind of creative are you? Are you a visionary? Are you a builder? Are you a connector of ideas? Practice asks, what habits are you building in your day-to-day work and your life? See, creativity isn't magic. It's a skill. It's something you can become better at and more skilled at over time.

    These three form your foundations. Without them, nothing else works. The next three P's move beyond simply us as individuals. And those are people, process, and place. People is about who you create with, who's on your team. Because creativity is not a solo act, it's a collaborative effort. Process is how you move ideas from simply concepts

    to reality. See, great ideas fail all the time because the process around them is really weak, so they can't be fully developed. And then we have place. Place is where creativity happens. The environment that you work in shapes your imagination more than you realize. Physical space, creating psychological safety, cultural norms. If you want innovation, you must design the spaces in which you work to kind of foster this kind of creativity.

    And then the final two P's recognise something kind of pretty new, that we're now collaborating not just with other people, but with intelligent systems. So we talk about product and persuasion. Product asks, what are you creating and how can AI help you explore more possibilities? Persuasion asks, who needs convincing? Because the best idea in the world is useless if no one buys into it. If you can't get those resources,

    to that into a reality. In the age of AI, the edge is not just generating ideas, it's aligning people around those ideas. The eight Ps, transforming creativity, they transform your creativity from something just kind of vague into something much more actionable. So instead of saying, we need to be more innovative, you can ask questions like, is our purpose clear? Do we know what we're trying to go after? Do we understand?

    our creative personalities are on our team and how those work together. It's like chemistry. Are we designing better processes to go from the idea to execution? Are we collaborating well with artificial intelligence? That's how creativity becomes strategic. So super creativity is not about waiting for inspiration. It's about building a system that makes innovation much, much more likely. The APs are that system. That's what I talk about in this book.

    If you want to go deeper into each principle and learn how to apply them in your team, in your life, in your organization, that's exactly what this book is designed to help you do. Because in this super creative age, structure beats sporadic brilliance and collaboration beats the lone genius. You can pick up your copy of my new book, Super Creativity, Accelerating Innovation in the Age of Artificial Intelligence by going to jamestaylor.me forward slash

    super creativity, or by ordering it from your favourite bookstore. My name's James Taylor. Thanks for watching.























    































    The post Curiosity: The Ultimate Competitive Advantage in the Age of AI #374 appeared first on James Taylor.
  • SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas

    The Eight P’s of SuperCreativity: A Practical Architecture for Innovation #373

    2026/03/11 | 5 mins.
    The Eight P’s of SuperCreativity: A Practical Architecture for Innovation
    #373

















    Creativity is often misunderstood as inspiration. A flash of insight. A moment of brilliance.
    But if creativity were just inspiration, it couldn’t be taught. It couldn’t be scaled. It couldn’t be embedded into organisations.
    In this solo episode, James Taylor introduces the structured framework behind his book SuperCreativity: the Eight P’s. This model provides a practical architecture for developing creativity at three levels: individual, team, and human–AI collaboration.
    James walks through:
    The foundational P’s: Purpose, Personality, Practice
    The collaborative P’s: People, Process, Place
    The future-facing P’s: Product, Persuasion
    Together, these eight principles transform creativity from something vague into something strategic and actionable. This episode is a blueprint for leaders and professionals who want to move beyond sporadic inspiration and build a system that consistently drives innovation in the age of artificial intelligence.
    Notable Quotes
    “If creativity was just inspiration, you couldn’t build it.”
    “Creativity isn’t magic. It’s a skill.”
    “The Eight P’s are the architecture of modern creative work.”
    “Great ideas fail because the process around them is weak.”
    “In the age of AI, the edge is not just generating ideas, it’s aligning people around them.”
    “Structure beats sporadic brilliance.”
    Resources and Links
    Order your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ today at https://geni.us/QiDBu
     



































    Apple Podcast















    Spotify Podcast
















































    Takeaways










    Creativity is not magic. It has structure and can be taught.





    The Eight P’s provide an actionable framework for modern innovation.





    Creativity operates across three dimensions: human, human + human, and human + machine.





    Purpose strengthens creativity by anchoring it to meaning.





    Personality helps teams understand complementary creative styles.





    Practice turns creativity into a daily habit rather than a rare event.





    People, Process, and Place determine whether ideas survive and scale.





    Product and Persuasion are critical in the age of AI where ideas must be explored and aligned.





    Structure beats sporadic brilliance. Collaboration beats the lone genius.




















    In his upcoming book, James Taylor delves into the transformative concept of SuperCreativity™—the art of amplifying your creative potential through collaboration with both humans and machines. Drawing from his experiences speaking in over 30 countries, James combines compelling stories, case studies, and practical strategies to help readers unlock innovation and harness the power of AI-driven tools. This book is a must-read for anyone looking to elevate their creativity and thrive in the modern age of human-machine collaboration.































    James Taylor is a highly sought-after keynote speaker, often booked months or even years in advance due to his exceptional expertise. Given his limited availability, it’s crucial to contact him early if you’re interested in securing a date or learning how he can enhance your event. Reach out to James Taylor now for an opportunity to bring his unique insights to your conference or team.










    Enquire Now



































    The Creativity Blueprint







    Free 3-Part Video Training Series On How To Unlock Your Creative Potential, Break Down Creative Blocks, and Unleash Your Creative Genius
    FREE training video shows you how to unlock your creative potential in 5 simple steps. The world’s top creative individuals and organizations use these exact strategies.

     
     
































    The 7-Figure Speaker Blueprint







    FREE training video shows you the ten ways to make $1,000,000 from your speaking. The world’s top professional speakers use these exact strategies.

    In this first FREE video series, award-winning keynote speaker James Taylor reveals how to become a 7-figure speaker.






















    CHAPTERS


    00:08 – Why creativity is more than inspiration
    01:15 – Introducing the Eight P’s framework
    02:10 – The three dimensions of modern creativity
    03:00 – Purpose: anchoring creativity to meaning
    04:10 – Personality: understanding your creative style
    05:15 – Practice: building creative habits
    06:20 – People: who you create with matters
    07:20 – Process: turning ideas into execution
    08:30 – Place: designing environments for innovation
    09:45 – Product: exploring possibilities with AI
    10:45 – Persuasion: getting buy-in for your ideas
    12:00 – Turning creativity into strategy
    13:10 – Why systems outperform sporadic inspiration
    14:00 – Invitation to explore SuperCreativity
    Order your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ today at https://geni.us/QiDBu









    TRANSCRIPT


    James Taylor (00:08)
    When people hear the word creativity, they often think like inspiration, a flash of insight, a moment of brilliance. But if creativity was just inspiration, you couldn't build it really. You know, couldn't scale it. You couldn't teach it. And yet over the last eight years, I've been teaching it to leaders and teams from all over the world, which must mean that creativity has a structure. There's a way of teaching it and developing it in ourselves.

    And that structure is what I call the eight P's of super creativity. And in my new book, Super Creativity, Accelerating Innovation in the Age of Artificial Intelligence, I argue that we're living in a new era. And I'm going to teach you these eight P's of super creativity in this book. See, this is an era where creativity is no longer optional, but creativity today operates across three distinct dimensions. Human creativity, human plus human creativity,

    and human plus machine creativity. The APs sit across these three layers. So think of them as the architecture of modern creative ways of working. So the first three P's that I focus on in the book is purpose, personality, and practice. Purpose is simply asking, why are you creating? What problem actually matters for you and your team and your organization?

    because research consistently shows that creativity is strongest when it's connected to our meaning, our why. Next is personality. Personality asks, what kind of creative are you? Are you a visionary? Are you a builder? Are you a connector of ideas? Practice asks, what habits are you building in your day-to-day work and your life? See, creativity isn't magic. It's a skill. It's something you can become better at and more skilled at over time.

    These three form your foundations. Without them, nothing else works. The next three P's move beyond simply us as individuals. And those are people, process, and place. People is about who you create with, who's on your team. Because creativity is not a solo act, it's a collaborative effort. Process is how you move ideas from simply concepts

    to reality. See, great ideas fail all the time because the process around them is really weak, so they can't be fully developed. And then we have place. Place is where creativity happens. The environment that you work in shapes your imagination more than you realize. Physical space, creating psychological safety, cultural norms. If you want innovation, you must design the spaces in which you work to kind of foster this kind of creativity.

    And then the final two P's recognise something kind of pretty new, that we're now collaborating not just with other people, but with intelligent systems. So we talk about product and persuasion. Product asks, what are you creating and how can AI help you explore more possibilities? Persuasion asks, who needs convincing? Because the best idea in the world is useless if no one buys into it. If you can't get those resources,

    to that into a reality. In the age of AI, the edge is not just generating ideas, it's aligning people around those ideas. The eight Ps, transforming creativity, they transform your creativity from something just kind of vague into something much more actionable. So instead of saying, we need to be more innovative, you can ask questions like, is our purpose clear? Do we know what we're trying to go after? Do we understand?

    our creative personalities are on our team and how those work together. It's like chemistry. Are we designing better processes to go from the idea to execution? Are we collaborating well with artificial intelligence? That's how creativity becomes strategic. So super creativity is not about waiting for inspiration. It's about building a system that makes innovation much, much more likely. The APs are that system. That's what I talk about in this book.

    If you want to go deeper into each principle and learn how to apply them in your team, in your life, in your organization, that's exactly what this book is designed to help you do. Because in this super creative age, structure beats sporadic brilliance and collaboration beats the lone genius. You can pick up your copy of my new book, Super Creativity, Accelerating Innovation in the Age of Artificial Intelligence by going to jamestaylor.me forward slash

    super creativity, or by ordering it from your favourite bookstore. My name's James Taylor. Thanks for watching.























    































    The post The Eight P’s of SuperCreativity: A Practical Architecture for Innovation #373 appeared first on James Taylor.
  • SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas

    Announcing SuperCreativity – The New Book on Human+AI Creative Collaboration #372

    2026/03/04 | 5 mins.
    Announcing SuperCreativity - The New Book on Human+AI Creative Collaboration #372

















    Sixteen years ago, standing backstage at London’s Royal Albert Hall, James Taylor witnessed something that changed the course of his life.
    From the audience, it looked like magic. A rock star under the spotlight. Five thousand people on their feet. Effortless brilliance.
    But backstage told a different story.
    In this deeply personal solo episode, James shares the moment he realised that creativity is not a solo act. It is collaborative. It is orchestrated. It is a team sport. That insight led him to step away from managing high-profile musicians and dedicate his work to helping leaders and organisations unlock their creative potential.
    Today, as artificial intelligence and exponential technologies reshape every industry, creativity is more valuable than ever. Yet fewer people believe they possess it. James explores what he calls the “creativity crisis,” explains the origins of his SuperCreativity framework, and outlines the three dimensions of thriving in the age of AI:
    Human Creativity
    Human + Human Creativity
    Human + Machine Creativity
    This episode is both a declaration and an invitation. The future, James argues, will not be written for us. It will be designed by those who learn how to collaborate, imagine, and build what comes next.
    Notable Quotes
    “Creativity is not a solo act. It’s collaborative. It’s a team sport.”
    “From the audience it looked like magic. Backstage, it looked like coordination.”
    “Just as creativity becomes more valuable than ever, fewer people believe they possess it.”
    “SuperCreativity is human plus human plus machine.”
    “The future doesn’t belong to the lone genius.”
    “The future is not written. It’s designed.”
     
    Resources and Links
    Order your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ today at https://geni.us/QiDBu



































    Apple Podcast















    Spotify Podcast
















































    Takeaways










    Creativity is not a solo act, it is a collaborative process





    The illusion of “effortless brilliance” hides coordinated teamwork





    We are living through a creativity crisis where demand is rising but confidence is falling





    The most successful professionals today are not necessarily the smartest, but the most collaborative





    SuperCreativity is the augmentation of human creativity through collaboration with people and machines





    Creativity is not about being artistic, it is about being capable and relevant





    The future belongs to those who combine imagination with collaboration





    Creativity is no longer optional, it is the engine of innovation




















    In his upcoming book, James Taylor delves into the transformative concept of SuperCreativity™—the art of amplifying your creative potential through collaboration with both humans and machines. Drawing from his experiences speaking in over 30 countries, James combines compelling stories, case studies, and practical strategies to help readers unlock innovation and harness the power of AI-driven tools. This book is a must-read for anyone looking to elevate their creativity and thrive in the modern age of human-machine collaboration.































    James Taylor is a highly sought-after keynote speaker, often booked months or even years in advance due to his exceptional expertise. Given his limited availability, it’s crucial to contact him early if you’re interested in securing a date or learning how he can enhance your event. Reach out to James Taylor now for an opportunity to bring his unique insights to your conference or team.










    Enquire Now



































    The Creativity Blueprint







    Free 3-Part Video Training Series On How To Unlock Your Creative Potential, Break Down Creative Blocks, and Unleash Your Creative Genius
    FREE training video shows you how to unlock your creative potential in 5 simple steps. The world’s top creative individuals and organizations use these exact strategies.

     
     
































    The 7-Figure Speaker Blueprint







    FREE training video shows you the ten ways to make $1,000,000 from your speaking. The world’s top professional speakers use these exact strategies.

    In this first FREE video series, award-winning keynote speaker James Taylor reveals how to become a 7-figure speaker.






















    CHAPTERS


    00:08 – Backstage at the Royal Albert Hall
    01:10 – The illusion of effortless brilliance
    02:15 – The insight that changed everything
    03:20 – Stepping away from managing rock stars
    04:30 – The age of AI and exponential technologies
    05:40 – The creativity crisis explained
    07:10 – The pattern behind those thriving today
    08:15 – The birth of the SuperCreativity idea
    09:20 – Human Creativity: developing yourself
    10:05 – Human + Human Creativity: building creative teams
    10:50 – Human + Machine Creativity: collaborating with AI
    12:00 – Who this book is for
    13:15 – Why creativity is now the engine of innovation
    14:20 – “The future is not written, it’s designed”
    15:00 – Invitation to explore SuperCreativity
    Order your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ today at https://geni.us/QiDBu









    TRANSCRIPT


    James Taylor (00:08)
    16 years ago, I was standing backstage at London's historic music venue, the Royal Albert Hall. The lights went up, 5,000 people were on their feet, the crowd was roaring. By this point, I'd actually spent more than decade managing high-profile rock stars, and from the outside, it kind of looked like magic what was happening on the stage. But what changed my life that night wasn't what was happening on the stage. It was what I saw backstage.

    When you stand in the wings, you see something that the audience doesn't usually see. You kind of look and you can see the lighting crew, the musicians, the technicians, the advisors, the managers. Sometimes this is over hundred people working in perfect coordination to create what kind of looks like effortless brilliance. That night, I realized something really fundamental that would shape the next chapter of my life.

    I realized that creativity is not a solo act. It's collaborative. Creativity is a team sport. And that insight set me on a completely different path. I actually stepped away from managing rock stars and music artists to dedicate my work to helping leaders and teams unlock their creative potential.

    Now fast forward to today, I deliver between 50 to 100 keynotes around the world every single year to some of the Fortune 500 companies. And we are living through an extraordinary age. Artificial intelligence, robotics, exponential technologies are reshaping entire industries. And here's the paradox. Just as creativity becomes more valuable than ever, fewer people believe they possess it.

    Global studies show that creativity is one of the most in-demand skills in the world today. It's actually going to increase. Yet when I ask audiences how many of them consider themselves to be creative or good creative thinkers, about a third of the room will raise their hands. That gap is what I call the creativity crisis. And it's why I actually wrote this new book. Over the past eight years, speaking on conference stages around the world, I kind of noticed a pattern.

    The people thriving in this new age weren't necessarily the smartest. They weren't always the most technical, but they were the most collaborative. They knew how to amplify their creativity by working with others and increasingly though, by working with machines. And that's where the idea of this book of super creativity was born. So super creativity is the augmentation of your human creative abilities

    through collaboration with other humans and with machines. So it's not humans versus machines, it's human plus machine. This book is not really about becoming more artistic, it's actually about becoming more capable in whatever work that you do today. It's about becoming more relevant, more imaginative in how you solve problems. And inside the book, I lay out this framework that's built around these three dimensions.

    Human creativity, which is about how we develop the creativity in ourselves. Human plus human creativity, or building highly creative teams ⁓ in organizations. And then finally, human plus machine creativity. Because the future doesn't belong to the lone genius. It belongs to those who collaborate deeply with other people, with our teams, but also with intelligent systems like AI. And I wrote this book for leaders that are having to navigate uncertainty just now.

    for professionals who sense the world is shifting beneath their feet. For anyone who's ever thought, I'm not that creative, but knows that they wanted to contribute more. See, you don't need to be a musician or an artist to be creative. If you solve problems, if you lead teams, if you build products, if you design systems, if you shape ideas, then this book is for you. Because we're entering this entirely new era. Creativity is no longer optional.

    It is the engine of innovation. And in this super creative age, your advantage won't be just how much you know. It will be how well you collaborate, imagine and design what comes next. You see, the future is not written, it's designed. And this book is my field gap to help you design it. Now you can pick up your copy of my new book, Super Creativity.

    accelerating innovation in the age of artificial intelligence by going to jamestaylor.me forward slash super creativity or by ordering it from your favorite bookstore. My name is James Taylor. Thanks for watching.























    































    The post Announcing SuperCreativity – The New Book on Human+AI Creative Collaboration #372 appeared first on James Taylor.
  • SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas

    Ethics, Gene Editing, CRISPR & Moral Courage with Françoise Baylis #371

    2026/02/19 | 42 mins.
    Ethics, Gene Editing, CRISPR & Moral Courage with Françoise Baylis
    #371

















    What happens when scientific innovation moves faster than our moral imagination?
    In this episode of the SuperCreativity Podcast, James Taylor speaks with world-leading bioethicist Françoise Baylis about CRISPR, gene editing, embryo research, relational autonomy, and the future of human identity.
    From the controversial 14-day embryo rule to the difference between needs and wants in reproductive technologies, Baylis challenges techno-solutionism and genetic determinism. Together, they explore how ethical collaboration can shape better science, why consensus building still matters, and why the most important question in innovation is not “Can we?” but “What kind of world are we building?”
    This is a wide-ranging, deeply human conversation about creativity, power, responsibility, and moral courage in the age of AI and biotechnology.
    Notable Quotes
    “We all have ethics. We learned them sitting on our parents’ knee.”
    “Biology will never give you the answer. You’re just looking for something to hang your hat on.”
    “Being really cool science isn’t good enough.”
    “We have a moral obligation to respond to needs. We do not have a moral obligation to respond to wants.”
    “We are not just rational atoms bouncing around in the world.”
    “In ethics, there’s only one question worth answering: What kind of world do you want to live in?”
    “Are we witnessing the end of an era, or the birth pangs of a new world?”
    Resources and Links
    Françoise Baylis’ book: Altered Inheritance
    Her public-facing website: francoisebaylis.ca
    Buy your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ at https://www.jamestaylor.me/supercreativity/



































    Apple Podcast















    Spotify Podcast
















































    Takeaways










    What bioethics actually is and why it matters now more than ever





    The real meaning behind CRISPR and gene editing





    Why the 14-day embryo rule exists and why it’s under pressure





    The ethical difference between human needs and human wants





    Why genetic enhancement raises profound social justice questions





    Why consensus building is not naïve but necessary





    The one question Baylis believes every innovator must answer




















    In his upcoming book, James Taylor delves into the transformative concept of SuperCreativity™—the art of amplifying your creative potential through collaboration with both humans and machines. Drawing from his experiences speaking in over 30 countries, James combines compelling stories, case studies, and practical strategies to help readers unlock innovation and harness the power of AI-driven tools. This book is a must-read for anyone looking to elevate their creativity and thrive in the modern age of human-machine collaboration.































    James Taylor is a highly sought-after keynote speaker, often booked months or even years in advance due to his exceptional expertise. Given his limited availability, it’s crucial to contact him early if you’re interested in securing a date or learning how he can enhance your event. Reach out to James Taylor now for an opportunity to bring his unique insights to your conference or team.










    Enquire Now



































    The Creativity Blueprint







    Free 3-Part Video Training Series On How To Unlock Your Creative Potential, Break Down Creative Blocks, and Unleash Your Creative Genius
    FREE training video shows you how to unlock your creative potential in 5 simple steps. The world’s top creative individuals and organizations use these exact strategies.

     
     
































    The 7-Figure Speaker Blueprint







    FREE training video shows you the ten ways to make $1,000,000 from your speaking. The world’s top professional speakers use these exact strategies.

    In this first FREE video series, award-winning keynote speaker James Taylor reveals how to become a 7-figure speaker.






















    CHAPTERS


    00:08 – Introduction to Françoise Baylis and her work at the intersection of science, ethics, and public policy
    supercreativity-podcast-with-ja…
    01:32 – Her origin story: an unexpected philosophy class that changed everything
    03:48 – Why ethics must move from the ivory tower into hospitals, labs, and boardrooms
    05:42 – Ethics as collaboration: how research teams can innovate beyond competition
    09:51 – The 14-day embryo rule explained
    Why 14 days? Neural development, twinning, and value-laden decisions
    supercreativity-podcast-with-ja…
    12:01 – What happens when scientists want to go beyond 14 days?
    Embryo models, stem cells, and artificial womb research
    16:54 – Needs vs Wants: should we use gene editing to create genetically related healthy children?
    22:42 – Editing non-human animals: are we appropriating everything for our own interests?
    25:28 – Relational autonomy: why we are not isolated individuals but deeply interconnected beings
    29:40 – Genetic determinism, tech elites, and the future of human enhancement
    32:41 – Radical hospitality and collaborative ambition in science
    34:00 – The most important question in ethics:
    “What kind of world do you want to live in?”
    36:44 – Dystopian futures vs birth pangs of a better world
    40:19 – Moral courage and what Baylis is working on next
    Pre-order your copy of the SuperCreativity book today at https://geni.us/QiDBu 









    TRANSCRIPT


    James Taylor (00:08)
    Today's guest is Dr. Francois Baylis, a Canadian philosopher and world-leading bioethicist whose work sits squarely at the intersection of science, ethics, and public policy. For decades, Baylis has challenged conventional bioethics, insisting it must be practical, accountable, and focused on impact, especially when science moves faster than our moral language. She has helped shape global debate on CRISPR and gene editing, reproductive technologies,

    research involving women and pregnant people and how we understand autonomy and identity in the age of innovation. Her work, Altered Inheritance, pushed the world to grapple with what it means to edit human DNA responsibly. She's been awarded Canada's Top Humanities Prizes, is a Fellow of the Royal Society of Canada and serves on the Governing Board of the International Science Council. Dr. Bayliss brings philosophy into the public square, not as an abstract thought, but as a force that guides policy

    and the future of science itself. Dr. Beyes, welcome to the Super Creativity Podcast.

    Francoise Baylis (01:08)
    Thank you for having me on the show.

    James Taylor (01:11)
    Now Francois, we met for the very first time, but quite recently in Auckland, in beautiful Auckland, and I was learning a little bit about the work you've been doing. You've spent your career really at this intersection of philosophy, science, and public policy. But where did it all begin for you? What sparked your curiosity to explore how ethics can shape scientific innovation?

    Francoise Baylis (01:32)
    I I was one of those people who was very fortunate to have gone to university without a plan. And so I think in a certain sense, you're open-minded as to where you're going to go, what you're going to learn. And at least when I went to school, at grade school, there was nothing similar to philosophy. And so this was a new topic. And I'm not sure I even knew what it meant. It could have been psychology for anything I thought at the time.

    But I think what happened for me there was I happened to take a course with a professor who was very engaging and actually provided an opportunity for people to think for themselves.

    So you may not be able to tell from my accent, but I actually started my university career in French. So I was born in Montreal, the French part of Canada. And having done all of my education in French, I wasn't at all confident that I would succeed at university if I had to work in English. So I went off to a bilingual university. And so my course was in French. And the professor, the very first day, asks us what we thought about masturbation.

    and I'm in shock. I'm a little kid, I'm 18. It's not 2025 where we talk about sexuality at the dinner table.

    And I think the thing to appreciate at the moment is that this was very shortly after the birth of the world's first test tube baby. And so the question was actually quite pointed and about ethics because that was the only way to get access to sperm. And at the time, the Catholic Church's position was that this was morally wrong and therefore the activity of creating in vitro fertilization babies was also wrong.

    But for me the important thing was this was an invitation to think for myself. I was brought up a Catholic and here I am in a classroom, first year university and somebody's basically saying you don't have to just defer to some external authority. And for me that was just wonderful, wonderful.

    James Taylor (03:28)
    Now, your work, you help people navigate really complex, often painful decisions, often when we're talking about children here as well. What shaped your belief that ethics had to move from the ivory tower really into the real world, in hospitals, labs, courtrooms, and also boardrooms?

    Francoise Baylis (03:48)
    Well, I think what's really important to appreciate is that we all have ethics. At the very least, we learn that sitting on our parents' knee. But we also learn that when we go out to schools and we're exposed to teachers, for example, who may have different ethical views, different values, we may find ourselves in religious communities. We may find ourselves in a book club.

    ⁓ When we move through these various circles, we get exposed to different ideas. And sometimes those ideas entrench our intuitions, and sometimes those ideas challenge our intuitions. And so I think of my work as trying to help people understand a contemporary problem.

    then help them to understand how the views and values they have align with certain options or certain resolutions or certain ways of going forward. And then asking them to see if they can understand somebody else's perspective in terms of responding to that very same challenge. And then opening up the possibility that we need to challenge our intuitions, our gut beliefs, that we don't have to have that as anything more than a starting point. Now it may mean that we return to those beliefs and we re-entrench them, but we might

    also call them into question. And I think that's where I see my work is actually opening up a space for people to think about what they currently believe and whether they might believe something else.

    So I guess in a way it kind of mirrors my own life experience of being invited to think for myself, understanding I'm doing that against a backdrop of beliefs. It isn't tabula rasa. I'm not starting with no beliefs. I have some, I bring them into the public square, but I should be open to being challenged there. And I think that's what it means to be human, to actually use our imagination, our creativity, to think about who we are, how we've come to believe what we believe, and maybe.

    Just maybe we're wrong.

    James Taylor (05:42)
    One thing I really like about your work is you also position ethics as a collaborative endeavor, as a way of together imagining a better future. What does this kind of ethical ⁓ way of collaborating look like in practice? So for example, you've written a lot in terms of the number of days that research can happen on embryos. So give us an example from instead of just the theory side, actually.

    with a research lab, they're thinking about doing research on embryos, there's different rules, I know in different places, and they're talking about extending some of these days as well. What does that collaborative way of innovating look like? And how do you ensure that there is enough challenge and grit in the system to push back as well?

    Francoise Baylis (06:27)
    I think that's a really important question because I think that really underlies a lot of my current work where I'm actually trying to get research teams to think about ways that they could contribute to knowledge production based on this idea of collaborative ambition rather than competition.

    And we live at a time where most people think that the only way we can make progress is if we've set up something that's competitive and we're both looking to get there first. And I think that's a sad way of thinking about how we would move society forward. So let's take that concrete example about research involving human embryos. There was a time when I started working in the area of bioethics that this was absolutely forbidden.

    The human embryo was perceived by many as the most vulnerable member of our community and therefore deserving of respect. And so the claim was made that the human embryo has moral status. It has a right to life and we ought not to destroy the human embryo.

    People then start weighing in in the 60s, 70s, 80s. But really it comes to the fore in the context of making the world's first test tube baby. This science of in vitro fertilization because for the first time we actually have the embryo outside of the human body. Now that research is aimed very narrowly at the time in trying to address the wishes of persons, couples who are infertile and want to have a children and who can't because of blocked fallopian tubes.

    So the science there is really, let's get the sperm and the egg outside of the body, put them together in a lab and put them back into a uterus so that we can have a pregnancy. But now we have the human embryo outside of the body and we continue to learn about how we can keep that embryo alive outside of the human body in order to learn more about human development. The hope and the idea there is we will learn technologies not only to help with reproduction, but perhaps to help with basic things like cancer science.

    can understand how these cells proliferate, maybe we can better understand what happens with cancer and its development. Maybe we can develop therapies. So all of a sudden you have a new research subject.

    Some people argue these are just cells in a dish. In fact, famously, one philosopher said they're no different than lettuce. That caused quite an uproar amongst those who really believe genuinely that this is developing human life. What happens, and this is in the late 70s, early 80s, a decision is made which some describe as a compromise. And the compromise, and I'm saying that in quotation marks because really you can't compromise when somebody believes this is killing and somebody believes it's not. But in any case, the literature

    describes this as a compromise and the compromise is 14 days. I could go into the science of why 14 days but suffice it to say that different jurisdictions agree on 14 days and in a couple of places it gets entrenched in legislation.

    the United Kingdom, for example, but in many countries it just becomes practice and the professional organizations also adopt this as practice. And so most people today, 2026 would say we have an international consensus that you can do research up until 14 days and then you must stop. That's the point at which you have protectable human life. Now, and for the past.

    James Taylor (09:51)
    But that number

    of days, though, why was it 14? Is it some type of central nervous system or does this embryo start to look, you know, obviously pictures and things that, know, it starts to look something that is kind of, well, this could be something. Why 14 days?

    Francoise Baylis (10:12)
    Right, so it's actually not based on morphology because you're still basically looking at a ball of cells. But the reason 14 days is deemed important is in one space. It is actually what you said. What you have is the precursor to the brain appears on day 15. And so in order to be cautious, right, the claim is we will stop on day 14. Because what we think is really critical about the human is our brain, our capacity to think. And so if we have evidence that we're going to get that

    of that neural tube development on day 15 will be cautious and stop on day 14. That's kind of the perspective that's taken out of the UK. But if you actually look in the United States, it's a different idea. The idea is that's when twinning and recombination is no longer possible. So recombination means two embryos join and we have what's called a phetus in phetu. And the idea there is, well, humans can't do that. I can't just saddle up to some human and join them. So then this maybe isn't

    a protectable human life. And then the other part, the twinning, that's the last point at which an embryo could divide in two and you could get identical twins. And the idea there is, well, humans can't do that. So if this thing can do that, then it's not human. Because again, I just can't divide myself into two. So you have these biological phenomena that people point to. Now, let me say really clearly, those of us who work in ethics will say, that's still a value laden decision. And you're just trying to hang it on something that looks

    objective, but you're really trying to pursue something that has to do with different goals and objectives. And my view is biology will never give you the answer. You're just looking for something to hang your hat on. Two different approaches, two different ways of getting to 14 days, and then that's how we find ourselves there today.

    James Taylor (12:01)
    So let's imagine I'm a research scientist, my team and I, believe that there is something that we can really find out, something that's gonna push science, gonna help perhaps people, future people as well, but I need 21 days in order to figure that out. At the moment, the laws in these countries say, no, that's not gonna be possible, but you're suggesting something, kind of, talking about collaborative approach, something slightly different in terms of how that...

    discussion progresses.

    Francoise Baylis (12:34)
    Right, so currently when people agreed to 14 days, they did not have the scientific capacity to take the embryo to 14 days. So what I think is really important to appreciate is that when the scientific community agrees to this limit, it would be the equivalent of saying to me today, Francoise Bailesh, you cannot go to Mars. sure, yeah, where's the paper? I can sign that. I'm not going to Mars.

    There's nothing for me to lose in signing on to that and now I can do whatever I want. So maybe this agreement was can I go to the moon? Yes, you can go to the moon, but you can't go to Mars. Yep, sure, I'm good with that because that's all I know how to do. So when the scientific community embraced 14 days, it didn't have the capacity to even take the embryo up until 14 days. It can do that now. And so now it's saying exactly what you've said, which is you're stopping us from contributing to that overall project of knowledge production.

    You are stopping us from finding the cure to cancer. We need to go beyond that. And lots of things are happening. So one thing that's happening is we have now what are called embryo models. These are human embryos which are not created through fertilization. So it's not egg and sperm coming together. But it's actually working with stem cells and creating these entities that we believe function just like embryos. And so now the claim is we can use those. We can use embryo models.

    They would come from our skin for cells for example and so people are saying well

    James Taylor (14:01)
    Yeah, I remember

    last year there was something with Oregon, they kind of figured out a way of doing this with the skin cells and so it kind of got over that thing, that ick factor of like, you there's this really human children potentially, but it's not, it's our skin cells.

    Francoise Baylis (14:16)
    Exactly, that's what happens when we take somatic cells and we have the ability to basically push them back to become what we call pluripotent cells, meaning cells that could become anything. And then in the simplest terms, then we push them forward to become what we want them to be. So we take a skin cell, we push it backwards to become a pluripotent cell, and then we push it forward to become a gamete or to become an embryo. And so one of the things that becomes important in that space is scientists are now saying, I have a different

    subject, you might think it's an embryo but it's really not an embryo and I want to do the research with that. And I think the thing to appreciate here is some people are buying into that language, some people are saying we don't even have to go down that path, we think even with a fertilized embryo we should be able to go beyond 14 days and then the argument becomes how long? 21 days, 28 days?

    And just before I answer that, you have to remember other scientists are working on how can we push our ability to save early newborns in the opposite direction. And so there we're looking to build an artificial uterus. And some people think if you're working from both ends of that spectrum, eventually you'll have human development completely outside of the body. So if we think about what's happening now, my contribution to the debate is to say, look,

    Maybe what we ought to do is instead of thinking of some new arbitrary number, which is going to come under pressure again once the scientific community is able to reach that number, why don't we actually think about goals and objectives of the research? And why don't we actually map the time limit?

    to the individual research project. And what that means is sometimes, depending on what your goals or objectives are, you might only be allowed to work with the human embryo until day two. Maybe, depending on your goals and objectives, you can work with the human embryo until day 14. Maybe, depending on your goals and objectives, you can work until day 21. But basically, saying let's look at the intent, let's look at the anticipated benefits, then let's look at the real harms and look at the

    ways in which we're going to understand how those harms will or won't be worth embracing relative to the anticipated gains. Now I want to be really clear I'm not trying to collapse this into a really simple harm-benefit ratio but I am saying we need to move away from something that's completely arbitrary to something that we can actually ground in a value-based discussion.

    James Taylor (16:54)
    I heard some in previous interviews, I've heard you also talk and kind of push back on needs and wants and the difference between those two things. ⁓ So two parents who want to have a biological child, perhaps one of them, they can't have that for whatever reason. They want to use these technologies to be able to have that child that has some of the one, some of the other. And you talk about, is at this point, it's quite useful to just take a step back and differentiate between needs and wants.

    Can you explain what you mean by that? Because I actually think this is actually an interesting one if you pull this back just from talking about embryos to actually innovation more generally as it relates to kind of working on the edges of something.

    Francoise Baylis (17:36)
    Yes, so I think one of the things that I think happens to all of us is it's so easy to get excited about frontier science.

    and to think, wow, that's really cool. And I guess what I'm trying to say is, yes, it might be really cool, but maybe it's not worth doing. And it may not be worth doing partly because of opportunity costs, partly because it doesn't fit in some kind of priority setting. All I'm saying is being really cool science isn't good enough. And I think that one of the ways in which I try to do that is to say, what are the justifications offered for expending time, talent, and treasure to pursue a particular science?

    scientific goal or objective. Because that's what you're investing, right? There's only so much money, there's only so much time, there's only so many humans with the capacity to do some of this truly novel frontier work. And so in that space I'm asking us to pull back and say, okay, what are we going to invest in? And I use this language of needs and wants because too often I think we just keep articulating all these wants as if that's sufficient justification. And I am asking people to step back

    and think about needs. So if we go back to some of this conversation around the human embryo, reproduction, etc. What we've had recently is the development of CRISPR technology which allows the scientists to modify the DNA of humans. That can happen in a somatic context, meaning taking people's somatic cells, any of their body cells, trying to manipulate them to offer therapeutic intervention. We've been successful with that recently with

    cell disease for example. But we also have the capacity to modify our reproductive cells and those are different from our somatic cells, our body cells. And if we look at our reproductive cells, our gametes, so the egg, the sperm, or the very early human embryo, what we're looking to do there is to create a new human without traits that we don't like or with traits that we do like. Now that's the space in which I've started this conversation about the difference between needs and

    wants because we have prospective parents coming forward saying I want to use that kind of technology in order to have a child with these traits. Right now because the science is new we're looking at eliminating traits that are thought to be associated with disease or disability. In that context what happens is

    People come forward, an example would be cystic fibrosis, and they say, my partner and I would like to have a child. If we use our own gametes, our own sperm and egg, this child will have cystic fibrosis. We don't want a child with cystic fibrosis, so we'll give you our embryos. You'll genetically modify them so they won't have cystic fibrosis. That's a space in which I start saying, ⁓ why do we need the technology for this?

    And that's a space in which I then take up the argument and try to suggest you actually don't need this technology for this. Now the response is going to be, but of course we need this. That's the only way we can have healthy, genetically related children. And I come back and I say, well, you can actually have healthy children using all kinds of other technologies that we already have and that aren't costly and that aren't risky. They involve other things like

    social responses in terms of adoption or they may involve using donor gametes and the person says that no no no no that's not what I want I want a genetically related healthy child and so then what you realize is what they really want is this genetic link that that's what's most important to them and that's when I say well now we're in the realm of what you want versus what you need if what you really want is to be a parent

    there are many ways that we can respond to that want. When you articulate it as a need, it's actually something different. And the reason society needs to pay attention to that distinction is I'm going to argue we have a moral obligation to respond to needs.

    we do not have a moral obligation to respond to wants. And the simplest example I give of that is that if I see a human who's hungry, starving, in need of food, I should respond. I have a moral obligation to respond. If I respond and I provide that person with bread and they say back to me, well, actually I'd like a croissant.

    I'm sorry, I don't have a moral obligation to find you a croissant. I do have a moral obligation to respond to your need for food. And so I'm trying to get people to understand what is the claim that you're making on humanity, and it is a claim on humanity because it's time, talent, and treasure which are limited resources.

    James Taylor (22:42)
    And you're already seeing, I guess, an early version of this in non-human animals, let's say animals that use pigs, cows, sheep. I know there's a lot of discussion here in the UK, just in Scotland just now around gene editing of getting rid of certain traits within farm animals in order that they can be used better. They're going to get less diseases, other things as well. So you're kind of seeing a little bit of a...

    We've seen like the old version of this, which was all the dogs with the noses where they can't breathe because they've been bred multiple times, have very short snouts and everything, and it causes them lots and lots of problems. But as humans, we like the look of that particular type of dog with that particular face. does your work ever kind of link into the, we've been talking about humans, but what about non-human animals? Does your work ever kind of link into that and what our responsibility is to them?

    Francoise Baylis (23:35)
    So in this space, I have said quite forcefully, why is it that we humans think we can take everything?

    and just appropriate it for our own needs, our own use, our own interests. And this is the space in which I have made that claim. you you gave an example of the ways in which we modify non-human animals, and in part, that's all motivated by ourselves. It's not motivated by doing something that's good for that non-human animal. So, for example, you know, we want to modify cats so that we don't have an allergic reaction to them. We want to modify cows and bulls so they don't have horns that hurt.

    us. We want to modify mosquitoes so that they don't give us some kind of disease that we don't want. And the list goes on and on and on. And in that space I keep thinking why is it that we don't think that this is about finding ways for us to live together as opposed to us thinking that it's up to us to manage everything in our interest.

    I think that's a fundamental mistake and I think that we will bear the consequences of that kind of thinking, especially as we are now starting to explore ideas about not only appropriating and exploiting everything on this planet but perhaps going to other planets where we don't know what kind of life there might be on those planets and if we think it's okay to just go and you know appropriate everything when we visit these other places might we be on the receiving end of that kind of thinking and so I really

    do think it's really important for us to think about where we should be appropriating resources and where we should be thinking of other things on this planet not as resources for us. And I think that's a classic example where we do think it's for us as opposed to finding ways of living together.

    James Taylor (25:28)
    The final thing I wanted to touch on was I always love having guests like yourself who come on introducing me to new ideas, new concepts. And one of the ones which I hadn't really heard before and I kind of trying to get my head around a little bit is you've done work on relational autonomy. So this idea of relational, so in a world where AI can help us make decisions about traits, it can help us think about embryos and we're seeing a lot of fantastic stuff around protein folding, for example, using AI to think about that, neurotech and

    or that side, how do we need to rethink the idea of a free will, of a selfhood? Because I know if I guess on here before, I've talked a lot about this link between identity and our creativity. So how do you challenge this assumption of us being completely self-sufficient? And can you explain to me as a lay person, this idea of relational autonomy, what it is, and how does it kind of link into the work that you do?

    around bioethics.

    Francoise Baylis (26:30)
    So I think one of the things that's core to this idea of relational autonomy is challenging mainstream views about autonomy.

    So especially in high income countries and what we would describe as the global north, in recent years, and it is relatively recent, we've kind of embraced this idea that when we think about what it means to engage respectfully with others, that we should respect their autonomy. This grounds, for example, a lot of our thinking around informed consent, whether that's in the context of therapeutic interventions, research interventions, even just in the context of democracy, right? We should consent to be governed. ⁓

    is to recognize that in this space we've kind of been bought into this assumption that we're all individual atoms just bouncing around in the world doing whatever it is we want to do and I'm saying well if you actually stop and think that's not really how we work we are not just these rational beings doing whatever we think is rational in the abstract in fact when we do our decision-making we very often stop and think how will this affect my children how will this affect my partner how will this affect my

    parents, my community, my workplace, my space in the world. And so I'm saying rational beings actually really do understand they're relational and they actually don't make these decisions as if they're just these autonomous self-interested individuals. And so we really need to question all the philosophies around the world that are grounded in that belief and we need to reimagine the human not as this independent rational autonomous being but as this being that

    embodied, this being that is relational and understand better the ways in which we engage with others, whether it's respectful or not, remains to be seen. But it is to say that's the quality of engagement. And so in this space I've tried to embrace a lot of things. That's why I constantly talk about consensus building and I have all kinds of people saying, how Pollyanna should view, isn't that lovely that there are people who still think we can build consensus. ⁓ I do think that.

    I have to think that in a hopeful world because otherwise we are just embracing conflict. And so if we're committed to consensus building, I believe even if we never reach consensus on a particular challenge, we'll all be better off for having tried. So I believe in that kind of consensus building. I believe in collaborative ambition. I believe in respectful engagement where we can disagree, but we can actually understand why we hold different views and values and still be committed to finding

    a space where we can interact respectfully. So I think the important

    James Taylor (29:12)
    So it sounds like

    it kind of pushes against almost a little bit the kind of Richard Dawkins say position, that kind of selfish gene, that we are purely expressions of our genes and our genetics and whether we don't know unless we're doing these things, but it's because our gene wants to procreate and continue. You're kind of basically pushing against that side. You're saying, no, no, I think it's a little bit more complicated than that.

    Francoise Baylis (29:40)
    I do think we're more complicated than that, but I do need to acknowledge that many people do in fact embrace that kind of thinking from Richard Dawkins, and I think that's why we're seeing, and I'll use the term tech bros, ⁓ invest heavily in this technology. And some of it's in the context of, you know, longevity and themselves wanting to live forever. But another set of research that they're funding quite heavily is the genetic modification of humans with the idea that somehow they're going to take this

    technology and be able to entrench their privilege in their DNA. So they will not only be the rich people, the powerful people, ultimately they'll be the only people because their genes are thought from their perspective to be the best ones and they're going to ensure that they improve them so they'll commit themselves to enhancement but they're going to be the clay that needs to be you know molded and shaped. So I think there is absolutely a lot of people who buy into this genetic determinism in effect and

    who really do see that happening and they're now trying to just, if you will, contest Darwin as well and layer on top of that technology that will allow them to survive. So they're thinking that there's still the capacity to kind of control the gene. I think they're mistaken, but I do think we also need to push back against that kind of genetic determinism.

    James Taylor (31:03)
    Fascinating. So as we start to finish up here, some final questions for you. In your own work, often when we have people on the show, one of the questions I'll often ask is, we were talking about collaboration earlier, who is that creative pair that you have? Who is that person you go to maybe with the kernel of an idea who pushes back, maybe thinks slightly differently to you? I think about like Marion Pierre Curie or the husband and wife couple that gave us the Pfizer-BioNTech vaccine. Who is that Yin-Tio Yang? Who is that other person that you often go to?

    Francoise Baylis (31:35)
    I guess I would almost want to say it's the collectivity of those who work in the science space who I think are still blinkered.

    And so for me the challenge is to engage them in conversation and to get them to see that there might be reasons to sort of open up their field of vision and to basically see things from a perspective other than their sort of enthusiastic pursuit of their science. Now I give all scientists the benefit of the doubt in so far as I truly believe they're kind of one or two ends of the spectrum. So in one sense I just love science, I just love knowledge and I'm just doing my thing.

    in my little corner. ⁓ And at the other end, I'm really deeply committed to using my science to achieve this goal, which I think is good for humanity. So do I know there are bad actors in the world? Yes, I do. But I really want to focus on the people who might find themselves at either of those extremes. And I believe in what others would recognize as radical hospitality. I want to invite you in. Let's have a conversation.

    James Taylor (32:41)
    That's a very ⁓

    Canadian tone. ⁓

    Francoise Baylis (32:47)
    Well, you know,

    we're kind of open-minded and we like to have conversations, or at least I do. But I think, you know, think about all the kinds of words I'm throwing out there. Those are actually hooks. They're handles for people to hold onto. What does it mean to think about collaborative ambition? What does it mean to think about relational autonomy? What does it mean to think about radical hospitality? What does it mean to commit to consensus building? All of this...

    at end of the day is my life's work. And why do I say that? Because in my book and most recently just constantly repeating in ethics, there's only one question worth answering and all other questions come off of that. And we have lost sight of that first and most fundamental question. And that question is, what kind of world do you want to live in? And it's only when you've answered that question that you can then turn to the second question, which is, and how will this text

    Technology helped me build that world and I worry that we've lost sight of the first question and we're just thinking about how will this technology help me and we forget what kind of a world did you think you were building and this is so critically important

    even if you're just thinking about it from a science techno point of view. And the easiest way for me to underline that is if we're talking about genome editing technology, which is the space I'm working in now, and we're talking about it in the context of reproduction, so we're looking to modify the next generation of humans, you have to know.

    What kind of world are you building? Because at the very basic level you need to know, are you making modifications for that new human to live on this planet? Are you making modifications of that new human to live in outer space, a spaceship, Mars? What are you doing? You have to understand the world you want to build. And I'm taking it beyond the sort of biological environment to the social environment. What kind of relationships do you want to foster? What kinds of things do you need?

    Will you have, again, bad actors? People that ultimately are just interested in power? Yes.

    And part of my job is to find those individuals and to try to encourage them to reflect on some of their core values and commitments. And that's a huge project and I will fail. I will fail in my lifetime. But my work is about leaving breadcrumbs for others. And so it's seeding these ideas that I have and hoping that the next generation, someone will pick them up and continue this project.

    James Taylor (35:19)
    think on that first question you asked us to reflect on about what you want that future to look like, what that future will look like, it's one the things I feel saddest about just now in terms of fiction, where so much of the things that are on films, TV are dystopian visions of the future. ⁓ It's very rare that you get a film that there was a film a few years ago, Contact, which is beautiful film about space and...

    And was a more optimistic view and some of the things you kind of spoke about, about that radical hospitality kind of linked to that as well. But my worry is that ⁓ a lot of the fiction we're seeing today and lot of the creativity is going into creating great films and movies and books are painting a picture towards a future that is slightly on that dystopian side, that darker side as well. And I kind of worry about that.

    Is there a book, I was always told that you should always go through a year, the end of the year and change something that you fundamentally believed in at the start of the year. So your view is completely changed on an idea. Is there a book, maybe not your own, that really changed the way you thought about something, completely changed your view, your perspective on something that could be related to ethics or the future, really kind of, really under, change your assumptions about how you think about the world.

    Francoise Baylis (36:44)
    of books that I could put in that space, but I think one of the ones that I found quite interesting is called Shantamaran. And it actually tells the story of a young man who's in prison and who escapes. I don't even know if that could happen in this day and age, but anyhow, he manages to escape from the prison, makes his way to India. And the book is basically autobiographical. ⁓ And it talks about his sense of self and

    the shifting and I think part of the reason that particular book struck me is because I don't intersect very much with people who find themselves in prison. I certainly don't intersect in my life with people who are escapees from prison. I don't intersect with people who are in circles of violence, ⁓ which is what he finds himself in, ⁓ in the drug trade, et cetera. And so for me, it was an interesting window into a world that I am not familiar with.

    But I also see a moral trajectory in there. ⁓ Eventually, after years, he actually turns himself in, goes back to Australia, finishes his time, ⁓ becomes a public speaker and has a new life. And so I think for me, it's just fascinating, just the narrative of that kind of a life, which I'm not exposed to, but the capacity for lived experience to shift the way you see and understand yourself in the world. ⁓

    hand it just to offer a comment about you know your other remark around dystopias. I think it's much easier and this is not my work this is other people who have said very loudly and clearly it's much easier to imagine the end of the world partly because we have all these representations than it is to imagine something else ⁓ that's positive and utopian and I guess

    One thing I would offer up almost, I guess, as a closing remark for me is maybe we need to think about where we find ourselves right now. There's a way in which we can think about the current time we're living with all of its chaos and disruption ⁓ as the end of an era, the end of an empire, whatever you want to describe. But there's a sense in which I think many people are feeling vulnerable and anxious. We're seeing an increase of all the things I don't believe in, in terms of posturing and

    and violence, etc. ⁓ There's another way that we could be thinking about this as birth pangs for a new world, a better world, and that maybe we need to go through this. I don't know, ⁓ but that says something if you choose an orientation and there is a choice to be made there. If you think we are going through birthing pangs, then maybe you respond differently to the world in this moment, this very difficult moment. So there's a way in which you can be a realist. You can say, yeah, this is not a great place right now and these are all the reasons.

    But is it because we're witnessing the demise or is it because we're witnessing a rebirth? And we may not know in our lifetime, right? Because these kinds of things take, history tells us, hundreds of years. But for every new civilization to appear, an old one has to disappear. And they are times of turbulence. So I think we're living through one of those times. I think history will tell us we're living through one of those times.

    James Taylor (39:57)
    birth

    I like that.

    I like that. Birth pangs, I like that idea. If people want to go deeper into your work to learn more about your writing, your research that you're doing just now as well, I know you travel around the world speaking, you're giving talks and being parts of different conferences, where is the best place for to go and find out about that information?

    Francoise Baylis (40:19)
    Well, I try to curate my public facing work on my own website, which is just my name as one word, françoisbales.ca for Canada. But if you put my name into something, you will easily get to my university website, which would be sort of more academic. But I'm actually mostly committed to the work that I'm doing that's public facing, because I think that's the one that that's the community I really want to speak with. ⁓ I really want to share ideas with people who are interested in

    themselves being brought into a space where they can explore their own ideas. And so I think if I put enough of them out there, people are going to want to engage with at least one little facet ⁓ of my work. What I'm working on right now is courage. What does it mean to be courageous? And so that work's not out yet. I'm going to probably play with that. It takes me a long time to actually solidify certain kinds of ideas, but I'm asking us to think about what's moral courage? What's intellectual courage? What is it that we need at this moment in time?

    we know it if we saw it? ⁓ We think we know courage when we see it. My thesis is often we don't because what might get perceived as courage actually wasn't courageous from the point of view of the individual. So that will take me into questions around power and position. ⁓ So I'm excited about my new work but I do want to say that

    If you want a really big picture view about who I am and what I believe in and the kinds of themes we've talked about, they are all in my book, Altered Inheritance, and it's an old book by Today's Standards, 2019, but I think it's...

    It's the same book I would write today, but with a different technology. So if we wanted to say, we were talking today about AI, which is sort of the frontier science, I'd write the exact same book. I would just have different illustrations because the book is about what kind of world do we want to live in. And that's the invitation for people to think about that.

    James Taylor (42:14)
    Well, Francoise Baylis, thank you for sharing your wisdom, your clarity, your courage, and your fierce commitment to a more thoughtful human future. It's been a real pleasure having you on the Super Creativity Podcast. Thank you.

    Francoise Baylis (42:26)
    Well, thank you for great questions that allowed me to expand on a lot of ideas. I really appreciate that.























    































    The post Ethics, Gene Editing, CRISPR & Moral Courage with Françoise Baylis #371 appeared first on James Taylor.
  • SuperCreativity Podcast with James Taylor | Creativity, Innovation and Inspiring Ideas

    How should humans really work with artificial intelligence? #370

    2026/02/12 | 5 mins.
    How should humans really work with artificial intelligence?
    #370

















    In this solo episode of the SuperCreativity Podcast, James Taylor explores two distinct and highly effective models for human–AI collaboration: the Centaur and the Cyborg. Drawing on real-world breakthroughs like Google’s AlphaFold and research from Harvard Business School, James explains why the future of creativity and innovation is not about humans versus machines, but about orchestration.
    You’ll learn how Centaurs strategically divide work between humans and AI to protect judgment, ethics, and accountability, and how Cyborgs tightly integrate AI into their thinking process to accelerate iteration and discovery. James breaks down when each model works best, how leaders can design teams around them, and why alternating between the two may be the ultimate creative advantage in the age of artificial intelligence.
    This episode offers a practical framework for leaders, professionals, and creatives who want to move beyond experimentation and start designing truly SuperCreative human–AI partnerships.
    Notable Quotes
    “The future is not about machines replacing us. It’s about partnership.”
    “AlphaFold wasn’t machine only or human only. It was orchestration.”
    “Centaurs delegate. Cyborgs integrate.”
    “For cyborgs, AI becomes an expression of their thinking process.”
    “The future of creativity belongs to humans and machines working together.”
    “Leadership today means designing how humans and AI collaborate.”
    Resources and Links
    Buy your copy of ‘SuperCreativity – Accelerating Innovation in the Age of Artificial Intelligence’ at https://www.jamestaylor.me/supercreativity/



































    Apple Podcast















    Spotify Podcast
















































    Takeaways










    The future of creativity is based on partnership, not replacement





    Breakthroughs like AlphaFold succeed through human–AI orchestration





    Centaurs divide tasks strategically between humans and AI





    Cyborgs integrate AI directly into their creative thinking process





    Centaur models work well where accountability and judgment matter





    Cyborg models thrive in rapid iteration, design, and R&D environments





    Research shows AI collaboration can increase fulfilment and work quality





    The most effective teams learn when to switch between both modes




















    In his upcoming book, James Taylor delves into the transformative concept of SuperCreativity™—the art of amplifying your creative potential through collaboration with both humans and machines. Drawing from his experiences speaking in over 30 countries, James combines compelling stories, case studies, and practical strategies to help readers unlock innovation and harness the power of AI-driven tools. This book is a must-read for anyone looking to elevate their creativity and thrive in the modern age of human-machine collaboration.































    James Taylor is a highly sought-after keynote speaker, often booked months or even years in advance due to his exceptional expertise. Given his limited availability, it’s crucial to contact him early if you’re interested in securing a date or learning how he can enhance your event. Reach out to James Taylor now for an opportunity to bring his unique insights to your conference or team.










    Enquire Now



































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    Free 3-Part Video Training Series On How To Unlock Your Creative Potential, Break Down Creative Blocks, and Unleash Your Creative Genius
    FREE training video shows you how to unlock your creative potential in 5 simple steps. The world’s top creative individuals and organizations use these exact strategies.

     
     
































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    CHAPTERS


    00:00 – Two models for human–AI creative collaboration
    01:10 – AlphaFold and the power of orchestration
    03:05 – Why the future is partnership, not replacement
    04:20 – Harvard research on high-performing AI users
    05:10 – The Centaur model explained
    06:50 – Where Centaur approaches work best
    08:10 – The Cyborg model explained
    09:45 – AI as an extension of human thinking
    11:10 – Happiness, fulfilment, and working with AI
    12:20 – Leadership choices in designing AI collaboration
    13:40 – When to switch between Centaur and Cyborg modes
    14:50 – A practical experiment to try this week
    16:10 – The future of SuperCreative teams
    17:10 – Invitation to explore SuperCreativity
    Pre-order your copy of the SuperCreativity book today at https://geni.us/QiDBu 









    TRANSCRIPT


    James Taylor (00:00)
    In this episode of the SuperCreativity Podcast, we'll explore how you and your team can practically partner with artificial intelligence by choosing between two very distinct models of creative collaboration, the centaur and the cyborg. Now think about recent breakthroughs in science. For example, Google's alpha fold. For over half a century, scientists struggled to predict how proteins fold into 3D shape. And this was a

    a puzzle that was essential to solve to understand how to do drug discovery better, how to cure diseases. But the problem is the possibilities were almost infinite, far beyond the human capacity to map. Just think about all these different structures. But by using AI to crack the code, a task one once thought that would take decades was actually completed in a few months. But Alpha Fold wasn't machine only or human only.

    It was an orchestration. Human scientists provided the questions, the vision and the judgment, while the AI provided the scale and the speed. And together, they produced a breakthrough that neither could have achieved alone. And this is the heart of what I'm talking about in my new book, SuperCreativity, Accelerating Innovation in the Age of Artificial Intelligence. Because I believe that the future is not about machines replacing us.

    It's about a partnership, a collaboration, where humans and AI each bring their unique strengths to the table. In fact, a recent Harvard Business School study explored this idea and identified two high-performing groups that are using AI today. We call them Centaurs and Cyborgs. So first we have what we call the Centaur. It's like that mythical creature, you know, with a...

    a human head and a horse's body. Centaurs divide labor though up strategically when it comes to artificial intelligence. So someone that's operating like a centaur, they delegate specific subtasks to the AI, like research, drafting or data analysis, while focusing their own energy and that of their team on the parts that require human judgment, human intuition and ethics. This model works

    brilliantly in fields like law, medicine, or consulting, where human accountability is paramount. So often we see these centaurs operating like a manager, deciding what it's going to give to the AIs to do and what it's going to give to itself or the other humans on the team to do as well. But that's not the only type of human AI collaboration. Then we have another type called cyborgs. So cyborgs don't just delegate, they integrate.

    Someone that operates like a cyborg is intertwining their work with the machine, constantly molding, checking, and refining the AI outputs in a seamless loop. For someone that works like a cyborg, the AI is an expression of their own thinking process. This approach thrives in areas like design, R &D, storytelling, engineering, where rapid iteration leads to breakthroughs. A new research from Harvard University is also clear.

    individuals and teams who work with AI teammates report higher levels of happiness, fulfilment and the quality of their work. Because done well, it frees us up from the drudgery, lets us focus on the parts of our craft, our mastery, that actually bring meaning to us as humans. So as a leader, you have a choice to make. Do you want your people working like...

    Centaurs selectively using AI to free up their human strengths and those of their team. Or maybe more of them are operating like cyborgs, embedding technology into every step of the creative process. It's almost like that guitarist that has a guitar, like the guitar becomes part of who they are. That's what someone operating like a cyborg is actually doing. In truth, the future will see us alternate between these two ways of creatively collaborating with AI.

    The Centaur mindset operates more like your traditional manager or general manager, while the cyborg mindset is when you are doing more individual or technical work. So here's a little task for you this week to experiment with these two different ways of working with artificial intelligence. On your next project, try the Centaur approach. Give the AI a clearly defined task and see how it handles the of the horse work of doing.

    how it divides up the tasks between yourself and what the AI is going to do. Then try being more like a cyborg. Keep the AI open while you work. it as a ⁓ live partner, a collaborative sparring partner, if you will. The future of creativity doesn't belong to humans or machines working alone. It belongs to those who can work together, both with other colleagues, other partners, peers, clients, customers, but also...

    with different forms of artificial intelligence and robotics. To learn more about orchestrating these super creative teams, you can order my new book, SuperCreativity, Accelerating Innovation in the Age of AI. And you can order that on my website, jamestaylor.me or wherever you prefer to buy your books. Super creativity is your field guide to thriving in the age of AI. Thanks for watching.























    































    The post How should humans really work with artificial intelligence? #370 appeared first on James Taylor.

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