4. Barvida: Building a Purpose-Driven Health Brand with Brennan Branca and Tara Schreiber
Can a juice bar do more than nourish your body—can it transform a community?Brennan Branca and Tara Schreiber, the dynamic duo behind Barvida, unpack what it takes to turn a passion for health into a purpose-driven business. From meticulous cold-pressing processes to creating a customer experience that feels high-end yet totally un-intimidating, Brennan and Tara share how they built a wellness brand rooted in quality, hospitality, and heart.They open up about the challenges of expanding too quickly, the financial lessons they learned the hard way, and why hiring the right people is just as important as the perfect green juice recipe. You’ll hear about their favorite Barvida locations, their dream to expand, advice for aspiring entrepreneurs, and lessons learned from financial mistakes in their journey. RESOURCES: Barvida: https://thebarvida.com/Social Media: @barvidajuicebar https://www.instagram.com/barvidajuicebar/Brennan Branca: @boyfromconnecticut https://www.instagram.com/boyfromconnecticut/Tara Schreiber: @girlfromnewyorkcity https://www.instagram.com/girlfromnewyorkcity/CHAPTERS: 00:00 Introduction to Barvida and Its Unique Approach02:55 Creating a Welcoming Experience in Health Food05:52 Quality and Freshness of Products09:07 Challenges of Maintaining Quality During Expansion12:10 Growth Plans and Future Locations14:56 Advice for Aspiring Entrepreneurs in Food Industry18:12 Learning from Financial Mistakes19:58 Lessons from Expansion Challenges22:01 Favorite Locations and Personal Connections23:37 Dream Locations and Future Aspirations25:24 Hiring and Firing: Building a Strong Team29:15 Plans for New Locations and Community Engagement30:18 Juice Delivery in the City: Expanding Reach34:24 Call to Action: Where to Find UsFollow Genevieve & Reforming Pilates: Instagram: https://www.instagram.com/itsgenevieveross/https://www.instagram.com/reformingpilates/https://www.instagram.com/bodyhotpilates/https://www.instagram.com/the.only.studio/Subscribe: YouTube: https://www.youtube.com/@UC42ODbrpHDduJBKQBJipNeA Apple Podcasts: https://podcasts.apple.com/us/podcast/reforming-on-air-fitness-wellness-and-branding-unfiltered-with-genevieve-ross/id1807869318Spotify: https://open.spotify.com/show/5h5yWKiYu0WuFpYd0gtyHP
--------
30:47
3. How to Build a Thriving Career in Fitness
Are you ready to turn your passion for fitness into a thriving career? Reforming Pilates Founder Genevieve Ross and COO Elisa Zambrano break down the essential steps to building long-term success in the fitness industry. They share how finding your niche can elevate your personal brand and why positive energy and approachability are key to standing out. Gen and Elisa dive into the importance of finding your voice, cultivating a strong studio culture, and becoming an indispensable part of any team. They also get candid about knowing when it’s time to move on from a role that no longer serves your growth, while giving a behind-the-scenes look at exciting projects they’re working on. From insider advice like experiencing a studio as a client before applying, to mastering auditions and staying ahead of industry trends, this conversation is packed with actionable insights for fitness professionals at any stage of their journey.Takeaways:- Invest at least a year into your teacher training journey.- Build your personal brand by finding your niche.- Experience a studio as a client before applying for a position.- Bring good energy and approachability to every interaction - Go beyond your job description to become indispensable.- Stay informed on fitness and industry trends.- Know when it’s time to move on to foster growth.Chapters: 00:00 Introduction to the Fitness Industry Journey02:10 Exploring Career Options in Fitness06:55 Finding the Right Studio and Community12:39 Becoming Indispensable in the Workplace18:08 Knowing When to Move On20:31 Future Projects and Growth Opportunities
--------
20:58
2. Truvani: Inside the Protein Revolution with Melanie Duncan
Can healthy taste this good? Truvani is revolutionizing protein with purpose and flavor. Melanie Duncan, Owner & Chief of Creative at Truvani, joins Reforming On Air with Geneveivee Ross for a behind-the-scenes conversation about building a clean, high-performance protein brand designed with women in mind. From ingredient sourcing and flavor testing to bootstrapping the business and navigating product development hurdles, Melanie shares what it really takes to launch and scale a health-focused product line.They explore the difference between whey and plant-based protein, the challenges of finding trustworthy manufacturers, and why ingredient transparency is non-negotiable. Melanie also opens up about the highs and lows of entrepreneurship, how Truvani carved its place in a saturated wellness market, and what’s next—including expansion into major retailers like Target.Resources: Check out Truvani products and follow along: https://linktr.ee/truvaniChapters00:00 Introduction to Truvani and Its Founder03:10 The Journey of Entrepreneurship05:59 The Birth of Truvani09:02 Product Development and Challenges12:05 Finding Trusted Manufacturers14:45 The Importance of Ingredient Transparency17:59 Expanding Product Lines and Flavors21:53 Taste Testing and Product Development24:32 Best Sellers and Market Insights27:51 Moments of Success and Recognition30:01 Whey vs. Plant-Based Protein Explained33:17 Future Goals and Brand Expansion34:03 Where to Find Truvani ProductsFollow Genevieve & Reforming Pilates: Instagram: https://www.instagram.com/itsgenevieveross/https://www.instagram.com/reformingpilates/https://www.instagram.com/bodyhotpilates/https://www.instagram.com/the.only.studio/Subscribe: YouTube: https://www.youtube.com/@UC42ODbrpHDduJBKQBJipNeA Apple Podcasts: https://podcasts.apple.com/us/podcast/reforming-on-air-fitness-wellness-and-branding-unfiltered-with-genevieve-ross/id1807869318Spotify: https://open.spotify.com/show/5h5yWKiYu0WuFpYd0gtyHP
--------
36:11
1. The Business of Boutique Fitness: Building Brands, Community, and the Future of Wellness
In this premiere solo episode of Reforming On Air, host Genevieve Ross—entrepreneur and founder of Reforming Pilates, The Only Studio, and Body Hot Pilates—shares her personal journey in the fitness industry. From starting her first studio to launching multiple successful brands, Genevieve breaks down what it really takes to build a thriving business in today’s wellness world.She dives into the evolution of boutique fitness, the power of branding, and why customer experience is everything. With a candid look at the lessons she’s learned along the way, this episode sets the tone for the conversations to come—highlighting the trends, mindset, and community-first approach shaping the future of fitness.Whether you’re dreaming of launching your own studio, building a wellness brand, or just obsessed with boutique fitness, this episode is your front-row seat to the business side of wellness—real, raw, and ready to inspire.Takeaways:-Boutique fitness is booming—and it’s not slowing down-Community and personal connection are everything in boutique fitness-Social media is a growth engine for fitness brands-Understanding your customer is the foundation for growthChapters:00:00 Introduction to Reflections Podcast00:56 The Entrepreneurial Journey Begins04:03 Building a Fitness Brand in South Florida08:01 The Rise of Boutique Fitness11:03 Future Trends in the Fitness Industry
--------
12:07
TRAILER: Reforming On Air: Fitness, Wellness & Branding Unfiltered
Reforming On Air is the ultimate podcast for fitness and wellness professionals who are ready to turn their passion into profit. Whether you’re an instructor, influencer, or entrepreneur in the making, this show is your playbook for building a standout brand, breaking into the industry, and staying ahead of what’s next.Hosted by Genevieve Ross—founder of Reforming Pilates, The Only Studio, and Body Hot Pilates—this show blends real talk, expert interviews, and actionable business advice for ambitious wellness leaders. Genevieve knows what it takes to grow a brand from the ground up—and she’s here to help you do the same.Each week, you’ll get unfiltered conversations with the biggest names in fitness and wellness, branding strategies that actually work, and behind-the-scenes insight into the trends driving the industry forward.
About Reforming On Air: Fitness, Wellness and Branding Unfiltered with Genevieve Ross
Reforming On Air is the go-to podcast for fitness and wellness professionals ready to turn passion into profit. Hosted by Genevieve Ross—founder of Reforming Pilates, The Only Studio, and Body Hot Pilates—this show is your guide to building a standout brand and breaking into the industry. Each week, Genevieve delivers real talk, expert interviews, and actionable strategies to help you grow your business, elevate your brand, and stay ahead of what’s next in wellness.
Listen to Reforming On Air: Fitness, Wellness and Branding Unfiltered with Genevieve Ross, Investec Focus Radio SA and many other podcasts from around the world with the radio.net app
South Africa