The Business of Boutique Fitness: Building Brands, Community, and the Future of Wellness
In this premiere solo episode of Reforming On Air, host Genevieve Ross—entrepreneur and founder of Reforming Pilates, The Only Studio, and Body Hot Pilates—shares her personal journey in the fitness industry. From starting her first studio to launching multiple successful brands, Genevieve breaks down what it really takes to build a thriving business in today’s wellness world.She dives into the evolution of boutique fitness, the power of branding, and why customer experience is everything. With a candid look at the lessons she’s learned along the way, this episode sets the tone for the conversations to come—highlighting the trends, mindset, and community-first approach shaping the future of fitness.Whether you’re dreaming of launching your own studio, building a wellness brand, or just obsessed with boutique fitness, this episode is your front-row seat to the business side of wellness—real, raw, and ready to inspire.Takeaways:-Boutique fitness is booming—and it’s not slowing down-Community and personal connection are everything in boutique fitness-Social media is a growth engine for fitness brands-Understanding your customer is the foundation for growthChapters:00:00 Introduction to Reflections Podcast00:56 The Entrepreneurial Journey Begins04:03 Building a Fitness Brand in South Florida08:01 The Rise of Boutique Fitness11:03 Future Trends in the Fitness Industry
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TRAILER: Reforming On Air: Fitness, Wellness & Branding Unfiltered
Reforming On Air is the ultimate podcast for fitness and wellness professionals who are ready to turn their passion into profit. Whether you’re an instructor, influencer, or entrepreneur in the making, this show is your playbook for building a standout brand, breaking into the industry, and staying ahead of what’s next.Hosted by Genevieve Ross—founder of Reforming Pilates, The Only Studio, and Body Hot Pilates—this show blends real talk, expert interviews, and actionable business advice for ambitious wellness leaders. Genevieve knows what it takes to grow a brand from the ground up—and she’s here to help you do the same.Each week, you’ll get unfiltered conversations with the biggest names in fitness and wellness, branding strategies that actually work, and behind-the-scenes insight into the trends driving the industry forward.
About Reforming On Air: Fitness, Wellness and Branding Unfiltered with Genevieve Ross
Reforming On Air is the go-to podcast for fitness and wellness professionals ready to turn passion into profit. Hosted by Genevieve Ross—founder of Reforming Pilates, The Only Studio, and Body Hot Pilates—this show is your guide to building a standout brand and breaking into the industry. Each week, Genevieve delivers real talk, expert interviews, and actionable strategies to help you grow your business, elevate your brand, and stay ahead of what’s next in wellness.
Listen to Reforming On Air: Fitness, Wellness and Branding Unfiltered with Genevieve Ross, Scam Inc from The Economist and many other podcasts from around the world with the radio.net app
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