Beyond Busy by Jen Mcknight

Meet Nick and Marcel — the founders behind Donkey Long Tong, one of South Africa's most loved outdoor brands. Their story didn't start in a boardroom. It started around a fire. No Wi-Fi, no signal, just friends, the outdoors, and a problem that needed fixing.
From making their first 300 tongs on an Airbnb kitchen counter to building a brand that's proudly South African and globally relevant — this is a story about grit, humour, and what happens when you finally reconnect with the world around you.
We get into how they built it, what nearly broke them, and why stepping away from the noise might just be the most underrated business strategy there is.
If you're sitting on an idea you can't shake — this one's for you.
🔥 This is Beyond Busy. And if you're here, you're one of us.
Watch episode on YouTube.
https://www.instagram.com/beyondbusypodcast/
https://www.instagram.com/donkeylongtong/

At 87, Avroy Shlain is still curious, adventurous, and full of life. He built a billion-rand cosmetics business, travelled the world, and approached every chapter with intensity and purpose. As the founder, he laid the foundation for what would become an iconic brand — known not just for its quality and innovation, but for the deep personal connection it created with people. The business he built has employed over 30,000 people and impacted millions of lives.
I’ve had the privilege of working alongside Avroy for the past seven years. In that time, he’s been a mentor, a constant source of inspiration, and someone I’m proud to call a close friend. He is, without question, one of the most remarkable people I’ve ever met — and I’m incredibly excited for you to hear his story.
In this conversation, we explore what truly fuels his energy, the values that shaped his success, and what he’s learned about happiness, work, and staying young — no matter your age.

Welcome to another transformative episode of the MindBean podcast! 🌟 Today, we’re diving into two of the most common mistakes that cause new entrepreneurs to stumble: managing your time and being busy with the wrong tasks.
If you’ve ever felt overwhelmed trying to balance your dreams, a full-time job, family, or life’s endless demands, this episode is your lifeline. Jen shares actionable strategies to help you reclaim your time, focus on high-impact activities, and let go of perfectionism that leads to burnout.
By the end of this episode, you’ll walk away with clarity on:
✨ How to track your time to identify low-value tasks.
✨ Ways to delegate, prioritize, and simplify your life.
✨ How to focus on the 20% of work that drives 80% of your results.
You can build a successful business and live a fulfilling life without sacrificing your sanity. Let’s do this together! 💼💖

With so much content and noise bombarding us daily, it’s no wonder businesses are struggling to stand out and make sales. But here’s the good news: it’s not about shouting louder, chasing silver bullets, or hoping for some marketing magic wand.🪄✨
In this episode, Jen breaks down why marketing isn’t magic and shares four proven psychological hacks that will help you boost your sales—no marketing degree or experience required. Whether you’re just starting out or already running a business and looking for simple, effective ways to grow, this is for you.
These strategies are practical, powerful, and easy to implement. If you want to stop guessing, start connecting, and finally see results—grab your coffee, hit play, and let’s do this.☕️▶️
And hey—if you know someone who needs this kind of clarity and confidence in their business, share the love and send this their way. 🚀

What If Everything You Want Is Just One Thought Away?
That dream business you’ve been thinking about? Financial freedom? More time for your family or to travel? It’s closer than you think. The only thing standing in your way isn’t time, money, or skills—it’s the stories you’re telling yourself.
Feeling Stuck? Let’s Talk About It.
If you’re:
Stuck in a job you hate but too scared to take the leap.
Frustrated that your side hustle isn’t growing fast enough.
Sitting on big ideas but can’t seem to make them happen...
This episode is for you.
Why You’re Stuck—and How to Fix It
We’re breaking down:
The science behind why your thoughts are running the show (don’t worry, this isn’t boring).
How limiting beliefs have locked the door to your dream life.
Practical steps to rewire your brain and rewrite your story—for good.
No Woo-Woo, Just Real Talk
Forget “just think positive” nonsense. This is about making real, intentional shifts in how you see yourself so you can finally make bold moves toward the life you want.
It’s time to stop overthinking, stop doubting yourself, and start unlocking that door to your future. Grab a coffee (or wine, no judgment), hit play, and let’s do this! 🔥