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#170 Lessons learned from 4y at a scale up
2026/2/18 | 39 mins.Anfi shares insights on her journey working in a fast-paced scale-up, transforming weaknesses into strengths, strategic product pitching, effective communication at scale, leading impactful workshops, what defines a great manager, the difference between delivery and vision, and strategies to elevate UX culture from low to high maturity.
This episode was recorded in partnership with ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Wix Studio.ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā
Check out these links:
Sign up for Anfi's ā ā Design ā Impact translation WSā ā workshop on Ā February 18
Preorder Ioana's upcoming book ā ā ā ā ā ā ā ā ā hereā ā ā ā ā ā ā ā ā . The first 100 copies will be hand-signed.
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Join Anfiās ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Job Search communityā ā ā ā ā ā ā ā ā ā ā ā ā .ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā The community includes 3 courses, 12 live events and workshops, and a variety of templates to support you in your job search journey.
Ioana's AI project: ā ā ā ā ā ā ā ā aidesign-os.comā ā ā ā ā ā ā ā
Ioana's ā ā ā ā ā ā ā ā WhatsApp groupā ā ā ā ā ā ā ā
Ioana's ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā AI Goodies Newsletterā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā
Ioana's Domestika course ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Create a Learning Strategyā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā
ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Enroll in Ioana's AI course ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā "**AI-Powered UX Design: How to Elevate Your UX Career"**ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā on Interaction Design Foundation with a 25% discount.
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š©āš» ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Anfisaās instagramā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā
š©š»āš» ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Ioanaās instagramā#169 How to speak the business language
2026/2/11 | 44 mins.Anfi and Ioana discuss how to get buy-in and communicate effectively with stakeholders. They explore how to present designs convincingly, articulate decisions clearly, and address what to do if data on the impact of design choices isnāt available.
This episode was recorded in partnership with ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Wix Studio.ā ā ā ā ā ā ā ā ā ā ā ā ā
Check out these links:
Sign up for Anfi's ā Design ā Impact translation WSā workshop on Ā February 18
Preorder Ioana's upcoming book ā ā ā ā ā ā ā ā hereā ā ā ā ā ā ā ā . The first 100 copies will be hand-signed.
Ioana's ā co-working spaceā
Join Anfiās ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Job Search communityā ā ā ā ā ā ā ā ā ā ā ā ā .ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā The community includes 3 courses, 12 live events and workshops, and a variety of templates to support you in your job search journey.
Ioana's AI project: ā ā ā ā ā ā ā aidesign-os.comā ā ā ā ā ā ā
Ioana's ā ā ā ā ā ā ā WhatsApp groupā ā ā ā ā ā ā
Ioana's ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā AI Goodies Newsletterā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā
Ioana's Domestika course ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Create a Learning Strategyā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā
ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Enroll in Ioana's AI course ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā "**AI-Powered UX Design: How to Elevate Your UX Career"**ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā on Interaction Design Foundation with a 25% discount.
ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Into UX designā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā online course by Anfisa
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āNext topic ideas:
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š©āš» ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Anfisaās instagramā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā
š©š»āš» ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Ioanaās instagramā#168 Will we still have design jobs in the future?
2026/2/03 | 48 mins.Anfi and Ioana explore the future of design jobs, questioning whether design roles will remain the same as the tech industry transforms. They discuss how design roles are evolving right now, especially as AI begins to generate UI and we communicate through prompts. In this new landscape, what exactly are we designing? Can we still call ourselves UX designers, or will our roles shift into something new? Anfi and Ioana discuss why designers need to improve our technological skills to stay relevant in this changing field.
This episode was recorded in partnership with ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Wix Studio.ā ā ā ā ā ā ā ā ā ā
Mentioned in this episode:
"Dogma, tribe and truth" from the Making Sense with Sam Harris podcast
"The Adolescence of Technology. Confronting and Overcoming the Risks of Powerful AI" - article by Dario Amodei
Check out these links:
Preorder Ioana's upcoming book ā ā ā ā ā ā ā hereā ā ā ā ā ā ā . The first 100 copies will be hand-signed.
Ioana's co-working space
Join Anfiās ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Job Search communityā ā ā ā ā ā ā ā ā ā ā ā ā .ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā The community includes 3 courses, 12 live events and workshops, and a variety of templates to support you in your job search journey.
Ioana's AI project: ā ā ā ā ā ā aidesign-os.comā ā ā ā ā ā
Ioana's ā ā ā ā ā ā WhatsApp groupā ā ā ā ā ā
Ioana's ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā AI Goodies Newsletterā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā
Ioana's Domestika course ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Create a Learning Strategyā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā
ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Enroll in Ioana's AI course ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā "**AI-Powered UX Design: How to Elevate Your UX Career"**ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā on Interaction Design Foundation with a 25% discount.
ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Into UX designā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā online course by Anfisa
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āNext topic ideas:
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š©š»āš» ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Ioanaās instagramā#167 How to stay sane in the age of AI
2026/1/27 | 42 mins.Anfi and Ioana explore the mental health challenges of recent years, sharing strategies to preserve self-identity, manage anxiety, and set healthy boundaries in the context of an increasingly AI-driven world.
This episode was recorded in partnership with ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Wix Studio.ā ā ā ā ā ā ā
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Preorder Ioana's upcoming book ā ā ā ā ā ā hereā ā ā ā ā ā . The first 100 copies will be hand-signed.
Join Anfiās ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Job Search communityā ā ā ā ā ā ā ā ā ā ā ā ā .ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā The community includes 3 courses, 12 live events and workshops, and a variety of templates to support you in your job search journey.
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Ioana's Domestika course ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Create a Learning Strategyā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā
ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Enroll in Ioana's AI course ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā "**AI-Powered UX Design: How to Elevate Your UX Career"**ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā on Interaction Design Foundation with a 25% discount.
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š©š»āš» ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Ioanaās instagramā#166 How to get hired in 2026
2026/1/21 | 1h 6 mins.Anfi and Ioana discuss their strategies for preparing for the upcoming hiring season, covering key topics such as portfolio, the interview process, practical take-home challenges and whiteboard exercises.
This episode was recorded in partnership with ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Wix Studio.ā ā ā ā
In this episode:
08:33 How to make your portfolio stand out?
21:43 Do I need to show that I am AI first designer?
26:33 Do designers need to specialize or be generalists?
34:48 How to approach Interviewing process?
54:41 How to prepare for white board and take home challenges?
Mentioned in this episode:
Sign up for Anfi's Design ā Impact translation WS workshop on Ā February 18
'The playbook to hiring designers in 2026' by Tom Scott
Portfolios for inspiration:
https://raghavdua.co/
https://piet.website/
https://adasilv2.framer.website/
https://www.rachelchen.tech/
https://bruce-cao.com/
https://celinekeomany.me/
https://rodrigoestrada.com/
Check out these links:
Preorder Ioana's upcoming book ā ā ā ā ā hereā ā ā ā ā . The first 100 copies will be hand-signed.
Join Anfiās ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Job Search communityā ā ā ā ā ā ā ā ā ā ā ā ā .ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā The community includes 3 courses, 12 live events and workshops, and a variety of templates to support you in your job search journey.
Ioana's AI project: ā ā ā ā aidesign-os.comā ā ā ā
Ioana's ā ā ā ā WhatsApp groupā ā ā ā
Ioana's ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā AI Goodies Newsletterā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā
Ioana's Domestika course ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Create a Learning Strategyā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā
ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā Enroll in Ioana's AI course ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā "**AI-Powered UX Design: How to Elevate Your UX Career"**ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā ā on Interaction Design Foundation with a 25% discount.
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About Honest UX Talks by Wix Studio
Honest weekly conversations about UX design career, challenges, portfolios, mental health, and all things UX. Ioana and Anfisa together have 20 years of experience in the UX field and trying to share their main lessons to help anyone transitioning to design overcome the fears.
Our weekly conversations are supported by Wix Studio, the web platform built for agencies and enterprises, and an amazing supporter of the design space.
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