Marketing Vanguard

The Super Bowl is one of the biggest stages in the world - not just for the game and its players, but for marketers too. So, how do you make sure you win the game? In this episode of Marketing Vanguard, four industry-leading CMOs - Gabrielle Wesley (Mars Wrigley), Stephanie Rogers (San Francisco 49ers), John Gieselman (Comcast) and Stacy Andrade-Wells (Liquid I.V.), reveal their personal playbooks on making the most of the Super Bowl opportunity, cutting through the hype and executing at the highest level.

What You'll Learn:
How to build a solid business case for Super Bowl marketing investment
Why you should capitalize on the intersection of creative disruption and brand strategy
How to activate beyond the 30 or 60-second spot through ecosystem thinking
Why simplicity and cultural relevance are your competitive advantages
The "uncomfortable gut reaction" test for evaluating creative readiness
How to measure impact across different time horizons without becoming paralyzed by metrics

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Wine was a gatekept category, suffering from the dreaded perception of being "boring." That is, until Archer Roose, the canned wine company, redefined the category and made it fun for Gen Z. In this episode of Marketing Vanguard, CMO of the brand, Conley Downing, unpacks how they leveraged “fun” marketing (instead of educational marketing) to make wine accessible and interesting again.

What You'll Learn:
How to reposition a legacy category by identifying and eliminating barriers to entry
Why product format innovation creates distribution and occasion expansion beyond traditional compete sets
The strategic value of celebrity partnerships rooted in authentic brand alignment and commercial acumen
How to build sustainable growth through data ownership and omnichannel funnel strategy
Why founder-led startups must balance rapid scaling with long-term positioning and acquisition readiness
How transparency and ingredient clarity are becoming table stakes in beverage marketing

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Staying authentic and mission-driven while scaling aggressively may be the toughest problem in marketing to solve. But Sarah Leinberger, VP and Head of Marketing, Yoobi, has a pretty solid take on how to do it. In this episode of Marketing Vanguard, recorded during Brandweek in Atlanta, Sarah reveals how CMOs can build authentic brand equity through strategic collaborations, why agility trumps budget in today's market, and the key strategies to balance rapid iteration with meaningful purpose.

What You'll Learn:
How to leverage borrowed equity without diluting brand identity
Why speed and flexibility are competitive advantages for challenger brands
The foundational framework for retail media success
How to build meaningful retailer partnerships that go beyond “exclusive.”
The key strategies to optimize high-impact small teams
Why authentic leadership accelerates team performance and trust

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In this episode of Marketing Vanguard, live from the 2026 World Economic Forum in Davos, Nic Brandenberger, CMO of Mammut, the 164-year-old Swiss mountaineering gear company, unpacks why Davos represents a unique opportunity for C-suite marketers and how the experiences brands create matter far more than the products they sell.

What You'll Learn:
How to shift the definition of “brand” from product provider to experience giver
Why breaking out of the marketing silo is a critical competitive advantage
The strategic advantage of being a part of Davos
How to balance wholesale and direct-to-consumer channels
How consumer-centric foundation separates great marketing from mediocre execution
Ways to identify and penetrate niche communities in fragmented markets like US mountaineering

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Podcasting live from the 2026 World Economic Forum in Davos, Karin Timpone, CEO and Founder of ClearPrompt, unpacks how to implement AI with focused, phased approaches rather than sweeping transformations and staying in the center of business strategy.

What You'll Learn:
Why CMOs are perfectly positioned to lead AI strategy across organizations
How to break down AI implementation into focused, phased pilots instead of betting the entire farm
The difference between technology adoption and strategic impact
How to build cross-functional alignment in the C-suite around technology and strategy
Pick one lane and go deep rather than trying to master all of AI
Why it’s important to lean into industry moments that connect you with peers facing similar challenges

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