Marketing Vanguard

Atlanta, a paradise for CMOs with 70% of Fortune 500 companies, thousands of startups, and immense talent, is often underestimated. Live from Brandweek, Alex Gonzalez, Metro Atlanta Chamber's Chief Innovation and Marketing Officer, explains why Atlanta is a top marketing hub and how brand positioning can shape a city's economic future on this episode of Marketing Vanguard.

Alex Gonzales is the Chief Innovation and Marketing Officer at the Metro Atlanta Chamber, leading efforts to brand Atlanta as a premier destination for talent, business and innovation. With a background spanning finance, business development and corporate marketing at industry leaders like GE, Chubb Insurance and Equifax, Alex brings deep expertise in transforming marketing strategies for Fortune 500 organizations and emerging tech ecosystems. His work establishing the "Atlanta Where You Belong" brand and fostering the Atlanta Growth Collective has positioned the region as a model for regional marketing and innovation ecosystems.

What You'll Learn:
How to leverage a CMO advisory council to build authentic city branding by assembling chief marketers
Why "place branding" requires defining emotional belonging, not just economic benefits
The talent flywheel strategy and making the most of the city’s academic ecosystem
How to position B2B companies as part of your city's DNA
Why the startup ecosystem infrastructure (Atlanta Tech Village, Russell Innovation Center, South Downtown development) should be central to city marketing
The multi-geography branding challenge and how to solve it

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Financial services marketing is one of the hardest kinds of marketing to crack. But John Brockelman and his team at State Street Investment Management have proven, campaign after campaign, that it can be done well and done right. Tune in for his playbook on how financial services marketers can drive growth, connection and culture.

What You'll Learn:
How to align marketing with sales and business objectives
The importance of simplifying brand architecture for market expansion
How to build intentional talent strategies by mixing specialized and generalist expertise
Why guerrilla marketing and experiential activations outperform traditional advertising in regulated industries
How to use strategic partnerships to reach new audiences
How to scale AI adoption across marketing operations without replacing human creativity

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The Super Bowl is one of the biggest stages in the world - not just for the game and its players, but for marketers too. So, how do you make sure you win the game? In this episode of Marketing Vanguard, four industry-leading CMOs - Gabrielle Wesley (Mars Wrigley), Stephanie Rogers (San Francisco 49ers), John Gieselman (Comcast) and Stacy Andrade-Wells (Liquid I.V.), reveal their personal playbooks on making the most of the Super Bowl opportunity, cutting through the hype and executing at the highest level.

What You'll Learn:
How to build a solid business case for Super Bowl marketing investment
Why you should capitalize on the intersection of creative disruption and brand strategy
How to activate beyond the 30 or 60-second spot through ecosystem thinking
Why simplicity and cultural relevance are your competitive advantages
The "uncomfortable gut reaction" test for evaluating creative readiness
How to measure impact across different time horizons without becoming paralyzed by metrics

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Wine was a gatekept category, suffering from the dreaded perception of being "boring." That is, until Archer Roose, the canned wine company, redefined the category and made it fun for Gen Z. In this episode of Marketing Vanguard, CMO of the brand, Conley Downing, unpacks how they leveraged “fun” marketing (instead of educational marketing) to make wine accessible and interesting again.

What You'll Learn:
How to reposition a legacy category by identifying and eliminating barriers to entry
Why product format innovation creates distribution and occasion expansion beyond traditional compete sets
The strategic value of celebrity partnerships rooted in authentic brand alignment and commercial acumen
How to build sustainable growth through data ownership and omnichannel funnel strategy
Why founder-led startups must balance rapid scaling with long-term positioning and acquisition readiness
How transparency and ingredient clarity are becoming table stakes in beverage marketing

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Staying authentic and mission-driven while scaling aggressively may be the toughest problem in marketing to solve. But Sarah Leinberger, VP and Head of Marketing, Yoobi, has a pretty solid take on how to do it. In this episode of Marketing Vanguard, recorded during Brandweek in Atlanta, Sarah reveals how CMOs can build authentic brand equity through strategic collaborations, why agility trumps budget in today's market, and the key strategies to balance rapid iteration with meaningful purpose.

What You'll Learn:
How to leverage borrowed equity without diluting brand identity
Why speed and flexibility are competitive advantages for challenger brands
The foundational framework for retail media success
How to build meaningful retailer partnerships that go beyond “exclusive.”
The key strategies to optimize high-impact small teams
Why authentic leadership accelerates team performance and trust

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