AI Ireland with Mark Kelly

Today's guest is George Filippou, Founder at Mar-Sci. In the episode, George explores how AI and open-source tools can help advertisers manage budgets more effectively. Drawing on his breath of experience in the industry, George discusses the challenges of building trust in AI recommendations, the continued importance of human judgement and his journey from marketer to startup founder.Topics include:
0:00 His career journey from Marketing Practitioner to founding Mar-Sci
5:24 Building an AI Moat in a Rapidly Changing Market
8:12 How AI Agents Could Become the Biggest Customers
9:28 As AI Is Transforming Marketing, Trust Still Matters
14:53 Building Flexible AI Products Without Losing Your Core
17:47 The Possibility of AI Driving Digital Advertising Costs Even Higher

Visit https://mar-sci.com/ to discover how MarSci can help your business make smarter marketing decisions.This episode is sponsored by Technology Ireland ICT Skillnet, helping Irish businesses close AI skills gaps through practical, funded training and bespoke programmes for their teams. Learn more at https://ictskillnet.ie/

Today's guest is David Keddy, National Security Officer at Microsoft Ireland. With AI changing both sides of the cybersecurity battle, David joins the AI Ireland podcast to talk about why cybersecurity has become a data problem and what that means for Irish businesses. From protecting critical operations to preparing for AI-powered security agents, David shares practical insights into strengthening defences and making informed decisions about risk, resilience and AI.Topics include:
0:00 His technology and cybersecurity career journey
5:52 Prioritising cyber defenses around what would stop your business
9:32 How AI speeds up cyberattacks and helps defenders hunt threats
15:00 The role of Agentic security operations and continuous monitoring with human oversight
18:28 The need for boards must own cybersecurity in the age of AI
24:55 His advice to identify critical systems, assume breaches and enable MFA

Today’s guest is Cyril Treacy, Co-Founder & Chief Operating Officer at Disseqt AI. As AI becomes increasingly embedded in business, questions around trust, transparency and compliance are becoming more important than ever. In the today’s podcast, Cyril discusses the importance of the EU AI Act, AI governance and assurance, and how businesses can build AI systems that are both innovative and trustworthy.Topics include:
0:00 The latest EU AI Act updates, compliance, transparency and preparation
5:22 Why AI risks require transparency, assurance and bias prevention
11:07 How AI assurance provides proof that AI policies work in practice
13:15 Why executives must demand AI testing, compliance and reliability proof
18:03 How his AI startup evolved into AI assurance and testing solutions
21:38 Why AI governance requires continuous training, not one-time compliance
22:28 How AI assurance enables regulated industries to automate safely
25:59 Why balancing AI trust, safety and human skills are essential

Today’s guest is Raluca Saceanu, CEO at Smarttech247. As cybersecurity threats grow in speed, scale and sophistication, organisations must find new ways to protect themselves without slowing innovation. In this podcast, Raluca explores the evolving relationship between AI and cybersecurity, the enduring importance of strong security fundamentals and how businesses can adopt a more proactive, security-by-design approach.Topics include:
0:00 How cyberattacks are now faster, cheaper and increasingly AI-driven
4:31 How defenders have the advantage if they think like attackers
7:21 Ransomware affects small businesses too, especially supply-chain suppliers
9:52 Why security by design is essential for every AI startup
13:46 Cybersecurity fundamentals and human oversight remain essential in AI
15:40 How AI-powered security operations deliver faster, smarter incident response
19:05 Enterprise Ireland’s long-term support for Smarttech's growth
19:39 Why staying ahead requires curiosity, speed and a growth mindset

Today’s guest is Matt Conlon, Founder at Cytidel. As cybersecurity threats are escalating in complexity andfrequency, professionals like Matt are at the forefront of addressing these challenges. In this podcast, Matt shares insights into his journey from consulting to founding Cytidel, a company that aims to revolutionisevulnerability management and exposure management.
Topics include:
0:00 His journey from consulting to frontline cybersecurity and incident response
3:28 Why burnout sparked a mission to solve cybersecurity alert overload
7:27 Expanding exposure management beyond businesses to third-party risks
8:46 How AI automation is accelerating attacks before patches even exist
9:56 How their data identifies cyber threats over 200 days earlier
12:58 Fast value, strong ROI and collaborative cybersecurity innovation
15:14 How Enterprise Ireland powered their launch, investment and international growth
15:57 Why cybersecurity shifts towards personalised AI insights while fundamentals remain vital