AI Ireland with Mark Kelly

Today’s guest is Paul Harney, Director at That’s That Productions. In this episode, we talk about world of AI in film production, where creativity meets cutting-edge technology. Paul discusses the transformative role of AI in video creation and digital advertising, providing a fascinating insight into how advancements in AI are reshaping the industry.
Topics include:
0:00 His background as a veteran videographer using AI tools for editing and experiments
4:32 How AI video tools use tokens, combine media and require human creativity
7:58 Making humorous AI spec ads with mascot characters, such as Chicken Fillet Charlie
9:45 Receiving majority of negative feedback as critics warned AI lowers standards
11:00 How AI in video will rapidly evolve, transforming production and effects
12:18 His plans to evolve with AI while continuing traditional work

Today’s guests are Ross Keating and Dermot O'Connor, Co-Founders at Overpath. In this episode, Ross and Dermot discuss how they’re steering the ship at Overpath, a company poised to redefine how sales teams operate. They share insights into their innovative approach to integrating AI into the sales process, along with lessons from their journey and their strategic vision for the future.
Topics include:
0:00 Combining their sales expertise and technical leadership to found Overpath
4:40 Using funding to acquire an experienced AI product team
6:15 Building an AI startup focusing on speed, brand and proprietary sales expertise
8:15 How their AI sales assistant “Molly” integrates messy, multi-source context intelligently
14:51 Aligning their pricing strategy on usage-based, teammate-style AI agent model
18:18 How sales reps increasingly use AI to improve performance feedback.
20:06 Challenges to differentiate, distribute and humanise AI in crowded market

In this special episode of the AI Ireland podcast, AI Ireland Founder Mark Kelly unveils the latest insights from our comprehensive survey of 130 AI leaders throughout Ireland. In the first couple of months of 2026, the landscape of AI adoption in Irish businesses is becoming increasingly clear. In this podcast, we will cut through the hype to examine the real numbers, uncover what's working, identify what's hindering progress, and provide a roadmap for the next 90 days.
Topics include:
0:00 Overview the survey to highlight AI adoption trends across Irish businesses
1:20 How most Irish firms deploying AI for efficiency
3:31 An insight into how integration, skills and security slow AI progress
6:10 What the next 90 days look like from ROI, alerts, and cautious AI use
7:46 How to close the readiness gap with integration and ROI focus
8:53 While AI in Ireland is operational, integration and governance are essential
You can access the full survey findings at https://aiireland.ie/ai-ireland-2026-the-state-of-ai-in-irish-business-3/

Today’s guest is Malcolm Byrne, TD for the Wicklow/Wexford constituency and Chair of the Oireachtas (Parliament) Committee. It’s crucial for nations to not only keep pace but also lead the charge toward innovation and implementation of transformative technologies like Artificial Intelligence. Ireland is doing just that, with significant strides being made to position the country as a frontrunner in AI usage and regulation. Malcolm joins today’s podcast to shed light on the significant work being undertaken by the Irish government and various sectors to harness the potential of AI, while carefully navigating the associated challenges.Topics include:
0:00 How the deepfake revelation sparked his interest in AI
4:06 Building cross-party support as AI gained urgency
6:40 Public sector AI adoption and EU leadership ambitions
9:42 Upskilling regulators and boosting AI public awareness
11:30 Building trust through education, skills and observatory plans
13:47 The need for urgent AI literacy to protect jobs and competitiveness

Today’s guest is Elizabeth Daly, STSM and Research Manager of the Interactive AI Group at IBM Research. Artificial Intelligence stands as a monumental achievement, reshaping industries and prompting critical discussions about ethical governance. One compelling narrative in this discourse is led by Elizabeth and her AI Award winning team at IBM Research. In today’s podcast, Elizabeth dives into the complexities and nuances of building responsible AI solutions, highlighting projects like the Risk Atlas Nexus.Topics include:
0:00 An overview of their flexible, risk-based framework for scalable responsible AI governance
4:13 Curating verifiable knowledge beyond single-LLM, rapid model churn
5:26 How valuable AI governance research exists but isn’t operational or accessible
7:30 Making LLM risk judgments controllable, explainable and trustworthy
11:23 Aim to enable fast, trusted AI innovation through built-in responsible design
13:50 Advice to start small, reuse guardrails and iterate responsibly over time