UX Research Geeks

Danielle, a UX researcher at MasterCard, talks about the intersection of gender and user experience. She explains how users differ on 5 dimensions and how the differences in cognitive styles and problem-solving influence user interactions with products. Danielle also shares how she applies the GenderMag framework and inclusive research practices to improve the product experience for all user groups in FinTech. 

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to [email protected]

🔎 Do you want to know more? Check out this episode at:
https://www.uxtweak.com/podcast/danielle-jernberg-improve-user-experience-for-everyone

Episode highlights
00:01:41 - About Danielle  
00:03:19 - Danielle’s journey into FinTech as a UX researcher
00:05:15 - What is the GernderMag framework? 
00:11:51 - Applying the GenderMag framework in FinTech 
00:14:23 - GenderMag and gender biases
00:17:09 - How can applying GenderMag improve UX for everyone? 
00:19:47 - Specifics of working in FinTech in Sweden 
00:21:36 - Avoiding the wealth gap 

About our guest 
Danielle Jernberg is a Research Manager at Mastercard with nearly a decade of experience across digital product, UX, and user research. With a background in Psychology and Human–Computer Interaction, she has worked across fintech, finance, e-commerce, and consultancy, spanning leadership roles in digital product, technology commercialisation, and research.
Danielle specialises in turning complex qualitative and quantitative insights into clear strategic direction, partnering closely with product and design teams to champion evidence-based, human-centred decision-making at scale.

👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B 

About this podcast:
Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to follow UXtweak:
LinkedIn / Instagram / YouTube / Facebook / Twitter

Glauco, the Research Lead at N26, reflects on his transition from an individual contributor to a UX research leader and the mindset shifts that come with scaling impact through others. He discusses why deep, insightful research is no longer enough on its own, and why today’s researchers must balance slow, foundational work with fast, highly actionable outputs. Glauco also explores how AI can support UX leadership and how context, strategy, and personal research philosophy help shape strong, modern research teams.

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to [email protected]

🔎 Do you want to know more? Check out this episode at:
https://www.uxtweak.com/podcast/glauco-cavalheiro-navigating-ux-leadership

Episode highlights
00:01:51 - About Glauco  
00:03:12 - Glauco’s journey to UX leadership 
00:06:06 - Challenges of becoming a good UX leader 
00:10:14 - Leading a research team at N26 
00:16:00 - Fast vs slow track in UX research 
00:21:41 - AI and UX leadership 

About our guest 
Glauco Cavalheiro is a user research manager at N26, where he leads an amazing team uncovering insights that shape the future of digital banking. Trained in applied social sciences, he brings a deep curiosity about human behaviour and attitudes to the world of product strategy. With 11 years of experience transitioning from individual contributor to research leader, Glauco is passionate about the craft of research - and building impactful research practices in fast-paced environments.

👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B 

About this podcast:
Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to follow UXtweak:
LinkedIn / Instagram / YouTube / Facebook / Twitter

👉 AI in UX research report: https://blog.uxtweak.com/ai-in-ux-research-revisited/

SL Rao (she/them) unpack why bias is unavoidable in research and why the idea of complete objectivity is largely a myth. Drawing on examples from education, public policy, and systems design, SL explain how bias shows up in who we recruit, how we interpret data, and how solutions often reinforce existing power structures. SL also explains how to help communities to conduct their own research through participatory approaches and power-sharing. 

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to [email protected]

🔎 Do you want to know more? Check out this episode at:
https://www.uxtweak.com/podcast/sl-rao-bias-in-research

Episode highlights
00:01:40 - About SL 
00:04:08 - Why is all research biased?
00:07:23 - Examples of how people bring bias into research 
00:11:32 - Is some research better than none? 
00:16:49 - Recruitment and empowering communities 
00:22:59 - Giving away the power 
00:29:46 - Final advice 

About our guest 
SL Rao (She/They) is a strategist who co-creates new futures in education, health and climate through design inspired system transformation. They bring a system-oriented, equity-centered approach to their work and to how they build, nurture, and grow teams and organizations. They are curious, and driven by the need to find solutions to seemingly intractable problems.

👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B 

About this podcast:
Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to follow UXtweak:
LinkedIn / Instagram / YouTube / Facebook / Twitter

Jen, a UX researcher at BECU and creator of BlatzChatz, discusses why traditional user personas fail to serve teams. She explains how her frustration with personas drove her to create her own framework - Scenario Alignment Canvas (SAC). She also shares how this method facilitates productive discussions, surfaces assumptions, and helps prioritize research opportunities, ultimately leading to more user-centric and effective design solutions.

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to [email protected]

🔎 Do you want to know more? Check out this episode at:
https://www.uxtweak.com/podcast/jennifer-blatz-why-user-personas-fail

Episode highlights
00:01:14 - About Jen 
00:02:27 - Jen’s journey to UX research 
00:05:26 - Why user personas fail
00:09:26 - How many teams struggle to use personas
00:13:00 - Jen’s Scenario Alignment Canvas 
00:18:18 - Running a Scenario Alignment Workshop
00:20:40 - Jen’s tips on running a UX workshop 
00:25:16 - Final advice 

About our guest 
Jen Blatz is a Principal UX Researcher at BECU (Boeing Employee Credit Union), one of the largest credit unions in the United States. Jen's path to UX started in journalism and graphic design, progressed to UX design, and finally landed in UX research and strategy. She has worked in a number of fields, including finance, mortgage, cloud storage, security, and pet health.

Jen loves being active in the UX community and is the co-founder of the UX Research and Strategy group, one of the largest UX groups in the world. Jen is a seasoned conference speaker who has spoken at several UX International conferences. She spends her free time interviewing UX pros and creating videos for her YouTube channel called BlatzChatz.

🔎 Where to follow Jen 
LinkedIn

👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B 

About this podcast:
Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to follow UXtweak:
LinkedIn / Instagram / YouTube / Facebook / Twitter

Jake Burghardt, author of "Stop Wasting Research," discusses how organizations leave valuable insights unused from past studies and explains how this happens due to poor preparation, lack of accountability, and weak integration into planning. He emphasizes that activating existing research requires active knowledge management beyond just repositories, and offers practical ways researchers can extend their impact by prioritizing insights across studies and making past research accessible during planning cycles.

👉 If you have any tips on fantastic speakers from across the globe, feedback, or any questions, we’d love to hear from you. Reach out to [email protected]

🔎 Do you want to know more? Check out this episode at:
https://www.uxtweak.com/podcast/jake-burghardt-recycling-research

Episode highlights
00:01:38 - About Jake 
00:05:13 - How we waste research 
00:07:45 - Why we forget about research findings 
00:12:30 - Research acceptance in teams 
00:17:25 - Promoting research for decision-making  
00:22:08 - Research and knowledge management 
00:27:14 - Final thoughts

About our guest Jake Burghardt

Jake Burghardt is a consultant, author, and speaker at IntegratingResearch.com. His mission is to shift expectations in the tech industry so that almost every important product roadmap, prioritization, and design decision is grounded in research about people and real-world systems.

Jake helps organizations drive product value, outcomes, and quality by:
- Extracting more impact from existing research assets
- Achieving a useful mix of new research in collaborative communities of practice
- Integrating insights into crucial product decisions

Jake has 20+ years of experience in product research, vision, planning, design, and experimentation. Previously, he owned insight activation initiatives in Amazon’s Retail and Alexa divisions. Before working within research communities, Jake consulted on products in a range of domains, including “new space” engineering, power plant operation, cockpit avionics, genetics instrumentation, creative production, and financial trading.

🔎 Where to follow Jake
LinkedIn

👉 Did you know that UXtweak also offers a series of webinars packed with practical knowledge for UX professionals? Check out the episode with Stéphanie Walter, where she talks about overcoming the challenges of enterprise UX: https://www.youtube.com/live/d9p4ShC_fMA?si=eYEl_S0UErpJiT4B 

About this podcast:
Welcome to UX Research Geeks, where Tina Ličková, a researcher and strategist, talks with researchers from around the globe about topics that matter to them. 

🐝 Brought to you by UXtweak, an all-in-one UX research software. Start your research for free at: https://www.uxtweak.com/ 👈

🐝 Where to follow UXtweak:
LinkedIn / Instagram / YouTube / Facebook / Twitter