Episode 16: Stop waiting for perfect and hit record
This episode gets real about why short, simple video is the fastest way for tourism operators to grow their reach and why perfectionism is costing them visibility. Liz and Fab break down practical ways to repurpose content, use smart AI tools without losing your voice and stay ethical and transparent in an AI driven social landscape. It’s a no nonsense chat that shows operators how to show up confidently on camera, keep their humanity, and let tech do the heavy lifting without taking over.
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Episode 15: Social Media’s AI Glow-Up
In this episode of Untangling Tourism Tech, Fabienne and Liz unpack how AI is reshaping what works (and what doesn’t) on social media for tourism businesses.
From Reddit threads making a comeback to Google surfacing Instagram posts, they reveal why authenticity and human connection are now the ultimate algorithms. Learn how to keep your content real, consistent, and confidence-building — even when AI seems to run the show.
Tune in for practical, no-fluff strategies to make your social media shine in the age of AI
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Episode 14: AI Spoofs, Scams & Scares
It looks like you. It sounds like you. But it’s not you.
In this eye-opening episode, Liz and Fab dive into how AI is supercharging scams, making it easier than ever for cybercriminals to spoof your email, clone your voice, and trick your team or customers. From real tourism industry examples to practical cybersecurity tips, we explore what every operator needs to know about email spoofing, voice cloning, and how to secure your digital doorway.
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Episode 13: AI or Die - The Wake-Up Call for Tourism Organisations
AI is the new front desk for travel planning – and if your tourism business isn’t showing up in ChatGPT, Gemini, or Bing’s new AI results, you might already be invisible. 😬
In this episode, Fabienne Wintle and Liz Ward break down what AI-driven search really means for tourism organisations and how to future-proof your website and digital content.
You'll learn:
✅ Why travellers are ditching traditional search engines
✅ The unexpected resurgence of Bing (seriously!)
✅ What AI platforms like ChatGPT and Gemini are really looking for
✅ 6 actionable tips to boost your AI search visibility
✅ Why FAQs, fresh local insights, and storytelling matter more than ever
Whether you're a regional tourism body or a small operator, this episode is your must-have roadmap for surviving – and thriving – in the AI-powered travel era.
Hit play and start optimising today.
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Episode 12: AI Search - Found or Forgotten
AI is the new front desk for travel planning – and if your tourism business isn’t showing up in tools like ChatGPT or Gemini, you might already be invisible. 😬
In this episode, Fabienne and Liz break down what AI search really means for tourism operators and how to get your website and digital assets AI-ready. They cover:
✅ Why travellers are using AI tools instead of traditional search
✅ The surprising comeback of Bing (yes, really!)
✅ What ChatGPT and Gemini prioritise in your content
✅ Six practical ways to optimise your website for AI visibility
✅ The power of FAQs, fresh local content, and telling your story
If you want to be found, not forgotten, tune in and take notes – this episode is your cheat sheet to staying visible in the AI-powered travel future.
Welcome to our Untangling Tourism Tech podcast, dedicated to sharing how tourism operators and destinations unlock new tech opportunities. Hosted by Fabienne Wintle and Liz Ward, this weekly series dives into practical digital strategies and insights specifically tailored for the tourism industry.
South Africa