The Cut Flower Podcast

Text Agony Aunt Roz with your Cutflower Questions.
This weeks podcast is a little different. Join Roz as she talks to Paula Marshall all about being a Flower Farmer. Paula first joined Roz's world on the Seed to Vase course in 2022 and has gone on to leave the corporate world behind her.

This is a Peer to Peer session which was held in Roz's membership group The Best Bunch. To find out more about the Best Bunch click here

If you would like to join the next Seed to Vase course in early 2027 and start your journey like Paula then click here to be the first to find out when it launches.

First Tunnels, leaders in domestic and commercial product tunnels. 
https://fieldgateflowers.kartra.com/page/newsletters
The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
 Instagram: https://www.instagram.com/fieldgateflowers  
 Facebook Group 'Cut Flower Farming  - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.
Roz shares practical tips and insights on flower growing, marketing, and building a flower business, based on her extensive experience. This episode covers social media strategies, pricing, crop planning, and sustainable practices for flower growers.

Takeaways

Social media content creation and repurposing
Pricing strategies for wholesale flowers
Building an email list for direct customer engagement
Crop planning and space management for small gardens
Growing and overwintering hardy annuals and perennials
Using technology like ManyChat for automation
Seed saving and propagation tips
Creating habitat for beneficial insects
To join the Best Bunch membership and/or The Best Bunch Business membership click here
To get your free Start with Flowers guide click here
First Tunnels, leaders in domestic and commercial product tunnels. 
https://fieldgateflowers.kartra.com/page/newsletters
The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
 Instagram: https://www.instagram.com/fieldgateflowers  
 Facebook Group 'Cut Flower Farming  - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.
Roz shares her expert insights on growing dahlias for cut flowers, from selecting varieties and planting to harvesting and winter storage. Perfect for flower farmers and enthusiasts aiming to maximize productivity and quality.

Key  topics

Choosing dahlia varieties for cutting
Planting and caring for tubers
Supporting and pinching dahlias
Harvesting and post-harvest care
Overwintering dahlias and dividing tubers

Take a look at the Dahlia Catalogue here
https://fieldgateflowers.kartra.com/page/newsletters
The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
 Instagram: https://www.instagram.com/fieldgateflowers  
 Facebook Group 'Cut Flower Farming  - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.

Roz shares practical business insights tailored for flower farmers and small business owners, emphasizing action, profitability, and customer focus. She debunks common myths and offers actionable advice to grow a sustainable, profitable business.

Key topics

The importance of action over perfection
Debunking myths about flower farming and business success
Focusing on profitability rather than turnover
The significance of follow-up in sales and marketing
The value of testing ideas before full implementation
Understanding your ideal customer and niche
The importance of email marketing and customer relationships
Why business change and pivoting are signs of growth
https://fieldgateflowers.kartra.com/page/newsletters
The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
 Instagram: https://www.instagram.com/fieldgateflowers  
 Facebook Group 'Cut Flower Farming  - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection

Text Agony Aunt Roz with your Cutflower Questions.
Roz shares her comprehensive flower farmer blueprint, emphasizing the importance of building a sustainable business around your passion for flowers. She discusses the three essential hats every flower farmer must wear, the significance of knowing your market, pricing with confidence, and taking consistent action to achieve success.
Key topics

The three hats of a flower farmer: grower, florist, business owner
The importance of building your business around your desired lifestyle
How to identify your hero crops for maximum profitability
Pricing strategies that reflect value, not just costs
Effective marketing and storytelling to attract customers
The role of systems and knowing your numbers in farm success
Setting a focused 90-day action plan for growth
The importance of saying no to non-essential opportunities
https://fieldgateflowers.kartra.com/page/newsletters
The Growth Club: https://fieldgateflowers.kartra.com/page/thegrowthclub
Lots of free resources on our website: https://thecutflowercollective.co.uk/cut-flower-resources/
 Instagram: https://www.instagram.com/fieldgateflowers  
 Facebook Group 'Cut Flower Farming  - Growth and Profit in your business' https://www.facebook.com/groups/449543639411874
 Facebook Group 'The Cut Flower Collection' https://www.facebook.com/groups/cutflowercollection