Seismic Soundoff

Julian Chenin calls IMAGE “Disneyland for geoscience,” and after walking the exhibition floor it is easy to understand what he means. But for ROGII, the real value is what happens when people stop at the booth, pull out a notebook, and start sketching an idea together. Julian describes it as innovation happening in real time, with people from different parts of the subsurface workflow suddenly in the same conversation.

Those conversations have mattered as ROGII has grown from a company focused mainly on geosteering into a much broader part of the subsurface workflow. This year Julian is hearing renewed interest in older assets, northern Brazil, Guyana, Africa, the Gulf of Mexico, and underdeveloped unconventional plays. His point is that exhibiting is not simply about showing what you already built. Sometimes the conversations on the floor help determine what you should build next.

LINKS
* Attend IMAGE '26 - www.imageevent.org/
* Listen to Inside IMAGE Podcast Series - www.imageevent.org/podcast

Companies have spent years storing more and more data, but Amii Rozell and Hana Kabazi make an important distinction: saving the final answer is not the same as saving why you made the decision. Three years later, the interpretation may still be there while the lease problem, environmental concern, rejected idea, meeting discussion, or uncertainty behind it has disappeared. AI can help recover that context, but it can also sound very sure of itself when the record has holes.

That leads to one of the most useful AI conversations I heard at IMAGE. Amii says companies are doing plenty of explaining about what AI is, but not enough training on how employees should actually use it. Hana’s advice is essentially the same thing teachers have always asked for: prove it. Ask where the answer came from, ask what the model does not know, understand the difference between public tools and protected enterprise systems, and do your own research before turning an AI inference into an operational decision.

LINKS
* Attend IMAGE '26 - www.imageevent.org/
* Listen to Inside IMAGE Podcast Series - www.imageevent.org/podcast

Geoscientists Without Borders starts with a simple idea: geoscience can improve someone’s life. Jim Funk has seen what access to clean water can mean in African communities, while Craig Beasley talks about projects that help people prepare for earthquakes and volcanoes, recover forgotten burial sites near Houston, and give students the experience of using geoscience for something deeply human.

Twenty years in, GWB does not have a shortage of ideas or need. Craig and Jim say dozens of proposals can arrive when only a handful can be supported. That makes funding one of the central challenges now. More money could mean larger grants, longer projects, and work capable of reaching far more people. GWB has already shown what geoscientists can do. The question is how much more becomes possible if the profession and industry chooses to back it.

LINKS
* Geoscientists Without Borders - https://seg.org/programs/geoscientists-without-borders/
* Attend IMAGE '26 - www.imageevent.org/
* Listen to Inside IMAGE Podcast Series - www.imageevent.org/podcast

This one is personal for me. I worked with Reinaldo Michelena, Lucía Torrado, and Sergio Chávez-Pérez on this project for years, and after more than a decade of effort, seeing a printed Spanish edition of Robert Sheriff’s Encyclopedic Dictionary of Applied Geophysics at IMAGE was genuinely moving.

More than 140 volunteers helped turn thousands of technical terms and hundreds of figures into a book for geoscientists who work in Spanish every day. And this was intentionally human work. No AI translation. People from across the Spanish-speaking world debated terminology, challenged regional bias, redrew figures, wrote code, and kept showing up until the book was real.

Some of the people who helped make it possible, including Sven Treitel, Héctor Alfonso, and Susan Stamm, did not live to see the finished book. That gives this accomplishment a weight that goes far beyond publishing a dictionary. By the end of the conversation, Reinaldo, Lucía, and Sergio are reflecting on friendship, professional growth, and what it means to spend years working on such a meaningful project.

The SEG & AAPG Women’s Network brought together six leaders for a conversation on technical leadership and decision-making in complex energy environments. The panel focused on what happens as technical experts take on greater responsibility, where decisions cannot wait for perfect information and leadership increasingly depends on understanding people as well as the work.

A few ideas that stood out from the panel:

* Patricia de Lugão: Good managers are people who know the subject.
* Rachael Moreland: Even a degree in neuroscience has helped shape her path in geoscience.
* Lorena Moscardelli: Procrastinate. Sometimes what first looks like noise becomes signal.
* Marianne Rauch: You cannot get to 100 percent certainty. At some point, you have to say, “Enough.”
* Allison Kennedy Thurmond: Be intentional. Be ready with Plan B and Plan C.
* Tai Prince: Not everyone thinks like you. Remember that when dealing with a difficult challenge or colleague.

After the panel, I continued the conversation with Patricia de Lugão and Allison Kennedy Thurmond. This is a true Inside IMAGE episode, as Patricia, Allison, and I built on what was shared on the panel in real time. Even with that impromptu feel, there are meaningful tips and well-earned wisdom throughout.

For the full description of the Women’s Network Executive Panel and biographies of all six panelists, visit https://www.imageevent.org/special-events/special-session-panel-session/high-impact-technical-leadership-executive-decision-making-in-complex-energy-environments. And a special thanks to the moderator of the panel, Maria Angela Capello.

LINKS
* Attend IMAGE '26 - www.imageevent.org/
* View the Inside IMAGE '26 Podcast Schedule - public.3.basecamp.com/p/LETDMZk3GvZ42PzjQMdmY7in
* Listen to Inside IMAGE Podcast Series - www.imageevent.org/podcast