VO Pro: The Business of Voiceover and Voice Acting

Fact: Women account for over 40% of the fan bases of the NFL, MLB, and NHL.  Fact: Women comprise 47.7% of viewership of Super Bowl 58.  Fact: Media coverage of women's sports has nearly tripled in the last five years.  So why isn't a female voicing this? "NCAA Division I Women's Volleyball Championship. Attendance is encouraged. Passion is mandatory. Buy your tickets today at ncaa.com."  And why can't a female voice this? "It's more than the Super Bowl. It's the Super Bowl in Las Vegas."  When it comes to advertising sports, movies, and brands that women spend time and money supporting, women want to see and hear women promoting them.  So how can we let the higher-ups know what we really want? Well, when there's no door to kick in, we have to build one. It's time to start building doors for women to walk through.  Because after all, kicking them in just ruins our shoes. 😉 @buildingdoorsvo https://buildingdoorsvo.com _____________________________ ▶️ Watch this video next: https://youtu.be/BzSc3XNnXls SUBSCRIBE: https://www.youtube.com/@vo-pro?sub_confirmation=1 The VO Freedom Master Plan: https://vopro.pro/vo-freedom-master-plan The VO Pro Community: https://vopro.app Use code You15Tube for 15% off of your membership for life. The VO Pro Podcast: https://vopro.pro/podcast 7 Steps to Starting and Developing a Career in Voiceover: https://welcome.vopro.pro/7-steps-yt Move Touch Inspire Newsletter for Voice Actors: https://vopro.pro/move-touch-inspire-youtube Facebook Group: https://www.facebook.com/groups/vofreedom The VO Pro Shop: https://vopro.pro/shop Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/vopro.pro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something I may earn a commission.): Recommended Book List with Links: https://amzn.to/3H9sBOO Gear I Use with Links: https://amzn.to/3V4d3kZ As an Amazon Associate I earn from qualifying purchases. For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro

Voice acting is an art, but landing clients? That’s a science—and one that can feel like a unicorn hunt if you don’t have the right tools in your box.  Sure, word of mouth, referrals, and P2P and gig sites are all fine and well, but if you’re serious your business and about building a steady stream of clients, scalable lead generation and outreach is a strategy and skill you have to develop. I’ve tried a lot of different lead generation tools out there. Some are better than others. Whether you’re new to generating your own leads or looking to level-up, in this post, I’m going to break down the top lead generation tools that can help you grow your business.  But this is not just a list—I’ll take you through their strengths, weaknesses, and why they matter in the context of your work. Let’s count them down. Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro _____________________________ ▶️ Watch this video next: https://youtu.be/iSBC5mJt93I?si=ZD3nPLySk7fwsbPR SUBSCRIBE: https://www.youtube.com/@vo-pro?sub_confirmation=1 The VO Freedom Master Plan: https://vopro.pro/vo-freedom-master-plan The VO Pro Community: https://vopro.app Use code You15Tube for 15% off of your membership for life. The VO Pro Podcast: https://vopro.pro/podcast 7 Steps to Starting and Developing a Career in Voiceover: https://welcome.vopro.pro/7-steps-yt Move Touch Inspire Newsletter for Voice Actors: https://vopro.pro/move-touch-inspire-youtube Facebook Group: https://www.facebook.com/groups/vofreedom The VO Pro Shop: https://vopro.pro/shop Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/vopro.pro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something I may earn a commission.): Recommended Book List with Links: https://amzn.to/3H9sBOO  Gear I Use with Links: https://amzn.to/3V4d3kZ As an Amazon Associate I earn from qualifying purchases. For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro

Today we sit down with Casting Director, VO Coach, voice actor, and head of Voiceover Activate, Libby Clearfield. Libby shares her journey from theater to voiceover, her experiences in casting, and the challenges and rewards of freelancing.  She also chats about the impact of AI in the industry, the importance of following directions in auditions, the value of community among voice actors, the significance of building relationships and maintaining professional standards in voiceover work. http://voiceoveractivate.com/ _____________________________ ▶️ Watch this video next: https://youtu.be/H-FbxR9VfUU?si=7icFn5L1vY9yVkHe SUBSCRIBE: https://www.youtube.com/@vo-pro?sub_confirmation=1 The VO Freedom Master Plan: https://vopro.pro/vo-freedom-master-plan The VO Pro Community: https://vopro.app Use code You15Tube for 15% off of your membership for life. The VO Pro Podcast: https://vopro.pro/podcast 7 Steps to Starting and Developing a Career in Voiceover: https://welcome.vopro.pro/7-steps-yt Move Touch Inspire Newsletter for Voice Actors: https://vopro.pro/move-touch-inspire-youtube Facebook Group: https://www.facebook.com/groups/vofreedom The VO Pro Shop: https://vopro.pro/shop Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/vopro.pro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something I may earn a commission.): Recommended Book List with Links: https://amzn.to/3H9sBOO Gear I Use with Links: https://amzn.to/3V4d3kZ As an Amazon Associate I earn from qualifying purchases. For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro  

So recently a big healthcare advertising agency reached out to me through my website and handed me a great non-broadcast project for a massive pharmaceutical company. They handed me the project, no audition necessary.  And there are more jobs on the way. It looks like, fingers crossed, they’re going to be a great partner and a recurring client. So how did I get this primo client, you might ask. Did I market to them for months with snappy content and radically consistent follow up? Plot twist! No! They found me using…. Google. Heard of it? They searched for medical narrators, found me, and dumped a bag of money on my doorstep. The fact is your dream client is searching online right now for someone with your exact skills. Maybe they need a voice actor who can crush their e-learning project. They type a few words into Google. Boom—pages of results. But where are you? Not page one. Not page two. You’re somewhere way down in the witness protection program of search results where no one ever sees or hears you. That’s why SEO matters. SEO is Search Engine Optimization. It’s about showing up where your clients are already looking.  SEO isn’t just for Fortune 500 companies with teams of search nerds in dark rooms optimizing algorithms. It’s for you, the scrappy creative professional, the solopreneur making shit happen. But you don’t need to spend hours every day on SEO or hire a full-time expert. With just an hour or two a week and a few smart strategies, you can start climbing in the Google rankings. And at the end, I’ll show you my results after concentrating on SEO for less than a year. So, let’s talk about the things you can do—simple, approachable strategies that even the busiest freelancer can tackle. For more: https://vopro.pro/vo-seo _____________________________ ▶️ Watch this video next: https://youtu.be/BzSc3XNnXls SUBSCRIBE: https://www.youtube.com/@vo-pro?sub_confirmation=1 The VO Freedom Master Plan: https://vopro.pro/vo-freedom-master-plan The VO Pro Community: https://vopro.app Use code You15Tube for 15% off of your membership for life. The VO Pro Podcast: https://vopro.pro/podcast 7 Steps to Starting and Developing a Career in Voiceover: https://welcome.vopro.pro/7-steps-yt Move Touch Inspire Newsletter for Voice Actors: https://vopro.pro/move-touch-inspire-youtube Facebook Group: https://www.facebook.com/groups/vofreedom The VO Pro Shop: https://vopro.pro/shop Say Hi on Social:  https://pillar.io/paulschmidtpro https://www.instagram.com/vopro.pro https://www.clubhouse.com/@paulschmidtvo https://www.linkedin.com/in/paulschmidtvo/ My voice over website: https://paulschmidtvoice.com GVAA Rate Guide: http://vorateguide.com Tools and People I Work with and Recommend (If you use these links to buy something I may earn a commission.):  Recommended Book List with Links: https://amzn.to/3H9sBOO Gear I Use with Links: https://amzn.to/3V4d3kZ As an Amazon Associate I earn from qualifying purchases. For lead generation and targeting - Apollo.io: https://apollo.grsm.io/yt-paulschmidtpro Way Better than Linktree: https://pillar.io/referral/paulschmidtpro