Elana Levine, "Her Stories: Daytime Soap Opera and US Television History" (Duke UP, 2020)
Since the debut of These Are My Children in 1949, the daytime television soap opera has been foundational to the history of the medium as an economic, creative, technological, social, and cultural institution. In Her Stories, Elana Levine draws on archival research and her experience as a longtime soap fan to provide an in-depth history of the daytime television soap opera as a uniquely gendered cultural form and a central force in the economic and social influence of network television. Closely observing the production, promotion, reception, and narrative strategies of the soaps, Levine examines two intersecting developments: the role soap operas have played in shaping cultural understandings of gender and the rise and fall of broadcast network television as a culture industry. In so doing, she foregrounds how soap operas have revealed changing conceptions of gender and femininity as imagined by and reflected on the television screen.
In a wide-ranging and enjoyable interview with Dr. Elana Levine, we covered a broad array of subjects pertaining to the history, culture, and craft of soap operas. After an initial conversation, I asked her a series of questions about her work and how it resonates with other genres such as the Real Housewives franchise, especially how original housewives (domestic workers as well as suburban housewives of numerous ethnicities and races) represented the viewership of soap opera consumption and support. We talked about the early origins of soap operas, especially with Proctor & Gamble in the early inception of the soap opera genre to now, with the innovative partnership and collaboration between Proctor and Gamble/CBS and the NAACP in debuting the new soap opera, Beyond the Gates.Â
We discussed the ways in which the viewership of soaps, mostly working women and stay at home women shed light on significant aspects of American Women's and Gender history, women's civic participation (combing public and private space) as well as informs how women viewers, often housewives and domestics, found ways to weave their own life narratives together with those of cast actors, thus contributing to an interpretive lens on life matter,(blurring line between real and imagined), representing both an innovative and inclusive type of Citizenship seasoning process, whereby, via interaction with soap operas stars as both celebrities and everyday people, (as fellow Cinema scholar Anna McCarthy talks about in her work on ways in which 1950s television, functioned as a kind of citizen machine governing America, championed inclusive democratic practice that engaged citizens in repetitious call and response and back and forth conversation about everyday practices of everyday working people.Â
Lastly, we talked about the parallels with primetime soap operas like Dallas, Dynasty, Knots Landing, Yellowstone, as well as what Dr. Levine calls a hybrid form of soap opera storytelling found in series like Grey's Anatomy, Scandal, and other primetime television series. We also spoke about the parallels between soap operas as meditations on aspects of good and evil, finding interesting synergy with genres such as wrestling as soap opera drama sport, the drama of superheroes and villains in the DC and Marvel Universe, as well as versions of science fiction.
Dr. Elana Levine is Professor of Media, Cinema and Digital Studies in the Department of English at the University of Wisconsin–Milwaukee. She got her PhD, Communication Arts from University of Wisconsin–Madison. Her research areas of interest include Television history, theory, and criticism; gender, sexuality, and media; media industry and production studies; media audience studies.
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