The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.
Each episode goe...
Make your brand unforgettable with humour! Jacob Cass & Matt Davies sit down with branding expert Paddy to explore how adding a dash of humor can make brands more relatable, engaging, and memorable!
Learn more: https://justcreative.com/podcast
Paddy shares his journey into humor-driven branding and why he believes humor is a powerful tool for standing out in today’s crowded market.
Discover when and where humor works best, along with Paddy’s step-by-step guide for crafting humorous copy that hits the mark.
From practical examples of brands nailing their humor to common pitfalls to avoid, Paddy shares insights that will help you use humor confidently and effectively in your messaging.
Tune in for actionable tips and real-world examples on using humor to connect with your audience—and learn Paddy’s top strategies for creating an authentic, funny brand that resonates.
If you’re ready to make your brand stand out, this episode is a must-listen!
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S05.E16 - Brand & Performance Marketing with Tom Roach
In this episode of JUST Branding, we are thrilled to welcome Tom Roach, Vice President of Brand Strategy at Jellyfish and one of the most respected figures in the advertising world.
👉 Learn more: https://justcreative.com/podcast
With over 20 years of experience at top agencies like BBH, Leo Burnett, and AMV BBDO, Tom has become a leading voice in the fusion of brand and performance marketing.
Join us as Tom shares his journey from traditional agencies to his current role at Jellyfish, where he’s reshaping the future of branding in a digital-first landscape. We’ll dive deep into his unique approach to bridging the often-divisive gap between brand strategy and performance marketing, explore the power of creativity for long-term brand growth, and hear his vision for the future of brand planning.
Whether you’re in branding, marketing, or advertising, this episode is packed with valuable insights for anyone looking to build sustainable, high-performing brands. Tune in!
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S05.EP15 - Brand Positioning Models with Magdalena Adamska
In this episode, we sit down with Magdalena Adamska, founder of BrandStruck and a seasoned freelance strategist, to explore the world of brand positioning.
👉 Learn more: https://justcreative.com/podcast
We’ll start by getting to know Magda and how she founded BrandStruck, a platform dedicated to brand strategy insights. Then, we dive into the essentials of brand positioning—what it is, why it’s crucial for businesses, and how it helps shape a company’s market presence.
Magda shares insights into popular brand positioning models, weighing their pros and cons, and offering practical tips for selecting the right approach. We also discuss common mistakes businesses make when positioning their brands and how to avoid them.
Whether you’re building a brand or refining an existing one, this episode provides actionable strategies to position your brand effectively. Tune in to learn from an expert and discover where you can follow Magda for more branding wisdom!
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S05.EP14 - Brand Management with Raitis Velps
In this episode, we tackle the often-overlooked challenges of brand identity asset management and explore why traditional style guides might not be enough.
👉 Learn more: https://justcreative.com/podcast
Joined by Raitis Velps, we dive into the common pitfalls brands face, from outdated assets to inconsistent branding across platforms.
Discover how these issues can dilute brand perception and hurt performance in competitive markets.
We also examine where static brand guidelines fall short and introduce innovative tools like Corebook Studio, which offer dynamic, real-time solutions for modern brand management.
Learn how digital-first brand guidelines can streamline consistency, improve collaboration, and elevate your brand’s value.
Whether you’re an agency or a brand leader, this episode provides actionable insights to rethink how you manage brand assets in today’s fast-paced world.
Tune in and explore the future of brand management!
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S05.EP13 - Building Brands with Soul with Maria Brasil
The episode features a compelling discussion with Maria Brasil, founder of Essence Branding and a champion of conscious capitalism.
👉 Learn more: https://justcreative.com/podcast
Maria shares her journey from working in traditional branding agencies to pioneering a brand strategy approach that emphasizes aligning brand positioning with organizational culture.
She explains the concept of conscious capitalism, which revolves around four pillars: higher purpose, conscious leadership, conscious culture, and stakeholder integration.
Maria and the hosts delve into the importance of building brands “from the inside out,” stressing that true brand authenticity stems from the company’s core values and culture, not just external marketing efforts. Maria shares insights from her work, including a project with a fintech company in Brazil’s favelas, where she helped develop a brand that resonates deeply with its community by addressing their unique needs and challenges.
The episode also explores the challenges of integrating conscious capitalism into business practices, emphasizing the need for leaders to take the time to understand and authentically embody the brand’s values. Maria concludes by encouraging companies to consciously build brands that are not only profitable but also meaningful and aligned with their internal culture.
Conscious Capitalism is a business philosophy that emphasizes the importance of aligning business practices with social and environmental responsibilities. It advocates for a business model that serves all major stakeholders, including customers, employees, investors, communities, suppliers, and the environment, rather than solely focusing on maximizing shareholder value.
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.
ABOUT JACOB CASS
Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.
He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.
For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.
ABOUT MATT DAVIES
Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.
South Africa