The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.
Each episode goe...
S06.EP01 - How to Go From Bland to Brand with Steve Noss of Cooper Parry
If you are looking to build a standout brand in a comoditised marketplace then this is the episode for you!
👉 Learn more: https://justcreative.com/podcast
Cooper Parry is a UK accountancy firm like no other. They are famous for being "the rebels of accountancy" and zigging when everyone else is zagging.
They epitomise many of the principles brand strategists speak about in theory. Using brand and culture they have become one of the fasted growing professional services businesses in the UK.
Join us from the front lines as we speak with their Creative Director (yes thats right an accountancy firm with a CD!) to unpack the story and secrets of their brand building success.
Use these same principles, so you can take your business from bland to brand, you rebel!
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52:56
Best of 2024 (Season 5) with Jacob Cass & Matt Davies
Join hosts Jacob Cass and Matt Davies as they highlight the best insights from 2024’s top branding experts on Just Branding.
👉 Learn more: https://justcreative.com/podcast
This episode features the brightest minds, including Byron Sharp, Andy Raskin, Alex Smith, Alexandra Watkins, Tom Roach, Nick Asbury, Maria Brasil, and more.
From brand positioning models to strategic narratives, purpose-driven branding, and the future of strategy, we explore actionable advice and thought-provoking ideas to help you grow your brand.
Discover:
• Differentiation vs. distinctiveness
• Humour in branding
• Brand naming secrets
• Streamlined strategy frameworks
Whether you’re a strategist, designer, or brand leader, this “best of” episode distills the key themes that shaped branding in 2024.
Tune in and get inspired!
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49:21
S05.EP20 - Bridging Strategy and Design with Richie Meldrum
We’re joined by Richie Meldrum, a renowned brand strategist, consultant, and educator with a unique ability to bridge strategy and design.
👉 Learn more: https://justcreative.com/podcast
Richie shares his journey from copywriting to leading transformative branding projects, revealing how aligning strategy with design creates impactful, cohesive brands.
Richie also offers invaluable advice for designers and strategists striving to collaborate effectively.
Connect with Richie:
Website - www.richiemeldrum.comInstagram - https://www.instagram.com/richiemel/LinkedIn - https://www.linkedin.com/in/richie-meldrum/
Bare Brand Strat
www.barebrandstrat.comhttps://www.instagram.com/barebrandstrat/https://www.linkedin.com/company/bare-brand-strat
Mention 'JACOB' for special discount.
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1:07:05
S05.EP19 - Rethinking Brand Purpose with Nick Asbury
In this episode of Just Branding, we sit down with creative writer and branding expert Nick Asbury, author of The Road to Hell.
Nick challenges the widely accepted notion that brands can simply ‘do well by doing good,’ arguing that purpose-driven marketing often leads to unintended consequences.
Tune in to learn how brands can strike a better balance between creativity, authenticity, and ethical responsibility.
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54:02
S05.EP18 - Simplifying Strategy with Mark Pollard
Mark Pollard, founder of Mighty Jungle and host of Sweathead, shares his unique perspective on simplifying strategy in this insightful episode. Reflecting on his journey from creative to strategist, Mark explains his approach to strategy, highlighting the pivotal role of storytelling and empathy in shaping effective brand narratives.
We explore the delicate balance between creativity and analytical thinking, with Mark providing real-world examples of strategies that drive impactful results. He underscores the importance of simplicity in strategy, offering practical guidance on how to create clear, actionable brand strategies through his 4 Point Framework.
Mark also dives into the biggest challenges facing strategists today, offering advice on avoiding common pitfalls and staying ahead in a rapidly evolving industry.
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.
ABOUT JACOB CASS
Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.
He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.
For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.
ABOUT MATT DAVIES
Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.
South Africa