Design Better

• Jake Knapp: Click—How to make what people want

  Design sprints have become a staple of the creative process at companies around the world and an indispensable tool in the pursuit of innovation. We owe a debt of thanks to Jake Knapp and his former colleagues at Google Ventures (now known as GV) who pioneered the design sprint. Visit our Substack for bonus content and more: https://designbetterpodcast.com/p/jake-knapp-click There is one gap that design sprints have not entirely addressed, though. What do you do if you’re starting a new product or company from scratch? That is the subject of Jake Knapp and co-author John Zeratsky’s newest book, Click: How to make what people want. Jake lays out the elements of what he calls a “foundation sprint” in this book. We chat with Jake about what makes a foundation sprint different than a design sprint, and some examples from the book of companies that have used foundation sprints effectively. We also talk to Jake about his decision to start Character, a VC fund aimed at helping startups at seed stage with capital and sprints, and the qualities that they look for in their founders when deciding to invest. Pre-order "Click" Bio Jake Knapp is a New York Times bestselling author and co-founder of Character. Previously, Jake built products like Microsoft Encarta and Gmail, co-founded Google Meet, and invented the Design Sprint. He has coached hundreds of teams at places like Miro, Slack, LEGO, IDEO, and NASA on product strategy and time management, and is a guest instructor at Harvard Business School. This is Jake’s third appearance on Design Better. In his first interview with us, he discusses Sprint, and in his second interview he talks about his (and John Zeratsky’s) book Make Time. Books & links mentioned Ten things we know to be true The Making of Prince of Persia The rest is history podcast Met opera on demand https://jakek.medium.com/ *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). ✨New benefits: Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. DUER: Eli and I are busy people. When we’re not in the studio producing the podcast and publishing new articles, we’re often doing something active—building, cooking, or on an adventure with family. Work and life blend together, and DU/ER makes clothing for people like us. DUER creates performance denim and lifestyle apparel that is made for doing. Check out DUER’s flagship stores in LA or Denver, or order now at shopduer.com/DESIGNBETTER. When you use our exclusive URL, you’ll get 20% off your first purchase. If you're interested in sponsoring the show, please contact us at: [email protected] If you'd like to submit a guest idea, please contact us at: [email protected]

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• Jenny Blackburn: Google's VP of UX for Gemini on how generative AI can improve our workflows

  We live in an era where the boundaries are beginning to blur between roles like designers and developers. Generative AI tools are making it easier for designers to code quick prototypes, and for developers to wireframe and create first-pass UI’s for applications. Find bonus content and more on our Substack: https://designbetterpodcast.com/p/jenny-blackburn So we thought it would be fascinating to talk with Jenny Blackburn, VP of UX at Google for Gemini, about the many ways that GenAI can improve our workflows. We also speak with Jenny about how experimental tools like NotebookLM play a role in the roadmap for Gemini, how they get feedback from their users, and the skills designers need to be successful in the era of AI. Bio Jenny Blackburn is the Vice President of User Experience (UX) at Google for Gemini Experiences & Google Assistant, where she leads cross-functional teams in shaping engaging, intuitive products used by millions worldwide. With over two decades of experience at leading technology firms—including Apple and Amazon—she has built a reputation for championing design excellence and user-centric innovation. Jenny is known for fostering collaborative, diverse environments and delivering impactful solutions that blend creativity, accessibility, and strategic thinking to drive exceptional user experiences. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. ✨New benefits: Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. DUER: Eli and I are busy people. When we’re not in the studio producing the podcast and publishing new articles, we’re often doing something active—building, cooking, or on an adventure with family. Work and life blend together, and DU/ER makes clothing for people like us. DUER creates performance denim and lifestyle apparel that is made for doing. Check out DUER’s flagship stores in LA or Denver, or order now at shopduer.com/DESIGNBETTER. When you use our exclusive URL, you’ll get 20% off your first purchase. *** If you're interested in sponsoring the show, please contact us at: [email protected] If you'd like to submit a guest idea, please contact us at: [email protected]

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  22:11
• Scott Berkun: Why Design is Hard

  As designers, we sometimes get caught up in our egos. I’m the creative one on the team. I’m the one who should have the final say on these designs. I’m misunderstood, and I feel like I’m always having to teach people a new language. Find full show notes and bonus content on our Substack: https://designbetterpodcast.com/p/scott-berkun-why-design-is-hard Author Scott Berkun has a new book called Why Design is Hard, which dives into why this “ego trap” limits designers' effectiveness in their roles. We welcome him back on the show to discuss this new book, and also discuss how designers can learn to navigate organizational power structures and gain more influence over decisions that affect their work, how the myth of the “design hero” shapes young designers entering the field, and why design schools often fail to prepare students for the real-world dynamics of organizational culture and power. Bio Scott Berkun is a bestselling author and popular speaker on UX design, innovation, leading teams, public speaking and other subjects. He’s published nine books, including How Design Makes The World, The Myths of Innovation, Confessions of a Public Speaker, and The Year Without Pants. His work has appeared in The New York Times, The Washington Post, Forbes, The Wall Street Journal, The Economist, The Guardian, Wired magazine, USA Today, Fast Company, National Public Radio, CNN, NPR, MSNBC and other media. His popular blog is at scottberkun.com and he tweets at @berkun. *** Premium Episodes on Design Better This ad-supported episode is available to everyone. If you’d like to hear it ad-free, upgrade to our premium subscription, where you’ll get an additional 2 ad-free episodes per month (4 total). ✨New benefits: Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. DUER: Eli and I are busy people. When we’re not in the studio producing the podcast and publishing new articles, we’re often doing something active—building, cooking, or on an adventure with family. Work and life blend together, and DU/ER makes clothing for people like us. DUER creates performance denim and lifestyle apparel that is made for doing. Check out DUER’s flagship stores in LA or Denver, or order now at shopduer.com/DESIGNBETTER. When you use our exclusive URL, you’ll get 20% off your first purchase. If you're interested in sponsoring the show, please contact us at: [email protected] If you'd like to submit a guest idea, please contact us at: [email protected]

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  51:21
• Marcus Bell: Producer and songwriter for Nicki Minaj, Snoop Dogg, and Timbaland on music and creativity in the age of AI

  There aren’t many kids who start a record label when they’re 12 years old. Or play piano professionally at the age of six. But our guest today, Marcus “Bellringer” Bell, is the kind of polymath that did those things, and went on to create a successful career in the music industry, as a producer and composer who has worked with musicians like Nicki Minaj and Snoop Dogg. Marcus has also created one of the first AI-driven artists, fusing his own musical skills with GenAI persona Rayvn Lyte. We talk with Marcus about what inspired him to do this, as well as the ethics of AI-generated music. We also discuss his creative process, and how he manages to fit in creative time amidst raising a family and other domestic duties. Visit our Substack for bonus episode content and more: https://designbetterpodcast.com/p/marcus-bell Bio Marcus “Bellringer” Bell is an American music producer, songwriter, multi-instrumentalist, and entrepreneur who has collaborated with global superstars like Nicki Minaj, Snoop Dogg, and Timbaland, and whose productions have been performed by Beyoncé. As CEO of Bellringer Productions LLC, he manages a catalog of over 30,000 songs, mentors artists, and has authored an Amazon #1 best seller on musician branding. Beyond music, he is a pioneering AI technologist and crypto investor, launching viral AI music character Ravyn Lyte and teaching communities to leverage AI and crypto through his Wealth and Impact AI course. Raised in a family that championed excellence, Bell honed his craft at Berklee College of Music before working with major labels and ultimately starting multiple ventures. He continues to give keynote speeches worldwide and remains dedicated to empowering people to unlock their fullest potential. *** Premium Episodes on Design Better This is a premium episode on Design Better. We release two premium episodes per month, along with two free episodes for everyone. ✨New benefits: Premium subscribers also get access to the documentary Design Disruptors and our growing library of books, as well as our monthly AMAs with former guests, ad-free episodes, discounts and early access to workshops, and our monthly newsletter The Brief that compiles salient insights, quotes, readings, and creative processes uncovered in the show. Upgrade to paid *** Visiting the links below is one of the best ways to support our show: Masterclass: MasterClass is the only streaming platform where you can learn and grow with over 200+ of the world's best. People like Steph Curry, Paul Krugman, Malcolm Gladwell, Dianne Von Furstenberg, Margaret Atwood, Lavar Burton and so many more inspiring thinkers share their wisdom in a format that is easy to follow and can be streamed anywhere on a smartphone, computer, smart TV, or even in audio mode. MasterClass always has great offers during the holidays, sometimes up to as much as 50% off. Head over to http://masterclass.com/designbetter for the current offer. DUER: Eli and I are busy people. When we’re not in the studio producing the podcast and publishing new articles, we’re often doing something active—building, cooking, or on an adventure with family. Work and life blend together, and DU/ER makes clothing for people like us. DUER creates performance denim and lifestyle apparel that is made for doing. Check out DUER’s flagship stores in LA or Denver, or order now at shopduer.com/DESIGNBETTER. When you use our exclusive URL, you’ll get 20% off your first purchase. If you're interested in sponsoring the show, please contact us at: [email protected] If you'd like to submit a guest idea, please contact us at: [email protected]

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  33:01
• Reconsidering: Mastering change with Brad Stulberg

  Our podcast network, The Curiosity Department, has a new show called Reconsidering. Though design and your work are a big part of who you are, you are so much more. Reconsidering is a show hosted by designers that aims to bring fresh eyes to the important things in life. Co-hosts Meredith Black, formerly at Pinterest and Figma, Bob Baxley, formerly at Apple and Thoughtspot, and Aarron Walter explore topics like how to build a fulfilling career, navigate big life changes like illness and death, and we talk with experts about the skills you need to cultivate to become the healthy, well adjusted adult we all want to be. You can learn more about Reconsidering and subscribe to the show at Reconsidering.org. But to give you a taste, we’re sharing an episode here. Bob, Meredith, and Aarron talked to Brad Stuhlberg, who writes about excellence, resilience, performance, and well-being. His latest book, Mastering Change, is a New York Times best-seller and a great read as we enter the new year with big goals for ourselves. Brad’s in depth research and lucid guidance made an impression on us, and we know it will do the same for you.  --- Like it or not, change is inevitable. Your career, relationships, body, health, mood are all in constant motion. We can fight it but it’s unproductive and leads to suffering.  Our pal Brad Stulberg is back on the show to help us look at change differently. His new book Master of Change: How To Excel When Everything Is Changing - Including You is full of deeply researched wisdom from science and philosophy that will help you become more resilient and adaptable. About Brad Stulberg Brad Stulberg researches, writes, and coaches on health, well-being, and sustainable excellence. He is the bestselling author of The Practice of Groundedness and co-author of Peak Performance. Stulberg regularly contributes to the New York Times, and his work has been featured in the Wall Street Journal, Washington Post, Los Angeles Times, The New Yorker, Sports Illustrated, Outside Magazine, Forbes, and other outlets. He also serves as the co-host of The Growth Equation podcast and is on faculty at the University of Michigan’s Graduate School of Public Health. In his coaching practice, he works with executives, entrepreneurs, physicians, and athletes on their mental skills and overall well-being. He lives in Asheville, North Carolina.

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