Don't call it a bush business, call it a brilliant business with Emma Williams from Acre Agency
Sometimes I think we are all guilty of posting about our businesses to social media and hoping for the best.....
Today guest Emma Williams, saw an opportunity in that...
After years of working in communications. marketing and branding - she had a hunch that she could help ag businesses market themselves in a way that brought about proper growth.
She started Acre Agency just under two years ago and has worked with more than 50 clients and recently grown her team to five.
Emma describes herself as a generalist - she and her business know the basics of many things - and so when it comes to telling the story of a business - she thinks she's got her finger on the pulse as to what will work and why. There is no cookie cutting here.Â
And she know's her stuff; here she is.
Company is a Manson Podcasting production in partnership with Rabobank Australia.
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40:27
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40:27
Em Armstrong vibing in from Outback NSW
This girl, woman, firecracker is Em Armstrong and let me tell you she's a REAL vibe.
She lives on a property between Carathool and Goolgowi and her business Saltbush Stretch is based in a gorgeous studio on the main street of Hay.Â
I've had the pleasure of working with Em over the last year to devise and develop her podcast Saltbush Babes. It brings all of the urban funky energy to a podcast that's funny focused on the stories of rural chicks who take part in her pilates classes both in person and online.Â
This is the story of small business in the bush. It's not easy for anyone- and sometimes there needs to be some unconventional thinking in order to make finances and cash flow work.Â
Company is produced in partnership with Rabobank Australia.
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50:35
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50:35
Le Sac co-owner Sahra Dixon was always losing her garden tools
This podcast is all about highlighting and celebrating the brilliant women of rural and regional Australia and all the wonderful things they are achieving.Â
In more recent time we've chose to focus more closely on the in's and out's of some female run rural businesses and today is no exception.Â
Our guest Sahra Tohow Dixon owns garden workwear brand Le Sac with her mother-in-law Trish Dixon.Â
It's a new brand that's quickly gained a lot of attention and marketshare in the bush.Â
And I think this is due in part to the combined skills its owners.Â
Sahra's family originated from Somalia. Her father was possibly one of the first Somalian immigrants to Australia in the 1970's. As a child growing up in Queensland ,Sahra loved Netball and Fashion and didn't much like school - she ended up working in fashion, PR and marketing in various roles in London and Australia before she met her husband Hamish.Â
Now's she's a part time farmer, part time many other (creative) things ...... as you will learn here today.
You can find le sac @le_sac__ - https://www.instagram.com/le_sac__/
Or online at shoplesac.com
Company is a Manson Podcasting Production in partnership with Rabobank Australia.
Get more involved with our crew and everything we love by signing up to our free fortnightly newsletter at companyonsundays.substack.com -Â
And if you choose to pay for a subscription, its 10 bucks a week, you will receive email missives twice a week.
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39:46
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39:46
Gordi: From a farm in Canowindra to the world Stage
I've been wanting to interview Gordi for years because she's such a good example of the women I want to highlight.
She grew up on a sheep and hay farm near Canowindra in central west NSW and studied Medicine at University.
But as a self proclaimed microphone hog who spend many hours singing in church as a child - she's always loved singing and has been writing songs since the age of 13. Now she's doing her work on the world stage.She's about to release her third Album 'Like Plasticine' and has song alongside some of the biggest names in the industry Missy Higgins, Bon Iver, The Tallest Man on Earth and David Grey (later this year). Gordi also identifies as Queer - which has been the source of much pain, reflection and resignation.
But as you will hear, it's her songwriting that's allow her to come to terms with this and life in general - and it's provided her with experiences beyond her wildest dreams of a child growing up on a humble farm.
You can pre-order her new album Like Plasticine now at gordimusic.com - and listen to all her previous works on Spotify. Company is a Manson Podcasting production in partnership with Rabobank Australia. Stay in the loop with our world and all the things I am loving right now by signing up to my weekly newsletter Company on Sundays at companyonsundays.substack.com
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54:42
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54:42
Stephanie Trethewey's had some *huge* life changes in the last 12 months.
Stephanie Trethewey is the Founder and CEO of Motherland a non-for -profit organisation on a mission to reduce isolation for Mum's living in rural Australia.
I'm always a-gog at the pace in which Motherland has grown, from the outside looking in it seems they are always celebrating new and exciting big wins.
But in the last 12 months - life outside of Motherland - has changed dramatically for Steph and her family.
They've sold half the farm. Moved houses. She's scaled back the stress - and upped the happiness.
So if you think you already know the story of Motherland and Steph Trethewey I suggest you keep listening because this one is not what you're expecting.
Company is a Manson Podcasting production in partnership with Rabobank Australia.
A podcast, produced in rural Australia, bringing together ambitious women from the bush, the city and all over the world. As a former ABC Rural journalist, Company host Skye Manson loves to shine the spotlight on rural people doing amazing things. Each series will include a hand picked mix of stories from well known and inspirational women in our cities, international friends and colleagues and of course - country women who're killing it in business.
South Africa