As AI transforms how we search, the rules of discoverability are being rewritten. In this Truelogic DX episode, we explore how search engines—especially Google— are evolving into AI-powered answer engines that prioritize context, authority, and relevance over simple keyword matches. Truelogic Managing Partner Bernard San Juan III breaks down the science behind this transformation— from how AI overviews are generated to why citations and credible brand mentions matter more than ever.
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Ep. 123: Designing for Conversions: UX/UI Strategies for E-Commerce Success
Truelogic Managing Partner Berns San Juan sits down with Denise Haak, Assistant Vice President and Head of Product Design at Globe, to discuss customer experience and conversion rate optimization (CRO).
Key topics include identifying and addressing design flaws that hinder conversions, as well as the role of UX/UI in fostering brand loyalty and personalization. Haak also provides insightful critiques of several popular e-commerce sites in the Philippines.
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Ep. 122: ANC's Market Edge: Digital Marketing for Business Growth
Join us for an insightful episode featuring Berns San Juan, Managing Partner at Truelogic, as he discusses the booming digital economy in the Philippines. Recently appearing on ABS-CBN News Channel’s Market Edge, he shares how Filipino businesses can take advantage of this growth to not only survive but also thrive in a fast-paced digital world.
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Ep. 121: Round Two of Anti-Trust Fight: Google vs DOJ
Today we are talking about Google anti-trust trial that’s currently taking place in a federal courthouse. No it is not the one you are thinking of. It is the second anti-trust case. Google is going head-to-head with federal prosecutors and a group of states claiming that it has been using its dominance to control the tools used to buy, sell, and broker ads online. So, will Google take another L, or are they going to fight back harder this time? Let’s find out in this podcast.
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Ep. 120: How to Prepare Your Company for Public Backlash
This episode will explore how companies and organizations can prepare for and respond to crises, in the context of the CrowdStrike outage. It focuses on the importance of a communication playbook to better manage and respond to public backlash from a marketing perspective.
Truelogic DX series is your weekly dose of digital marketing business food-for-thought. A great resource for keeping up with the latest trends in today’s fast-paced digital climate, we offer a fun, convenient and effective way to keep your finger on the pulse, and enhance your digital marketing skills.Perfect for both experienced and those beginning their digital marketing journey, this podcast combines interviews with leading industry experts, together with latest news, tools, strategies and techniques that takes your brand and digital marketing campaigns to the next level. Hosted on Acast. See acast.com/privacy for more information.
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