Tech Talks Daily

What makes live events feel personal in an age of algorithms making the calls? That's the tension marketers are living in right now. Ben Kruger, Chief Marketing Officer at Event Tickets Center, sits at the center of this shift. He has spent 20 years shaping server-side systems and performance marketing strategies, including a decade of persistence chasing a role at Google before landing a position in New York just as eCommerce demand went into overdrive during the pandemic. Now, at ETC, he runs marketing for more than 130,000 live events simultaneously. It's a scale that forces automation to step in. The industry moves in real time, resellers update prices by the hour, artists trend globally overnight, weather can shift demand before a stadium gate opens. Ben credits Google's AI tools and internal models as a competitive advantage, but he also talks openly about the risks. The early excitement of automation gave way to skepticism after seeing unaligned promises from new platforms and unpredictable campaign behavior in tools that remove control from brands. There's a well-rounded argument to explore here. On one side, AI enables a small team to do the work of thousands, writing content at a volume no human team could deliver alone. On the other, removing risk from campaigns, or removing channel-level choices from advertisers, can reduce trust and increase low-quality creative output. Advantage+ tools that make placement decisions automatically, without brand input, might scale reach, but can reduce clarity of intent and control of outcomes. Some CMOs see that as smart acceleration, others see it as an overcorrection that creates opacity and dependency on platforms optimizing for their own incentives. And somewhere in the middle is the opportunity. ETC's approach shows a future where repetition in rapid testing generates sharper insight, where lean teams move faster, where humans stay in the loop to validate outcomes, and where creativity stays grounded in audience understanding, economics, and transparency. Marketers listening to Ben will hear someone who wants experimentation, control, clarity, and long-term audience trust to exist side by side. Useful links: Connect with Ben Kruger on LinkedIn  Event Tickets Center website Tech Talks Daily is Sponsored by Denodo

What does it really take to build software that can grow from a single line of code to millions of users a day without losing its soul along the way? In this episode of Tech Talks Daily, I'm joined by Alex Gusev, CTO at Uploadcare, for a wide-ranging conversation about scale, simplicity, and why leadership in technology starts with people long before it gets anywhere near frameworks or tooling. Alex has spent two decades building server-side systems, often inside small teams, and has seen firsthand how early decisions echo through a company's future, for better and for worse. We talk openly about the realities of early-stage engineering, including why shipping imperfect code is often the only way to survive, how technical debt should be taken on deliberately rather than by accident, and why knowing when to slow down and clean things up is one of the hardest leadership calls to make. Alex shares his belief that simplicity is the strongest ally in high-load environments, and how over-engineering, often inspired by copying the playbooks of much larger companies, creates fragility instead of strength. Our conversation also digs into his continued faith in Ruby on Rails, a framework that divides opinion but still plays a central role in many successful products. Alex reframes the debate around speed, focusing less on raw performance metrics and more on how quickly teams can build, adapt, and maintain systems over time. It's a practical view shaped by real-world trade-offs rather than theory. Beyond code, we explore why Alex puts people ahead of technology and process, and how creating psychological safety inside teams leads to better decisions, lower churn, and smarter use of limited resources. He also reflects on personal experiences that reshaped his approach to leadership, the growing tech scene in Kyrgyzstan, and why he finds as much inspiration in Dostoevsky as he does in engineering blogs. If you've ever questioned whether modern engineering culture has overcomplicated itself, or wondered how to balance ambition with sustainability as your product grows, this episode offers plenty to think about. Where do you think your own team is adding complexity without realizing it, and what might change if you started with people first? Useful Links Connect with Alex Gusev Learn more about Uploadcare Tech Talks Daily is sponsored by Denodo

If you have ever opened Candy Crush over the holidays without thinking about the design decisions behind every swipe, this episode offers a rare look behind the curtain.  I sit down with Abigail Rindo, Head of Creative at King, to unpack how accessibility has evolved from a well-meaning afterthought into a core creative and commercial practice inside one of the world's most recognizable gaming studios.  With more than 200 million people playing King's games each month, Abigail explains why inclusive design cannot be treated as charity or compliance, but as a responsibility that directly shapes product quality, player loyalty, and long-term growth. One of the moments that really stayed with me in this conversation is the data. More than a quarter of King's global player base self identifies as having an accessibility need. Even more players benefit from accessibility features without ever labeling themselves that way. Abigail shares how adjustments like customizable audio for tinnitus, reduced flashing to limit eye strain, and subtle interaction changes can quietly transform everyday play for millions of people. These are not edge cases. They are everyday realities for a massive audience that lives with these games as part of their daily routine. We also dig into how inclusive design sparks better creativity rather than limiting it. Abigail walks me through updates to Candy Crush Soda Saga, including the "hold and drag" mechanic that allows players to preview a move before committing. Inspired by the logic of holding a chess piece before placing it, this feature emerged directly from player research around visibility, dexterity, and comfort. It is a reminder that creative constraints, when grounded in real human needs, often lead to smarter and more elegant solutions. Beyond mechanics and metrics, this conversation goes deeper into storytelling, empathy, and team culture. Abigail explains why inclusive design only works when inclusive teams are involved from the start, and how global storytelling choices help King design worlds that resonate everywhere from Stockholm to Antarctica. We also talk about live service realities, blending quantitative data about what players do with qualitative insight into why they do it, especially when a game has been evolving for more than a decade.  

What does it actually mean to prove who we are online in 2025, and why does it still feel so fragile? In this episode of Tech Talks Daily, I sit down with Alex Laurie from Ping Identity to talk about why digital identity has reached a real moment of tension in the UK. As more of our lives move online, from banking and healthcare to social platforms and government services, the gap between how identity should work and how it actually works keeps widening. Alex shares why the UK now feels out of step with other regions when it comes to online identity schemes, and how heavy reliance on centralized models is slowing adoption while weakening public trust. We spend time unpacking the practical consequences of today's verification systems. Age checks are regularly bypassed, fraud continues to grow, and users are often asked to hand over far more personal data than feels reasonable just to access everyday services. At the same time, public pressure around online safety is rising fast. That creates an uncomfortable push and pull between tighter controls and the expectation of fast, low-friction access.  Alex makes the case that this tension exists because the underlying approach is flawed, and that proving something simple, like age, should never require revealing an entire digital identity. From there, the conversation turns to decentralized identity and why it is gaining momentum globally. Instead of placing sensitive data into large centralized databases, decentralized models allow individuals to hold and present verified credentials on their own terms. For me, this reframes digital identity as a right rather than a feature, and opens the door to systems that feel more privacy-aware, inclusive, and resilient. We also explore how agentic AI could play a role here, helping people manage, present, and protect their credentials intelligently without adding complexity or new risks. With fresh consumer research from Ping Identity informing the discussion, this episode looks closely at where trust, privacy, and identity are heading next, and why the choices made now will shape how we prove who we are online for years to come. Are we finally ready to rethink digital identity, and if so, what does that mean for all of us?

What does it really mean to keep humans at the center of AI when agentic systems are accelerating faster than most organizations can govern them? At AWS re:Invent, I sat down with Michael Bachman from Boomi for a wide-ranging conversation that cut through the hype and focused on the harder questions many leaders are quietly asking. Michael leads technical and market research at Boomi, spending his time looking five to ten years ahead and translating future signals into decisions companies need to make today. That long view shaped a thoughtful discussion on human-centric AI, trust versus autonomy, and why governance can no longer be treated as an afterthought. As businesses rush toward agentic AI, swarms of autonomous systems, and large-scale automation, Michael shared why this moment makes him both optimistic and cautious. He explained why security, legal, and governance teams must be involved early, not retrofitted later, and why observability and sovereignty will become non-negotiable as agents move from experimentation into production. With tens of thousands of agents already deployed through Boomi, the stakes are rising quickly, and organizations that ignore guardrails today may struggle to regain control tomorrow. We also explored one of the biggest paradoxes of the AI era. The more capable these systems become, the more important human judgment and critical thinking are. Michael unpacked what it means to stay in the loop or on the loop, how trust in agentic systems should scale gradually, and why replacing human workers outright is often a short-term mindset that creates long-term risk. Instead, he argued that the real opportunity lies in amplifying human capability, enabling smaller teams to achieve outcomes that were previously out of reach. Looking further ahead, the conversation turned to the limits of large language models, the likelihood of an AI research reset, and why future breakthroughs may come from hybrid approaches that combine probabilistic models, symbolic reasoning, and new hardware architectures. Michael also reflected on how AI is changing how we search, learn, and think, and why fact-checking, creativity, and cognitive discipline matter more than ever as AI assistants become embedded in daily life. This episode offers a grounded, future-facing perspective on where AI is heading, why integration platforms are becoming connective tissue for modern systems, and how leaders can approach the next few years with both ambition and responsibility.  Useful Links Learn More About Boomi Connect with Michael Bachman Algorithms to Live By: The Computer Science of Human Decisions Tech Talks Daily is sponsored by Denodo