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The Inside Stylists podcast

Emma Morton-Turner
The Inside Stylists podcast
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  • Inside the Lens: 20 Years of Interior Photography with Holly Jolliffe Podcast
    The Inside Stylists Podcast: Episode 169 Inside the Lens: 20 Years of Interior Photography with Holly Jolliffe Podcast  Today's guest is an experienced editorial and commercial photographer whose beautiful interior and still-life work has appeared on the pages of top UK publications and on brands' lifestyle and advertising imagery. With a degree in Editorial Photography from the University of Brighton and an early career assisting in London, Holly has spent the last two decades building a successful freelance business. Now based on the Isle of Wight—with a purpose-built studio at the bottom of her garden - she continues to shoot across on the Isle of Wight and in London for clients like Ideal Home, Ocado Magazine, Guardian Labs, and many small brands and businesses. Her creative eye, technical ability, and collaborative spirit make her a favourite among designers, stylists, and publishers alike. I'm delighted to be talking with Holly Jolliffe. enjoy! Show notes for today's episode are here Find Holly Jolliffe on Inside Stylists Here The Inside Stylist's Interior Styling Course   Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/
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  • Behind the Scenes of Interior Styling with Maxine Brady & Gemma Gear
    The Inside Stylists Podcast: Episode 168  Behind the Scenes of Interior Styling with Maxine Brady & Gemma Gear  Show notes for today's episode are here   Today's guests are Maxine Brady and Gemma Gear -  the colourful duo behind the How to Home podcast. Maxine is an award‑winning interior stylist, creative director and TV presenter with over 20 years of styling for House Beautiful, Elle, Home Magazine and brands like IKEA, Dulux and Homesense and previous guest of The Inside Stylists Podcast. Gemma is a TV art director, shoot producer and interior stylist celebrated for her colourful DIY hacks, behind‑the‑scenes brilliance on shoots, and dynamic on-camera presence. Since February 2024, they've co- hosted 'The How to Home Podcast', now in its fourth series, offering expert advice on design dilemmas, trends and home transformations to tens of thousands of listeners. I'm thrilled to be talking with Maxine Brady and Gemma Gear today, The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/
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  • Reset, Refocus, Return, The podcast is back.
    The Inside Stylists Podcast: Episode 167  Reset, Refocus, Return, The podcast is back. Today's guest is... me! Emma Morton-Turner. After a brief podcasting pause, I'm back to share what's been happening behind the scenes—personally, professionally, and with Inside Stylists. From teaching and summer camp chaos to business retreats and the exciting launch of a brand-new studio, this episode is part catch-up, part behind-the-scenes, and part pep talk for anyone juggling life, creativity, and business. I'm thrilled to be talking with... well, all of you! enjoy!   Show notes for today's episode are here The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/
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  • 8 Mistakes New Stylists Make That Cost Them Clients
    The Inside Stylists Podcast: Episode 166  8 Mistakes New Stylists Make That Cost Them Clients Show notes for today's episode are here In this episode, I'm sharing the most common mistakes I see interior stylists make and how to avoid them. With over 20 years of experience in the industry, I know how easily things can go wrong on a shoot, especially when you're not fully prepared or clear on the client's brief. I talk about everything from overstyling and ignoring feedback to building strong industry relationships. I also share some personal stories (including one involving salt beef sandwiches!) to show how these play out in real life. Whether you're just starting out or looking to level up, this episode is full of practical tips to help you improve your styling career and keep clients coming back for more.   enjoy! Freestyling Friday with Emma Morton-Turner A few things we covered in this episode : Preparation is crucial; it accounts for 80% of the work. Feedback must be taken constructively, not personally. Asking questions is essential for clarity in briefs. The physical demands of styling are often underestimated. Building relationships in the industry is key to success. Mistakes are part of the learning process in styling. Maintaining professionalism can lead to rebooking. Networking can open doors to new opportunities. People and Brands mentioned in this podcast Get out of the House Podcast   Find the video of the Little Red Rooster Press Launch Here  King Living www.kingliving.co.uk Casa Latina casalatina.co.uk Little Red Rooster PR: littleredrooster.co.uk If you haven't subscribed yet, please do. I do a little happy dance every time a new person joins us. And if you found today's episode helpful, head to our Start HERE Page  where you'll find tons of resources, blog posts and support for your styling journey.   The Inside Stylist's Interior Styling Course   Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/
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  • What Really Happens on an Interior Shoot
    The Inside Stylists Podcast: Episode 165  What Really Happens on an Interior Shoot   Show notes for today's episode are here Ever wondered what really goes on during a photo shoot? In this episode, I'm pulling back the curtain and sharing exactly what a typical shoot day looks like for an interior stylist—early alarms, car Tetris, flower market mayhem and all! I take you through my whole day—from the 4:55am coffee-fuelled start, right through to the 7:30pm collapse on the sofa. I talk about what it takes to prep, pack, and style each shot, how I keep the day on track when curveballs inevitably pop up, and why I always bring emergency snacks. You'll hear how I work with the photographer, client and assistants to make the magic happen, how I handle those unexpected creative requests mid-shoot, and why flexibility is one of a stylist's biggest strengths. It's a fun, full-on day—and in the end, totally worth it when everything comes together and the client says, "That's the one." If you've ever styled a shoot, you'll recognise the madness. And if you haven't yet—this might just prepare you for what's to come.   enjoy! The Inside Stylist's Interior Styling Course     Find us here InsideStylists.com Instagram: Instagram.com/InsideStylists  Facebook: Facebook.com/InsideStylists Podcasts : Insidestylists.com/podcast/ Blogs : Insidestylists.com/inside-stylists-blog/
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About The Inside Stylists podcast

When it comes to the Interior styling and writing world there's a lot to talk about. Join Emma Morton-Turner in conversation with interior stylists - who know their shizzle, writers - who are quick to correct your spelling mistakes (even on Instagram!) and assistants who just want to work on the best magazines around, as well as industry experts who tell us all about how to get ahead in the interiors business world whether that's tax accounting, working with PRs, difficult clients or keeping the peace with the couriers. We'll spill the beans on what goes on on a photo shoot and what it takes to work in this busy, stressful and incredibly rewarding industry. Thanks for tuning in. Don't forget to subscribe so you don't miss any of the episodes.
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