Building Buzz, Content Creation and Connecting Readers with Kate Molyneux from Bloomsbury Publishing
What happens when a love of books meets the power of digital marketing? In this episode, we speak to Kate Molyneux, Senior Digital Marketing Manager at Bloomsbury Publishing, whose journey from receptionist to leading award-winning campaigns is as inspiring as it is insightful. Kate shares how she’s helped shape the online presence of bestselling Children’s and YA titles, built a global community through the Bloomsbury Creator Circle, and created immersive experiences for superfans and influencers alike. We dive into the rise of BookTok, the impact of content creators, and what it really takes to build buzz around books in a fast-moving digital world. Whether you're a reader, marketer, or aspiring publisher, this episode is packed with fresh ideas and behind-the-scenes gems.BookMachine Creative AgencyMarketing for the Publishing and Learning sectors. Your campaigns sorted from strategy to execution. BookMachine CampusFind the knowledge, inspiration and connections to thrive in the publishing world.Exclusive offer for Podcast Listeners! Get 20% off BookMachine Campus Membership with the code BMPOD20. Go to bookmachine.org/campus.Find out about BookMachine at the links below: BookMachine Creative Agency BookMachine CAMPUS Live and Digital Publishing Events The BookMachine Blog Follow us on social media: Twitter (X) Instagram LinkedIn (Agency Page) LinkedIn (Community Page)
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For the Love of Stories, with Ed Wood of The Blair Partnership
Commissioning editors for Fiction are typically known for receiving submissions and collaborating with authors and agents to refine existing manuscripts. But there’s another approach. By starting with a synopsis and a clear vision for the type of book they want to publish, some publishers and imprints are commissioning authors to write fiction to brief. Ed Wood, Agent and Director of Fiction Development at The Blair Partnership, has built a range of hugely successful commercial fiction projects using this method.In this episode, we speak with Ed about his work and how this model can produce standout titles, refresh an author’s backlist, and enhance rights and licensing opportunities from day one. We also delve into how his background in writing and teaching has shaped his perspective.Exclusive offer for Podcast Listeners! Get 20% off BookMachine Campus Membership with the code BMPOD20. Go to bookmachine.org/campus.Find out about BookMachine at the links below: BookMachine Creative Agency BookMachine CAMPUS Live and Digital Publishing Events The BookMachine Blog Follow us on social media: Twitter (X) Instagram LinkedIn (Agency Page) LinkedIn (Community Page)
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The Leadership Flex, with Sanphy Thomas of Jessica Kingsley Publishers and John Murray Group
Understanding differences and adapting to strengthsLeadership isn’t just something you’re good at. You have to work hard to continually evolve and adapt to company, people and place. In this episode, we delve into the leadership journey of Sanphy Thomas, Managing Director at Jessica Kingsley Publishing and Director of Specialist Publishing at John Murray Group.Sanphy shares insights into navigating leadership across different sectors and company cultures. She discusses how her style has adapted and how she has learned how to approach and embrace the differences of the teams she leads. Her publishing experience has shaped her approach and helped her to identify and nurture unconventional strengths in individuals. We also cover common leadership misconceptions and how definitions of “exceptional” leadership have evolved over time.Exclusive offer for Podcast Listeners! Get 20% off BookMachine Campus Membership with the code BMPOD20. Go to bookmachine.org/campus.Find out about BookMachine at the links below: BookMachine Creative Agency BookMachine CAMPUS Live and Digital Publishing Events The BookMachine Blog Follow us on social media: Twitter (X) Instagram LinkedIn (Agency Page) LinkedIn (Community Page)
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How reading for fun seriously improves lives with Cassie Chadderton, Chief Executive of World Book Day
It is well documented that reading for pleasure is the biggest single factor in influencing a child’s future success. Evidence suggests that it feeds into improved vocabulary, enhanced academic performance at school, empathy and wellbeing. Founded thirty years ago in 1995, World Book Day has evolved to become one of the most high profile charities that promotes reading for pleasure, offering the opportunity for every child and young person to own a book of their own.In this episode, we speak with Cassie Chadderton, Chief Executive of World Book Day. Cassie joined in 2019 and draws on a range of experience in cultural organisations including the Arts Council, CultureCentral as well as at Penguin Random House. We discuss her work with World Book Day, how they are shaping their mission to encourage and inspire more children and families to read for fun, and the potential this has to transform lives for the better.Useful linksWorld Book Day WebsiteWorld Book Day ShopCelebrating World Book DayExclusive offer for Podcast Listeners! Get 20% off BookMachine Campus Membership with the code BMPOD20. Go to bookmachine.org/campus.Find out about BookMachine at the links below: BookMachine Creative Agency BookMachine CAMPUS Live and Digital Publishing Events The BookMachine Blog Follow us on social media: Twitter (X) Instagram LinkedIn (Agency Page) LinkedIn (Community Page)
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The Life and Times of a Literary Agent: The power of relationships and the passion for stories with Abi Fellows and Julia Silk
The life of an agent is full of long lunches and torrid tales of schmoozing publishers on behalf of celebrity authors. Or is it? There are many misconceptions around what agents do and, with daily tasks changing significantly from even 10 years ago, we wanted to lift the veil on the role. In this episode, we speak to experienced agents Abi Fellows (DHH Literary Agency) and Julia Silk (Greyhound Literary). With many years between them in literary agenting and publishing roles, they have a wealth of knowledge to share. We dive into what agents do now, how this has changed over the past decade, and what makes an author/agent/publisher relationship tick.Exclusive offer for Podcast Listeners! Get 20% off BookMachine Campus Membership with the code BMPOD20. Go to bookmachine.org/campus.Find out about BookMachine at the links below: BookMachine Creative Agency BookMachine CAMPUS Live and Digital Publishing Events The BookMachine Blog Follow us on social media: Twitter (X) Instagram LinkedIn (Agency Page) LinkedIn (Community Page)
About The BookMachine Podcast: Conversations in Publishing
The BookMachine Podcast: Conversations in Publishing shines a light on the unsung heroes of the publishing industry, sharing the career journeys of inspiring people across all departments. Hosts Gavin and Gemma will guide you as we speak with brilliant guests and explore topics of interest to publishing professionals, industry hopefuls and anyone interested in what goes on behind the pages.
South Africa