Building Buzz, Content Creation and Connecting Readers with Kate Molyneux from Bloomsbury Publishing
What happens when a love of books meets the power of digital marketing? In this episode, we speak to Kate Molyneux, Senior Digital Marketing Manager at Bloomsbury Publishing, whose journey from receptionist to leading award-winning campaigns is as inspiring as it is insightful. Kate shares how she’s helped shape the online presence of bestselling Children’s and YA titles, built a global community through the Bloomsbury Creator Circle, and created immersive experiences for superfans and influencers alike. We dive into the rise of BookTok, the impact of content creators, and what it really takes to build buzz around books in a fast-moving digital world. Whether you're a reader, marketer, or aspiring publisher, this episode is packed with fresh ideas and behind-the-scenes gems.BookMachine Creative AgencyMarketing for the Publishing and Learning sectors. Your campaigns sorted from strategy to execution. BookMachine CampusFind the knowledge, inspiration and connections to thrive in the publishing world.Exclusive offer for Podcast Listeners! Get 20% off BookMachine Campus Membership with the code BMPOD20. Go to bookmachine.org/campus.Find out about BookMachine at the links below: BookMachine Creative Agency BookMachine CAMPUS Live and Digital Publishing Events The BookMachine Blog Follow us on social media: Twitter (X) Instagram LinkedIn (Agency Page) LinkedIn (Community Page)
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For the Love of Stories, with Ed Wood of The Blair Partnership
Commissioning editors for Fiction are typically known for receiving submissions and collaborating with authors and agents to refine existing manuscripts. But there’s another approach. By starting with a synopsis and a clear vision for the type of book they want to publish, some publishers and imprints are commissioning authors to write fiction to brief. Ed Wood, Agent and Director of Fiction Development at The Blair Partnership, has built a range of hugely successful commercial fiction projects using this method.In this episode, we speak with Ed about his work and how this model can produce standout titles, refresh an author’s backlist, and enhance rights and licensing opportunities from day one. We also delve into how his background in writing and teaching has shaped his perspective.Exclusive offer for Podcast Listeners! Get 20% off BookMachine Campus Membership with the code BMPOD20. Go to bookmachine.org/campus.Find out about BookMachine at the links below: BookMachine Creative Agency BookMachine CAMPUS Live and Digital Publishing Events The BookMachine Blog Follow us on social media: Twitter (X) Instagram LinkedIn (Agency Page) LinkedIn (Community Page)
About The BookMachine Podcast: Conversations in Publishing
The BookMachine Podcast: Conversations in Publishing shines a light on the unsung heroes of the publishing industry, sharing the career journeys of inspiring people across all departments. Hosts Gavin and Gemma will guide you as we speak with brilliant guests and explore topics of interest to publishing professionals, industry hopefuls and anyone interested in what goes on behind the pages.
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