Content that Clicks: Story-selling for tourism operators with Hannah Statham
In this episode of Talking Tourism, host Rachel Williams is joined by content marketing powerhouse Hannah Statham, founder of Media Mortar, to unpack how storytelling isn't just a nice-to-have—it’s your biggest competitive edge.With 16 years in tourism and lifestyle marketing, Hannah shares why it’s critical for tourism operators to clearly define their unique story, how to transform everyday visuals into scroll-stopping content, and why quality imagery is often the best ROI you can make.Hannah also dives into recruitment marketing—highlighting how social media can be a game-changer when traditional job ads fall flat, and why businesses should be ‘always on’ with their employer brand. If you’ve ever struggled to articulate your business’s point of difference or wondered how to attract the right staff, this episode is packed with gold.Recorded live at the 2025 Tasmanian Tourism Conference, and proudly supported by the Tasmanian Hospitality and Tourism Academy.
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Making AI Work for Tourism with Steve Wiggers
In this eye-opening episode of Talking Tourism, host Tracy Mallett chats with Steve Wiggers—Managing Director of SCALA The Training Company and leadership trainer—to break down what AI really means for Tasmanian tourism operators. Far from the doom-and-gloom headlines, Steve offers a practical and empowering take on how artificial intelligence can be used as a helpful assistant—not a threat.Recorded live at the 2025 Tasmanian Tourism Conference, Steve explains how even the smallest operator can save time, reduce admin, and enhance their guest experience by using everyday AI tools. Whether it’s crafting a marketing campaign, building a customer persona, or generating social media content, Steve outlines real-world ways AI can free up your time so you can focus on what matters most—delivering memorable visitor experiences.He also shares how operators can get started with simple steps, such as asking AI tools to help write itineraries, generate customer service responses, test new ideas, or create staff rosters and training plans. Most importantly, Steve emphasises the value of keeping “a human in the loop”—using critical thinking and personal connection to complement the tech.This episode is proudly sponsored by Hostplus.
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From Data to Delight: Understanding the modern traveler with Amanda Stevens
In this special episode recorded live at the 2025 Tasmanian Tourism Conference, host Rachel Williams is joined by renowned customer experience expert Amanda Stevens for a deep dive into the future of tourism, traveller behaviour, and how Tasmanian operators can stay ahead of the curve.With her background in consumer psychology and marketing, Amanda shares fascinating insights into the trends shaping the visitor economy — from the rise of wellness and adventure travel to the new motivations behind milestone getaways and intergenerational holidays. She unpacks the importance of creating raving fans, designing truly memorable guest experiences, and leveraging user-generated content in a social-media-driven world.Amanda also highlights why Tasmania is perfectly positioned for a tourism resurgence, and how operators can re-engineer their offerings to meet the changing needs of travellers — all while staying authentic to their unique brand and story.This episode is proudly supported by TICT Partner, Launceston Airport, Tasmania’s northern gateway and a key driver of the state’s visitor economy.Connect with the TICT here:Facebook - https://www.facebook.com/tictasmaniaWebsite - https://tict.com.au/
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Talking Tourism Episode 145 - Positive impact through food with Mindy Woods
Former physiotherapist, 2012 Masterchef Australia finalist, and most recently CEO of Sydney's Lotus Dining Group, Mindy Woods is currently studying sustainable horticulture and bush food with the goal of protecting native foods, the environment and re-igniting Indigenous culture.You must taste a culture to truly understand it. That’s why Mindy, a proud First Nations woman, opened her very own native inspired restaurant Karkalla on Ancestral country, creating opportunities for indigenous and non-indigenous people to connect with Aboriginal culture, art, and stories through food.Visit Northern Tasmania CEO, Tracey Mallett, sat down with Mindy at the 2023 Tasmanian Tourism Conference where they discussed all things native Tasmanian food and the many ways in which this can be incorporated into tourism and hospitality businesses. If you are into your food – and let’s be honest, who isn’t? – then you must give this episode a listen. Food is a natural connector – you already have people’s buy-in before they take their first bite. But there’s so many opportunities to tell the story behind the food. Mindy explains how we, as Australians, come from the land of the original storytellers. We come from such a rich and abundant culture, and we often forget this and what’s in our own backyards. Australians travel elsewhere for food experiences, but we have the world’s oldest surviving civilisation and ingredients right here.Behind every producer and their land is a great story to tell, and it’s by collaborating and connecting with others – especially the Tasmanian Aboriginal community – that you discover what this story is and how you can share it with visitors and locals alike. It is within these conversations and learnings that positive impact is maximised. Today’s episode is brought to you by our partner, VXT. VXT is a purpose-built organization with the sole purpose to train a hospitality and tourism workforce to deliver the Tasmanian workforce. VXT offers an array of industry-led, outcome-focused training courses both online and around Tasmania. Thanks to VXT for their generous support of TICT and for helping to make this episode of Talking Tourism possible.
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Talking Tourism Episode 144 - Tourism Strategy...without the BS with Tom Wootton & Anne Greentree
Talking Tourism Episode 144 – Tourism strategy…without the BS with Tom Wootton & Anne Greentree.Both Tom and Anne have had (and continue to have) an incredible influence on tourism in Tasmania. Among many things, Tom was the inaugural CEO of the regional tourism organisation, West by North West. Whereas, Anne has spent the past four years as the Director Visitor Economy Strategy at Tourism Tasmania. While in this role, Anne has worked alongside the state government and industry to develop the 2030 Visitor Economy Strategy – which is now live (and can be read here). In today’s episode, TICT CEO Amy Hills sits down with Tom and Anne to chat all about tourism strategy – a topic which they delivered a Day 1 workshop at the 2023 Tasmanian Tourism Conference.Whether you are starting out fresh in the industry, or thinking it’s time to review , having a strategy in place for your business doesn’t have to be a daunting task. Tom and Anne say to simplify it into 3 steps: your current state, your future state, and the steps in between. Ask yourself: What am I doing now? Where do I want to be? What are the steps to get there? However, it is important that you also take into consideration the future vision of the tourism industry as a whole and the future vision for Tasmania as a destination. This is where the 2030 Visitor Economy Strategy comes in. Not only does it detail the vision, values and themes, but it shares the forecasting work which has been undertaken to understand the global and domestic factors of what future demand could look like for Tasmania. Strategy is different from operator to operator, but every business needs a purpose and vision. All it takes is to think about how you are different from your competitors and how you complement the Tasmanian brand. It is important that the steps you take to achieve this vision are SMART: Specific; Measurable; Achievable; Relevant; and Time-bound. Today’s episode is brought to you by our partner, Cumulus Studio. Cumulus Studio is an award-winning architecture and interior design practice with offices in Hobart, Launceston, Melbourne and Adelaide Among its most notable Tasmanian tourism designs are the award-winning Cradle Mountain Visitor Centre and the iconic Pumphouse Point. Thanks to Cumulus Studio for their generous support of TICT and for helping to make this episode of Talking Tourism possible.
South Africa