StreamTime Sports

Fifa has linked up with YouTube as a preferred content partner for this summer's World Cup, signaling a potential new era in sports broadcasting. Nick and Chris give their top takeaways from SportsPro New York on the trends they think will impact the sports industry in 2026. Covering media rights, private equity investment, fan engagement, and beyond - listen in to learn what the industry is focusing on this year. 
 
Key Points:
Why Fifa's preferred content partnership with YouTube has the ability to completely shift the traditional sports media landscape.
Will Fifa's hydration breaks to insert advertisements become commonplace in soccer? 
Is the US immune the media rights stagnation European sports are experiencing? 
Are private equity investors overly confident in their sports valuations? 
What were the most discussed trends heard from SportsPro New York that will impact the future of sports media?

As sports fans shift toward vertical highlights, creator‑led storytelling and second‑screen habits, broadcasters are rethinking how their content reaches modern audiences. This episode looks at how TikTok is filling that gap.
From DAZN using TikTok to grow live audiences to FIFA tapping creators and new content formats ahead of the World Cup. Nick and Chris are joined by TikTok’s Global Head of Sports, Rollo Goldstaub, to breakdown what this means for sports media, content discovery, and how social is becoming a core part of today's broadcast experience.
Key Points:
• How is TikTok transforming sports consumption through vertical viewing, algorithmic discovery, and co‑creation culture?
• What role do athletes play in driving reach and engagement? And how is TikTok helping onboard and empower them?
• How can rights holders balance IP protection with the benefits of fan creation, stitching, and creative highlights?
• What is TikTok GamePlan, and how is it strategically driving viewers from TikTok directly into live broadcasts and official destinations?
• How are emerging sports, federations, and challenger leagues using TikTok to build fandom, reach underserved audiences, and grow sustainably?
#StreamTime #Sports #TikTok

As sports fans shift toward vertical highlights, creator‑led storytelling and second‑screen habits, broadcasters are rethinking how their content reaches modern audiences. This episode looks at how TikTok is filling that gap.
From DAZN using TikTok to grow live audiences to FIFA tapping creators and new content formats ahead of the World Cup. Nick and Chris are joined by TikTok’s Global Head of Sports, Rollo Goldstaub, to breakdown what this means for sports media, content discovery, and how social is becoming a core part of today's broadcast experience.
Key Points:
• How is TikTok transforming sports consumption through vertical viewing, algorithmic discovery, and co‑creation culture?
• What role do athletes play in driving reach and engagement? And how is TikTok helping onboard and empower them?
• How can rights holders balance IP protection with the benefits of fan creation, stitching, and creative highlights?
• What is TikTok GamePlan, and how is it strategically driving viewers from TikTok directly into live broadcasts and official destinations?
• How are emerging sports, federations, and challenger leagues using TikTok to build fandom, reach underserved audiences, and grow sustainably?
#StreamTime #Sports #TikTok

With the Premier League announcing the launch of a new DTC platform in Singapore excitement is once again on the rise that something could be coming to the UK.
Nick and Chris share the realities behind the platform and what it really means for Premier League fans globally. They also explore the sublicensing agreements between Apple and Netflix for the upcoming Formula 1 and key takeaway from the Bundesliga's technology showcase at SportsInnovation.
Key Points:
• What the Premier League’s Singapore launch actually signals about future DTC strategy?
• How Apple and F1 are using sublicensing with Netflix and Yahoo to expand reach?
• Why Apple’s MLS learnings are influencing its F1 streaming approach?
• What were the biggest innovations at Bundesliga’s SportsInnovation event?
#StreamTime #Sports #Podcast

Apple is pulling back on its MLS deal years early just as it begins an exclusive new era with Formula 1 in the U.S.
This week, Nick and Chris break down what Apple’s retreat from MLS signals, what it might mean for Formula One’s American ambitions, and whether the two sports can really follow the same playbook.
Plus in‑game ads on free‑to‑air European sports coverage, the Premier League’s global dominance, DYN’s split strategy, private equity’s next moves, and the rapid rise (and risks) of the Kings League.
Key Points:
Is Apple’s early exit from MLS a warning sign for its new Formula 1 partnership?
Can F1 avoid the reach and visibility challenges that undermined the MLS deal?
Are in‑game ads on free‑to‑air the future of funding live sport in Europe?
What does the Premier League’s international growth mean for its European rivals?
Can Dyn Media’s split unlock a profitable B2B streaming tech business?
Will the Kings League’s massive new investment accelerate growth or raise expectations it can’t meet?