Inside the ‘For You’ era: How to master the algorithm
In this episode of StreamTime Sports, CEO Nick Meacham is joined by Moe Hamdhaidari, Director of Content at Two Circles, to dive into the rapidly evolving ‘For You’ economy. Moe breaks down how algorithm-driven discovery, shifting audience behaviours, and the rise of Gen Z and Gen Alpha are transforming the way sports organisations build content strategies. The discussion explores why sports continue to outperform entertainment, how rights holders can expand into new genres without inflating budgets, and what data-driven content models look like when executed well. Key Points:Why traditional content consumption is flattening while sports continue to grow.What the ‘For You’ economy means for rights holders, and why content now needs to find fans.How sports organisations can double content output without increasing production spend.What “tripling your genres” looks like as culture, fashion and lifestyle become essential.Why YouTube is becoming the new TV, and how to build bespoke strategies for TikTok and other platforms.How Gen Z and Gen Alpha behaviours are shaping the next era of content consumption.
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21:00
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21:00
YouTube, AI and the future of live sports: The key trends reshaping sports media
In this special scene-setting episode of StreamTime Sports, CEO Nick Meacham breaks down the biggest shifts redefining how sports content is created, distributed and consumed. Drawing on insights shared at last week's SportsPro’s Media Summit in Madrid, Nick explores why YouTube is emerging as a powerhouse for live sports, how AI is transforming production and personalisation, and what these changes mean for rights holders, broadcasters and fans. From evolving audience expectations to the decline of traditional TV models, this episode offers a clear look at the forces shaping the next era of sports media. Key Points:Why YouTube is becoming a primary destination for live sports. How AI is reshaping content creation, production workflows and fan engagement.The impact of advertising and brand partnerships in streaming sports. How sports leagues are adjusting their media strategies for a platform-first world.What’s ahead for traditional broadcasters as streaming dominance accelerates.
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27:09
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27:09
Inside the world of illegal sports streaming
In this episode of StreamTime Sports, Nick Meacham is joined by Adam Leventhal, senior writer and broadcaster at The Athletic, to explore the complex and growing issue of illegal sports streaming. Adam shares insights from his extensive investigation into piracy, discussing its cultural impact, criminal networks, and the potential crisis it poses to sports broadcasting. This in-depth conversation sheds light on how fans, media companies, and leagues are navigating the digital age of streaming piracy. Key Points:What role do fans play in the widespread acceptance of piracy?How has illegal streaming evolved from physical distribution to fire sticks, apps, and VPN-powered digital access?Why is piracy so difficult for broadcasters and rights holders to combat effectively?How does the UK’s 3PM blackout contribute to illegal streaming—and is change on the horizon?What global trends and market forces are driving piracy, and what can be done to tackle the issue on an international scale?
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53:18
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53:18
The science behind personalising streaming experiences with AI
In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by Richard Kearney, Senior Director at MediaKind, to dive deep into the evolving world of subscriber acquisition and retention. Drawing on his experience at Paramount and Showtime, Richard shares how AI and machine learning are redefining content recommendations, user engagement, and platform growth.The conversation dives into how sports and entertainment streamers can balance personalisation with discovery, reduce churn, and maximise subscriber lifetime value. Key Points:How is AI revolutionising content recommendations and enhancing personalisation for streaming services?What role does improved content discovery play in boosting retention and engagement?Can too much personalisation actually harm user experience or business growth?How are sports platforms using AI to analyse content and enhance fan engagement in real time?What AI-driven strategies are helping platforms navigate market challenges and stay competitive?
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47:01
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47:01
The science behind personalising streaming experiences with AI
In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone are joined by Richard Kearney, Senior Director at MediaKind, to dive deep into the evolving world of subscriber acquisition and retention. Drawing on his experience at Paramount and Showtime, Richard shares how AI and machine learning are redefining content recommendations, user engagement, and platform growth. The conversation dives into how sports and entertainment streamers can balance personalisation with discovery, reduce churn, and maximise subscriber lifetime value. Key Points:How is AI revolutionising content recommendations and enhancing personalisation for streaming services?What role does improved content discovery play in boosting retention and engagement?Can too much personalisation actually harm user experience or business growth?How are sports platforms using AI to analyse content and enhance fan engagement in real time?What AI-driven strategies are helping platforms navigate market challenges and stay competitive?
A weekly podcast profiling the people, businesses and technologies driving the sports media revolution. The go-to place for sports industry professionals seeking ideas, insights and inspiration in these times of rapid transformation across streaming, OTT and digital.
South Africa