StreamTime Sports

In this episode of StreamTime Sports, host Nick Meacham sits down with Rob Pilgrim, Head of Sport for EMEA at Meta, to explore how digital platforms are reshaping the sports media landscape. Rob reflects on his journey from YouTube to Meta, the shifting dynamics of audience engagement and how platforms like WhatsApp and Threads are becoming central to the sports conversation.  The duo also examine Instagram’s evolution from a photo-sharing app to a video-first platform, including Meta’s recent move to launch its Instagram for TV app. Rob explains why the company sees a growing opportunity for lean-back, living room consumption, how vertical video and creator-led formats are translating to the big screen, and what Meta has learned from YouTube’s rapid growth on connected TVs. Key Points:• Why Instagram’s expansion onto TV signals a new phase in short-form video consumption• The growing influence of individual creators and athletes in the sports ecosystem• The future impact of AI and wearables on fan experiences• Privacy, responsibility, and trust as Meta introduces new technologies• The importance of collaboration between sports organisations and Meta to drive innovation

In this episode of StreamTime Sports, host Nick Meacham continues the Making YouTube Pay series with Angelica Lindeberg, CEO of the Swedish Women’s Hockey League (SDHL). Angelica shares how the SDHL executed a full shift from traditional broadcasters to a YouTube-first strategy in under 90 days. She breaks down the early audience insights, how the league is empowering clubs and players to grow their own reach, and what this transformation means for the future visibility of women’s hockey. Key Points:How the SDHL transitioned to a fully YouTube-led model in less than 90 daysEarly audience data and what it reveals about fan behaviourThe role of clubs and athletes in driving visibility and engagementWhy YouTube is central to growing the reach of women’s hockeyWhat the shift means for the league’s long-term strategy and commercial potential

In this episode of StreamTime Sports, host Nick Meacham kicks off the Making YouTube Pay series with Sergio Lopes, CEO and co-founder of LiveMode. They unpack how CazeTV has grown into one of YouTube’s most powerful sports platforms, why YouTube is evolving from a creator hub into a major rights buyer, and how CazeTV is breaking audience records across Brazilian football, the Olympics, and the Club World Cup. Sergio also shares LiveMode’s plans to take the model global—starting with their new expansion in Portugal.Key Points:How CazeTV built one of YouTube’s most engaged sports communitiesWhy YouTube is investing heavily in premium live sportsThe audience milestones CazeTV has achieved across major eventsLiveMode’s international expansion strategy, beginning with PortugalThe rising influence of creator-driven sports coverage

In this episode of StreamTime Sports, SportsPro CEO Nick Meacham and technology editor Steve McCaskill break down Paramount’s acquisition of the majority of UK Uefa Champions League rights and what it means for Sky, TNT Sports, DAZN, and the wider European media market. They explore why rights inflation is accelerating, how domestic leagues are being squeezed, and why carriage and distribution challenges are reshaping broadcaster strategy. Nick also sits down with Paul Boustead, VP of Product Strategy at Dolby, recorded live at the SportsPro Media Summit, to discuss Dolby’s latest innovations in sports broadcasting, how technology is evolving the viewing experience, and what rights holders should expect next from premium audio-visual products. Key Points:Why Paramount’s Champions League win caught the industry off guardHow the new rights cycle impacts Sky, TNT Sports, Amazon, and DAZNDolby’s perspective on the future of sports viewing and technology innovationThe widening gap between Uefa rights growth and domestic league strugglesWhy distribution and carriage issues are reshaping European broadcasters

In this episode of StreamTime Sports, CEO Nick Meacham sits down with Ben Morel, founder of M2C Sports Advisory and former executive at the NBA, Six Nations, and Ligue 1, to break down the shifting dynamics of European sport. They explore the rising commercial volatility within domestic football leagues, the instability of recent media-rights cycles, and why investors remain drawn to football despite revenue pressures. The conversation also delves into the NBA’s expanding ambitions in Europe and what a redesigned league structure could mean for the future of basketball on the continent. Key Points:Why European football is facing unprecedented commercial volatilityHow the French market became a warning sign for fragile media-rights cyclesWhat broadcasters need to build long-term stability and confidenceWhy the NBA sees Europe as its most significant growth opportunityCould a new European basketball league reshape the competitive landscape?