StreamTime Sports

Despite strong early viewing numbers for the 2026 Winter Olympics, is the event’s long term growth being held back by its current strategy?
Nick Meacham and Chris Stone explore whether the Olympics’ TOP sponsorship program still fits the realities of today’s media landscape. The duo also discuss TikTok’s growing influence on live sports consumption and break down the latest developments surrounding Ligue 1.

Key Points:
• Why the Olympics’ viewing figures don’t tell the full story?
• Does the Olympics’ TOP Partner programme in need of a revamp?
• How is TikTok influencing the way audiences discover and follow major sporting events?
• Does sports need social media or does social media need sports?
• What does Ligue 1’s latest twist with FIFA say about the stability of sports media deals today?#StreamTime #SportsPro #Podcast

According to the Anonymous Fan Index recently run by Dizplai, 76% of sports fans have no identifiable data.
StreamTime Sports co‑hosts Nick Meacham and Chris Stone are joined by Ed Abis and Joe Edwards to unpack the findings. The conversation explores the growing gap between reach and conversion, what it takes to build loyal and active communities, and what major sports media organisations can learn from creators and challenger brands.
Sources & further reading:The Anonymous Fan Index: https://eu1.hubs.ly/H0qLYG_0
The Ultimate Guide To Turning Your Fans From Anonymous to Known: https://eu1.hubs.ly/H0qLYQc0
Sports Fan Revenue Calculator - Identify the potential additional revenue based on growing your known audience: https://eu1.hubs.ly/H0q_N6f0
Key Points
How much value is sports losing when the majority of its fans remain anonymous?
How do rights holders solve the conundrum where the best channels for reach are the worst for conversion?
Why are brands increasingly unwilling to accept vanity metrics?
What would it take for sports to convert unknown fans into engaged, known supporters?

The Super Bowl represents the biggest event in sports. Streaming expert Dan Rayburn joins co-hosts Nick Meacham and Chris Stone on this episode of StreamTime Sports to break down the real story behind Super Bowl streaming — the numbers, the myths, and why the industry keeps getting measurement wrong. 
 
Key Points:
How big is the Super Bowl really from a broadcast and streaming perspective?
Can the industry realistically compare streaming vs. TV when methodologies differ across every platform?
Why do broadcasters continue using inflated or inconsistent streaming metrics?
What are the data points we should be asking for?
Do the economics of live sports work for streaming platforms? 
To follow Dan Rayburn's live Super Bowl stream review please visit http://www.superbowlstreaming.com/

After signing last year’s historic 7-year deal, UFC 324 became Paramount+’s largest single streaming event, marking the platform’s biggest live event to date. It also represented the first UFC major event to move away from pay-per-view.
 
In this episode, StreamTime co-hosts Nick Meacham and Chris Stone dive into how Paramount+ should be feeling after their first UFC event, key takeaways from Netflix’s Q4 results, and YouTube’s groundbreaking partnership with the BBC.

Key Topics:
Should Paramount be pleased with the numbers from their first UFC event? 
Did streaming perform well enough to justify UFC ending their pay-per-view model? 
Is it appropriate to credit live sports for Netflix's subscriber and ad-revenue growth? 
Does Netflix have a consumption problem? And why isn't sports solving it? 
Why is the BBC partnering with YouTube? 
Will other broadcasters follow the BBC's digital distribution strategy?

In this episode of StreamTime Sports, Nick Meacham sits down with Bundesliga International CEO Peer Naubert on stage at the Sports Media Summit in Madrid to discuss how the German league approaches international growth. From brand positioning and production strategy to YouTube distribution, creator partnerships and market-specific media decisions, the conversation offers a detailed look at how the Bundesliga is maximising visibility and value outside its home market in an increasingly complex media landscape. 
 
Key Points:
Why the Bundesliga prioritises brand equity as the foundation for long-term revenue growth
The role of a fully integrated, glass-to-glass production model in driving media rights value
How player nationality and storytelling influence fandom and ratings in key international markets
Why the Bundesliga embraced YouTube and creator partnerships in the UK to reach younger audiences
How a challenger mindset shapes its approach to distribution, pricing and market entry