Inside Tubi’s global sports strategy: The rise of free streaming
In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone sit down with David Salmon, EVP and Managing Director of Tubi International, to discuss the platform’s rapid global expansion and its unique advertising-led streaming model. They explore how sports are becoming a key driver of engagement for Tubi’s international growth, particularly in emerging markets like Mexico. Plus, the duo previews what to expect from the SportsPro Media Summit 2025 in Madrid. Key Points:How is Tubi expanding globally as a free, ad-funded streaming platform?What role does sports content play in driving Tubi’s growth in emerging markets?Why are advertising-led models resonating with younger, cord-cutting audiences?What challenges and opportunities lie ahead for mid-tier sports federations?What can attendees expect from the SportsPro Media Summit 2025 in Madrid?
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How Netflix and Amazon are using live sports to differentiate their platforms
Netflix and Amazon are betting big on live sports to drive subscriber growth, boost sponsorship revenue, and deepen audience engagement — transforming the media landscape in the process. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore why streaming giants are racing to secure live sports content, from the Champions League to Amazon's Skins Game revival. The duo breaks down how sports are reshaping their platforms, the shifting broadcast landscape, and the billion-dollar deals changing the game. Key Points:Why is Amazon choosing to revive the Skins Game, and what does it mean for golf streaming?Does the UEFA Champions League fit into Netflix’s broader sports strategy?What do streaming giants like Amazon and Netflix gain from investing in live sports?Why the ECB believes digital clips and highlights can be as valuable as live coverage.Who is responsible for the death of pay-per-view in sports?
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AI in sports: From Warner Bros. Discovery to NBA #1 pick Greg Oden’s AI investments
From generative content creation and multilingual commentary to athlete performance analysis, AI remains the hottest topic in the sports industry. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone bring you highlights from two of the most insightful conversations from SportsPro AI Summit, featuring former #1 NBA draft pick Greg Oden, alongside industry heavyweights Peter Hutton, David Gibbs, and Louise Lawler. Key Points:What are the most impactful use cases of AI in sports media?Can AI generate emotional and engaging content for fans?How should sports organizations approach AI responsibly?How did Greg Oden transition from NBA star to AI investor?Why are athletes increasingly drawn to tech startups?How is AI reshaping athlete performance and development?
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Sports streaming 101: Launching and scaling a sports platform
Having built the Cowboy Channel to over 100,000 subscribers, former guest David Guinan now shares his plans to grow Table Tennis TV to similar heights. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore the key stages, decisions, and challenges involved in launching and scaling a challenger sports streaming platform.Key Points:What are the critical decisions to make before launching a streaming platform?How should platforms handle subscriber milestones and the growing pains that come with scaling?How do new platforms balance what sits behind a paywall versus what is offered for free on social media?What are the most common mistakes made when launching a sports streaming platform?
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Netflix’s 41 million boxing breakthrough: What it means for live sports
Terence Crawford and Canelo Álvarez’s title fight helped Netflix draw a record-breaking 41 million viewers — a milestone that could reshape the future of live sports. In this episode of StreamTime Sports, co-hosts Nick Meacham and Chris Stone explore how Netflix is disrupting traditional pay-per-view models and challenging the status quo of sports broadcasting. The conversation also spans Ligue 1’s subscription experiment, Amazon’s surprising partnership with The Masters, and the WNBA’s impressive growth this season. Key Points:Is Netflix about to make pay-per-view obsolete?Will platforms like YouTube and Netflix become the new gatekeepers of live sports?Can Ligue 1’s new €15-per-month platform survive?Why did Amazon choose The Masters, and why did Augusta choose Amazon?How significant is the WNBA’s viewership growth, even with Caitlin Clark sidelined?
A weekly podcast profiling the people, businesses and technologies driving the sports media revolution. The go-to place for sports industry professionals seeking ideas, insights and inspiration in these times of rapid transformation across streaming, OTT and digital.
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