AI in marketing the good, the bad, and the reality with Stuart Wilks and Kristian Downer
In this episode, Ayo Abbas kicks off a mini-series exploring how marketers are using AI across industries. She interviews Stuart Wilks and Kristian Downer about the practical realities of AI adoption, sharing real-world examples, concerns, and the future of marketing with artificial intelligence.Key takeawaysStuart and Kristian shared:How to unlock AI's creative potential while preserving brand authenticityWays to build robust AI governance that enables innovation What effective AI leadership looks like in progressive marketing teamsThe opportunity to create sustainable competitive advantages in an AI-driven market How to strategically position your team for the AI-enhanced future Resources and linksAbbas MarketingLimesladeDowsocial MarketingFyxer.ai - Meeting management and transcription toolNotebookLM - Document summarisation and podcast creationCrystal Knows - LinkedIn profile analysis toolSocial Media Marketing podcast - AI marketing resources and toolsMIT study on AI making people lazy About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.
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Why marketing funnels don't work for B2B and what to do instead
Marketing consultant Anna O'Riordan joins me, Ayo Abbas to challenge the B2B marketing funnel. Often heralded as the gospel of all types of marketing, we explore why traditional funnel thinking fails in B2B environments and share practical alternatives that actually work for complex buying journeys.oh and here are the two LinkedIn posts that sparked this conversation:Ayo's post https://www.linkedin.com/posts/ayoabbas_marketing-b2b-builtenvironment-activity-7342807335859331074-yGd4?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDAAnna's post https://www.linkedin.com/posts/annaoriordan_life-doesnt-fit-in-a-funnel-and-neither-activity-7341396652613607425-28Dd?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAFPDJgBooVBV0bdyqCqr6gjVCXIR2mUhDAResources and linksAbbas MarketingAfand.coEsTeam.ProApril DunfordAlice Widger - Milk It DigitalKatelyn BourgoinChris WalkerAntonia Wade - Transforming the B2B Buyer Journey About the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.
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5th birthday episode
In this episode, I Ayo Abbas, founder of Abbas Marketing and host of this podcast share some of my thoughts on this very podcast turning 5 on July 3rd. Resources and linksAbbas MarketingAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.
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Using spoken communication to build confidence and authority
In this episode, Ayo Abbas interviews Tom Coupe, founder of Design Communication Training and former communications leader at David Chipperfield Architects, Heatherwick Studio, and Squint Opera. Tom discusses how architects can master spoken communications to build stronger client relationships, win more work, and scale their practices effectively.He shares: How to adapt your design language beyond technical jargon to communicate design concepts clearly to non-architectsWays to build client trust through storytelling What makes great architectural communicators stand out - It's not just brilliant design but being adaptableThe need for structured preparation frameworksHow to handle unknown questions confidently Ways to scale relationship management across a firmAnd much more. Resources and linksAbbas MarketingDesign Communication TrainingAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.
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Architecture and construction industry awards from three perspectives
Welcome to the Built Environment Marketing Show hosted by me, marketer Ayo Abbas from Abbas Marketing. In this episode, I share some of my experiences of being involved in industry awards from three perspectives, as a judge, as an organiser and as an entrant. This year alone, I've judged three major awards programmes The RIBA Awards West London region, The Brunel University Entrepreneurship Awards, and the global Architizer A+ Awards. On top of this last year I assessed over 100 award entries, so I feel I've got lots to say on this and how to create submissions that make shortlists and even go onto win. I share:How to approach awards strategically Ways to research and select the right awardsTips on what makes award entries compelling The importance of using accessible language How to structure winning narratives and tell compelling stories Ways to prepare for judging visits What judges actually look forResources and linksAbbas MarketingRIBA Awards Judging ApplicationsArchitizer A+ AwardsAbout the showThe Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear. Ways you can support this show 📲 Share about the show on socials🔗 Follow us on Apple or Spotify📝 Leave us a review on Apple or Spotify💬 Tell a friend about the show who you think will benefit.
About The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers
The Built Environment Marketing Show is an independent podcast hosted by marketing consultant and content creator Ayo Abbas.
It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't ordinarily get to hear.
Each episode shares useful hints and tips from a built environment marketing context, and the experts on the show know not just marketing but marketing that works for architects and engineers. To me that's the most important part, the context and the relevance.
The show is a mix of interviews and solo thoughts on different approaches that could be applied to engineering marketing or architecture marketing for your business, now.
Key themes covered:
- Digital marketing for engineers and architects
- Social media for engineers and architects
- Instagram marketing for engineers and architects
- Websites and online marketing
- Marketing strategy for engineers and architects
Hosted by award-winning marketing consultant Ayo Abbas from Abbas Marketing.
Listen to The Built Environment Marketing Show: marketing strategies and tactics for architects and engineers, The Psychology Of Money: Timeless Lessons On Wealth, Greed, And Happiness, Book Summary, Podcast and many other podcasts from around the world with the radio.net app
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