Make Good Fashion: A Fashion Business Podcast

Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resources

In this episode of Make Good Fashion, host Jasmine Rennie sits down with Zoila Castro, co-founder of Nomad Agency, to delve into the best social media strategies for fashion brands. Zoila shares her journey from working in fashion in Peru to establishing a successful digital marketing agency in Miami. They discuss the importance of storytelling over salesy content, the impact of social media on brand growth, and practical tips for content creation. Whether you're an emerging fashion brand or looking to boost your social media presence, this episode is packed with actionable insights and advice. Discover effective ways to build a loyal community, the relevance of social media in today's market, and how to navigate starting a new business during challenging times.

00:00 Introduction to Make Good Fashion Podcast
00:19 Free Resources for Fashion Entrepreneurs
00:52 Challenges of Social Media Marketing
01:51 Interview with Zoila Castro: Background and Journey
03:42 Starting Nomad Agency During COVID
05:29 Marketing Strategies for Luxury and Lifestyle Brands
13:12 Importance of Social Media in 2025
15:35 Creating Engaging Content and Building Community
23:12 Effective Use of Influencers and UGC
28:22 High-Converting Content and Storytelling
36:40 Luxury Brands' Pricing Strategies
37:22 Expanding into Pet Products
40:41 Emerging Fashion Brands: Building a Community
41:20 Pre-Launch Campaigns and Content Strategy
42:01 Creating Consistent and Engaging Content
42:55 Leveraging Trends and Timeless Content
45:50 The Role of Social Media Platforms
59:55 The Importance of Email Marketing
01:03:15 Event Marketing and Collaborations
01:06:54 Conclusion and Contact Information
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In this episode, I chat with Naomi Davies, founder of NMD Marketing Agency and guest lecturer at Conde Nast College. Naomi shares practical strategies for getting started with email marketing, creating compelling emails, and using segmentation and automations to nurture audiences effectively. The conversation covers topics like the importance of tone in emails, the benefits of using platforms like Klaviyo, and tips for re-engaging dormant subscribers. Naomi also provides insights into the rise of SMS marketing and offers valuable advice for brands looking to improve their email marketing strategies.

00:00 Introduction to Email Marketing
00:49 Meet Naomi Davis: Digital Marketing Expert
02:36 The Importance of Email Marketing
05:24 Getting Started with Email Marketing Platforms
13:35 Advanced Email Marketing Strategies
20:11 Personalization and Segmentation in Emails
24:38 Crafting Effective Email Subject Lines
27:36 The Golden Bachelor Clickbait
28:20 Balancing Mission and Sales in Emails
29:56 Content Pillars for Sustainable Brands
32:03 Effective Email Automations
35:26 Crafting a Welcome Series
37:24 Abandoned Cart Strategies
40:29 Email Cadence and Consistency
44:02 Re-engaging a Stale Email List
46:34 Growing Your Email List
50:50 The Role of SMS Marketing
54:01 Working with an Email Marketing Agency
55:55 Final Tips and Encouragement
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Get Jennifer's Resources Here ➡️✨ http://makegoodfashion.com/calla

In this episode, Jasmine interviews Jennifer Bailey, the founder of Calla Shoes, a brand born from her personal struggle to find stylish and comfortable shoes for bunions. Jennifer shares her inspiring story of turning a wedding shoe quest into a successful business, her journey through product development, and the strategies she used to build a global brand that now serves women in over 90 countries. She discusses the importance of building community, leveraging PR, and navigating challenges in the footwear industry. This detailed conversation is filled with practical advice for budding footwear and fashion entrepreneurs alike, emphasizing the need for perseverance and thorough research. Jennifer’s insights promise to equip listeners with the knowledge and inspiration needed to start or grow their own niche brands.

00:00 Introduction and Host Welcome
00:20 Meet Jennifer Bailey: Founder of Calla Shoes
02:12 The Birth of Calla Shoes
05:46 Overcoming Challenges and Building a Business
06:57 Product Development and Community Building
08:58 Navigating Production and Scaling Up
18:31 Marketing Strategies and Customer Engagement
35:59 Hiring and Outsourcing for Growth
39:59 Building a Global Footwear Brand
40:20 Direct to Consumer vs. Wholesale
41:31 Challenges of Footwear Returns
43:19 Perfecting the Fit
44:30 Customer Service Excellence
50:37 Marketing Strategies and PR Success
01:05:10 Advice for Aspiring Entrepreneurs
01:12:53 Future Plans for Calla
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Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resources

In this episode, I’m catching you up on what’s been happening behind the scenes, personally and professionally. I’ve stepped into a new chapter that feels both exciting and deeply aligned. I’m sharing what this new adventure looks like, how it’s shaping my work, and what you can expect from the podcast moving forward.
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🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccess

In this episode of Make Good Fashion, we explore the science of positioning your fashion brand to attract your dream retailers. You'll learn how to identify your brand niche, develop a strong brand identity, and build social proof that resonates with buyers. We also share practical tips on leveraging media mentions and understanding your competitors to craft a compelling brand pitch. This step-by-step guide will help you stand out and connect with retail buyers, setting you up for success in the fashion industry.

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