Mastering Social Media for Your Brand: Insights from Zoila Castro of Nomad Agency
Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resourcesIn this episode of Make Good Fashion, host Jasmine Rennie sits down with Zoila Castro, co-founder of Nomad Agency, to delve into the best social media strategies for fashion brands. Zoila shares her journey from working in fashion in Peru to establishing a successful digital marketing agency in Miami. They discuss the importance of storytelling over salesy content, the impact of social media on brand growth, and practical tips for content creation. Whether you're an emerging fashion brand or looking to boost your social media presence, this episode is packed with actionable insights and advice. Discover effective ways to build a loyal community, the relevance of social media in today's market, and how to navigate starting a new business during challenging times.00:00 Introduction to Make Good Fashion Podcast00:19 Free Resources for Fashion Entrepreneurs00:52 Challenges of Social Media Marketing01:51 Interview with Zoila Castro: Background and Journey03:42 Starting Nomad Agency During COVID05:29 Marketing Strategies for Luxury and Lifestyle Brands13:12 Importance of Social Media in 202515:35 Creating Engaging Content and Building Community23:12 Effective Use of Influencers and UGC28:22 High-Converting Content and Storytelling36:40 Luxury Brands' Pricing Strategies37:22 Expanding into Pet Products40:41 Emerging Fashion Brands: Building a Community41:20 Pre-Launch Campaigns and Content Strategy42:01 Creating Consistent and Engaging Content42:55 Leveraging Trends and Timeless Content45:50 The Role of Social Media Platforms59:55 The Importance of Email Marketing01:03:15 Event Marketing and Collaborations01:06:54 Conclusion and Contact Information Hosted on Acast. See acast.com/privacy for more information.
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Mastering Email Marketing for your Fashion Brand
In this episode, I chat with Naomi Davies, founder of NMD Marketing Agency and guest lecturer at Conde Nast College. Naomi shares practical strategies for getting started with email marketing, creating compelling emails, and using segmentation and automations to nurture audiences effectively. The conversation covers topics like the importance of tone in emails, the benefits of using platforms like Klaviyo, and tips for re-engaging dormant subscribers. Naomi also provides insights into the rise of SMS marketing and offers valuable advice for brands looking to improve their email marketing strategies.00:00 Introduction to Email Marketing00:49 Meet Naomi Davis: Digital Marketing Expert02:36 The Importance of Email Marketing05:24 Getting Started with Email Marketing Platforms13:35 Advanced Email Marketing Strategies20:11 Personalization and Segmentation in Emails24:38 Crafting Effective Email Subject Lines27:36 The Golden Bachelor Clickbait28:20 Balancing Mission and Sales in Emails29:56 Content Pillars for Sustainable Brands32:03 Effective Email Automations35:26 Crafting a Welcome Series37:24 Abandoned Cart Strategies40:29 Email Cadence and Consistency44:02 Re-engaging a Stale Email List46:34 Growing Your Email List50:50 The Role of SMS Marketing54:01 Working with an Email Marketing Agency55:55 Final Tips and Encouragement Hosted on Acast. See acast.com/privacy for more information.
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From Pain Point to Powerhouse: How Calla Shoes Became a Global Brand
Get Jennifer's Resources Here ➡️✨ http://makegoodfashion.com/callaIn this episode, Jasmine interviews Jennifer Bailey, the founder of Calla Shoes, a brand born from her personal struggle to find stylish and comfortable shoes for bunions. Jennifer shares her inspiring story of turning a wedding shoe quest into a successful business, her journey through product development, and the strategies she used to build a global brand that now serves women in over 90 countries. She discusses the importance of building community, leveraging PR, and navigating challenges in the footwear industry. This detailed conversation is filled with practical advice for budding footwear and fashion entrepreneurs alike, emphasizing the need for perseverance and thorough research. Jennifer’s insights promise to equip listeners with the knowledge and inspiration needed to start or grow their own niche brands.00:00 Introduction and Host Welcome00:20 Meet Jennifer Bailey: Founder of Calla Shoes02:12 The Birth of Calla Shoes05:46 Overcoming Challenges and Building a Business06:57 Product Development and Community Building08:58 Navigating Production and Scaling Up18:31 Marketing Strategies and Customer Engagement35:59 Hiring and Outsourcing for Growth39:59 Building a Global Footwear Brand40:20 Direct to Consumer vs. Wholesale41:31 Challenges of Footwear Returns43:19 Perfecting the Fit44:30 Customer Service Excellence50:37 Marketing Strategies and PR Success01:05:10 Advice for Aspiring Entrepreneurs01:12:53 Future Plans for Calla Hosted on Acast. See acast.com/privacy for more information.
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My Latest Adventure and The Future of the Podcast
Find the free resources mentioned on this episode here----> https://www.makegoodfashion.com/free-fashion-resourcesIn this episode, I’m catching you up on what’s been happening behind the scenes, personally and professionally. I’ve stepped into a new chapter that feels both exciting and deeply aligned. I’m sharing what this new adventure looks like, how it’s shaping my work, and what you can expect from the podcast moving forward. Hosted on Acast. See acast.com/privacy for more information.
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How to Position Your Brand to Attract Your Dream Retailers
🔗 Enroll in the Fashion Wholesale Masterclass: https://www.makegoodfashion.com/wholesalesuccessIn this episode of Make Good Fashion, we explore the science of positioning your fashion brand to attract your dream retailers. You'll learn how to identify your brand niche, develop a strong brand identity, and build social proof that resonates with buyers. We also share practical tips on leveraging media mentions and understanding your competitors to craft a compelling brand pitch. This step-by-step guide will help you stand out and connect with retail buyers, setting you up for success in the fashion industry. Hosted on Acast. See acast.com/privacy for more information.
About Make Good Fashion: A Fashion Business Podcast
Welcome to "Make Good Fashion," the podcast that takes you behind the scenes of the fashion industry's most inspiring stories and provides invaluable insights and tips for aspiring fashion entrepreneurs. Hosted by Jasmine Rennie, a fashion industry CEO, and Forbes lister, this podcast is your go-to resource for everything you need to know about starting, launching, and growing a fashion business with purpose.www.makegoodfashion.com/podcast Hosted on Acast. See acast.com/privacy for more information.
South Africa