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Fresh Takes On Tech

International Fresh Produce Association
Fresh Takes On Tech
Latest episode

123 episodes

  • Fresh Takes On Tech

    Data Driven Decisions: The Global Intelligence Engine Revolutionizes Produce Insights

    2026/03/10 | 26 mins.
    In this episode of "Fresh Takes on Tech," hosted by Vonnie Estes, Rachel Blake from the International Fresh Produce Association shares her insights on the transformative power of the Global Intelligence Engine. This episode delves into the intersection of artificial intelligence and the agricultural sector, revealing how technology is reshaping the produce industry's approach to data and decision-making. Rachel provides an in-depth look at how this innovative platform is addressing the rapidly changing dynamics of global trade and consumer behavior.
    The discussion spotlights the critical role artificial intelligence plays in the produce industry, especially amidst factors like climate change, inflation, and shifting consumer preferences. Rachel explains the comprehensive capabilities of the Global Intelligence Engine, including its ability to provide data-backed insights tailored to individual member needs. The engine combines proprietary consumer trend data with POS sales data from Circana, setting it apart as a reliable resource for members navigating market complexities. Rachel emphasizes the engine's unique ability to provide reliable insights, unlike generic market reports or public dashboards, underscoring its importance in making informed business decisions.
    Key Takeaways
    The Global Intelligence Engine is an AI-enabled platform that provides reliable, data-backed insights for the fresh produce and floral industries, allowing for highly customized decision-making.
    The platform integrates proprietary consumer trend data and US retail POS data, providing unparalleled insights into consumer behavior and market trends.
    The engine's capabilities are particularly vital in today's rapidly changing global trade and consumer environment, offering valuable predictive insights.
    Trust and security are prioritized in the Global Intelligence Engine, ensuring that member queries remain confidential and the data remains reliable.
    Ongoing advancements in the platform include expanding market data access and potentially integrating global policy and regulatory information to further benefit members.

    Guest Resources
    International Fresh Produce Association (IFPA)

    Listeners are encouraged to tune into this insightful episode to learn more about how cutting-edge technology is shaping the future of the produce industry. Don’t forget to subscribe to “Fresh Takes on Tech” for more engaging discussions on innovation in agriculture.
    Show Links
    International Fresh Produce Association - https://www.freshproduce.com/
    Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/
    Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/
    Twitter - https://twitter.com/IntFreshProduce/
    LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/
    Instagram - https://www.instagram.com/intlfreshproduceassn/
  • Fresh Takes On Tech

    Healthier Diets via Gene Editing: Increasing Produce Consumption

    2026/01/13 | 31 mins.
    Explore the transformative partnership between Sun World International and Pairwise as they redefine the future of produce. Hosted by Vonnie Estes, this engaging discussion features insights from David Marguleas and Tom Adams, who share their journey of pioneering gene editing in fresh produce. Discover how innovations like pitless cherries and seedless mandarins are reshaping consumer experiences, addressing sustainability, and enhancing grower profitability. Unearth the golden age of plant breeding and its potential to increase fresh produce consumption worldwide. Join the conversation on this groundbreaking collaboration advancing the produce industry.
    Key Takeaways
    Sun World International and Pairwise have partnered to use CRISPR technology in plant breeding, focusing on consumer-centric traits like pitless cherries and seedless blackberries.
    The initiatives aim to boost sustainability, enhance flavor, and provide convenience, thereby increasing fresh produce consumption.
    Transparency with consumers about the use of gene editing is crucial to acceptance, although regulatory advancements in regions such as Europe are encouraging.
    The podcast underscores the importance of collaboration in innovation, leveraging advantages like Sun World's distribution expertise and Pairwise's technological prowess.
    There is an anticipation of significant changes in how breeding and genetic technologies will transform the fresh produce industry over the next decade.

    Guest Resources
    Sun World International
    Pairwise

    Tune into the full episode to explore how these innovative minds are reshaping the future of fresh produce. Don't miss upcoming episodes for more on the cutting edge of agricultural technology and innovation!
    Show Links
    International Fresh Produce Association - https://www.freshproduce.com/
    Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/
    Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/
    Twitter - https://twitter.com/IntFreshProduce/
    LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/
    Instagram - https://www.instagram.com/intlfreshproduceassn/
  • Fresh Takes On Tech

    Fresh Intelligence: How Data, Biology, and AI are Reshaping Agriculture

    2026/01/06 | 36 mins.
    Fresh Takes on Tech, hosted by Vonnie Estes, explores innovations in the food and agriculture sector. Guests Daniel Knauer, Katherine Sizov, and Blake Wilbur discuss their pioneering roles in the produce industry. Daniel highlights Copeland's temperature monitoring solutions for refrigerated transport, while Katherine explains Strella's predictive technology for extending produce shelf life. Blake introduces Kula Bio's nitrogen-fixing bacteria as a sustainable solution for reducing synthetic fertilizer use. Tune in to discover how these technologies aim to tackle critical challenges and drive transformation in the supply chain.
    Key Takeaways
    In-Transit Monitoring Importance: Daniel Knauer discusses how monitoring truck temperature and humidity protects produce quality during transport, ultimately extending shelf life and reducing waste.
    Predictive Technology in Agriculture: Katherine Sizov of Strella leverages AI and sensor technologies to predict the shelf life of produce, aiming to reduce food waste.
    Banana Ripening Revolutionized: Sizov explains how automating banana ripening through integrated sensors improves quality control and efficiency.
    Sustainable Farming Advances: Blake Wilbur highlights Kula Bio's nitrogen-fixing bacteria innovation, which reduces the need for synthetic fertilizers, promoting greener agriculture.
    Emerging Data and AI Applications: All guests underscore the rising importance of data and AI in refining agricultural practices and workflows

    Guest Resources
    Copeland: Website
    Strela: Website
    Kula Bio: Website

    In this enlightening episode, gain insights into the ways technology is reshaping agriculture through real conversations with industry innovators. Be sure to listen to the full episode for a deeper understanding of how these advancements are paving the way for a more sustainable and efficient food supply chain. Stay tuned for more fascinating discussions on Fresh Takes on Tech.
    Show Links
    International Fresh Produce Association - https://www.freshproduce.com/
    Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/
    Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/
    Twitter - https://twitter.com/IntFreshProduce/
    LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/
    Instagram - https://www.instagram.com/intlfreshproduceassn/
  • Fresh Takes On Tech

    Revolutionizing Resilience: How Tech is Transforming Ag with Danny Bernstein

    2025/12/30 | 23 mins.
    In this engaging episode of "Fresh Takes on Tech," host Vonnie Estes welcomes Danny Bernstein, the CEO of Reservoir, to explore the intersection of deep technology and agriculture. The conversation highlights Reservoir's mission to accelerate the integration of robotics and digital tools in the farming industry by making it easier for technologists to access agricultural fields for testing their innovations. Bernstein shares his journey from Silicon Valley to agriculture and emphasizes the value of technological resilience in improving food production practices.
    Bernstein reflects on the existing challenges faced by agtech startups, such as long timelines in field testing, and how Reservoir is revolutionizing this space. With plans to launch three deep tech incubators in California, Reservoir aims to provide early-stage startups with critical resources, including field access and precision labs. Bernstein also discusses Reservoir's venture capital initiative, "Reservoir VC," which provides pre-seed funding to support startups from ideation to market readiness, bringing attention to the significance of services and innovations like humanoid robots in the agtech landscape.
    Key Takeaways
    Key Takeaways:
    Reservoir is addressing the gap between Silicon Valley's tech innovation and the practical needs of the agriculture sector by establishing deep tech incubators for accessible field testing.
    The introduction of Reservoir VC is set to provide crucial early-stage funding, helping agtech startups speed up their development process and innovate sustainably.
    Danny Bernstein highlights the importance of resilience in agriculture, drawing parallels between agtech and global diplomacy in sharing resources and building partnerships.
    Matthew Hoffman's transition to Reservoir as General Partner embodies a strategic move towards fostering more extensive startup collaborations and innovation support in the agtech industry.
    The episode foresees the role of humanoid robots and robotics as a service in transforming agriculture, emphasizing the need for adaptive business models to keep pace with technological advancements.

    Guest Resources
    Reservoir: https://reservoir.co/
    International Fresh Produce Association: https://www.freshproduce.com/

    Embark on a journey with Reservoir as they reshape the agtech landscape! Listen to the full episode of "Fresh Takes on Tech" for more insights and stay tuned for future episodes.
    Show Links
    International Fresh Produce Association - https://www.freshproduce.com/
    Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/
    Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/
    Twitter - https://twitter.com/IntFreshProduce/
    LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/
    Instagram - https://www.instagram.com/intlfreshproduceassn/
  • Fresh Takes On Tech

    Secretary Karen Ross: Scaling AgTech Across the Supply Chain

    2025/12/23 | 27 mins.
    In this episode of "Fresh Takes on Tech," host Vonnie Estes engages in a deep conversation with Karen Ross at the Global Produce and Floral Show in Anaheim. As the Secretary of the California Department of Food and Agriculture, Karen offers valuable insights into the intersection of technology, climate, and food production in California. Together, they explore how technology is reshaping agriculture and the potential benefits and challenges of adopting these advancements.
    Throughout the discussion, Secretary Ross addresses the pressing concerns of modern agriculture, such as the impact of changing climate patterns, rising production costs, and the ongoing quest to attract a new generation of skilled workers to the sector. They also touch on the importance of innovation and technology in areas like precision agriculture, regenerative practices, and the emergence of biological solutions. The conversation highlights the essential role of partnerships and collaboration in paving the way for a sustainable agricultural future in California.
    Key Takeaways
    The Role of Technology in Agriculture: Technology, particularly in precision agriculture, offers solutions for overcoming environmental challenges and improving efficiency.
    Importance of Collaboration: Building partnerships across the supply chain is crucial to fostering innovation and addressing industry challenges.
    Focus on Sustainability: There's a strong push towards sustainable practices, including regenerative agriculture and the use of biologicals.
    Future Thinking and Adaptability: The agricultural sector must continuously adapt and embrace technology, such as AI, to remain competitive and sustainable.
    Opportunities in AgTech: The sector presents vast opportunities for young professionals, offering exciting careers in technology, innovation, and sustainability.

    Guest Resources
    California Department of Food and Agriculture
    University of California, Agriculture and Natural Resources
    International Fresh Produce Association

    To discover more about how technology is shaping the future of agriculture, tune into the full episode. Stay connected with "Fresh Takes on Tech" for more illuminating discussions and insights into the rapidly evolving world of food and agriculture.
    Show Links
    International Fresh Produce Association - https://www.freshproduce.com/
    Fresh Takes on Tech - https://www.freshproduce.com/resources/technology/takes-on-tech-podcast/
    Facebook - https://www.facebook.com/InternationalFreshProduceAssociation/
    Twitter - https://twitter.com/IntFreshProduce/
    LinkedIn - https://www.linkedin.com/company/international-fresh-produce-association/
    Instagram - https://www.instagram.com/intlfreshproduceassn/

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About Fresh Takes On Tech

Welcome to Fresh Takes on Tech, a podcast from the International Fresh Produce Association. At IFPA, Our trade association represents companies from every segment of the global fresh produce and floral supply chain. We advocate, connect and guide to enhance members’ prosperity. This is a show for people interested in the intersection between technology and the produce and floral industries. Each episode we explore the problems, solutions, people and ideas that are shaping the industry.
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