We’re closing out Season 2 by sharing the biggest mistakes we’ve made in our food photography businesses (so you don’t have to).From underpricing and overdelivering to ignoring our network and struggling with work-life balance, we’re laying it all out candidly and honestly. These are the things we wish we’d known earlier, and the hard-earned lessons that shaped how we work today.Expect real talk about money, boundaries, productivity, and long-term growth. All that with plenty of takeaways you can apply to your own journey.It’s the kind of episode we wish we had when we were starting out. See you there!RESOURCES WE MENTION:Our 'Visual Storytelling & Photoshoot Planning' GuideHow to set your pricingFee negotiation and money discussionsWinning Bigger Deals: The Art of Upselling and NegotiationTHANK YOU to Tether Tools for sponsoring this season of the podcast 🧡Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: https://tethertools.com/?ref=167.Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business. Follow us on Instagram 📸If you'd like to support our podcast, you can contribute by buying us a coffee through this link. Your support means a lot! ♥️
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33:42
Our Lead-Generating Strategies - Marketing Without the Gatekeeping
We’re pulling back the curtain on how we market our businesses to generate leads - no fluff, no gatekeeping.In this episode, we’re sharing the marketing strategies that have genuinely worked to bring leads into our food photography businesses. From, Instagram through past projects, alternative social media platforms to targeted pitching a.k.a. reaching out to brands with specific project ideas in mind.We also talk about how optimizing our websites and using location-based SEO helps clients find us organically. Whether you're just starting out or trying to build more consistent leads, we’re giving you a real-world look at what’s working right now, and how you can make it work for you too.THANK YOU to Tether Tools for sponsoring this season of the podcast 🧡Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: https://tethertools.com/?ref=167.Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business. Follow us on Instagram 📸If you'd like to support our podcast, you can contribute by buying us a coffee through this link. Your support means a lot! ♥️
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26:41
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26:41
It’s Not About the Gear (But Here’s What We Use)
We’re firm believers that great photography is more about skill than kit.Creativity, storytelling, and understanding light will always matter more than having the latest gear. But since many of you have asked, we’re pulling back the curtain on what we use to get the job done.In this episode, we share the cameras, lenses, and tools we rely on in our food photography work and why we chose them. We’re also chatting about our experience with Tether Tools (our Season 2 sponsor!) and how tethering has helped improve our workflow on set.LINDA’S GEARBODY + LENSES: Sony a7c Mark II24-70 mm lens50 mm f/1.890 mm macro35 mm16-35 mm70-200 mmTRIPOD:Manfrotto Befree GT XPROLIGHTS:2 x ZHIYUN MOLUS X100 Pro [Official] Video Light 100W with 2600mAh BatterySOFTBOX:90 cm octagonal soft box MARTA’S GEARBODY + LENSES:Canon EOS 5D Mark IVCanon 50 mm f/1.4 EF USMCanon 100 mm f/2.8 L EF Macro IS USMCanon 24-70 mm f/2.8 L II EF USMK&F Concept Variable Fader ND FilterTRIPOD:Manfrotto MT055 XPRO 3 with ball head MHXPRO-BHQ2LIGHTS:Godox TT685 Speedlight for Canon mounted onto a Bowens mount attached to a light stand Godox Trigger X2T for CanonGodox SL150W continuous video lightSOFTBOX:80x120 cm soft boxTHANK YOU to Tether Tools for sponsoring this season of the podcast 🧡Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: https://tethertools.com/?ref=167.Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business. Follow us on Instagram 📸If you'd like to support our podcast, you can contribute by buying us a coffee through this link. Your support means a lot! ♥️
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46:16
From Quitting to Winning with Food Photography Corner
Ever felt like walking away from it all? You’re not alone.In this special crossover episode with Rosslyn and Mikyla from the Food Photography Corner Podcast, we’re getting real about the moments we almost gave up on our food photography journeys - and how we turned things around.We talk about the early struggles, the biggest challenges (hello, money stress, burnout, and self-doubt), and the powerful turning points that helped us keep going. From mindset shifts to business wins, practical strategies, and the support systems that lifted us up - this is a raw and honest look at the reality behind the glossy images.If you're in need of a reminder that you're not alone - and that growth is still possible - this one’s for you.RESOURCES WE MENTION:'The Mountain Is You' by Brianna Wiest Food Photography Corner Podcast (hosted by Rosslyn & Mikyla)Focus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business. Follow us on Instagram 📸If you'd like to support our podcast, you can contribute by buying us a coffee through this link. Your support means a lot! ♥️
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1:02:05
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1:02:05
“Why Is It So Expensive?” How to Educate Clients on Pricing and Process
One of the trickiest parts of running a creative business? Explaining your pricing in a way that feels confident, professional, and empathetic.In this episode, we talk about how to educate clients on everything that goes into a photography project - from the planning, creative direction, and logistics, to your workflow, timelines, and what your fee actually includes. We also explore ways to communicate your value through branding tools.And when objections come up? We talk about how to handle them with clarity and grace - whether it’s explaining your fee structure or responding when a client says, “That’s too expensive for us.”THANK YOU to Tether Tools for sponsoring this season of the podcast 🧡Use our code FOCUS10 for 10% off your next purchase in the Tether Tools store: https://tethertools.com/?ref=167.RESOURCES WE MENTION:s01e06: Fee negotiation and money discussionss02e05: The Art of Upselling and Negotiations02e06: How to Position Your Photography ServicesFocus & Flourish is a podcast for food photographers who are looking to start, grow and scale their creative business. Follow us on Instagram 📸If you'd like to support our podcast, you can contribute by buying us a coffee through this link. Your support means a lot! ♥️
A food photography business podcast aimed at providing food photographers with the knowledge and understanding of essential business practices that will allow them to create thriving ventures.
South Africa